By Ramanujam Komanduri, Country Manager, Pure Storage India
“Data loss is a silent killer that strikes individuals and businesses without warning. It can happen due to hardware failure, cyber-attacks, or natural disasters, and the consequences can be catastrophic. The financial and emotional toll of data loss is immeasurable, and it can leave a lasting impact on your life and your business. That is why data backup and recovery should be a top priority for everyone.
As we approach World Backup Day on March 31st, it’s important to remember that data loss is a possibility. So, take a moment to reflect on your data backup strategy and ask yourself, “Is it enough?” With the constantly evolving threat environment, traditional prevention measures are no longer sufficient. You need to invest not only in a solid backup approach but also in a multitier data protection architecture that ensures resilience, durability and more importantly restore so your business is always on.
This World Backup Day, let’s make a commitment to protect our valuable data and build a meaningful recovery strategy. Remember, data backup and recovery is not an afterthought – it’s a critical component of any IT infrastructure.”