6th July 2023: Xiaomi India, the country’s leading smartphone and smart TV brand, is immensely proud to celebrate nine successful years in India. Over the years, the brand has become a household name, winning the hearts of millions of Indian consumers with its innovative products and commitment to social responsibility. On the occasion of its 9-year anniversary, Xiaomi India launched its report highlighting the impact it has created on society.
Xiaomi India has been a purpose-driven brand and has consistently worked towards societal development through its focus areas of education, skill development, and environment. The brand firmly believes in leveraging technology to improve people’s lives and make a positive impact on society.
In its nine-year-long journey, here are some key milestones that the brand has achieved.
Mi Scholarship Program: In 2020, the brand partnered with “Buddy4Study” and pledged INR 2 crores for scholarships under the Mi Scholarship program, offering scholarships to 5000 underprivileged students for higher education. The initiative ensured that the financial liabilities of education did not deter the bright young minds in the country from discontinuing their education.
Shiksha Har Haath: Under its Education initiatives, Xiaomi India launched the “Shiksha Har Haath” program in partnership with Bollywood celebrity and philanthropist Sonu Sood in 2021. This initiative provided education to underprivileged children in the country and enabled them to access digital learning through smartphones, ensuring equal opportunities for quality learning.
Education support during Covid-19: During the challenging times of the COVID-19 pandemic, Xiaomi India extended support by providing 2,500 smartphones to underprivileged children in partnership with Teach for India. This initiative bridged the digital divide and enabled these children to access online education, ensuring continuity in their learning journeys
Education for cancer survivors: In 2022, Xiaomi India joined forces with the YouWeCan Foundation to support the education of 200 cancer survivor children by covering their educational expenses. These efforts demonstrated the brand’s commitment to promoting inclusivity and equal educational opportunities for all.
Cauvery Calling campaign: Reaffirming its commitment to conserving the environment, Xiaomi India collaborated with the Isha Foundation for the “Cauvery Calling” campaign. Through this initiative, the brand planted 1.8 lakh trees, addressing critical issues such as deforestation, soil erosion, and water scarcity for two consecutive years in 2019 and 2020.
Solar electrification project: Xiaomi India partnered with United Way India to empower rural communities in the Palghar district of Maharashtra with sustainable energy solutions. This intervention will enable multiple efforts such as zero wood/zero fossil fuel cooking, clean water, sustainable agriculture leading to net-zero energy communities for over 1500 people across five villages.
Skill development of the transgender community: Recognizing the importance of empowering marginalized communities, Xiaomi India partnered with United Way India to strengthen the skills and employability of transgender individuals. This collaborative project aims to foster inclusive environments, providing necessary training and assistance for transgender persons to lead fulfilling lives.
Skill Development: Xiaomi India has been actively engaged in various initiatives with the primary goal to promote skill development, skill training, employment, and livelihood among the youth. It equips individuals with practical skills, enhancing their employability prospects and enabling them to contribute to the digital economy. Xiaomi India has partnered with GlobalHunt Foundation to support skill development in mobile repair. It partnered with the Entrepreneurship Development Institute of India (EDII), Ahmedabad for Project SPARK.
Innovative Tinkering Labs for Students: Furthermore, Xiaomi India has introduced Innovative Tinkering Labs (ITL) in collaboration with United Way India. These labs serve as creative hubs in educational institutions, fostering a culture of innovation, problem-solving, and hands-on learning experiences that nurture a generation of innovators and entrepreneurs in India, thus contributing to nation-building.
As Xiaomi India completes nine years of success, the organisation remains dedicated to providing quality learning opportunities, promoting sustainable energy, fostering environmental conservation, and empowering marginalised communities. Through strategic partnerships, innovative projects, and community engagement, Xiaomi India strives to create a positive and sustainable change, ensuring a brighter and more inclusive future for all.