Bangalore, May 10, 2023: Zoomcar, the leading marketplace for car sharing in emerging markets, today announced its first large scale brand campaign #ApniHiSamjho that depicts the warmth of Host- Guest connect. With this campaign Zoomcar expects to see users have a better understanding of the marketplace model while showcasing its true values from offering a wide variety of cars to keyless entry, the importance of ratings to a 2-way chat between Host & Guest and an opportunity for budding entrepreneurs to host their cars on Zoomcar & earn their second income.
Zoomcar kicked off the campaign with a flourish on tv during the IPL, but the 360 campaign isn’t limited to tv alone, Zoomcar also has an active brand presence across digital mediums, top airports, and various prominent outdoor properties. Overall, across these mediums, Zoomcar aims to ensure that the story remains consistent and helps build memorability and increase awareness.
“We are excited to go live with our new brand campaign #ApniHiSamjho that was created to showcase and build our Guest-Host community. #ApniHiSamjho is the overall tagline of the campaign that articulates the true spirit of our platform. We believe a brand campaign should ultimately tell a powerful story. At its core, it’s about translating this story for people in such a way that we clearly demonstrate the value that we create for them. Whether you’re a guest or a host, you come to the Zoomcar platform with the expectation that we can help serve your requirement. We believe this campaign helps satisfy this need, whether a guest embarking on a trip or a host pursuing an entrepreneurial opportunity.” said Greg Moran, CEO and Co-Founder Zoomcar. “