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As a creative advertising director who has witnessed the evolution of the industry from a copywriter to a creative director, I have observed a significant shift in storytelling techniques. One trend that has consistently gained traction and captivated audiences in the Indian market is the use of nostalgia. In this interactive blog, I will delve into the reasons why nostalgia has become one of the most popular trends in storytelling through advertisements, exploring its emotional appeal and its impact on brand engagement.

1. Eliciting Emotional Connections: Nostalgia holds the power to transport individuals back to a cherished time in their lives, evoking emotions and memories associated with the past. Advertisements that tap into this emotional connection resonate deeply with audiences, creating an instant bond between the brand and the consumer. By crafting narratives that trigger nostalgia, brands can establish a sense of familiarity and build a lasting emotional relationship with their target audience.
2. Tapping into Collective Cultural Memories: Nostalgic advertisements often tap into shared cultural experiences and memories, reminding audiences of moments that shaped their lives. By referencing iconic events, trends, or cultural symbols from the past, brands can ignite a sense of collective nostalgia, fostering a feeling of unity and relatability among diverse audiences. This approach not only resonates with the older generation but also attracts younger viewers who are curious about the history and heritage of their culture.
3. Creating a Sense of Authenticity: In an era dominated by digital marketing and fast-paced consumerism, nostalgia brings a sense of authenticity to advertisements. By harking back to simpler times, brands can project a genuine and relatable image, standing out amidst the sea of promotional noise. Authenticity is crucial in building trust and credibility, and nostalgia serves as a powerful tool in achieving this, allowing brands to connect with consumers on a deeper, more personal level.
4. Reinventing the Past for the Present: Nostalgic advertisements not only celebrate the past but also reinterpret it for the present. By infusing modern elements into nostalgic narratives, brands can bridge the gap between generations and appeal to a wide range of audiences. This approach not only creates a sense of novelty but also allows brands to adapt to changing consumer preferences while staying true to their roots.

Some Indian Ad Campaigns on ” Nostalgia”

Fevicol “Har Umar Ki Masti”: Fevicol’s “Har Umar Ki Masti” (Fun at every age) campaign took a nostalgic trip down memory lane. The ads portrayed individuals of different age groups engaging in playful activities and bonding over their shared love for Fevicol. The campaign aimed to capture the spirit of fun and innocence that transcends age and resonated with audiences.

Rasna “I Love You Rasna”: Rasna, a popular soft drink concentrate brand in India, had a campaign in the 1990s that was based on the theme of nostalgia and childhood memories. The ads featured children playing and enjoying Rasna drinks, accompanied by the catchy jingle “I Love You Rasna”. The campaign’s nostalgic appeal and catchy jingle made it a favourite among Indian audiences.

Tanishq “Remarriage”: Tanishq, a renowned jewellery brand in India, created a poignant ad campaign that highlighted the theme of remarriage. The ads portrayed older couples finding love again and embracing the idea of starting a new chapter in their lives. The campaign celebrated the resilience of love and relationships, striking an emotional chord with viewers and generating nostalgia for enduring connections.

Titan “Raga Timeless”: Titan, a leading watch brand in India, created a nostalgic ad campaign called “Raga Timeless” that celebrated the timeless beauty of Indian classical music. The ads featured renowned classical musicians and showcased their emotional connection with their music and the elegance of Titan Raga watches. The campaign struck a chord with audiences by evoking a sense of nostalgia for traditional Indian music and cultural heritage.

Cadbury Celebrations “Kuch Achha Ho Jaaye”: Cadbury Celebrations, a brand of chocolate gift boxes, had an ad campaign called “Kuch Achha Ho Jaaye” (Let something good happen) that captured the essence of festive celebrations and nostalgic family gatherings. The ads depicted joyful moments of people coming together during festivals and special occasions, exchanging Cadbury Celebrations boxes, and creating happy memories. The campaign struck a nostalgic chord by reminding audiences of the warmth and happiness associated with festive celebrations.

so we can say, Nostalgia has emerged as a dominant trend in storytelling through advertisements in the Indian market for its ability to forge emotional connections, tap into collective cultural memories, convey authenticity, and reinvent the past for the present. As a creative advertising director, I have witnessed firsthand the power of nostalgia in captivating audiences and fostering brand engagement. By leveraging the emotional appeal of nostalgia, brands can create compelling narratives that resonate with consumers and leave a lasting impact.

So, the next time you come across a nostalgic advertisement, allow yourself to be transported back in time and embrace the flood of emotions. Nostalgia is not just a trend; it is a powerful storytelling tool that enables brands to create meaningful connections and stand out in a crowded marketplace.

8th May 2023, New Delhi – Marking its 5th anniversary in India, realme, India’s leading, and most trusted technology brand, today showcased the camera of their upcoming smartphone 11 Pro series that comes with an outstanding 200MP OIS camera featuring 4X In-sensor zoom technology and lossless zoom: an industry first in its price segment. The announcement comes on the occasion of the completion of five glorious years in India and solidifies the organization’s commitment to democratizing cutting-edge technology and design for all users.

Looking ahead, realme aims to sell 20 million smartphones, including 7 million 5G-enabled products, and reach 50,000 distribution stores in 2023. The company plans to open 200 new service centers across 532 cities, bringing the total to 727 service centers in 2023 to provide best-in-class aftercare service. Also lined up for 2023 – realme plans to invest in bringing out more cutting-edge features across its smartphone series while also localizing its product portfolio even further. realme continues to grow as a reliable brand in India that specializes in providing high-quality products with excellent design and exemplary performance for customers.

Over the past five years, realme has expanded its user base to over 160 million worldwide, of which 70 million are in India alone. In the past five years, realme has been at the forefront of introducing many industry-first technologies. These include, among others, the world’s first 64MP camera, the cutting-edge MediaTek Dimensity 800U chipset featured in our exquisite realme X7 5G, the advanced MediaTek Dimensity 810 5G processor showcased in our exceptional realme 8s 5G, world’s first 64MP quad-camera phone, Starry Time-lapse Video and Tilt-shift Time-lapse Video in the realme 8 Pro, MediaTek Dimensity 920 5G processor embodied in our remarkable realme 9 Pro+ 5G, and the first 5G smartphone in India.

Already in 2023, Quantic India has recognized realme for its commitment to technological excellence and sustainability with the Sustainability through Technology Award. Similarly, ET Retail has also recognized realme as the Mobile Handsets & Accessories Retailer for 2023. realme 9 Pro+ was awarded ‘Best Camera Phone of 2022 – Mainstream’ at the Indian Gadget Awards, and finally realme also bagged Best Affordable Tablet of the Year at Gadgets Now Awards 2023 to name a few.

India was the first country from where realme started its journey. Today, realme looks back with both pride and gratitude at the people, fans, and all supporters who helped make it a successful brand in India in such a short time, and consequently helped the country emerge as its #1 market worldwide.

realme owes its success to its customers and has emerged as one of the most sought-after smartphone brands in the country. With a strong commitment to democratizing cutting-edge technology and design, realme is proud to celebrate its 5th anniversary and looks forward to continued success in the future.

May 2023: Crepdog Crew (CDC), India’s premium sneaker reselling platform and streetwear aggregator opens Mumbai’s biggest, experiential sneaker store, CDC Experience. Expanding its retail footprint after its flagship Delhi store, CDC’s experiential store in Mumbai’s trendy shopping estate of Bandra boasts of the largest sneaker wall in Asia with over 600+ limited edition sneaker collectables alongside an exclusive collection of over 30 handpicked, designer streetwear and accessories brands.

In keeping with the brand’s unwavering focus on streetwear, the Mumbai store will retail a comprehensive range of fashion from exciting, edgy Indian brands like Natty Garb, Toffle, Prxkhxr, Warping Theories, Odd Mood, Kilogram, Blue Brew, Sugga, Balav amongst others. Designed by much-in-demand creative genius Faizan Khatri like a Scandinavian art gallery, the store’s modern minimalist interior is the perfect platform to showcase streetwear as wearable art.

The centrepiece of the store, though, is the largest sneaker wall in Asia featuring the entire collection of the iconic Off White X Nike Dunk Low Lot 50 designed by boundary-breaking designer and creative genius Virgil Abloh, making CDC Experience, Mumbai the only store in Asia to house all ‘50’ under one roof.

“We are thrilled to bring CDC Experience to Mumbai,” says Anchit Kapil, CEO and co-founder of Crepdog Crew. “Mumbai is the fashion capital of the country, and we wanted to give the city the kind of experiential space it hasn’t seen before. We envisioned CDC Experience as a place for the sneaker and streetwear community to come together. It’s not a store, it’s an experience,” he adds.

The Mumbai outpost delivers an unmatched retail experience by offering a unique ‘coffee & kicks’ experience. “From Asia’s largest sneaker wall to the best streetwear designs in the country and a coffee bar by Dope Coffee Roasters… There is something for everyone at CDC Experience whether you love sneakers, or streetwear or just love the vibe of the community,” explains Anchit.

The Crepdog Crew journey began in 2019 with an Instagram page leading to becoming India’s premier sneaker and streetwear marketplace and has since opened experiential stores in Delhi in 2022 and now in Mumbai. The recently-funded company – which counts Pharmeasy founders Dharmil Seth and Siddharth Shah, and fashion designers Masaba Gupta and Nikhil Mehra as its investors – has also collaborated with the world’s best-selling German herbal liqueur, Jägermeister to create a wearable art piece commemorating the brand ethos of the two companies.

The Crew Love x Jägermeister t-shirt design marries the spirit of the brands with the philosophy of streetwear – bold, creative and disruptive, and is exclusively available at CDC Experience, Delhi and Mumbai and on www.crepdogcrew.com

Mumbai Indians became the first team in the history of TATA IPL to successfully chase down 200-plus targets in consecutive games. The Rohit Sharma-led side defeated Rajasthan Royals at home by chasing down 213 and made the run chase of 215 against Punjab Kings in Mohali look ridiculously easy.

Riding upon blistering half-centuries from their Indian batting mainstays, Ishan Kishan and Suryakumar Yadav, the five-time champions crushed Punjab Kings. MI sent a warning of danger to the opposition teams i.e. take us lightly at your own peril.

Star MI batter Suryakumar Yadav continued doing Surya things against Punjab Kings and entertained the audience with his 360-degree hittings.

Hailing the No. 1 T20I batter in the world, former India cricketer S Sreesanth termed SKY as a mathematician for his ability to find gaps.

Speaking on Star Sports’ Cricket Live, Sreesanth said, “SKY isn’t just a batter, he’s a mathematician. The way he carries himself is simply superb. He dissects the field like a mathematician uses a compass and a protractor on the paper. He makes those calculations brilliantly inside his sharp mind and makes full use of the dimension of the ground, the pace of the bowler, etc. He literally knows exactly where the fielder is and where the gaps are. He’s so precise. They say ‘sky is the limit’ but for Surya, even SKY is not the limit.”

Sreesanth further added that MI have come back on the winning track and it will be difficult to stop their juggernaut from rolling in TATA IPL 2023.

Speaking on Star Sports’ Cricket Live, Sreesanth said, “Once Mumbai Indians taste victory, there’s no stopping them. They have a long history of success. They’ve done it in the past and can repeat it.”

Former Australia cricketer Tom Moody also praised Mumbai Indians for back-to-back successful run chases in TATA IPL 2023 and the fearless approach they devised. Moody asserted Ishan Kishan finding his form back is a good sign for MI.

Speaking on Star Sports’ Cricket Live, Moody said, “Mumbai Indians have a very strong batting line-up, that is their strength. They are a fearless side in a run chase and they are proving it. The only missing piece in their batting was Ishan Kishan and his coming to form is a massive boost for MI.”

6th May 2023, Riyadh – Saudi Arabia’s Ministry of Culture, together with Taif Governorate Municipality, has launched the third edition of the ‘Taif of Roses’ festival, supported by the Quality of Life Program. The festival is taking place in the city of Taif from 21st April to 5th May 2023 and will celebrate the significance of the rose, a plant that has been at the centre of the region’s culture and economy for centuries.

Taif is known locally as the ‘rose city’ and from March to May each year, during the bloom season, the area is overtaken by the intense, exotic scent of roses. More than 10,000 rose heads are required to make just a small vial of Taif rose essential oil, which makes the oil obtained from Taif roses some of the most precious and high value in the world. The oil can be used in skincare products and moisturizers, as well as exported to high-end fashion houses to be used in perfumes. The rose can also be infused to make sweet meats.

In 2022, the second edition of the Taif of Roses festival broke the Guinness World Records with the world’s largest flower basket. The basket was over a metre tall, over 12 metres long and nearly eight metres wide, beating the world record previously held by Singapore.

This year’s festival will create a holistic visitor experience, beginning at Taif International Airport. The airport will be decorated with roses and there will be a parade with performers and vehicles adorned with flowers. The centre of the festivities will take place at Al-Ruddaf Park, featuring a ‘Rose Mountain’ as well as mesmerizing light displays and a rose market selling local products made from Taif roses. There will also be a series of musical, theatrical, and artistic performances, including the Rose Hymns Exhibition.

The Taif of Roses festival is a unique platform to connect local producers and farmers with international companies and brands, enabling connections and opportunities for businesses and allowing the Taif rose to reach broader markets.

The festival is an enjoyable annual opportunity to celebrate Taif’s cultural heritage, honouring the status of the Taif rose at the core of the local culture.

UPL, a leading provider of Sustainable Agriculture Solutions, announced a collaboration with the Republic of Guyana to establish a 200 acre ‘Millets Model Farm’. Mr. Jai Shroff, Group CEO of UPL group and Mr. Zulfikar Mustafa, Hon. Agriculture Minister of the Republic of Guyana, signed an MOU on 21st April, 2023 in Georgetown, Guyana with an aim to assess the adaptation of various millet varieties for growing and consuming in Guyana. The signing of the MoU coincided with the visit of an Indian delegation to Guyana led by Mr. S. Jaishankar, Hon’ble Minister of External Affairs of India.

In this partnership, UPL will supply technical expertise and selected agriculture inputs, while the Republic of Guyana will provide suitable land parcel of 200 acres in Guyana, local farm operation will be done by Republic of Guyana.

Millets, also known as super food, are climate smart, sustainable, rich in heritage, and highly nutritious food resource. In comparison with rice, millet production requires half of the water per acre as compared with rice, making it a water conservation crop that can also withstand other climatic conditions like droughts, floods, heat stress, erratic rainfalls, etc., than other crops, saving food loss, enhancing small farmers resilience.

According to the FAO, millets encompass a diverse group of cereals including pearl, proso, foxtail, barnyard, little, kodo, browntop, finger and Guinea millets, as well as fonio, sorghum (or great millet) and teff. They are an important source of nourishment for millions of people in sub-Saharan Africa and Asia. They are deeply rooted in Indigenous Peoples’ culture and traditions and help guarantee food security in areas where they are culturally relevant. Millets are also very nutritious because they consist of antioxidants, minerals, and protein. As whole grains, each millet variety contains a particular type and amount of fibre, which aids in the regulation of intestinal function, blood sugar, and lipids.

Mr. Sagar Kaushik, President, Global Corporate & Industry Affairs from UPL, said, “We are delighted to partner with the Republic of Guyana as the first country in Latin America to explore millet cultivation potential in Guyana, which will also benefit Small Holding Farmers.”

Explaining the initiatives further, Mr. Kaushik Said, said, “UPL is paving the path for millet cultivation and making important strides toward its vision of a food-secure world through this collaboration. This is a win-win situation for both Guyana and UPL. UPL’s expertise and technical know-how will play a crucial role in ensuring the success of this initiative, which can provide a sustainable livelihood to smallholding farmers globally. We are excited about the potential of this collaboration and look forward to working with the Republic of Guyana to achieve our shared goal of promoting sustainable agriculture practices.”

India, Pune: Gen Z are ambitious and looking for a meaningful work experience in a flexible work environment that prioritizes growth and well-being. According to LinkedIn’s Workforce Confidence report, around 80% of Gen Z workers globally are looking to find a job that aligns better with their values. To help Gen Z workers, the leaders of the future can raise retention rates by addressing mental health and job stress and providing meaningful career development opportunities by creating a supportive, value-led working environment to enable Gen Z to learn and grow. In retrospect, Gen Z should value the contributions of their peers and seniors and align their work goals with the organization’s work ethics and value systems.

As businesses experience a significant shift in the profile of their employees, with unique personality traits, values, and motivations, it has become necessary for organizations to re-evaluate their talent development and engagement processes to effectively utilize and retain these new-age workers. FLAME University’s HR symposium featured expert speakers in human resources who shared insights on competencies required for Gen Z employees to thrive and for organizations to adopt best practices for effectively working with them. Keynote speakers Ms. Priya Kandoth, Head of People and Culture at Bridgestone India, and Mr. Amit V. Chuttar, a partner at Red Beryl Advisors LLP, presented their industry perspectives and emphasized the importance of setting realistic expectations.

Ms. Kandoth stated, “The industry is not looking for individual expressions but values, collaboration, and cooperation. The new generations are far more into strategy meetings than required. My advice to them is to first understand the basics of the shop floor, dirty their hands, understand all possible aspects of the business, and then acquire the knowledge and insights for strategy meetings. Strategy and vision are more than mere PowerPoint presentations. They are about competing effectively and planning for the future. It requires that Gen Z first find its feet and engage as a foot soldier to meaningfully contribute towards the larger goal of the organization.”

Mr. Chuttar shared his thoughts on Gen Z and emphasized the importance of focusing on their duties as much as their rights in every context of their lives. He added, “India is going to script its own success story over the next 25 years, with Gen Z at the forefront. I urge Gen Z to align themselves with the organization’s vision, collaborate with peers, seniors, and leaders, and develop a mindset of learning. This is possible if Gen Z understands the legacy and history of the organization, which is crucial for defining the future path in an evolving business environment. Organizations and employees can thrive by creating a conducive work environment built on trust and in-depth understanding of the organization’s vision and goals vis-à-vis its legacy, values, and how it operates with various products and services.”

FLAME University’s interactive HR symposium is an example of the university’s commitment to providing a well-rounded education that prepares its students for successful careers by exposing them to the latest trends and best practices in the field. The university is ensuring that its students are well-equipped to succeed in the competitive world of business management and HR.

New Delhi: The embodiment of Indian arts and Culture. World famous Indian classical Dance Guru Padma Vibhushan Dr. Sonal Mansingh presents ‘Shashwat Bharat Festival – Celebration of Eternal India: KalaYatra 2023’, A Tribute to the timeless spirit of cultural diversity with the Azadi Ka Amrit Mahotsav Edition from 6th May to 8th May 2023 at Kamani Auditorium in Delhi. 46th edition of KalaYatra will be organized by Shri Kamakhya kalapeeth centre of Indian Classical Dances.

Shashwat Bharat Festival will light the Delhi skyline with a riot of colours, exciting performances and a festive spirit. Mark your calendars for the annual cultural bonanza- KalaYatra 2023. “Shashwat Bharat Festival – Celebration of Eternal India”, has an exciting array of performances from famous artistes from all over India. Festival is one of its kinds as it includes all genres of music, dance, and theatre from the most traditional to the most contemporary expressions of all these art forms.

Opening gala celebration of Shashwat Bharat : Kala yatra 2023 on Saturday 6th May 2023 will be start from Inaugural performance Natya Katha: Meera on life of Saint Meera Bai by Dr Soanl Manshing and group and confluence of Carnatic & Hindustani Instrumental Music by Vidwan Shri N Ravikiran- Chitravina, Maestro Saskia Rao- India Cello, Pt.Shubhendra Rao – Sitar with Carnatic & Hindustani Group of Master percussionists. Folk songs and Music will be the main attraction of 2nd day of the festival. Delong Padung & Group from Arunachal Pradesh, Yogesh Bhai Gadhavi & Group from Gujarat, Ustad Anwar Khan Manganiyar & Group from Rajasthan and Famous Singer Maithili Thakur & Group from Bihar will captivate the Music lovers on Sunday, 7th May 2023 . Shashwat Bharat Festival will conclude on Monday, 8th May with Tradition of Tribal Dance performances by tribal folk dance artists from across India .

Founder of Shri Kamakhya kalapeeth centre of Indian Classical Dances and Festival Director Padma Vibhushan Dr, Sonal Mansigh said, “This year is special in many aspects. It is the 75th year of our beloved Country’s independence from colonial rule, AZADI KA AMRIT MAHOTSAV and India G 20 Presidency. India’s G20 presidency is a watershed moment in Indian history as it seeks to pay an important role by finding pragmatic global solutions for the wellbeing of all, and is doing so, manifest the true spirit of ‘Vasudhaiva Kutumbakam’.”

We must embrace this change of name with self-respect and pride because we are now finally freed of servitude and become equal stake-holders of the world’s largest democracy. This is of great significance, and each one of us must now join hands with our Hon. Prime Minister Sri. Narendra Modi and contribute to making our Country strong and secure. Azadi Ka Amrit Mahotsav is a joyous occasion to re-tell the arts & cultural story of India to the world by presenting the rich diversity of our art forms from the most traditional to the most contemporary expression of dance, music, theatre, etc . Let us celebrate the rich diversity of India.

In keeping with the theme, we celebrate the timeless spirit of India at Shashwat Bharat – Kalayatra 2023. Get ready to witness the grand celebration of India’s rich heritage! We invite the youth & people from different walks, to join us at shashwat Bharat – a celebration of Eternal India.

What: Shashwat Bharat Festival: Kalayatra 2023

When: From 6th to 8th May 2023

Timing: 6:30 PM onwards

Where: Kamani Auditorium, Mandi House, New Delhi

Bangalore,06 May 2023: REC Limited has undertaken an exclusive listing of its recently issued Green bonds of USD 750 million raised under its Global Medium Term Programme of USD 7 billion at GIFT IFSC Stock Exchanges in a primary listing ceremony held in GIFT IFSC, Gandhinagar on May 3, 2023.

The listing ceremony was graced by Mr. Injeti Srinivas, Chairman of, the International Financial Services Centres Authority (IFSCA) as the Chief Guest in the presence of Mr Vivek Kumar Dewangan, IAS, Chairman and Managing Director (CMD), REC and Mr. Ajoy Choudhury, Director (Finance), REC and the officials of India INX and NSE IFSC.

Commenting on the occasion, Mr Vivek Kumar Dewangan, IAS, CMD, REC Limited, said, “We have consciously decided on the exclusive listing of REC’s recently issued Green Bonds on IFSC Stock exchanges, which have come a long way in their acceptability amongst the global investors. This Green Bond issuance reinforces REC’s status as one of the most accomplished and frequent issuers in the international capital markets and is poised to contribute in India meeting its Amrit Kaal commitments towards climate action plan and energy transition with a focus on green projects.” This is the largest ever senior USD tranche by an Indian NBFC (largest ever senior Green Bond Tranche by a South & South-East Asian issuer) and the first Green Bond issuance by an Indian Company post-India’s G20 Presidency.

Mr Injeti Srinivas, Chairperson, IFSCA, said, “We are pleased that REC Limited, a Maharatna Company, has listed their USD 750 million green bonds exclusively on the IFSC Exchanges. With this listing, the cumulative ESG labelled bonds listed on IFSC Exchanges has crossed USD 10 billion. GIFT IFSC is emerging as a gateway to facilitate raising of foreign capital into sustainable projects in India, thereby contributing towards achieving our climate change commitments and SDG goals.” The issue saw an over-subscription of approximately 3.5 times from 161 investors with active participation from quality accounts. Investors from across the globe participated in the issue with Asia Pacific (APAC) 42%, Europe, Middle East & Africa (EMEA) 26% and the US 32%.

Mr. V. Balasubramaniam, MD and CEO, NSE International Exchange, said, “We are extremely delighted that REC has done an exclusive listing of their green bonds of USD 750 million in NSE International Exchange and India INX at GIFT IFSC, taking their total listing to USD 4.75 billion under USD 7 billion Global Medium – Term Note Programme. I am sure other issuers from India and the region will consider International listing on IFSC Exchanges. Our aim is to make GIFT IFSC as a sustainable finance global hub. This takes total bond issuance on IFSC exchanges to USD 51.7 billion plus with the total medium-term notes worth over USD 73 billion.” Over 87% of the transactions in the issue has been allocated to Fund Managers, Asset Managers and Insurance Companies.

Mumbai, 06th May 2023: The Guardians Real Estate Advisory Firm, a leading real estate advisory firm in India, is delighted to announce its partnership with NM Medical, a pioneer in diagnostic testing. The two organizations collaborated to host a free health check-up camp in commemoration of International Labour Day. The health camp was organized at The Guardians & Kotak Realty’s joint venture company Ground Realty’s site at Integrated Ramicon at Goregaon West, Mumbai. The camp included a variety of health-related activities such as routine physical exams, health education, and vaccination awareness.

Labour Day is a global celebration that recognizes the valuable contributions of the workforce to society and serves as a reminder to prioritize their welfare. The advisory firm’s health check-up event underscores the company’s commitment to the overall well-being of its workers.

During the camp, doctors and medical experts from NM Medical conducted a comprehensive blood check-up for over 100 workers. NM Medical is known for its end-to-end pathology, imaging, and non-invasive cardiology services and is dedicated to setting the standard for preventive health check-ups in India.

Jayesh Rathod, Director of The Guardians Real Estate Advisory Firm, expressed his excitement for this unique health check-up event, which acknowledges Labour Day with an important initiative. He said, “The real estate sector is one of the largest employment providers for skilled and unskilled workers, yet there is still a lack of awareness among them. Many developers have started the initiative for the well-being of their workers, especially after the pandemic. At The Guardians, we believe in cultivating a culture of care and compassion for our employees, as well as setting a good example for others to follow. Along with our health check-ups, we will also provide awareness about harmful diseases and how to prevent them with basic care.”

The Guardians Real Estate Advisory Firm is committed to providing a secure and healthy working environment for its workers, and this exclusive health check-up event is a testament to its continued efforts to enhance their overall well-being.