Category business

New Delhi, May 3, 2023: Shreya Poonja(22), the first Runner-Up in Femina Miss India-2023 pageant finale held recently in Imphal, draws her strength from her ‘never-to-be-defeated’ spirit.

“I believe that a never-to-be-defeated spirit helped me win the Femina Miss India-2023 first runner-up crown. It is a quality I have built into my personality and this certainly is the most crucial aspect that helps me overcome obstacles in life. I believe in constantly working on myself and evolving into the best version every single day and this I focused on religiously,” said Shreya on Monday during a media interaction held at Essex Farms, Aurobindo Road, IIT Gate, here. Shreya returned to her home town Delhi on April 28 from Imphal.

Sharing her feelings on winning the first runner up spot in the coveted national pageant, Delhi University’s Deshbandhu College’s Economics graduate Shreya said: “The feeling is settling in day by day. There were a lot of efforts that were put in the past few years and to have finally been able to achieve this makes me feel accomplished. The efforts have validated my victory.”

Poonja’s alma mater is St. Anthony’s Senior Secondary School, Hauz Khas and she will be visiting both her school and college on May 4. Shreya has been busy after landing in Delhi. She has had a meeting with Delhi’s Chief Fire Officer in the Fire Headquarters at Connaught Place among other social engagements. Reflecting about the Miss India journey so far, Shreya said: “I have evolved every single day of my 40-day journey. Learning new things about myself along the way. There were tight schedules and discipline of the self-played an important part. Each individual had something great that they offered towards my journey and I truly cherish the time now.”

Shreya gives credit to her parents – mother Bharti Poonja and father Sanjay Poonja – for the feat. “My parents have been instrumental in my win. I have not had an easy path to victory. However, my close friends and family members continued to support my vision and gave strength and encouragement to me whenever necessary.”

Talking about her future plans, she said: “I have always been in love with the camera, for as long as I can remember! I am keenly interested in the entertainment and show business and have already been working in the same since I was 17. I’m looking forward to commencing work soon.” When asked to share tips for young girls preparing for the title, Shreya said that the most important thing I believe is to be truly happy with what you do and not let short-term wins or defeats sway you away.

“Have a clear vision of why you want to do something and then work towards it every second of every day. Soon things are bound to work your way. Do not get impatient with the results of your efforts. Please know that it is not the win but the habit of pushing yourself to the limit that will in time bear fruit,” she concluded.

Hyderabad: ArcelorMittal Nippon Steel India (AM/NS India), a joint venture of ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturers, signed an MoU with Work Integrated Learning Programmes (WILP) division of Birla Institute of Technology and Science (BITS) Pilani, an Institution of Eminence (IoE), to leverage their MBA Manufacturing Management Programme for some of its professionals.

The agreement with BITS Pilani WILP will help facilitate leading higher education opportunities in manufacturing management for some of AM/NS India’s engineers, while not needing them to take a career break. Besides providing a unique upskilling opportunity, which will help professionals hone their management and technical skills, it shall also help address AM/NS India’s need for a wider talent pool of professionals, who can take up leadership roles with a holistic understanding of technology and management.

The MBA Manufacturing Management is a four-semester Work Integrated Learning Programme, with online classes conducted during the weekends, thereby helping professionals to study, while continuing to work. The learners, with access to highly engaging study material, can learn at their own pace. They can also attend the lectures from any location using the state-of-the-art digital technology and will also be able to access recorded lectures later. The programme also emphasizes on experiential learning and will empowerthe learners to applyconcepts learnt in the classroom in real-work situations.

Dr. Anil Matoo, Head of Human Resources, IR &Administration at AM/NS India, said, “We are elated to announce our collaboration with BITS Pilani WILP for the two-year MBA Manufacturing Management programme, with an aim to develop and groom our manufacturing leaders. AM/NS India believes in providing continuous learning opportunities to employees through leading institutions and this collaboration is another step in this direction. BITS Pilani is an Institution of Eminence, especially known for providing technicaleducation of the highest standards. With its robust curriculum, this programme will help in grooming our engineers to handle challenging assignments and in creating a competitive edge for us.”

Elaborating about the collaboration, Prof. G. Sundar, Director, Off-Campus Programmes & Industry Engagement, BITS Pilani, said, “It gives me great delight that the working professionals of the joint venture of ArcelorMittal and Nippon Steel (both among the leading steel manufacturers in the world) will be enrolling in the MBA Manufacturing Management programme. Continuing higher education, reskilling and upskilling of professionals are critically important in helping them adapt to the rapid developments and manage various key aspects, such as production, new technologies, strategic planning, and operations, in a holistic and effective manner —thereby, aiding their organization in gaining the edge too in today’s highly competitive manufacturing sector.”

Mumbai, 03 May 2023 – According to a recent report by PropTiger.com, housing prices in India have surged during the first quarter of 2023 with the average price rise across all the major realty markets being close to 7% YoY.

The report indicates that all the markets covered in the analysis showed an upward movement in average rates of new homes.

The report highlights that the average rate of properties in Bengaluru saw a 10% appreciation in the past one year, making it the market with the sharpest uptrend in property prices. Pune and Ahmedabad were close behind this southern market in terms of price increase, with these markets witnessing an 8% and 7% rise in their average property rates, respectively.

Mr. Vikas Wadhawan, Group CFO, PropTiger.com, Housing.com & Makaan.com, said,” Real estate has consistently been one of the best-performing asset classes over the long term, and with prices expected to go up further, it might be a good time for fence-sitters to take the jump and buy their dream home. Having said that, one needs to keep in mind that buying a home is the most expensive purchase decision a family typically makes. So, it is important to weigh all the pros and cons carefully before making a final decision.”

The report highlights that the cost of buying a house in India continues to rise due to several factors, including the continuous rise in the cost of raw materials and labour, the growing demand for homes post-COVID, and the cessation of government-funded subsidy schemes in March this year.

Furthermore, while the Reserve Bank of India has taken a pause in hiking rates for now, inflation remains a concern, and the central bank may increase the benchmark lending rate in the next cycle, which could further amplify costs for the buyer because of increased borrowing costs on home loans.

Discussing buying trends, Ms. Ankita Sood, Head of Research, PropTiger.com, Housing.com & Makaan.com said: “Property prices in Indian cities have been growing at a fast pace of 6-7% since the past year with a renewed thrust on homeownership. Apart from a rise in input costs, limited supply of the right product & ready to move in projects for the end-user have led to an upward push in prices.

Ms. Sood added “Interestingly, while the weighted average prices have grown by 6 per cent YoY, in the March quarter, key micro-markets in cities of Gurugram, followed by Bengaluru have seen YoY growth of 13 per cent and 10 per cent, respectively. Given the current market trends of demand-supply mismatch, we expect property prices to continue to rise albeit within a close range, where the quality ready-to-move-in segment will trade at a premium.”

The report indicates that the average price per square foot in cities such as Ahmedabad, Bengaluru, Delhi NCR, Kolkata, and Pune has witnessed a significant increase.

Mumbai, May 3, 2023: Bharat Petroleum Corporation Limited (BPCL) is pleased to announce that Shri Raj Kumar Dubey has today taken over as Director (Human Resources) of the company. Shri Dubey brings with him a wealth of experience in business and human capital development, having worked in the industry for over 34 years.

Shri Dubey is an alumnus of NIT Allahabad, with a degree in Mechanical Engineering. He has also acquired a Master of Business Administration from the International Centre for Promotion of Enterprises, Ljubljana, Slovenia. Throughout his career, he has implemented several strategic organizational development initiatives and change management processes impacting more than 400 locations and 7,500 people and has worked closely with international consultants in the areas of organizational restructuring, visioning, and HR planning, and has successfully led several leadership positions and concluded various critical and challenging assignments across various business verticals like Aviation, Operations, HR, and Retail in and across different regions.

Mr. Dubey has brought in customer centricity in the Fuel Retailing Channel by pioneering the marketing of differentiated products & premium fuels to great heights maintaining the leadership position.

Delhi, 03 May 2023: Oneistox, a homegrown ed-tech startup transforming the AEC (Architecture, Engineering, and Construction) industry, has rebranded itself as Novatr. The strategic move is in line with their vision to fill the innovation gap in AEC by honing the power of human potential and building tech-first skills. The hyper-growing ed-tech platform founded in 2021 by Harkunwar Singh along with his co-founders Vipanchi Handa, Mehul Kumar, and Chaithanya Murali has been clocking a tremendous 30% m-o-m growth over the past 12 months and has turned profitable starting FY2023.

With the ultimate aim of accelerating the adoption of technology in the AEC industry at large, Novatr aims to be the bridge between the dreams of AEC’s future and the skills imperative for its realization. In 2021, Oneistox was founded to propel the AEC industry further towards tech-first skills and ensure better opportunities. “Oneistox” or “1:x”, signified exponential growth, but as the brand grew bigger, the macro vision evolved into something much bigger than what it was. Now, the brand has evolved to realize its true ethos as “Innovators” and thus renamed itself to Novatr”. The platform’s main objective is to design tech-first curriculums and cultivate a community of ambitious individuals who are ready to tap into a whole new world of possibilities.

“We are at the helm of witnessing a transformative phase of the AEC industry, and with our pivot to Novatr, we aim to change this landscape. As we navigate through this transformation, it has become clear that simply revamping the education and training of AEC professionals is not enough. The real challenge lies in transforming the industry itself from the inside out. This rebranding is a stepping stone in our mission to fill the innovation gap in the AEC industry and realise ourselves as what we truly are, Innovators” said Harkunwar Singh, Co-founder, Novatr

In their journey of empowering learners to become future-ready professionals, Oneistox clocked a net revenue growth of 30% MoM in FY2023. The key focuses for the startup during this period have been to improve its platform infrastructure, develop more new-age courses for learners, and expand its team. Currently, Novatr is clocking an ARR of $6 mn. Keeping up with their previous trajectory, the company is projecting a 12X revenue growth in FY2024. The platform offers a range of courses and programs, including Building Information Modeling (BIM) and Computational Design, to help learners build critical skills and stay ahead of the curve. The brand recently announced that they’ve raised $1.2 million in seed funding from Y Combinator, Powerhouse Ventures, Soma Capital, and notable angels like Amit Ranjan, Co-Founder, Slideshare.

03 May 2023: Noise, India’s leading connected lifestyle tech brand, has launched a new smartwatch, Noise ColorFit Ultra 3, with the largest AMOLED dial of 1.96 inch and sports a metallic body with a functional crown that allows users to navigate faster. The brand has expanded its portfolio in the round dial segment with the launch of this new smartwatch in India today. Assuring ‘Inspiration Within Reach’, the premium smartwatch comes in three variants – Lifestyle edition, Classic Edition, Elite Edition out of which the Elite Edition (Jet Black & Glossy Silver) is introduced as the brand’s most premium offering available at a price range of over INR 5000. Making it a prime choice for young trendsetters, the smartwatch boasts Gesture Control, Smart DND, Two options for menu, Auto Sports Detection and Tru Sync™ for the most ultra and advanced smartwatch experience in the industry. The Noise ColorFit Ultra 3 goes live today and can be availed from Amazon, gonoise.com and across offline channels including yet not limited to Reliance, Croma, Vijay Sales, Poorvika Mobiles, and others.

Amit Khatri, Co-founder, Noise commented on the launch, “Noise has been a forerunner when it comes to enabling technology and empowering consumers with meaningful innovation. With consumers always keen on upgrading their lifestyle, an upgrade in the smartwatch is also as important. Noise ColorFit Ultra 3, envelopes everything that today’s new age users seek for in their devices.

Consumers being at the core of every decision we make at Noise, we are thankful for their overwhelming love and support, and with this new introduction, we are confident of yet again replicating the success story in the India market.”

The brand’s newest addition comes equipped with Gesture Control technology offering unique customisations such as Tap to wake and palm control to turn off display. A robust battery that lasts up to 7 days on a single charge, allows consumers to keep pressing ahead without any hassle, and the IP68 water and dust resistance feature makes the watch extremely durable. Equipped with Tru SyncTM technology, Noise ColorFit Ultra 3 comes with single chip BT for easier and hassle-free pairing. The smartwatch also allows users to enjoy stable calls with longer range and lower battery consumption with BT v5.3. The smart DND feature allows the smartwatch to detect when the user is asleep and is functioned to not vibrate/ ring with new notifications during that period. The two menu UI option allows users to choose between a list view and grid view. Noise ColorFit Ultra 3 also comes equipped with Auto sports detection feature for outdoor exercises. Complimented with 550 nits of high brightness and 410*502 px screen resolution the smartwatch gives a crystal clear viewing experience and has also introduced Always on display with 4 watch face options with Noise ColorFit Ultra 3.

The smartwatch comes with a host of productivity and health monitoring features. Users can choose to call from dial-pad, access recent calls and save upto 10 contacts on the watch using Noise Buzz. The smartwatch comes packed with an array of wellness features under Noise Health SuiteTM and an inbuilt Productivity Suite. The Noise ColorFit Ultra 3 offers over 100+ Sports modes, 150+ Watch Faces and 4 AoD options, and can be paired with NoiseFit App to unlock the next level productivity game.

By Delphin Varghese, co-founder and Chief Business Officer at Adcounty Media

How young adults consume media has drastically changed over the past few years, making ad targeting extra challenging for this particular age group. The consumption varied from individual to individual depending upon the end goal. For instance, some use it primarily for entertainment, whereas others use it for practical purposes, to build a community or fulfil their emotional needs. The needs vary, and so does the pattern of consumption.

A Deloitte report suggests that younger generations are more inclined towards immersive and interactive social experiences. The youth consumer cohort is a complex segment that needs to be addressed and engaged strategically.

Whitepaper data indicates that digital mediums are the predominant choices of the urban youth in comparison to traditional media. According to Business Insider, digital media encompasses websites and apps (63%), social media (55%), streaming video (53%) and streaming music (49%). Consumers aged between 25-34 are more likely to resort to ‘streaming video’ alongside the intent to consume live and non-live TV. This will consequently boost the demand for streaming services, which will likely register exponential growth in consumption in the coming years.

According to VentureBeat news, video streaming services (613 million) outperform traditional cable connections (556 million) in terms of the number of subscribers. As media becomes more fragmented every year, crafting a strategy that helps brand custodians to leverage the young adult segment becomes increasingly essential.

Given that young adults have a more excellent lifetime value, marketers are driven to invest in premium ad rates to tap into this segment. Social media is undeniably one of the most sought-after platforms among young adults. Brands leverage social media to foster awareness, grow communities and boost brand loyalty. Influencer marketing is paramount to scaling any brand, maximising reach by tapping into consumer segments at different levels of the buying funnel, building credibility, and establishing long-term win-win partnerships.

Steering clear generic ad statements might be a good idea when looking to grab the attention of young adults. Consumers are bombarded with ads all day, whether commercials on OTTs, ads in the middle of podcasts, scrolling through social media or browsing the net. Thinking “out of the box” is a must to engage millennials and boost brand recall.

Apart from this, it is also crucial for brands to ensure that the content on their website and social handles, like Instagram, LinkedIn, Facebook, YouTube, Pinterest, Twitter, etc., are interactive and engaging. Your product/service is not always sufficient to attract the young adult segment to your website. Giving human connection to your brand is of utmost importance. Once your consumers can relate to your content, they will eventually grow to love your brand and try out the products/services you offer. Social media platforms are great in helping you interact with your target audience and foster personalisation with your brand. Besides this, your offering should also solve a particular problem that makes their lives easier.

Millennials research a product before purchasing it; thus, customer reviews are the backbone of your marketing strategy. Authentic customer reviews and positive feedback attached to your site are quintessential in helping you acquire quality potential consumers.

Crafting a mission that extends beyond sales is imperative to garner millennials’ attention and build a loyal customer base. A report by the consumer research firm, Bulbshare reveals that Gen Z (born between 1997-2013) detest traditional advertising alongside sharing an affinity for ad blockers and advocacy. This report suggests that 99% of consumers in this generational cohort will opt to “skip” an ad, and approximately 63% rely on ad blockers to circumvent online adverts. Furthermore, findings from the report also suggest that nearly 74% of consumers feel bombarded with advertisements. Thus, brands targeting the Gen Z age and millennial consumer segment should narrow their focus towards unconventional messaging and ‘disruptive’ advertising, which is difficult to ignore.

Mumbai, May 03, 2023: HRX, India’s leading active lifestyle brand, has been named the official Fan Merchandise partner for four teams in the Indian Premier League (IPL). Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals are the teams that will be wearing HRX-manufactured jerseys as part of the partnership.

According to Pallavi Barman, – Business Head and Fitness Ambassador of HRX, “IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular active wear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league.”

As India’s homegrown brand, HRX is committed to supporting local and hyperlocal partnerships, in addition to national events like IPL. Pallavi added, “It’s all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports.”

This partnership with IPL further strengthens HRX’s commitment to sports and its growing presence in the Indian market. Fans of Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals can now proudly wear HRX merchandise to show their support for their favorite teams.

Available on:

Ecom- Myntra + Flipkart

Offline: Shopper’s Stop, Lifestyle, Pantaloons, Central, Health & Glow

Bengaluru May 2023: HOSMAT announced dialysis centre at Magrath Road facility & Cath lab at Kalyan Nagar facility. Magrath road facility is the lead hospital In the HOSMAT group.

After the Launch of their first dialysis centre at HOSMAT Hospital Kalyan Nagar in February this year, HOSMAT now launches Dialysis centre in their Magrath Road Hospital: Speaking on this occasion Dr Sunil Nephrologist at HOSMAT who will head the centre said, Each dialysis session lasts for 4-5 hours depending on the need of the patient hence each day we can serve 25 sessions of dialysis. Due to non-availability of dialysis services in HOSMAT several patients who come here for orthopaedic surgeries and Road traffic accidents were being referred out for treatment.With addition of dialysis services HOSMAT will now cater to patients requiring regular OPD haemodialysis as well as patients who come here for other treatments requiring dialysis as a support service. Patients who undergo dialysis require ongoing medical supervision and support to manage their condition effectively. It is important for dialysis patients to take an active role in their treatment, follow a healthy lifestyle, and work closely with your healthcare team to achieve the best possible outcomes.

As we all know Cardiac Catheterization Lab also commonly known as Cath Lab is majorly used for elective as well as emergency diagnosis and treatment of Heart Attack, other non-cardiac vascular intervention slike Cerebral angiograms , acute stroke interventions ,Uterine artery embolization ( non-surgical treatment for fibroid uterus ) , Prostatic artery embolization ( Non-surgical treatment for enlarged prostate ) and several other procedures can also be done using a Cath Lab, speaking on this occasion Dr Tahsin Neduvanchery who is a interventional cardiologist who also specialized in performing other non-cardiac interventions and Chairman of KarunysHrudalaya ( KH ) group with Whom HOSMAT has partnered for running the cardiology services said, “ This is the 10th Cath Lab KH group has started in last Two and Half Years”. Dr Tahsin while answering to a question:Is another Cath lab in Bangalore really required? said the cardiovascular diseases in India are on the rise and with The huge traffic problem Bangalore faces, in an emergency situation it becomes very difficult for a patient to reach the Cath lab hence in a city like Bangalore a Cath lab is must for every 5 KM

HOSMAT ventured into healthcare services with the mission to offer world-class Healthcare services in 1993 with an emphasis on quality, efficiency, and reliability, HOSMAT Hospitals have set high standards based on these parameters with three tertiary care Specialty hospitals. The most advanced hi- tech hospital was launched at Kalyan Nagar, Bengaluru, with 100 beads equipped with state-of-the-art medical technology. From a courageous start as one of Bengaluru’s First Private Trauma and orthopaedic Hospitals, we have grown to become one of the most recognized and trusted household names in the healthcare sector today. Our Fully Loaded Cardiac and Vascular Cath Lab was much needed and a long pending one for the people in and around Kalyan Nagar. Speaking on the occasion Chairman Dr Thomas Chandy said, “Our expertise is in treatment of Trauma,orthopaedic, Neuro and Spine, Sports Injuries and Plastic Surgery we have partnered with KarunyaHrudalaya who are experts in Cardiac Sciences for running our Cardiology services to give best outcomes to patients at an affordable cost”.

Bangalore, May 3 2023: ZoloStays, India’s largest co-living company, is pleased to announce the appointment of Siddharth Kumar as its new Chief Marketing Officer (CMO). The appointment of Siddharth is a key part of the company’s strategy to strengthen its leadership team and accelerate growth in the co-living market.

With over 11 years of experience, Siddharth has a proven track record in handling brands & businesses through various life stages. As CMO, Siddharth will be responsible for driving the company’s marketing initiatives, building brand awareness, and supporting the company’s growth objectives.

“We are thrilled to welcome Siddharth to our team,” said Dr Nikhil Sikri, Co-founder and CEO of Zolostays “As we continue to expand our co-living offerings, we recognize the importance of having a strong marketing leader to help us reach new audiences and build our brand. With Siddharth’s extensive experience in consumer-facing categories, we are confident he will be an excellent addition to our team.”

Siddharth Kumar, CMO of Zolostays said, “Co-living is an exciting and rapidly growing segment which is redefining the way we live and I look forward to helping Zolostays continue to lead the way.”

Siddharth holds an MBA from FMS and has served in various marketing leadership roles at Ferrero, Godfrey Phillips & Bajaj Auto. He will be based at Zolostay’s headquarters in Bangalore, Karnataka.