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Network security is a critical aspect of cybersecurity. A robust network security solution can help protect your organization’s sensitive data and systems from malicious cyber threats. With so many cybersecurity brands offering network security solutions, it can be challenging to choose the right one for your business. In this listicle, we will discuss the most reliable cybersecurity brands for network security.

Cisco:

Cisco is a trusted brand in the cybersecurity industry, and its network security solutions are among the best in the market. Its security solutions include firewalls, intrusion prevention systems, and VPNs that help protect your organization’s network against cyber-attacks.

Fortinet:

Fortinet is a leading cybersecurity brand that offers a broad range of network security solutions. Its security solutions include firewalls, intrusion detection and prevention systems, and VPNs. Fortinet’s network security solutions are known for their robustness, scalability, and ease of management.

Noventiq:

Noventiq is a leading global solutions and services provider in digital transformation and cybe rsecurity, headquartered and listed in London. The company enables, facilitates and accelerates digital transformation for its customers’ businesses, connecting 75,000+ organizations from all sectors with hundreds of best-in-class IT vendors, including AWS, Google, Microsoft, Adobe, Oracle, VMWare, among many others, alongside its own services and solutions. With a turnover of US$ 1.1 billion in the fiscal year of 2021, Noventiq is currently one of the fastest-growing companies in the sector.

Palo Alto Networks:

Palo Alto Networks is a renowned cybersecurity brand that provides advanced network security solutions. Its security solutions include next-generation firewalls, threat detection, and prevention systems, and secure access solutions. Palo Alto Networks’ network security solutions are known for their intelligence, automation, and high-performance capabilities.

Juniper Networks:

Juniper Networks is a well-established cybersecurity brand that offers a broad range of network security solutions. Its security solutions include firewalls, VPNs, intrusion detection and prevention systems, and security analytics. Juniper Networks’ network security solutions are known for their reliability, scalability, and ease of management.
The cybersecurity brands listed above are some of the most reliable brands for network security. They offer advanced network security solutions that can help protect your organization’s sensitive data and systems from cyber threats. When choosing a network security solution, it’s essential to consider factors such as reliability, scalability, and ease of management. With the right network security solution, you can enhance your organization’s cybersecurity posture and reduce the risk of cyber-attacks.

One97 Communications Limited (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, has announced a group booking offer for bus tickets for this summer holiday travel season. The offer allows users to avail a flat ₹350 instant discount on booking two or more bus tickets on the Paytm Super App, with a minimum order value of ₹1,500.

The discount can be claimed up to three times a month and is not applicable on RTC (Road Transport Corporation) buses. The offer is aimed at encouraging users to choose Paytm for booking bus tickets for trips with friends and family during the upcoming holidays. Travelers can book tickets across top operators like SRS Travels, Chartered Bus, Orange Travels, and more on Paytm.

Users can benefit from features like Cancel Protect, Best Price Guaranteed, and Buy 1 Get 1 offer while booking bus tickets on Paytm. Under Paytm’s Best Price Guaranteed, the company assures users of the lowest price across 2,500 bus operators. If the user finds a lower price on any other Online Travel Aggregator (OTA) for the same bus, a cashback of two times the price difference up to ₹500 will be transferred into their Paytm Wallet.

Paytm users can protect themselves against cancellation charges levied by bus operators with ‘Cancel Protect’, which offers 100% instant refund with no questions asked. Customers can add Cancel Protect cover starting at a premium of ₹25 for bus tickets to claim a 100% refund for trips canceled through Paytm at least 4 hours before the scheduled departure time.

Paytm Spokesperson said, “As schools close and summer vacation begins, we are excited to drive greater affordability and convenience for group bus ticket bookings. Families and groups planning trips can enjoy a flat ₹350 discount across top bus operators on booking two or more tickets on Paytm. We continue to expand our leadership in mobile payments and offer convenience to users with our vast operator network, smooth booking process, and customer-centric features such as Cancel Protect and Best Price Guaranteed.”

Mumbai, May 02, 2023: The job market in the past few years has undergone a drastic change. Today’s workforce is more aware of their wants from their employers, and they are not shy anymore to switch if their wants are not met. But what exactly is it that today’s employees want? Keeping this change in view, Great Place To Work® India, a global authority on workplace culture, has launched the National Trust Index©, a national-level survey that captures the real voice of millions of corporate employees across India. Launched virtually on 1st May 2023, the survey is designed to articulate the current state of workplace culture across India.

The National Trust Index is a shortened and contextually appropriate version of our proprietary instrument (Trust Index™). It seeks responses from across different areas of experience at the workplace that indicate the levels of trust among employees. It will provide unparalleled insights into how employees perceive the organization based on the quality of their workplace experience across demographics, states, and industries.

Yeshasvini Ramaswamy, Serial Enterpreneur and CEO, Great Place To Work India said, “We believe that leaders who continue to sustain inclusive workplaces with a ‘for all’ mindset will play a crucial role in creating a thriving economy for India, as workplaces are microcosms of our society, with every employee also a citizen. This initiative is the first step towards shaping the future of the Indian workforce and make India future ready as we navigate gig, hybrid, global, hyperconnected worlds. It is designed to be inclusive and accessible to all, and we encourage everyone to participate.”

The survey will be administered through an online platform, ensuring complete anonymity of the data collected, and will include a comprehensive set of questions that provide tangible insights into employees’ perceptions.

Participating in the survey and sharing thoughts will contribute to policy advocacy as an important voice in mapping decisions on workplace culture across industries and government bodies.

“The National Trust Index is a nationwide survey that seeks to understand the perceptions and experiences of employees in their workplace. It is designed to be inclusive and accessible to all, and we encourage everyone to participate. The survey is crucial in shaping the future of India in terms of great workplaces and help them innovate to welcome future generations. Thank you in advance for your participation, and we look forward to sharing some exciting insights with you soon,” added Ms. Yeshasvini Ramaswamy, Serial Entrepreneur & CEO, Great Place To Work India.

NOIDA,01 May 2023: Leads Connect Services, the premier agritech data, risk management, and financial services company, in collaboration with Agribusiness and Innovation Platform-International Crops Research Institute for the Semi-Arid Tropics (AIP-ICRISAT), organized a sensitization program on marketing strategies for farmer producer organizations (FPO) in Hyderabad on April 28, 2023.

Leads Connect Services signed a Memorandum of Understanding (MoU) with ICRISAT at the event to study the dynamics of the agricultural value chain and develop sustainable solutions for all stakeholders in agriculture. The partnership aims to bridge the gaps in the agri-value chain and provide farmer-centric solutions like optimal markets for produce and fintech support.

Navneet Ravikar, Chairman & Managing Director of Leads Connect Services, signed the MoU with Victor Afari Sefa, a citizen of Ghana who joined ICRISAT in March 2022 as Director, of the Global Research Program Enabling Systems Transformation, ICRISAT. LeadsConnect which is already working on Chilli, pulses, and Turmeric value chain, this MOU will further open new avenues for CBBO, FPOs (Farmer Producer Organizations) Pan India to collaborate with Leads Connect Services to close chasms in the agri-value chain, prioritize the needs of farmers, providing better price for their produce thus empowering communities and stimulating economic growth. This collaboration with ICRISAT unlocks the potential to work in Africa as well for the upliftment of the farming community.

The agritech company also launched its game-changing AGRANI app. The app is an end-to-end SaaS-based platform developed for all stakeholders in agriculture. It aims to connect all dots from farm to fork in the agricultural spectrum and provide farmer-first solutions using Space Tech Analytics and Artificial Intelligence. This is a part of the agrotech’s initiative ‘Khet Se Kitchen Tak’, an agri value chain solution to support the farmers’ community, agri-businesses, and FPOs.

ICRISAT is a non-profit organization that conducts agricultural research for rural development in various parts of the world. It also conducts workshops, seminars, and knowledge sessions to create awareness among the agriculture community.

“Launching AGRANI and signing the MoU was a revolutionary opportunity for us,” says Navneet Ravikar, Chairman and Managing Director of Leads Connect Services. AGRANI intends to bring farm advisory, financial services, and market linkage to the doorsteps of farmers, agribusinesses, and FPOs. It also provides timely access to finance for FPOs and agribusinesses for community infrastructure requirements like storage, processing and transportation.

Ravikar adds, “It’s a transformative value chain platform that will bring much-needed transparency to transactions held at the mandis and FPOs. Our mission is to empower and connect farm value chains to create a sustainable, scalable agribusiness ecosystem. With AGRANI, we are taking a step towards achieving this mission by providing farmer-centric solutions. And this is just the beginning. We look forward to continuing our mission of enabling farm value chains for a brighter and more profitable future.”

The knowledge-based event provided an unparalleled opportunity for stakeholders to enhance their professional development and establish connections. During the event, several experts and dignitaries spoke on salient innovations in agribusiness and marketing topics.

Besides Dr Victor Afari-Sefa and Navneet Ravikar, the speakers included Aravazhi Selvaraj, CEO of Agribusiness and Innovation Platform at ICRISAT; Dr Sangappa from IIMR (Indian Institute of Millet Research); and Purushotham Rudraraju, Manager Agribusiness, AIP ICRISAT. Tamil Selvi, Senior Officer of Partnership Development at AIP, delivered the vote of thanks.

Also present for the event were ICRISAT start-ups and representatives from Flipkart to shed light on linking FPOs and retailing through e-commerce, respectively.

01 May 2023  Mohsin  Khan is a multi-talented artist who has been making waves in the entertainment industry with his acting and writing skills. He has garnered a huge following through his impressive performances in popular TV shows Meri Sai and Kaamnaa on Sony TV and Rudrakaal on Disney+Hotstar. But what many might not know is that he’s also an accomplished writer. Mohsin’s audio series on Pocket FM ‘SHIVAM: The Hidden Warrior,’ is a shining example of his impressive writing skills.

In his latest revelation, Mohsin spoke about his transition from acting to writing and what inspired him to take this creative leap. “I have been drawn to writing as a means to expand my creative expression and explore newer avenues of creativity. It has given me a level of control and independence to work around my creativity. It has allowed me to shape my imagination, giving me the freedom to express it in unique and personal ways. Moreover, writing is a fulfilling and rewarding creative pursuit in its own right, allowing me to hone my skills and develop my own distinct voice and style. Presently, I am writing for 2 shows, one of them being SHIVAM: The Hidden Warrior, which has received a stupendous response clocking over 10 million plays in a short span of time. It is crossing 500 episodes soon,” Mohsin shared.

He also shared the challenges he faced along the way and how he overcame them. “As an actor-turned-writer, I have faced several challenges in my writing career. One of the most significant hurdles was letting go of my preconceived notions about what makes a good story. As an actor, I had a strong sense of what worked on screen or stage, but writing required a different skill set and a willingness to adapt and learn. Another challenge was finding my own voice and style as a writer. It was daunting to put my work out there, especially since I was primarily known as an actor. I had to learn to let go of my ego, seek feedback from other writers, read widely, and take writing courses to develop my craft,” he expressed.

However, Mohsin Ali Khan did not let the challenges deter him and he persevered to make a name for himself. He shared, “I embraced the unique perspective that being an actor brought to my writing. I had a deep understanding of character and how to create a compelling performance, which translated well into writing. By building on my strengths and embracing my weaknesses, I managed to develop a unique voice and style as a writer.”

Mohsin’s journey from acting to writing is a fascinating one, and his insights are sure to be of interest to anyone who wants to pursue a career in the arts.

New Delhi,01 May 2023: Shri Rajneesh Karnatak joins one of the leading PSB, Bank of India, as its Managing Director & Chief Executive Officer. Shri Rajneesh Karnatak possesses post-qualification experience of over 29 years. He was Chief General Manager of Punjab National Bank until his appointment as Executive Director in Union Bank of India on October 21, 2021. He is a Post Graduate in Commerce (M.Com) and is a Certified Associate from Indian Institute of Bankers (CAIIB).

During his banking career, he has headed critical divisions like Large Corporate Credit Branches and strategic verticals such as Credit Monitoring, Digital Banking and Mid Corporate Credit as General Manager in Oriental Bank of Commerce. Post the amalgamation of Oriental Bank of Commerce into Punjab National Bank, he headed Credit Monitoring Division and also Corporate Credit Division in Punjab National Bank. He carries extensive exposure in Project Funding & Working Capital funding along with Risk Management with specific reference/special emphasis on Credit Risk.

He has done Leadership Development Programs and trainings from IIM-Kozhikode and JNIDB Hyderabad and has also taken part in Advance Management Programme at IMI (International Management Institute) Delhi. He was a part of 1st batch of Senior Officers selected by FSIB (erstwhile BBB) for Leadership Development Program of IIM Bangalore & Egon Zehnder.

Shri Karnatak has served as Non-Executive Chairman of UBI Services Ltd., on behalf of Union Bank of India. He has also served as Non Independent Non-Executive Director on the Board of UBI (UK) Limited. He was a member of the Governing Board of Indian Institute of Bank Management (IIBM) Guwahati. He has served as Nominee Director on behalf of Punjab National Bank on the Board of PNB Housing Finance Ltd., and India SME Asset Reconstruction Company Limited. He also served as Board Trustee on IAMCL (IIFCL Asset Management Co. Ltd).

Gurugram, 01 May 2023 With a range of thought-provoking discussions to address the key sustainability challenges, IILM’s prominent international conference served as a unique platform for renowned global experts to converge.

The two-day conference was meticulously designed to promote comprehensive discussions among diverse stakeholders including policymakers, businesses, individuals and communities for a collective approach towards sustainable living.

Witnessing an astounding success, IILM’s international conference touched upon contemporary issues facing the world such as environmental degradation, climate change, social exclusion, unequal distribution of income, and economic crisis. Also, the distinguished experts at the conference jointly acknowledged the pivotal role of technology to accomplish sustainability objectives.

The event commenced with the lighting of a lamp followed by a welcome address by vice-chancellor Prof. (Dr.) Sujata Shahi and a keynote address by Dr R.K Sinha, Vice Chancellor, Gautam Buddha University.

”Presently, sustainability tops the agenda list of governments and businesses across the globe and technology has immense potential to revolutionise the way we live and interact with the environment. The success of the IILM International Conference in this regard serves as a testament to our commitment towards contributing to a sustainable future. Enabling knowledge sharing and collaboration, the conference laid the framework for future endeavours to address sustainability challenges,” said Prof. (Dr.) Arvind Chaturvedi, Pro Vice Chancellor, IILM University Gurugram.

Congratulating IILM for this commendable initiative, Mr Suresh Prabhu, Chief Guest and Former Union Minister for Civil Aviation, Railways, Commerce & Industry, Chemicals & Fertilisers, Environment & Forests & Power, said, ”Sustainable development will ensure that our forthcoming generations enjoy the access to the same level of resources as us. Also, it is imperative for us to focus on ethics of development so that emerging technologies like AI do not prove detrimental to human civilisation.’’

Mr Prabhu at the conference also released the book “New Age Technologies, Innovation and Sustainable Development” edited by Prof (Dr) Arvind Chaturvedi, Pro Vice Chancellor of the University.

Additionally, the conference incorporated an extensive panel discussion titled ‘’Accelerating Sustainable Development through Innovation.’’ The discussion on day 1 featured eminent panelists who delved deep into the significance of innovation and emerging technologies to drive sustainable development.

The technical sessions saw 42 papers that were discussed and deliberated on.

Some of the esteemed chief guests who graced the occasion with their presence included- Dr RK Sinha, Vice Chancellor, Gautam Buddha University, Greater Noida on the first day of the conference, while the valedictory address was delivered by Dr SK Jain, Former Vice Chancellor – Mata Vaishno Devi University.

Hyderabad,01 May 2023….. Dr V. Srinivas Goud, Minister for Tourism and Culture, Govt of Telangana unveiled ‘Lost In Time”, reviving the forgotten glory of Telangana, a dream project of FLO Hyderabad Chairperson Ritu Shah in a special program organised by FLO Hyderabad in a city hotel on Saturday evening.

Lost in Time, Reviving the forgotten glory of Telangana book is the brainchild of Ms Ritu Shah, the current chairperson of FLO Hyderabad. The rich cultural heritage of Telangana is documented in the book. The book is a celebration of its rich culture and heritage, announced Ritu Shah.

The book is the dedication of FICCI FLO Hyderabad towards research and compilation of a comprehensive guide to the heritage, art and culture of Telangana. This unique attempt focuses on Heritage, Festivals, Handlooms & Crafts, Paintings, Jewellery, Cuisine, Hyderabad Heritage, Performing Arts, and Hidden Gems (the lesser-known tourist places). It is a unique coffee table book with a difference, Ritu added.

Speaking on the occasion after the launch, Mr Srinivas Reddy said Telangana has rich culture and heritage. Unfortunately, the rulers in the past never made an attempt to bring them to light. We are no way less than any other part of the country in terms of our great culture and heritage. Take for instance Ramappa Temple, built about 850 years ago. It is a UNESCO Heritage site. This is famous for its intricate carvings and sculptures. The Ramappa Temple has a beautiful sculpture of a lady using High Heels or Sandals, which means the women in those using them, which reflects the culture of those days and how developed it was.

Hyderabad is Mini India. It has a culture which is different from the rest of India. Severn airports existed in the Nizam State. The Nizam ruler was the richest in the world. World’s Best Heritage Village Pochampally exists in our state, he added.

Speaking further the Minister urged FLO to adopt step wells which are in ruins now. He also appealed to them to adopt the long-forgotten arts or crafts that are featured in the just-unveiled book.

Minister Errabelli Dayakar Reddy said that he was stunned looking at the book, layout, printing quality, presentation and appeal. It is a great effort. A lot of effort has gone into producing it. The author of the book Ritu Shah and her family are our family friends. Indeed it is a noble thought and a great contribution to remind the current generation of the forgotten culture, crafts, arts, festivals, cuisine and what have you. Pothana, and Valmiki, the great scholars of our ancient times were born in this state. Such is the historical importance of our state, he added.

Her Excellency Mayor of Hyderabad Gadwal Vijayalakshmi said that she was invited by FLO several times in the past and it is like coming back home and FLO is like a family. Be grounded, never forget your roots. Roots are your foundation to know who you are. Attempting to bring to light the long-lost glory of a state is a noble thought. There couldn’t be a better contribution to a state than anything. We had a glorious past and the current generation must know their past. She appreciated Ritu Shah, the author, for the wonderful gift to the state.

The book is captivating and engrossing. Telangana and FLO are married to each other. FLO began its journey 22 years back in the city, said Pinky Reddy, Past National President of FLO.

Gundavaram Venkata Bhaskar Rao, MD of Kaveri Seeds said any attempt to revive the last culture, heritage, and tradition is laudable.

Smt. Deepika Reddy, Chairperson, of Telangana Sangeeta Nataka Academy appreciated FLO for their unique contribution in preserving the cultural heritage of the city and state.

Following the launch of Performance Warsi Brothers & Glory of Telangana by disciples of Guru Smt. Deepika Reddy presented by Deepanjali held

Mumbai(S.N): Gallabox, a conversational commerce platform that helps Small and Medium Businesses (SMBs) increase their sales through WhatsApp reported phenomenal growth in the last 6 months. Gallabox is being used by over 1,000 organizations in various sectors such as travel, education, healthcare, product commerce, and real estate. Gallabox’s customers include companies such as Pickyourtrail, GoIreland, Vakilsearch, ZuPay, KauveryMeds, NxtWave, ShipRocket, and Illusion Aligners. The company is currently operational in Mumbai, Chennai, Hyderabad, Delhi, Kolkata and plans to expand to tier-2 cities by the end of 2023. Gallabox has customers from over 20 countries apart from India and is focused on expanding to Brazil, Middle East, and APAC in the next 6 months.

Gallabox enables businesses to interact with their customers instantly on WhatsApp, understand their requirements and offer a collaborative experience. The multi-agent team inbox and campaign features are layered with a sophisticated but simple-to-use, no-code bot, thereby marrying the ease of messaging with the power of automation. The company has recently introduced several game-changing features, including WhatsApp Drip Campaigns, WhatsApp Marketing Automation, a No-Code WhatsApp Bot Builder, and WhatsApp Catalog & Orders. It is also currently beta testing WhatsApp Payments, which is sure to make a deep impact for businesses looking to streamline their payment processes. In addition to its new features, Gallabox has also introduced several new tools to help businesses streamline their customer engagement efforts. These include WhatsApp Reminders, a WhatsApp Widget, a QR Code Generator, and a WhatsApp Link Generator. These tools are designed to make it easier than ever for businesses to engage with customers on WhatsApp, driving increased engagement and sales.

Founded by Karthik Jagannathan, Yogesh Narayanan & Yathin Panchanathan, Gallabox empowers SMBs to manage their sales conversions on WhatsApp, putting an end to poor conversions and broken customer experience using legacy tools. The no-code conversational commerce platform leverages WhatsApp Business API to help SMBs improve their sales conversions and offer a full mobile experience to their customers without the need for a mobile app.

India is home to 75 million SMBs with 20 million of them digitally influenced, according to a report by Zinnov. With more than two billion users on WhatsApp and more than 500 million in India alone, coupled with SMS becoming increasingly spam-prone, businesses are fast discovering WhatsApp to be the best way to connect with their customers. While enterprises have the resources to build interactive tools to communicate and transact with their customers on WhatsApp, small & medium-sized businesses do not have the budget or skill sets to build these sophisticated tools. Gallabox makes it easy for such businesses to be up and running in a matter of minutes and leverage a pre-built library of templates to deliver a world-class experience to clients, turning customer conversations into sales.

Supporting Quotes

Karthik Jagannathan, CEO & Co-founder, Gallabox

“Small and mid-sized companies face challenges in converting prospects into customers using traditional tools like SMS, email, and call centers. Sophisticated conversation commerce tools used by larger companies can improve conversion rates, but they are too expensive or complex for smaller businesses to build. In our mission to ‘democratize’ such tools, Gallabox leverages WhatsApp to help fast-growing businesses overcome these obstacles and experience rapid growth in their sales. Our endeavor is to ensure such tools are made available to businesses at an affordable cost and are a delight to use.”

Ilaya Bharathi, Founder, GoIreland

“Ever since we started using Gallabox, the conversation rate for whatsapp has increased by nearly 20%. It has helped us interact with customers at a faster pace which in turn helps in lead generation. We are now able to interact with students quickly and efficiently without any hassle.”

Chennai, 01 May 2023 Dettol Banega Swasth India (DBSI) launched hygiene focused Tamil music album- ‘Folk Music for a Swasth India’ in collaboration with Hindu Tamil Thisai and Gramalaya in Chennai. Composed by James Vasanthan, the album has 5 songs and will be available to Spotify users across the globe starting today.

The music album was launched by Thiru. Ma. Subramanian, Minister for Health and Family Welfare, Govt. of Tamil Nadu, Sh. Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia, Shankar V Subramaniam, Chief Operating Officer, Hindu Tamil Thisai, James Vasanthan, Music Composer, Hygiene Music Album, Padma Shri Sai Damodaran, Founder & CEO Gramalaya in the presence of students, teachers, doctors, and parents.

With an aim to encourage a healthy self-care hygiene routine among children, the Tamil Hygiene Music Album has been created emphasizing the best hygiene habits through folk music of Tamil Nadu. The song, ‘Let’s make Tamil Nadu healthy’ is sung by Asal Kolar, ‘Hygiene at School’ is sung by Velmurugan, ‘Hygiene at neighbourhood’ is sung by Antony Dasan, ‘Significance of Handwashing’ is sung by Isaivani and ‘Hygiene at Home’ is sung by Krishaang. Each song is composed to tunes that everyone can hum along to and the lyrics are meaningful. The composition is such that these songs will appeal to audiences across all age groups, including Gen Z and millennials. The songs focus on the key highlights from the Dettol School Hygiene Curriculum which are culturally adaptive.

Commenting on the launch, Thiru. Ma. Subramanian Minister for Health and Family Welfare, Govt. of Tamil Nadu said, “Hindu Tamil Thisai and Dettol Banega Swasth India joined hands and produced an online series – ‘Sutham Sugatharam’ last year. The program sensitised thousands of students, teachers, and parents across Tamil Nadu on the importance of sustained hygiene behaviour for healthy living. In the prevailing situation, there is a need to stress the importance of hygiene behaviour to the people of Tamil Nadu. I sincerely believe that these songs in the hygiene music album will invoke and educate the masses on the significance of hygiene behaviour. My best wishes to everyone who have been a part of this initiative.”

Gaurav Jain, Senior Vice President, Reckitt South Asia said “Art and Music are powerful tools that can bring about massive societal change and move people to adapt good practices. We are looking at music as a medium to connect with audiences and effectively deliver social messages on health and hygiene. With the Tamil Hygiene Music Album, we are taking hygiene habits through folk music to the children of Tamil Nadu. In our endeavor to create a healthy country by bringing focus on self-care hygiene practices, this initiative is another step from Reckitt towards the mission of ‘Leave No One Behind’.”

Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt- South Asia, said, “Music is one of the mediums that has the power to connect with audiences and deliver social messages effectively. With the growing popularity of folk music and the rich culture of Tamil Nadu, we believe this Tamil Hygiene Music Album is a great step towards our vision of bringing behavioral changes across the state. With Dettol Banega Swasth India, we are constantly on the lookout for unique opportunities and partnerships which can deliver impactful changes at the grassroot level to create a ‘Swasth India”

Dettol Banega Swasth India’s deep-rooted commitment to drive behaviour change by inculcating the right hygiene practices makes for an important narrative that has been brought through with this album. ‘Folk Music for a Swasth India’ produced by Dettol and composed by James Vasanthan, will reach listeners on Spotify globally, educating the younger generation on best health and hygiene practices rooted in art and heritage. Its uniquely curated songs focus on five key themes: Making Tamil Nadu Healthy, Significance of Handwashing, Hygiene at Home, Hygiene at School, Hygiene in Neighborhood. The lyrics of every song have been composed to emphasize significant messages from the Dettol School Hygiene Curriculum. It is thoughtfully organized with the intention to create hygiene nudges through folk music and build a deeper connection between health & hygiene in a fun way.

Padma Shri Sai Damodaran Founder & CEO Gramalaya said, “The Hygiene songs play an important role in educating the children and students studying in schools to learn good hygiene behaviours and motivate children to observe better hygiene practices. Children act as ambassadors of change to transform hehygiene messages to others through child-to-child approach. This will ensure long lasting behavioural changes among the communities in ensuring better health and environment. Dettol Banega Swasth India program inculcates good hygiene practices among the school students through its School Hygiene Education program in Tamil Nadu and South India.”

Shankar V Subramaniam Chief Operating Officer Hindu Tamil Thisai said, “Objective of Dettol Banega Swasth India is to build a healthy future generation of India with good hygiene habits. Towards that, several activities are being executed by DBSI to create awareness amongst children on the need to practice hygiene habits in their daily life, for it to become a way of healthy living. Hindu Tamil Thisai is happy to be associated with DBSI in this endeavor. This hygiene music album will definitely help in driving this message deeper among children and adults.”

James Vasanthan, Music Composer, Hygiene Music Album said, “India, which is a fast-developing nation, needs to pull up its socks on various fronts. Hygiene is, of course, one. Dettol Banega Swasth India, with its record of creating hygiene awareness among the masses up north, has now come down to the south with its effective media campaigns. The one releasing now in Tamil is a big leap that will take this land to the next level, where it already excels in primary health and hygiene.”

In March 2022, Dettol Banega Swasth India (DBSI) launched India’s first hygiene-focused music album- ‘Folk Music for a Swasth India’ in collaboration with renowned folk music band, Rais Khan Project. With this initiative, Dettol X Rais Khan Project, encouraged people to inculcate the best health and hygiene practices through folk art with a mission to create a ‘Swasth India’.

Dettol’s flagship Banega Swasth India program has been instrumental in creating awareness around hygiene and sanitation while empowering citizens with better health outcomes across the country. The campaign with its dedicated work in school education and nutrition interventions has improved the lives of more than 20 million school kids in India till date, continuing to drive behaviour change leading to a healthier India.