Category business

India, April 7th, 2023: Eveez, the pioneers in electric mobility as a service (eMaaS) in India, has witnessed an exemplary growth of 5X this year, increasing its fleet from 700 eBikes to 3500+ eBikes and adding Bengaluru to its operations. Going forward, EVeez aims to maintain its growth momentum and is projecting to grow 5X in the coming FY 2024 as well. The company also has plans to expand to newer cities like Chennai, Chandigarh, Ahmedabad, and Pune.

EVeez has forged several strategic partnerships within the EV ecosystem, including Battery Smart, Kinetic Green, Lectrix, Amo Mobility, Sun Mobility, and Hero Electric, to name a few. They are also deepening their partnership with Kinetic Green for fleet expansion and with Battery Smart for charging/swapping infrastructure. EVeez has also enhanced their customer experience through incorporating further elements into their tech stack – including the use of OpenAI.

The startup has very recently collaborated with Ev2 Ventures, a smart, sustainable mobility-focused venture capital fund, and HSBC India to host a networking initiative on electric mobility – ‘Electric Mobility Mixer’ on March 29, 2023, at Le Meridien, Gurugram. The event brought together industry leaders, startup founders, key stakeholders, and senior members from the venture capitalist and EV communities to discuss the relevance and future role of electric mobility in the country.

Speaking about the growth, Mr. Gaurav Rathore, CEO & Founder, EVeez, stated that, “the EV business has shown immense growth in the past few years. Being the first of its kind in this industry, we had to keep up our growth despite headwinds such as regulatory challenges and supply chain issues. We nurture the EV category like a tender sapling, and today we are really glad to talk about the 5X Y-o-Y growth that we achieved. Achieving a historic high growth rate under such extraneous factors was no mean task and is a solid example of the grit and determination of team EVeez. Our special thanks to our customers, strategic partners, and our EV network to make this happen.”

Mr. Abhishek Dwivedi, COO & Founder, EVeez further added, “EVeez has 2000+ individual and gig riders aboard and works with over 150 small businesses and about 15+ logistics companies and fleet operators. We started with 700 eBikes and today we have 3500+ eBikes on the road. Currently, we have our footprints in cities like Delhi NCR, Hyderabad, Bangalore, and Kolkata, but we are expanding our wings to Chandigarh, Chennai, Pune, Mumbai, and Ahmedabad with 20,000+ e-bikes by the end of FY 2024. We will continue to focus on nurturing the gig rider ecosystem by enabling them to join the workforce with freedom and flexibility; without the need for any intermediaries.”

A panel discussion was also organised during the event, which was moderated by Dr. Sunil Shekhawat on the topic “Electric Mobility: A 360-Degree Perspective”. It provided attendees with an all-round outlook of the electric mobility ecosystem, not only from leading industry experts but also from venture capitalist funds and banks in this ecosystem. The panellists discussed the emergence of new technologies, innovative business models, and robust funding for electric mobility and how they continue to be a driving force in the EV sector’s growth. The event was a great opportunity to take stock of the year gone by and discuss the future.

The panel discussion witnessed renowned industry leaders, including Prateek Nijhawan, Managing Partner at SailThru Ventures; Karann Mittal, Partner, EV2 Ventures; Atul Arya, Head of Energy Systems Division at Panasonic; Jaideep Singh Kalra, Director & Head of Business Banking at HSBC Bank; and Kapil Mahajan, Partner at AKM Global.

Furthermore, Gaurav Rathore also shared his thoughts on the financial year 2023 and how it has been a watershed year for EV adoption, especially through electric mobility as a service (eMaaS). He thanked the customers, small business owners, logistics and fleet operators, and OEM partners for their tremendous support and contribution to EVeez’s growth. Moreover, he also took the opportunity to thank financial partners and platforms such as OTO Capital, Gripinvest, Leaf Round, Alt mobility, WheelsEMI, and Ecofy for playing a significant role in financing/leasing eBikes. He further expressed confidence in continuing to work with NBFCs and mainstream banks to meet fleet requirements in FY 24.

Overall, he emphasised that EVeez is poised to grow at 5X and be a leader towards a sustainable and eco-friendly future, which is also in line with the Government’s and Prime Minister’s EV transition goals of selling only 100% electric vehicles by 2030.

April 07 2023  Social media is becoming a crucial tool for organizations and individuals to create and maintain an online presence in the current digital era. The number of social media channels accessible makes managing many accounts at once difficult. To increase your social media reach and succeed online, you must become an expert at multi-platform management. The tactics for managing several platforms effectively will be covered in this essay, including identifying the distinctive qualities of each platform, creating a unified brand message, and making use of practical tools.

Every platform has a distinct audience as well as strengths and drawbacks of its own. For instance, Twitter is a text-based platform that is best suited for brief, snappy messages, whereas Instagram is a visual platform that is best suited for high-quality photographs and videos. Facebook is a more open platform that supports many content kinds, including text, photos, and videos. You may maximize engagement by tailoring your material to the proper audience by being aware of the specifics of each platform.

“A social media style guide that describes the language, tone, and visual components of your business is crucial. To make sure that everyone on your team who is in charge of managing your social media accounts is on the same page, share this guide with them all. Also, it’s critical to preserve the overarching messaging of your business while adapting your content for each channel. For instance, you can upload behind-the-scenes images on Instagram to highlight your brand’s personality, and thought leadership pieces on LinkedIn to position your company as a market leader.” says Pushppal Singh Bhatia and Ravneet Kaur, That Couple Though.

Here are our top suggestions for managing many channels to increase your visibility on various social media:

Make sure to establish a plan of attack: Consider which platforms you want to use, how you want to best make use of them, and what you hope to achieve by using them. Your aim should be to provide a unified general aesthetic for the channels while leaving room for the particular quirks that distinguish each platform.

Know your audience: Determine the target audience for each platform, then adjust your material. To produce the greatest content for your audience, you should also research the various content formats that each platform offers.

Time management is key: Establish a schedule for each platform and make every effort to adhere to it. Even while you don’t have to post on every platform every day, sticking to a plan will ensure consistency and that your audience sees the content you want them to.

Don’t forget to listen: Pay attention to what people are saying on each platform regarding your brand. This is a terrific approach to learn what topics and types of material are popular with readers so you can modify your strategy accordingly.

Be sure to measure your results: Don’t only pay attention to the statistics; also consider the calibre of the interactions. To determine which pieces of material are performing the best, keep track of the likes, comments, and shares that each post receives.

In conclusion, mastering multi-platform management necessitates an in-depth knowledge of the distinctive features and target market of each platform, a consistent brand message, and the use of practical tools like scheduling applications and analytics platforms. You may increase your social media reach and succeed online by putting these techniques into practice. Start learning about these tactics right away to up your social media game!

Visakhapatnam: April 04, 2023: Adani Gangavaram Port the deepest and the most modern port in the country today set a new record of handling 663 rakes has surpassed its 6 previous records in handling rakes on 31 March, 2023. Port is having vast storage facilities including covered warehouses to manage various cargos and state-of-the-art material handling systems. Adani Gangavaram Port is consistently performing well and creating newer records for handling a variety of cargoes.

•  Highest Daily rakes handled: The port performed excellently by handling rakes 32 in a day previous highest is 27 which has achieved in the month of January 2023.
•  Highest Outward Rakes loaded: The port has achieved the highest Outward Rakes loaded 22 in a day & the previous highest is 19 which has achieved in the month of March 2022
•  Highest rakes handled in a month: The port handled the highest number of rakes of 663 for the month surpassing the earliest of 600 in the month of January.
•  Highest inward rakes in a month: The port handled inward rakes in a month of 264 for the month of March 2023 previously it was 230 rakes in the month of February 2023.
•  Highest rakes handled in FY: The port handled the highest rakes of 6238 for the FY 2022-2023 and it was earlier highest rakes of 5475 in the FY 2019-2020
•  Highest Outward rakes in FY: The port handled the highest Outward rakes of 4556 for the FY 2022-2023 and previously the highest rakes of 4063 in the FY 2019-2020

Speaking on the occasion Adani Gangavaram Port Limited management said “We are extremely delighted on this achievement. “We are incredibly proud of our team’s accomplishments. Our cargo management efficiency is demonstrated by our new record of handling rakes in the month. We surpassed its 6 previous records in handling rakes. We at Gangavaram Port always strive to provide the best service to our customers. Adani Gangavaram Port offer substantial economic benefits to Indian importers combined with highly efficient port operations and evacuation system with faster turnaround time & delivery. We are extremely happy to see the trade derive benefits of modern deep-water infrastructure.” The port has the ability to handle larger vessels efficiently & which has resulted in substantial savings to the Port users and the trade.

Bangalore, April 04, 2023: A. O. Smith, a leading manufacturer of water heating and water treatment products, has again been named India’s most trusted water heater brand in TRA’s Brand Trust Report (BTR) 2023 for the fifth consecutive year. TRA’s BTR 2023 is based on syndicated research of more than 2500+ consumer influencers across 16 Indian cities.

Commenting on this recognition, Parag Kulkarni, Senior VP – International and President – A. O. Smith India, said, “It is a great honor for A. O. Smith to win consumer confidence in the recent TRA report and as India’s most trusted water heater brand yet again. To earn such a prestigious accolade in consecutive years validates our continued commitment to consumers. Our products are based on evolving consumer insights and preferences and we continually develop products that are innovative, energy-efficient, and sustainable. We will continue to innovate and build on that earned trust.

Adding on to this achievement, N. Chandramouli, CEO, TRA Research said, “Consumer trust is vital for brands to remain relevant in today’s fiercely competitive landscape. TRA’s Brand Trust Report has become the most reliable source of authentic consumer trust perception of brands. A.O. Smith’s leadership in the water heater category reflects its consumer-centric approach in the Indian market, which features a distinct combination of technology and cutting-edge features.”

India, 04 April 2023: Escrowpay, India’s first digital escrow platform, is looking forward to raising additional funding of Rs 120 crore as growth capital. In the year 2022, the company raised 2 rounds of pre-A2 funding. The company has witnessed 8X growth in its transaction processing volume (TPV), with the average size of the transaction of Rs. 750,000, and eyeing to achieve Rs10,000 crore as its TPV target for the financial year 2023.

Escrowpay is expanding its footprint through organic and inorganic spins. The team size of the company has grown by 3X, and the SME count has gone up by 5X. The company is currently working with 5 banks and is in the process of onboarding more. Additionally, the company has set a target to reach 10,000+ SMEs over the next 12 months and offer them financial optimization through our digital escrow services.

Ashwin Chawwla, Founder & MD, Escrowpay, said, “Moving contingent money across rails and Escrow banking in India was archaic, completely branch driven and manual, which enabled us to come up with a solution that was seamless, digital and agile. By introducing Escrowpay, we are building a trust-based ecosystem which will not only be beneficial to large and listed companies but also will empower emerging businesses in India. We are looking forward to raising the fund and taking the escrow solutions to new levels and across various business sectors.”

Furthermore, Escrowpay is in the process of launching a cross-border payments stack with leading partners, which will add substantial value to all its stakeholders and clients.

For your reference, Escrowpay, a pioneer in digital escrow solutions in partnership with multiple leading banks, enables smarter, faster, and safer transactions. As an integrated stack, it not only helps drive efficiencies for payments and collections but also brings in the much needed layer of trust and transparency in transactions.

Escrowpay offers industry/category agnostic Enterprise focused solutions catering to multiple use cases and helps create digital escrow accounts almost instantly/ in less than a few minutes.

Vadodara, April 4, 2023: Wardwizard Innovations and Mobility Ltd., one of India’s leading manufacturers of electric two-wheelers under the brand name “Joy e-bike’, has announced on boarding the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement, the Bollywood duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.

During the period of association, the glamorous and powerful image of the couple will complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their mass appeal will add more value to the brand reputation and bring the products to life on screen.

Speaking about the collaboration, Mr. Yatin Gupte, Chairman and Managing Director of Wardwizard Innovations Mobility Ltd., said, “We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”

Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling its product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.

April 04 2023 The Malad-Goregaon region, which is one of the fastest-growing suburbs of Mumbai has transformed into a vibrant residential, commercial, and IT hub owing to the various developments, especially from the infrastructure point of view.

The Metro Line 2A from Dahisar to DN Nagar and Line 7 from Dahisar to Gundavali, Andheri (E) in the western suburbs that were operational at the beginning of the year have enhanced connectivity, improved ease of traveling and reduced travel time by more than half. Post the commencement of these metro lines, the Malad-Goregaon region in the western suburbs has become the most preferred housing destination among home buyers in Mumbai.

According to recent data analyzed by Knight Frank India, the bulk of the sales registrations in February 2023 were for properties in Western suburbs of Mumbai city constituting 57% of the market share whereas the bulk of the sales registrations in March 2023 was again for properties in western suburbs constituting 62 percent of the market share.

Describing the demand in the region, Mr. Umesh Jandial, Chief Business Officer, Omkar Realtors & Developers said, “The Malad – Goregaon region is strategically located with well-developed conveniences and comforts; therefore the most preferred choice of modern homebuyers. This belt as a micro market is holding strong on rental yield and ROI factor. The projects here offer ease of commute to business districts like BKC and therefore this location is witnessing premium quotient and strong demand. The location is also in close proximity to Western Express Highway, Metro lines, and the upcoming Coastal Road along with excellent connectivity to the airport; it provides easy access to various parts of the city. The region also enjoys an established social infrastructure with schools, hospitals, and other lifestyle avenues. The newly launched Metro Lines 2A and 7 after getting operational have improved connectivity and enhanced ease of travel for commuters. This has resulted in an increase in demand and price appreciation for residential housing in the Malad – Goregaon region. Located close to the lush greens of the Sanjay Gandhi National Park, it offers residents an enhanced living experience with mesmerizing views.”

Malad-Goregaon is seamlessly connected to the CBDs of Andheri, BKC via the western express highway as well as to the upmarket areas of Powai and Vikhroli through the Jogeshwari-Vikhroli Link Road. Hence, the highway netizens, mainly the business community, are tremendously saving on their travel time.

According to a report by real estate data and analytics firm PropEquity, Mumbai’s western suburbs made up the bulk of the demand, which outweighed new launches. In terms of new launches, the city experienced a 26 percent increase in 2022 at 46,900 units compared to the preceding year.

Commenting about the real estate growth in the area, Mr. Himanshu Jain, VP – of Sales, Marketing & CRM, Satellite Developers Pvt. Ltd. said, “The region offers the homebuyers a mix of affordable as well as luxurious properties. The region is one of the most upcoming and prominent residential and commercial hubs that most property buyers are now moving towards. The suburb has seen growth in not just residential development but also in commercial development with few corporates choosing it as their new headquarters which is the foremost reason it has witnessed a realty boom in the last few years. Also, owning a house near to the workplace is a dream for homebuyers especially millennials due to the hustle of traffic. Therefore due to the commercial advantage, many developers are coming up with projects in this region that intend to reduce office traveling to zilch. Nowadays, homebuyers too prefer to stay in studio apartments or compact homes if it is in the vicinity of their respective workspace which also allows them to spend quality time with their family.”

Today, the social infrastructure of Malad-Goregaon is well-developed. There are several educational institutions, hospitals, multiplexes, shopping malls, and restaurants in the area along with prominent shopping malls such as Oberoi Mall, Inorbit Mall & Infiniti Mall.

Besides inspiring a walk-to-work culture, Malad’s very own business district Mindspace and the other major corporate hub of Dindoshi offer still another advantage to corporate professionals. Furthermore, the Malad-Goregaon belt has become the chosen destination for IT/ITES companies due to spacious office spaces and competitive rentals. However, lured by its quiet lifestyle close to nature, new-age buyers have started to invest in these areas. Finally, Malad-Goregaon has opened up a world of opportunities for buyers looking for top-class amenities and to reap maximum benefits from their investments.

4 April 2023: Witness a whole new view with Noise, India’s leading connected lifestyle tech brand’s latest feature-packed smartwatch, Noise ColorFit Icon 3. With its multiple sports modes and a stunning display featuring a metallic finish and an ultra-thin bezel, this smartwatch ensures an enhanced user experience for those striving towards a healthier yet more fashionable lifestyle. Launched at a price of INR 1,999, Noise ColorFit Icon 3 is available in six exciting color variants – Matte Gold, Rose Mauve, Space Blue, Midnight Gold, Calm Blue, and Jet Black and can be availed from Flipkart and gonoise.com.

Aiming to provide a larger and more immersive display, Noise ColorFit Icon 3 features a 1.91-inch display surrounded by a thin bezel and comes equipped with a resolution of 240*296 pixels and 500 nits of brightness for strain-free use. The smartwatch features a metal build dial with options for glossy and matte finishes, making it a stylish addition to your wrist. The watch also comes with a functional crown for easy navigation and control. Additionally, users can now enjoy stable, lag-free calls with lower battery consumption supported by in-built speakers and microphones. It also allows calling from the dial-pad and access to recent calls log, making it ideal for new-age hustlers who are always on the go.

Commenting on the launch, Amit Khatri, Co-Founder, of Noise, said, “The fast-paced lifestyle of today’s youth demands a smart wearable that is both efficient and versatile. At Noise, we understand the needs of young Indians and are proud to launch ColorFit Icon 3, an ideal companion for those aiming to elevate their daily routine and take their productivity to the next level.”

Designed for the noise-makers who seek to lead an active lifestyle, this smartwatch not only exhibits a stylish body but also comes with an array of advanced features focusing on health and fitness. Noise ColorFit Icon 3 comes packed with wellness features under Noise Health Suite™ that can keep a track of all the vitals including heart rate, SpO2, sleep monitor, stress measurement, breath practice, and female cycle tracker. It features 100+ sports modes that allow users to track their activities and also comes with an IP67 water-resistant rating, making it perfect for use during intense workout sessions or while swimming.

The smartwatch further elevates the user experience by featuring an AI voice assistant that seamlessly connects with the user’s smartphone assistant. Compatible with Siri and Google, this feature offers a convenient and efficient way for users to stay connected and get things done, all from their wrists. Noise ColorFit Icon 3 also provides users with a QR code scan feature for seamless transactions and a passcode option to enhance the security of the smartwatch. Designed to keep up with the busy lifestyle of users, the smartwatch also features a long-lasting battery that can last up to 7 days on a single charge.

Product Specifications

Noise ColorFit Icon 3

Hyderabad/Mumbai, April 4, 2023: GO FIRST (formerly known as GoAir) in its endeavor to strengthen www.flygofirst.com as a one-stop-shop for all travel needs of passengers, today announced its partnership with BookMyForex, India’s leading Foreign Currency Exchange services provider to offer seamless and hassle-free foreign exchange services to the international flyers.

This service will be available to travelers as a part of GoXtras which provides ancillary benefits. BookMyForex provides multiple products and services such as Multi-currency forex cards, International Money Transfers and the exchange of Foreign Currency Notes. BookMyForex’s online platform offers the best rates as well as same-day doorstep delivery for currency notes and forex cards in more than 50 cities across India. Passengers can utilize this service on GO FIRST website (www.FlyGoFirst.com), or via GO FIRST’s official Mobile App.

Commenting on the initiative, Mr Kaushik Khona, Chief Executive Officer, GO FIRST, said, “We are pleased to partner with BookMyForex, we believe that this partnership will elevate and ease the travelling experience of international travellers. We are optimistic that this service will prove to be a one-stop solution and we look forward to providing a seamless experience to the travellers.”

Commenting on the partnership, Mr. Sudarshan Motwani, Founder & CEO, BookMyForex, said, “The attempt here is to make purchase of foreign exchange hassle-free and cost effective for GO FIRST customers leveraging our strength of same day doorstep delivery of currency notes and forex cards in more than 50 cities across the country.”

GO FIRST has always been at the forefront of customer satisfaction, and in line with its, You Come First philosophy, has introduced several passenger-friendly services aimed at providing a seamless experience. This value-added service is an extension of its customer-centric philosophy, “You Come First”.

Bangalore, 4 April 2023: A ground-breaking initiative for the Indian capital markets investors and traders. A first-of-its-kind offering in India, investors and traders have been empowered to measure their stock market performance through their Personal Index (PI). This has been made possible by SAMCO Securities, one of the leading Invest-Tech companies in India, who announced the launch of its next-gen Capital Resource Planning (CRP) trading platform on the web and app, backed by my proprietary MyDex Technology. PI is one of the innovative features of SAMCO’s CRP Platform which is embedded with trading and will empower Indian investors and traders to enhance their investment performance and beat the market benchmark returns.

Through Personal Index, it is actually for the first time, retail investors will have their Time Weighted Rate of Return (TWRR) at their fingertips. TWRR is the most widely accepted method of calculating the personal rate of return by Fund Managers, institutional investors and even Regulators. Until now, TWRR was a complex and time-consuming process that was only available to institutional investors such as Mutual Funds (MFs) and Portfolio Management Schemes (PMS) providers. These institutional investors also outsource this computation to multiple agencies like Custodian, RTA, and Fund Accountant. With the availability of the Personal Index now, retail investors will be able to measure their performance with ease and accuracy for the first time, and that too for FREE to all the investors on SAMCO’s CRP Platform.

Since the launch of the Personal Index, over 68,000 people have already taken to the ACE-OUTSOURCE-INDEX pledge and have started tracking their performance through the Personal Index. This is a testament to the power and acceptance of this revolutionary new feature.

Commenting on the launch of CRP Platform, Mr Jimeet Modi, Founder and CEO, SAMCO said, “Even though retail individual investors are their own money managers, their stock market performance measurement is fairly poor. With an intent to overcome this problem, we are thrilled to launch our next-gen CRP Platform on web & app, to empower stock market participants to achieve their best financial performance.”

Another India-first feature of the SAMCO CRP Platform is that investors can directly compare their Personal Index returns with leading mutual fund managers, empowering them to make informed decisions. In addition, in case of consistent underperformance, they can invest with outperforming fund managers in one click. This enables investors to easily compare their returns with the mutual fund managers and align their investments with the best-performing funds.

The SAMCO CRP Platform also has yet another India-First feature of smart recommendation that prompts investors and traders to invest in Index Funds or Index ETFs in case of consistent underperformance. Through this and the comparison with the mutual fund manager feature, SAMCO is trying to ensure that the CRP in this Phase itself is equipped to help customers honor the ACE-OUTSOURCE-INDEX pledge.

Phase one of the CRP launch is focused on the ‘Measure’ aspect of the platform through the Personal Index which will be your real rate of return from the stock market. It will be calculated based on your aggregate portfolio, including stock holdings, MF holdings, and derivative positions. Unlike traditional benchmark indices, Personal Index will be unique to each individual, providing him/her with a comprehensive view of their performance and enabling them to track their progress in real-time.

A notable point is that the Personal Index will be updated every minute, unlike MFs and PMSs, which get this information calculated at the end of the day. Personal Index also acts as a verified and audited performance report of every retail investor, building trust, transparency, and accurate decision-making.

In addition to providing investors with a comprehensive view of their performance, Personal Index also allows them to compare their returns with leading market indices, enabling them to benchmark their performance against the wider market. This is an essential feature that enables seamless comparison of returns as the goal of active traders should be to outperform the market and generate higher returns.

The primary goal of the CRP is to help investors and traders Measure, Analyze, and Improve their stock market performance so that they can outperform the index. The platform is being developed with a focus to provide investors with the tools that will enable them to measure and track their performance, analyze and understand their trading and investing behavior, and provide insights and recommendations so that they can improve their performance. With the launch of CRP, SAMCO Securities aims to do for trading and investing businesses what ERPs (Enterprise Resource Planning)

have done for traditional business transformations.

It may be recalled that last week, SAMCO launched ‘Mission: Ace The Index’ and urged the market participants to take the pledge to prioritize their investment performance. SAMCO urged the investors to outperform the relevant benchmark indices by researching and analyzing investment opportunities, managing portfolios actively and adapting strategies according to evolving market conditions.

In case, if one is unable or unwilling to manage his/her portfolio actively, then one will pledge to outsource his/her funds to a professional fund manager, who has a proven track record of delivering superior market returns, or invest in index ETF (Exchange Traded Fund) that tracks the relevant benchmarks to ensure that one is aligned with overall market performance and benefits from its growth.