Category business

24th June 2023: AHH-owned Nova IVF Fertility, one of the largest fertility chains across India has acquired WINGS IVF which is one of the leading regional IVF chains in the country based out of Ahmedabad and founded by Dr Jayesh Amin, amongst the most respected IVF specialists in the country. WINGS IVF has 6 centres with dominating presence in Gujarat. With this acquisition, Nova IVF Fertility will expand its footprint to 68 centers in 44 cities aiming to be the leading provider of IVF services across South Asia. Nova IVF Fertility has grown exponentially since its investment by Asia Healthcare Holdings in 2019 to become one of the largest and fastest-growing IVF chains in the region.

WINGS IVF was launched in 2014 and since then has established its centres in Gujarat, Rajasthan, Bihar, and Delhi. The enterprise specializes in treating couples with recurrent implantation failures and has achieved 20,000+ live births through IVF pregnancies.

Commenting on the partnership, Shobhit Agarwal, CEO, of Nova IVF Fertility said, “The ethos of WINGS IVF and Nova IVF Fertility is deeply embedded in clinical science and providing international standards fertility treatments. Both the organisations have an inherent DNA for enabling couples to achieve pregnancies through the self-cycle technique. With the launch of the ART Act this focus has only increased and today 90% of our IVF cycles are through self-cycles. We are delighted to welcome WINGS IVF to the Nova IVF Fertility family.

“One in every six Indian couples struggles with infertility. Nova IVF Fertility echoes our belief in bringing the science of parenthood to the forefront by helping couples have their baby through their own eggs and sperm. Both the fertility chains have a stringent focus on ensuring the highest form of ethical standards and have been the early adopters of the day 5 embryo transfer movement in India displaying significant improvement in success rates in complex cases. With this partnership, we aim to bring in advanced newer technologies like Regenerative therapy which can help couples reduce their dependency on donor eggs said Dr Jayesh Amin, Founder & Director of WINGS IVF”. Dr. Amin has been in the field of IVF for over 18 years and is a recipient of the “Excellence in IVF Treatments” award by the Union Health Minister in 2016. He is also the Additional Secretary of the Indian Fertility Society.

Nova IVF Fertility has achieved over 55,000 pregnancies across 1,10,000 couples performing close to 15,000 cycles each year. The company has added 43 centres in the last three years.

As per data from Venture Intelligence, since 2018, the fertility sector has already attracted $318 million in investments from leading private equity (PE) and Venture Capitalists (VCs). India’s IVF services market was valued at $750mn in 2020 and is poised to grow to $3.7bn by 2030.

“The IVF services market in India is powered by two national chains and multiple regional chains. We see the forces of consolidation beginning to shape the sector and in that context, Nova IVF Fertility and WINGS IVF coming together gives us an opportunity to strengthen our position in the North & West of the country” said Ritesh Pandey, Group CFO & Head BD at Asia Healthcare Holdings.

Bangalore, India;24th June 2023– Glenmark Pharmaceuticals Ltd. (Glenmark), an integrated, research‐led, global pharmaceutical company, launches “Coughayam” on the occasion of International Yoga Day, June 21st, ’23. This innovative initiative, developed in collaboration with “The Yoga Institute,” the world’s oldest yoga institute, aims to provide a dedicated yoga program for cough. The event took place from 8:00 am to 9:00 am on June 21st and was conducted through a combination of virtual sessions and physical engagements.

The virtual event allowed participants from across the globe to join the Coughayam program, providing a platform for individuals to learn and practice yoga techniques specifically designed to address cough-related concerns. Additionally, Glenmark’s Corporate Social Responsibility (CSR) team actively engaged in physical sessions at five locations – Best School Ahmedabad, YMCA Delhi, GH Raisoni College of Commerce, Science & Technology Nagpur, Ekya School JP Nagar Bangalore & Homi Bhabha Cancer Hospital & & Research Centre Muzaffarpur, Bihar along with 80 locations (West Bengal, Assam, Orissa, Bihar, UP, Punjab, Delhi, Hyderabad, Vijaywada, Kerala, Karnataka, Tamilnadu, Maharashtra, Mumbai, Gujarat) of Glenmark’s Majesta division’s field executive HQs. This collaborative effort aims to foster community engagement and promote overall well-being.

Through Coughayam, Glenmark strives to promote holistic health practices and enhance awareness about the benefits of yoga in managing cough-related issues. The event will feature expert instructors from The Yoga Institute, who will guide participants through various yoga asanas, pranayama (breathing exercises), and relaxation techniques, specifically curated to address cough-related discomfort.

Bangalore,24th June 2023: Shri Nitin Gadkari, Hon. Minister of Road Transport and Highways, Govt. of India and Mahindra Logistics Ltd. (MLL), one of India’s largest integrated logistics solutions providers unveiled a stirring book titled ‘Desh Chaalak’. The book serves as a tribute to the unsung hero community – the drivers of India. Mahindra Logistics Ltd. (MLL) reaffirms its unwavering commitment to empower drivers while recognizing their invaluable contribution to India’s economy. MLL’s holistic approach focuses on initiatives under skill development, wellness, family welfare, and emergency support embodying company’s steadfast commitment.

Speaking at the book launch, Hon. Minister of Road Transport and Highways of India, Shri Nitin Gadkari, expressed his admiration for the drivers of India and the vital role they play in the country’s economic progress. He stated, “As we gather today to launch the book ‘Desh Chaalak,’ I commend Mahindra Logistics for taking this initiative to honour these silent warriors of India. These tireless drivers are the true backbone of our nation, steering the country towards growth. With world-class roads and accompanying infrastructure, we are attempting to make the lives of these drivers better. ‘Desh Chaalak’ is a step in the right direction to make more people aware of the contributions made by the driver community for India”.

Mr. Rampraveen Swaminathan, Managing Director & CEO, Mahindra Logistics, said, “At Mahindra Logistics, we firmly believe that our drivers are not just the backbone of our operations but also the driving force behind the entire logistics industry. In recognition of their remarkable contribution, the book ‘Desh Chaalak’ serves as a heartfelt tribute to our drivers highlighting their resilience that keeps the wheels of the industry turning. The book stands as a symbol of our deep admiration and gratitude and aims to bring greater recognition to the drivers’ tireless efforts, ensuring that their indispensable contributions are acknowledged and valued by all”.

He further added “As India aims to become a $5 trillion economy by 2024-25, connectivity and superior infrastructure along with skilled workforce will become more critical. India faces a pressing challenge with only 450 skilled drivers per 1000 trucks by FY23-24. The very essence of our economy rests heavily on the efficient machinery of logistics and transportation systems. At Mahindra Logistics, we harbor an unwavering belief that drivers constitute critical spoke of India’s vibrant logistics and transportation industry; deserving our utmost respect. Steadfastly maneuvering vehicles through arduous work and societal conditions, these unsung heroes ceaselessly toil to propel the wheels of India’s economy. As pioneers within this industry, we conscientiously recognize the pivotal role we play in bridging this gap and offering continuous support to the driver community. By empowering our drivers with the supportive ecosystem, we aim to lead the way in nurturing and uplifting this essential workforce”.

Mahindra Logistics is committed to empowering communities and fostering inclusive development. By prioritizing the well-being of the driver-partners, the company has uplifted livelihoods, enhanced skills, improved infrastructure, and raised awareness about hygiene and safety, making a significant impact.

To prioritize safety and security, Mahindra Logistics initiated a specialized training program under the Pradhan Mantri Kaushal Vikas Yojana (PMVKY). Over 20,000+ drivers are trained nationwide, fostering awareness and empowerment.

One notable program is Samantar, a comprehensive driver welfare program that enhances working conditions and supports the driver community. MLL conducts activities including health check-ups, safety awareness, insurance schemes, celebrating Driver’s Day across different cities, and the provision of scholarships for Drivers’ children. Over the past decade, around 235,000 drivers have benefited from this program. In addition, Mahindra Logistics disbursed INR 11 MN through the Sankalp scholarship program, supporting the education of drivers’ children.

Amid the Covid-19 lockdown, the HOPE (Helping Our People in Emergencies) initiative was launched in 2020, providing financial assistance to over 5,000 driver families.

Mahindra Logistics also upholds a strong commitment to fostering Diversity, Equity, and Inclusion (DEI) within its workforce. An outstanding testament to this commitment is Manju, our driver-partner from the LGBTQ community, who has dedicated the past 15 years to operating trucks with a resolute focus on safety, and maintaining an impeccable record.

Mahindra Logistics has wholeheartedly exemplified its dedication to empowering the driver community and ensuring they receive the respect they truly deserve. Its transformative initiatives have been instrumental in uplifting drivers and recognizing their invaluable contributions.

India – 24th June 2023– Arjun Kilachand, a leading brand in the menswear industry, is happy to announce the successful completion of its recent funding round, spearheaded by Malabar Capital Advisors. This marks a turning point for the brand as it secures the necessary resources to expand its operations, fortify its infrastructure, form strategic partnerships, and diversify its product categories.

Under the leadership of Mr. Deevyesh Desai (Managing Director & CEO) and Mr. Dhruv Mehta (Director), Arjun Kilachand has attracted a stellar lineup of investors who share the brand’s mission to drive growth and innovation. The infusion of funds will fuel the brand’s ambition to revolutionize the luxury retail sector and set new industry benchmarks.

The previous funding round witnessed the participation of renowned ultra-high net worth individuals (HNIs) and influential industry figures. Notable personalities such as Bahram Vakil, Founding Partner of AZB Law Firm and Board member of TATA Trent, and Varunn Mody of Hind Composites, along with other respected industry heads, have demonstrated their confidence and support for Arjun Kilachand.

Arjun Kilachand’s impressive growth trajectory has captivated the attention of investors and customers alike. With a remarkable threefold increase in revenue from the previous quarter, the brand has solidified its market presence, culminating in the opening of its flagship store in Mumbai. Furthermore, Arjun Kilachand has successfully expanded into tier 2 and tier 3 cities across India, captivating a diverse clientele that includes esteemed celebrities such as Salman Khan, Varun Dhawan, Ranbir Kapoor, Kartik Aryan, as well as renowned industrialists and businessmen.

The infusion of funds will have a transformative impact on Arjun Kilachand’s ability to cater to the growing demand of his products. The brand plans to channel the funding towards expanding its back-end infrastructure, enhancing its workforce capacity, and developing an integrated and omnichannel tech platform to cater to a global audience.

Arjun Kilachand’s commitment to delivering exceptional customer experiences through cutting-edge technology has played a pivotal role in attracting investors and securing their unwavering support. The brand’s unique value proposition, combined with its consistent revenue growth and extensive customer base, sets itself as a well-positioned brand in the men’s wear fashion industry. Arjun Kilachand is poised to make significant strides as a lifestyle brand and set new standards for luxury retail.

Creating a milestone moment for the Indian comedy industry once again, India’s pioneering stand-up comic Zakir Khan is gearing up for a once-in-a-lifetime showcase at the Madison Square Garden in March 2024. Subsequent to this showcase, he is also expected to perform at iconic venues such as Sydney Opera and Palais Theatre later this year.

His most recent tour in support of ‘Tathastu’ that sold over 1,00,000 tickets, saw him trek across USA, Singapore, Canada, Dubai and Australia and now he is bringing a series of brand-new headlining shows to Singapore, USA, New Zealand and Australia over the course of the next few months.

Khan, who is one of the few comedians to do stand-up almost entirely in Hindi, has successfully attracted full houses at Soho Theatre, Edinburgh Fringe, Dubai Opera, The Beacon Theatre.

Commenting on the same, Zakir Khan who is one of the hottest selling live acts currently emerging from the South Asian scene states, “The Sydney Opera House and Madison Square Garden…just uttering these names gives me goosebumps. These legendary venues have played host to some of the greatest performers in history, and to get an opportunity to be counted among them is a dream come true. Itne toh maine khwab dekhe bhi nahi the jo poore ho rhe hain . It is humbling to realise that I would stand in the footsteps of giants and make people laugh from those hallowed stages. None of this would have been possible without the unrelenting support and love of my incredible fans, who have stood by me through thick and thin from my beginning years. I am forever grateful to them for allowing me to live my dream and share my stories and art with the world.”

Zakir Khan became a well-regarded personality in India’s comedy circuit in 2012 after winning the title of ‘India’s Best Stand Up’, a comedy competition organised by Comedy Central. He later became an internet sensation by releasing three standup series Haq Se Single (2017), Kaksha Gyarvi (2018) and Tathastu (2022) on Amazon Prime Video and is now dominating the live arena.

Having over 1000 plus shows under his touring repertoire, Zakir Khan is a seasoned professional of comedy. Truly an embodiment of the globalisation of stand-up, his captivating work has delighted audiences worldwide. Renowned for his ability to highlight comic elements in everyday life, Zakir’s ‘uniquely Indian’ style of comedy involves him impeccably capturing the emotions that are common to every Indian household.

Receiving standing ovations from audiences across the globe , Zakir Khan is quickly cementing himself as a pillar of stand-up comedy. He became an internet sensation with the release of his comedy specials ‘Haq Se’ Single (2017), ‘Kaksha Gyarvi’ (2018) and ‘Tathastu’ (2022) which premiered on Amazon Prime Video.

The commercial real estate market in Delhi NCR is experiencing a significant upswing, particularly in the retail sector. The latest data from CBRE India’s ‘India Market Monitor Q1 2023’ report reveals a remarkable surge in leasing activity, signalling a promising retail revolution in the region.

“The leasing of retail spaces in Delhi NCR has witnessed a remarkable surge, indicating a strong revival in consumption and demonstrating the increasing ambition of retailers to expand their presence in the region. This surge is a testament to the growing confidence in the market, as retailers recognize the immense potential of Delhi NCR’s consumer base and its position as a thriving economic hub,” says Sanchit Bhutani, Managing Director, Group 108.

As per the CBRE report, the leasing of retail spaces more than doubled in the first quarter of 2023, reflecting a revival in consumption and the growing aspirations of retailers. The region’s booming economy, rising disposable incomes, and shifting consumer preferences have contributed to this surge.

“Delhi NCR’s strategic location, combined with its large consumer base and well-developed infrastructure, positions it as an attractive market for retailers and investors seeking to tap into the potential of the commercial real estate sector. The region’s dynamic economic environment and growing population provide a fertile ground for retail expansion and long-term business growth,” says Ajendra Singh, VP-Sales and Marketing, Spectrum Metro.

Despite Ahmadabad taking the lead in absorption, Delhi NCR holds a 26% share in leasing retail spaces. The region’s strategic location, vast consumer base, and robust infrastructure make it an attractive destination for retailers and investors. Emerging retail hotspots like Noida, Greater Noida (West), Yamuna Expressway, and Faridabad are witnessing rapid commercial development, offering prime opportunities for businesses to establish a presence.

With developers launching captivating mega structures as commercial centres, claimed as the tallest in the country, the future of Delhi NCR’s commercial real estate market looks spirited. Further, the report also indicates that retail supply in 2023 is expected to surpass the previous year, driven primarily by the addition of pent-up supply and several projects getting operational this year.

“Primary leasing is projected to be the main demand driver for retail space in 2023, further contributing to market growth. Retail supply is expected to surpass previous levels in 2023, fueled by the addition of pent-up supply and the launch of investment-grade projects. This presents an opportune moment for retailers and investors to capitalize on the burgeoning market. Primary leasing is anticipated to be the primary catalyst for retail space demand, further fueling market expansion,” stated Vikas Bhasin, Managing Director, Saya Group.

Innovation and technology are revolutionizing the retail sector, and Delhi NCR is at the forefront of this transformation. Retailers in Delhi NCR are leveraging these advancements to create immersive and personalized shopping experiences, blurring the lines between online and offline retail. This innovative approach attracts customers and creates new avenues for growth in the commercial real estate sector.

“Delhi NCR is witnessing a paradigm shift in retail as innovation and technology redefines the shopping experience. Newly developing regions also present an untapped potential for expansion. Niche markets are also emerging, catering to specific consumer needs and preferences. Moreover, the demand for experiential retail spaces is rising, offering businesses opportunities to create immersive and memorable shopping environments,” says Sanjay Sharma, Director of SKA group.

Delhi NCR’s commercial real estate market is witnessing an unprecedented surge, particularly in the retail sector, presenting immense opportunities for retailers and investors. It is reinforcing its position as a thriving hub for commercial real estate and establishing new benchmarks for retail experiences.

Bangalore, 24th June 2023: World’s favourite jeweller Joyalukkas, is all set to launch their brand-new showroom at Forum Mall, Kanakapura Road. This state-of-the-art showroom designed in the signature Joyalukkas style, features premium facilities and amenities and is all set to be another Joyalukkas showroom that offers jewellery lovers a delightful shopping experience. The grand opening ceremony is scheduled on 22nd June, at 11.30 a.m., and key personnel of Joyalukkas will attend the opening of this milestone.

This new showroom features ultra-modern decor along with ample shopping and parking space, for the convenience of jewellery shoppers. This world-class ambience will be supported by brand Joyalukkas’s innovative & professional service. Shoppers will get to explore all the latest exquisite collections from India and around the world in all types of precious jewellery i.e. Gold, Diamonds, gemstone, Platinum, Pearl & Silver.

Speaking of the upcoming showroom launch, Joy Alukkas, Chairman of Joyalukkas Group, said, “We are committed to providing an unmatched jewellery shopping experience and the residents in and around Kanakapura Road can be assured of this at Joyalukkas. We aim to bring them the finest and widest choice of jewellery to meet their every need. My team is ready & excited to offer jewellery lovers here a premium and seamless experience in our world class ambience”.

I invite all jewellery lovers to join the Joyalukkas Forum Mall, Kanakapura Road showroom opening celebrations on 22nd June and enjoy a delightful jewellery shopping experience.”

Joyalukkas is strategically planning to set-up more showrooms across India to increase its presence and reach among jewellery lovers. The brand is renowned in showcasing over a million jewellery designs and collections to fulfill every need and desire of jewellery shoppers.

Bangalore,24th June 2023: Hydro Active ISO 8 (Whey Isolate) and Lean Muscle Enhancer (Premium Protein), two sports nutrition products from the BUILD. PROWL range has achieved the notable ‘Informed Sport’ certification. This certification further assures the quality of the products for consumption by professional athletes. Hydro Active ISO 8 and Lean Muscle Enhancer are now among the few products in the Indian market to successfully pass the rigorous testing for more than 250 substances that are prohibited in sports. This mark also confirms that the product was made under conditions that meet the strict requirements for producing sports nutrition.

Informed-Sport is a global quality assurance and supplement certification program for sports supplements. It is the only worldwide program for third-party testing and certification that examines each batch of a product before it is put on the market. The tests are conducted by LGC (the internationally known testing laboratory behind Informed Sport) a famous sports doping control and research supplement testing facility with more than 55 years of experience in regulatory analysis. LGC collaborates closely with international sports authorities, national anti-doping organizations, and national governing bodies as a doping control and supplement testing lab.

Commenting on the same, Soumava Sengupta, CEO, BUILD., said “In a short span of time, we have been able to win consumer trust with our unique offerings for the Indian market. The Informed-Sport certification now strengthens our brand portfolio while we embark on our journey to build a fit India. It is a testament to our unwavering commitment to providing athletes and fitness enthusiasts with the highest quality and safest sports nutrition products. The BUILD. PROWL range has truly transformed the way fitness is approached in India, and this certification further reinforces our dedication to delivering excellence.”

Informed-Sport analyses sports supplement products for a wide range of compounds on the WADA Prohibited List as well as lists for organizations like the AFL, NRL, NFL, NCAA, UFC, and MLB. The rigorous pre-certification and post-certification process for nutritional supplement products certified by Informed-Sport consists of four steps:

1. Product & Manufacturing Review
2.  Pre-Certification Sample Testing
3.  Product Supplement Certification, Logo Use, and Web Listing
4.  Post-Certification Requirements and Testing

Launched in April 2023, BUILD. PROWL’s Hydro Active ISO 8 and Lean Muscle Enhancer are available for Indian consumers and athletes across 500+ specialty sports nutrition stores, top gyms, and leading e-commerce platforms like Amazon and BUILD.’s website https://www.buildyourgoals.com/.

Slovenia and India,24th June 2023: buildingSMART International (bSI) announced that CDCPIndia has been formally approved as a “Developing Chapter” by the bSI Board at the International Council and Chapter Conference hosted in Slovenia, 19-21 June 2023.

The Board’s approval follows a highly successful submission and the new Chapter will be established under the Confederation of Digital Construction Practitioners India (CDCPIndia). CDCPIndia’s board members, Mr. Sunil Joshi and Dr. Venkata Santosh Kumar Delhi presented the bSI India Chapter’s strategic business plan where they emphasized on the ambitious infrastructure development plan of Indian Government and how digitalisation can help in achieving the National Infrastructural Goals. Also, the global participation of the Indian BIM & Digital Engineering community is substantial. India’s participation, awareness, and adoption of the Open BIM Standards will not only benefit India but will also be reciprocated in India’s engagement with the global community. The buildingSMART approval of India chapter serves as an acknowledgment of tremendous potential offered by the country to embark on data democratisation. It marks a momentous occasion in India’s participation in adoption of open BIM specifications in its digitalisation journey in the built environment.

Jugal Makwana, Board member of bSI and Advisory Director of CDCPIndia expressed that “buildingSMART India is a dream come true, empowering India through open standards. By democratising data and fostering collaboration, we unlock tremendous value, enabling sustainable projects that shape a brighter future for all.”

Clive Billiald, CEO of bSI commented that “adding India as a new Developing Chapter for buildingSMART is another milestone in our history. It shows the importance of standards and services in supporting a rapidly growing economy, allowing the digitalisation of the construction sector and ultimately leading to a more productive, sustainable built environment. Clearly there is a great opportunity to support this journey, with programs such as Professional Certification able to provide education and learning opportunities to the AEC community in India.”

Swaraj Datta Gupta, President of CDCPIndia mentioned that “this partnership between bSI and CDCPIndia is a partnership of values, vision and common objectives that resonate in our commitments towards building a global community that will share and collaborate in a democratised data environment. We are very excited about this partnership and look forward to working together.”

The Indian team at the bSI International Council and Chapter Conference Council received a very warm welcome from the leadership of other existing chapters from various regions which include Europe, North America, South America, Asia Pacific, Southeast Asia.

Bengaluru, 24th June 2023 – The sixth season of the Monkey Shoulder Ultimate Bartender Championship reached its thrilling finale at Botanix Nature Resort, Gurgaon on June 15th, 2023. The grand finale brought together the 20 finalist bartenders from across the country after a series of city rounds, competing against each other in various challenges to claim the coveted title. With a range of upskilling activities, expert judges, and international entertainment, the event proved to be a resounding success. With over 1100+ registrations, the fierce competition amongst 800+ bartenders from all corners of the country, Dharambir Chhetri from Copitas, Bengaluru emerged as the triumphant winner, claiming the highly sought-after title of the Ultimate Bartender. His exceptional skills, creativity & presence of mind under pressure set him apart from the other finalists. He will now get a chance to attend Camp Monkey, an annual gathering of Monkey Shoulder Brand Ambassadors and fellow Ultimate Bartending Championship winners of other countries in Thailand in November 2023. Additionally, the winner title will give him a platform to get unparalleled exposure and networking opportunities.

The Ultimate Bartender Championship was graced by an esteemed panel of judges. The jury members included industry luminaries such as Joe Petch – Global Brand Ambassador Monkey Shoulder, Brendon Khoo – Brand Ambassador of Monkey Shoulder SEA and Christyne Lee, Head Bartender at Tess Bar & Kitchen in Singapore. Their extensive knowledge and discerning palates ensured that only the most deserving bartender emerged victorious.

Description automatically generated with low confidence A group of people posing for a photo

Description automatically generated

Gaurav Sareen, Brand Ambassador, Monkey Shoulder India said, “I feel honored to have had the privilege of hosting the exciting edition of the Ultimate Bartender Championship (UBC), and I must say, the turnout this time surpassed all expectations. It not only celebrated the talent of these bartenders but also created a collaborative and supportive environment to build skills that pay bills. Witnessing the passion and enthusiasm of these talented bartenders was truly inspiring. All finalists have made me really proud, and while everyone is a champion who made it to the top 20, I would like to congratulate Dharambir Chhetri from Copitas, Bengaluru for bagging the title of Ultimate Bartender 2023″

Speaking on the occasion, Joe Petch, Global Brand Ambassador and Judge said “The Ultimate Bartender Championship continues to impress me year after year. The level of talent and innovation in the Indian bartending community is truly exceptional. It was an honor to be a part of the judging panel and witness the passion and creativity firsthand.”

During the three-day extravaganza, participants and guests were treated to a plethora of engaging activities. The adrenaline-pumping adventures included paintball, t-shirt painting, spray painting, and skill sessions on ice, coffee, palate tasting & social media. These activities not only entertained the audience but also provided opportunities for bartenders to showcase their creativity and expertise beyond the bar counter. On the final day, all attendees had the chance to explore a local distillery, enriching their knowledge of the craft.

“We are thrilled with the success of this year’s Ultimate Bartender Championship. It was incredible to witness the talent and passion displayed by the bartenders throughout the competition. Displaying the ethos of the brand, UBC reflects Monkey Shoulder’s commitment to making challenges playful and turning the ordinary into extraordinary. Our mission is to inspire and empower bartenders, as well as cocktail enthusiasts, to push their creative boundaries and reimagine the art of bartending.” said Kapila Sethi Kad as Head of Marketing, William Grant & Sons.

Commenting on the success of the event, Sachin Mehta, Country Director, William Grant & Sons said “By promoting and recognizing exceptional talent, Ultimate Bartender Championship 2023 aimed to inspire the next generation of bartenders, cultivating a culture of excellence, professionalism, and innovation. Bartenders have the potential to advocate for responsible drinking, sustainability, community engagement, while working towards the advancement of their profession. They are integral contributors to the spirits and hospitality industry, and we truly value their prowess, passion and dedication.”

An unforgettable after-party followed the finale round of the Ultimate Bartender Championship. International artist DJ Santero took the stage, providing an electrifying atmosphere for the guests to celebrate the successful conclusion of the event.