TeamLease extends the frontiers of HR Tech; Launches Paylief, a one-click payroll platform

Bengaluru,15th June 2023 TeamLease HRtech, a leading provider of comprehensive HCM solutions, has launched Paylief, a one-click payroll platform that is part of its end-to-end HCM platform. Paylief allows organizations to efficiently handle their Payroll as a unified SaaS platform. Users can utilize it as an integral part of talent acquisition, workforce management, employee benefits, and legal compliance.

With seamless integration with leading banking platforms, Paylief enables employers to instantly disburse salaries to their employees with a single click. The product boasts numerous features, including user-friendly tax calculators, a mobile-centric interface, employee self-service capabilities, and a comprehensive Document Management System ensuring updated compliance with the latest pan-India statutory regulations.

Paylief’s USP lies in its seamless integration with existing workforce management systems, benefits administration systems, and applicant tracking platforms. This integration positions Paylief as one of the select end-to-end Human Capital Management (HCM) platforms that encompass the entire employee journey, spanning from pre-hire to post-retirement.

Furthermore, Paylief offers high configurability to accommodate compliant salary structures and pay elements across the spectrum, catering to small, medium, and large organisations. The technology stack employed by Paylief is cutting-edge, facilitating differential employee experiences, swift processing, and accurate outputs, all while ensuring full compliance with evolving labor regulations and employee benefits.

Sumit Sabharwal, CEO of TeamLease HR Tech, said, “We are excited to unveil Paylief, our game-changing one-click payroll platform. With Paylief, we’re revolutionising the way organisations handle their payroll, manage their workforce, attract top talent, and ensure compliance—all from a single, user-friendly SaaS platform. Imagine the power of effortlessly disbursing salaries to your hardworking employees with just a simple click! Paylief’s mobile-centric interface, along with its comprehensive Document Management System, keeps you on top of pan-India statutory regulations, ensuring a hassle-free experience. From small startups to large enterprises, Paylief’s versatility and cutting-edge technology make it a go-to solution for all your payroll needs.”

The sectors that this product will most benefit are large enterprises with a geographically spread workforce, small and medium enterprises, telecommunications, financial services, e-commerce, information technology, retail, education, logistics, knowledge, process outsourcing, media and entertainment, travel and hospitality, marketing, advertising, manufacturing and more.

Extra safe wire means extra safe dreams’ – Polycab India introduces heart touching TVC to advocate use of Green Wire for advanced safety

Mumbai, 15th June 2023: India’s leading electrical goods company, Polycab India Limited, aims to change the perception about wires and home safety, with its latest TVC advocating the use of Polycab Green Wire.

The heart-touching ‘Extra Safe Wire means Extra Safe Dreams’ campaign by Polycab continues to build upon the success of its previous campaign launched in October last year, illustrating the brand’s commitment in helping safer future with their solutions. With its latest TVC, the company takes a step forward in emphasizing that wires are not just an electrical solution but a very vital component of every household that can ensure our safety today and for generations to come. The TVC, conceptualized by Ogilvy, takes a slice of life and through a simple story depicts the importance of safe wire in our lives. By encouraging consumers to dream big while prioritizing safety, this new TVC seamlessly carries forward the brand’s mission to educate and inspire modern-day consumers about the extended value proposition of wires and cables.

The film revolves around a pregnant woman, her husband and an electrician who are setting up their nursery in anticipation of the child. While the to-be mother is worrying about the child, the husband is seen calmly working along with the electrician to fix the nursery’s wiring. The wife playfully complains about his lack of input regarding their baby’s future, to which the husband, smiles and illuminates the` room, hinting at how he was busy securing the future of their child. He finds the most charming way to reassure her, making her believe that the child’s future is not just safe but magical too. The TVC comes to an end with the appearance of Polycab’s Green Wires alongside a voiceover, emphasizing their extra safety and urging viewers to safeguard their loved ones’ dreams.

Nilesh Malani,

Nilesh Malani, Chief Marketing Officer Polycab India Ltd. commented, “Polycab India is unmatched leader in the wires and cables segment and has attained wide acclamation all these years. We understand that wires often go unnoticed despite being the backbone of every electrical system. It’s a low involvement category, but a crucial one. That’s why this campaign, crafted in collaboration with Ogilvy, attempts to strike an emotional chord. New parents are always concerned about their child’s future, and through this campaign, we aim to connect with our audience on a profound level, highlighting the significance of Polycab’s Green Wire in ensuring a safe and secure environment for their precious little ones. Polycab Green Wire comes with 5-in-1 Green shield technology, delivers fire safety, energy efficiency, is ecofriendly and also offers shock protection. We strive to ensure that Polycab Green Wire upholds our commitment to maintaining a strong connection with our valued customers.”

Sukesh Nayak Chief Creative Officer Ogilvy India said, “Through this campaign, we delve into the realm of dreams, showcasing the limitless possibilities they hold. Polycab’s extra safe green wires play a vital role in shaping these dreams, effortlessly connecting and empowering us. The simple narrative touches an emotional chord with the consumers and demands their attention to pay heed to the wiring they use at home.”

Polycab’s Extra safe wires mean extra safe dreams film will telecast across news channels along with Polycab India’s social media handles.

Team Credits:

Brand: Polycab India Ltd.

Client Team

  • Nilesh Malani: Chief Marketing Officer
  • Rajashekhar Reddy: Vice President – Marketing | Wires and Cables
  • Aman Mahadeshwar: Assistant General Manager – Marketing | Wires and Switchgears
  • Tanushree Jain: Assistant Vice President | Digital, Mass Media & Research

Agency Team Creative:

  • Sukesh Nayak: Chief Creative Officer – Ogilvy India
  • Vivek Verma: Sr. CD
  • Prasad Kulkarni Sr. CD

Account Management:

  • VR Rajesh: Group President – Ogilvy India
  • Haripriya Mark: Client Services Director

Strategy:

  • Prem Narayan: Chief Strategy Officer – Ogilvy India
  • Samhita Choudhary: Vice President

Production House

  • Purple Vishnu Films
  • Director: Sainath Choudhury
  • Producer: Unnati Agarwal

Polygon backed Davos Protocol’s TVL surpasses INR 10Cr in just 2 months

15th June 2023 – Davos Protocol, a Polygon-backed homegrown DeFi ecosystem, has unveiled DUSD, an inflation-proof stablecoin with sustainable yield opportunities. This decentralized stablecoin differentiates itself through transparency and decentralization, backed by various crypto assets managed on-chain. In just two months since its soft launch, the protocol has achieved a significant milestone with Total Value Locked (TVL) exceeding INR 10,00,00,000.

Davos Protocol addresses the limitations of existing stablecoin models by leveraging recent crypto industry advancements. The DUSD stablecoin is collateralized by Liquid Staking Tokens (LSTs), ensuring stability by preventing the collateral’s value from falling below the stable asset value, in contrast to algorithmic stablecoins that face inherent risks.

Decentralized governance, driven by DGT tokens, manages yield-generation activities such as interest rates, fees, and liquidity. DGT tokens, along with the DUSD stablecoin, form Davos Protocol’s dual token model. The advanced vote-escrow model (veModel) optimizes governance parameters, giving veDGT holders voting power based on the number of DGT tokens locked on Balanced liquidity pools.

Varun Satyam,

Varun Satyam, CEO and Co-founder of Davos Protocol highlights the distinguishing feature of DUSD: “With Davos Protocol, we aim to build a stablecoin mechanism which is immune to any market conditions. By offering the DUSD stablecoin to mitigate crypto volatility while providing sustainable yields, Davos Protocol aims to minimize risks associated with DeFi and make it more accessible to retail.”

Davos Protocol utilises Liquid Staking Tokens (LSTs) as collateral for DUSD. Users stake MATIC LST, ETH LST, and ETH LST LPs to borrow DUSD at attractive interest rates. This collateral not only secures the stablecoin but also generates yields from native tokens staked on liquidity-staking PoS protocols, promoting capital efficiency and protecting against inflation.

The Peg Stability Module (PSM) allows users to exchange DUSD with other stablecoins at a 1:1 ratio, maintaining a stable peg. Yield distribution among stakeholders is determined by the Davos Governance Council, comprising veDGT holders with voting rights.

Davos Protocol aims to reshape the future of DeFi by combining elements of traditional finance (TradFi) and DeFi. The DUSD stablecoin provides an inflation-proof alternative, offering returns that surpass inflation through reasonable borrowing rates, yield farming, and LST collateral rewards.

Sachsenring calls Marquez and the Repsol Honda Team, Mir continues recovery

Sachsenring calls Marquez

Sachsenring,15th June 2023 Marc Marquez aims for better results at the historically happy hunting ground at the Sachsenring, a circuit where he has taken 11 wins in his last 11 appearances there.

Since 2010, the Repsol Honda Team have claimed 11 wins at the unique Sachsenring circuit. The German track’s 3.67 kilometers are unlike any others on the MotoGP World Championship calendar, an undulating rollercoaster of predominately left-hand bends. From 2013 onwards, Marc Marquez has been the ‘SachsenKing’ and authored a number of incredible results in Germany – most recently in 2021 when he took an emotional first win after his 2020 injury.

The #93 enters the weekend with the same focus and determination as each year before but the challenge in MotoGP only continues to grow. Mugello proved to be a difficult weekend for the Repsol Honda Team and Marquez, a crash in Sunday’s race a frustrating end. From one of the calendar’s fastest circuits to one of its slowest and most technical, the change in circuit layout an interesting proposition as Honda HRC continue to work on improving the Honda RC213V.

Upon returning home, Joan Mir underwent an MRI at the Centre d’Imatge Diagnostica de la Dra. Cuesta in Andorra. It revealed a significant contusion on his right hand with synovial fluid and inflammation, limiting the strength and mobility of his right hand. Taking into consideration the results of the MRI, Mir will not participate in the German GP. He will travel to Palma to visit his trusted traumatologist, Dr. Juan Garcias, to evaluate the best treatment and recovery plan of the injury to his right hand, in order to return as soon as possible. He will not be replaced for the German GP.

Marc Marquez

“When you have a difficult weekend the best thing that can happen is to go racing straight away – and this is exactly what we get to do. We arrive in Sachsenring, a track I have always enjoyed a lot and had a lot of success at. Of course, I arrive wanting to do well, my focus and determination is at 100% like always. There will be many challengers this year and we need to work well from the start of the weekend to prepare for Saturday and Sunday and keep working with Honda to improve.”

Flipkart unveils Glam Up Fest – the ultimate platform for Beauty and Grooming brands to showcase their products

Mumbai, 15th June 2023 As part of its consistent efforts to strengthen the brand’s position as the go-to destination for beauty and grooming, Flipkart, India’s homegrown e-commerce marketplace debuts its first-ever on-ground Glam Up Fest. Flipkart hosts one of the most awaited shopping events of the year, the Glam Up Fest, at the Grand Hyatt, Mumbai, on the 16th of June. This on-ground extravaganza is set to dazzle beauty enthusiasts with an unforgettable experience. The fest will bring together a curated set of Beauty and Grooming brands, celebrities, and around 300 influencers to celebrate the shopping extravaganza.

This on-ground event will bring together experiential zones featuring brands such as MyGlamm, L’Oréal, MamaEarth, Nivea, Minimalist, Lakmé, Brut and Beardo, among others including iconic beauty and makeup collections such as lipsticks, face serums, foundation, fragrances and transformative wellness products. It will also see participation from renowned beauty and technology experts including Mohit Yadav, Founder, Minimalist, Meghna Apparao, India E-commerce Head, Facebook and Sukhleen Aneja, CEO, Good Glamm Group, sharing their knowledge through interactive fireside chats, discussing the contemporary symbiosis of beauty, personal care and technology.

Ahead of the Glam Up Fest, Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, “We at Flipkart are thrilled to host the Flipkart Glam Up Fest and kick-off the Sale on the app. With multiple brand launches, insightful panel discussions, immersive brand experience, and exciting collaborations, this fest is set to be an exciting addition to the country’s contemporary beauty landscape. In our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country, the Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in this regard.”

The Glam Up Sale will be live from June 16 – June 18 on the Flipkart app, offering a plethora of curated cosmetics, skincare, and more. It will bring more than 40+ brands together to bring a wide selection of beauty and personal care products including cosmetics, skincare, nutrition, and hair care to millions of customers across India. With contemporary technology-led features such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Top Filters, and backed by a robust supply chain that will cater to all serviceable pin codes in India, the event seeks to connect with beauty enthusiasts across the length and breadth of the country. Beloved premium and D2C brands including Minimalist, MyGlamm, Beardo, Mamaearth, Pure Essence and Bella Vita and many more will offer attractive deals.

Flipkart is going the extra mile to enhance the beauty and shopping experience for its customers by also debuting its first-ever on-ground Glam Up Fest. The meticulously curated event will offer customers a unique opportunity to explore an extensive range of offerings while unlocking the highest value, through immersive and interactive experiences. Flipkart promises to be a celebration of all things beauty, fashion, and technology with an extensive range of brands, products, great deals, and unique experiences including technology zones and panel discussions. Committed in its endeavour of creating unparalleled virtual shopping experiences, Flipkart aims to redefine the beauty landscape by hosting its biggest beauty festival to date.

Crypto Taxation platform TaxNodes Raises $1.6 Mn in Seed Fund Amidst Funding Winter

Crypto Taxation platform

Bangalore, 15th June 2023 – TaxNodes, a crypto tax computation and expert-assisted ITR filing platform, today announced the successful completion of its seed funding round, securing $1.6 million amidst the challenging funding winter. In this round, notable veterans in the web3 and wealth tech space, including Rahul Pagidipati, CEO of ZebPay and an experienced angel investor, Nischal Shetty, CEO, Shardeum & Founder of WazirX, Ashish Singhal, Co-Founder & CEO, CoinSwitch and Ajeet Khurana, Founder of Reflexical, have invested in the company founded by Avinash Shekhar, a chartered accountant and former CEO of one of the oldest Crypto Exchanges.

The successful funding marks a significant milestone for TaxNodes and the company intends to utilize these funds to bolster its mission of simplifying tax computation, and providing end-to-end solutions for individuals navigating the complexities of crypto taxation. The company is developing an AI-assisted tax advisory model for individuals and corporates to provide control & compliance using GPT-like Large Language Model.

Since its inception, TaxNodes has witnessed a 5X month-on-month spike in its customer base. The company is poised to play a pivotal role in ensuring a safer and more compliant crypto ecosystem, facilitating smoother operations and regulatory adherence.

Additionally, TaxNodes has recently announced partnerships with crypto exchanges like ZebPay, WazirX and Giottus and is focused on helping crypto users to comply with tax laws. TaxNodes will also help Crypto exchanges to increase their internal controls and automate reconciliation & accounting.

Commenting on the development, CA. Avinash Shekhar, Founder & CEO, TaxNodes said, ”We are thrilled to have successfully completed our seed funding round and delighted to see that seasoned leaders from the crypto ecosystem are placing their trust in TaxNodes. This funding will enable us to provide a complete solution for crypto natives making it easier for them to handle their tax obligations. With our advanced tax computation engine, a team of seasoned crypto experts, and a full-stack solution, we aim to simplify the complexities of crypto taxation and filing, ensuring accuracy, compliance, and peace of mind for our users. Furthermore, this investment will propel our research and development efforts to create innovative products that cater to crypto exchanges, investors and Finance professionals, including Crypto auditors.

Crypto has witnessed significant movement towards regulations, compliance and specific taxation rules, leading to an increased need for specialized tax management tools. TaxNodes recognizes the challenges faced by crypto natives in accurately computing profits and losses, reconciling transactions across multiple centralized and decentralized platforms, and fulfilling tax obligations.

Mr. Nischal Shetty, CEO, Shardeum & Founder, WazirX, said, “I am thrilled to join hands with TaxNodes. The team at TaxNodes has an exceptional understanding of Crypto business and taxation. I believe in their vision and I am confident that TaxNodes will help in compliance and controls in the Crypto space. I look forward to supporting their growth and success as they continue to disrupt the tax landscape.”

Mr. Rahul Pagidipati, CEO, ZebPay, said, “TaxNodes has immense potential to change the way crypto taxes are computed and filed. I am thrilled to be a part of this seed funding round and support their mission to simplify the tax computing process. With their innovative platform and expert assistance, individuals and businesses can navigate the complex world of crypto taxation with ease. I have no doubt that TaxNodes will play a vital role in shaping the future of crypto taxation. I have worked with Avinash for a long time and have complete confidence in his ability to lead TaxNodes to success.”

SecuRisk by WRMS Takes Center Stage at ITC Asia 2023, Wins the InsurTech Connect Asia Award

SecuRisk by WRMS

New Delhi, 15th June 2023: Weather Risk Management Services (WRMS), an agriculture and dairy risk management company, proudly announces its successful participation in ITC Asia 2023, one of the largest InsurTech events across the globe. Not only did WRMS showcase its revolutionary product, SecuRisk, an AI-enabled parametric insurance platform for emerging economies, catering to both insurers and reinsurers through its Dashboard and brokers and customers through its Mobile app, but it also proudly emerged as the recipient of the esteemed InsurTech Connect Asia Award.

ITC Asia 2023, held in Singapore brought together tech entrepreneurs, investors, and insurance industry incumbents from around the globe. WRMS seized the opportunity to demonstrate the groundbreaking features and far-reaching impact of SecuRisk, which garnered significant interest from executives, entrepreneurs, and investors in attendance. The SECURISK platform being quite recent with its far-reaching impact opportunities for carriers and customers alike became an engaging focal point in the conversations that resonated throughout the event. Discussions encompassed a diverse spectrum, spanning from exploring the comprehensive suite of programs and platform functionalities across the Asia-Pacific region to forging in-depth collaborations with insurers, insurtechs, and brokers from across the region.

Anuj Kumbhat, CEO and Co-founder of WRMS expressed his excitement about the event, stating, “ITC Asia provided an unparalleled platform for WRMS to showcase our commitment to developing climate, disaster, and agriculture risk transfer solutions. The overwhelming response and recognition we received for SecuRisk reaffirm our belief in the power of innovation and collaboration to transform the insurance industry.”

WRMS’s participation in the ITC Asia Awards proved to be a momentous occasion as the company emerged as the ultimate winner. The selection process comprised three rigorous stages, including nomination and shortlisting, ITC Asia Roadshow pitch sessions, and the grand finale of the ITC Asia Awards. Anuj Kumbhat delivered an impressive pitch about WRMS and the SECURISK parametric insurance platform, which captivated the ITC Expert Board and the audience.

The award not only validates the dedication and vision of the WRMS team but also opens new avenues for collaboration with global insurance partners. WRMS has already initiated follow-on conversations with interested insurance partners met during the event to introduce innovative parametric insurance solutions in their respective markets. This recognition and the relationships built at ITC Asia will accelerate WRMS’s impact across emerging economies.

Looking ahead, WRMS has exciting plans for the future. The company announced the beta launch of SECURISK in Q3 2023, inviting insurers, reinsurers, brokers, and distribution partners to register their interest for participation in the exclusive beta round. With the tremendous interest garnered at ITC Asia, WRMS aims to scale SECURISK to 50 countries by the end of 2024, striving to fulfill a significant global protection need estimated at $160 billion.

SecuRisk, WRMS’s flagship product, is a global parametric insurance marketplace that streamlines the creation, validation, beneficiary onboarding, policy buying, and claim management processes. Supported by a proprietary global data stack, SecuRisk addresses the challenges faced by emerging nations by offering simple product education and capacity-building solutions tailored to the needs of low-income communities.

Parametric insurance has proven successful in Europe and North America but remains underutilized in emerging economies due to limited expertise, resources, and data access. WRMS aims to bridge this gap by providing efficient, accessible, and reliable insurance solutions to rising economies, ensuring they can benefit from this option in the long run.

NTPC secures 433rd Rank by climbing up to 52 positions in Forbes’ Global List 2023

Mumbai, 15th June 2023 – NTPC Limited, India’s largest power generation company, has climbed an impressive 52 positions to secure the 433rd rank in Forbes’ Global 2000 List for 2023. This prestigious list, compiled by Forbes, recognizes the world’s largest companies based on four key metrics: sales, profits, assets, and market value.

The significant improvement in NTPC’s position in the Global 2000 rankings is evidence of the company’s steady expansion, sound financial condition, and persistent dedication to excellence.

In 2022, NTPC held the 485th rank, showcasing a commendable rise by 52 positions within just one year. This demonstrates NTPC’s commitment to scaling new heights of success and emerging as a strong force in the global market.

Among the largest Indian companies, NTPC has climbed one place to secure the 10th rank in 2023. This ranking further solidifies NTPC’s status as a leading player in India’s corporate sector.

Witness the Mouth-Watering New Menu at Enchante Café

Witness the Mouth

Hyderabad: 14th June 2023: Enchante café and confectionery is all set to launch its new menu this season. The café is popularly known for its wholesome baked goods, refreshing beverages and luscious & delicious dishes with traditional flavors and global cuisine. The new menu is meticulously planned to redefine culinary art that meets the alchemy of modern presentations and cooking techniques and let you have a unique fusion dining experience.

Experience the mind-blowing food illusion to treat your taste bud with the mouth-watering new menu that includes soups and salads like Cream of Broccoli & Almond, Burnt Corn Chowder, Watermelon & Feta Salad, and Greek Salad and others.

The appetizers and main course include dishes such as Rosemary Grilled Chicken Crostini, Minty Cheese Croquettes, Grilled Chermoula Chicken, and Corn on Toast, Shish Touk, Mozzarella Cheese Sticks and Quesadillas, Mushroom Risotto, Cannoleni Florentine, Roast Chicken with Veggies & Demi Glaze Sauce, Chicken Parmesane.

There are some breads and wraps added to the menu such as Croque Monsieur Sandwich, Lebanese Platter and Black Olive and Sundried Tomato Bruschetta has also been introduced in the menu.

“Speaking on the New Menu launch Ms. Deepa Dadu, Founder, Enchante said, “We at Enchante Café are constantly innovating by adding new dishes to our Menu to create excitement for our guests and patrons. We want our customers to get better experience. The new menu features continental and Mediterranean cuisine”.

Speaking on the occasion Mr. Mahesh Tibrewal, Co-Founder of Enchante said, “The launch of our new menu marks an exciting milestone for us, as we strive to push the boundaries of taste and creativity. We have meticulously crafted each dish to deliver an extraordinary dining experience. From fusion-inspired creations to bold flavors, our aim is to surprise and delight our customers. We have poured our expertise and passion into every detail, and we can’t wait for our guests to savor the unique culinary journey we have prepared for them during this menu launch.

The spread will be available form 14-06-2023 onwards for breakfast, lunch and dinner. Come in to experience the New Menu at Enchante Café and Confectionery, Hyderabad.

Van Gogh Museum Wins at Licensing International Excellence Awards

Van Gogh Museum

15th June 2023, Amsterdam – The Van Gogh Museum has been awarded a Licensing International Excellence Award in the category Best Brand – Art, Design, Museum. The internationally renowned awards recognizing excellence in brand licensing spanning borders and languages were awarded on the 12th of June during the annual Licensing Expo in Las Vegas. By winning this award the Van Gogh Museum, which celebrates its 50th anniversary this year, receives global recognition for brand licensing, inspired by the life and work of Vincent Van Gogh. This year the museum was nominated for five Licensing International Excellence Awards.

Best Licensed Brand
The Licensing International Excellence Award in the Best Brand – Art, Design, Museum category is presented to a cultural institution or artists that produces creative, innovative products inspired by their own collection or archive. Other finalists were Keith Haring, the Metropolitan Museum of Art, the Victoria and Albert Museum, the National Palace Museum and the New York Botanical Garden. The Van Gogh Museum was also nominated for their collaborations with MUD Jeans, Monini, FILA, and Floral Street.

Marijn Veraart, Head of Licensing of the Van Gogh Museum: ‘We are immensely proud of the recognition by the licensing industry for the award Best Art, Design, Museum Brand. The Van Gogh Museum has been inspiring broad audiences for 50 years with the work and life of Vincent van Gogh. At the museum, but also with authentic products developed with Vincent van Gogh’s legacy in mind. This award is for years of hard work, for our passion for the art and the brand, and the teamwork with our local agents and partners.’

VGM 50.JPG

Licensing partnerships
In recent years, the Van Gogh Museum has entered into successful partnerships with renowned Dutch and international brands including Beddinghouse, MUD Jeans, Moleskine, Ecoffee Cup, Eastpak, and BE@RBRICK. The collaborations are driven by shared values and help the museum to inspire new and diverse target groups with the work and life of Vincent van Gogh. Since 2017, the licensing program has grown successfully by more than 255% and from around 10 licensees locally to more than 100 licensees worldwide. All products are developed with Vincent van Gogh’s legacy in mind, and the generated income supports the activities of the Van Gogh Museum. To mark its 50th anniversary in 2023, the museum has developed a special design inspired by the different flowers that Vincent immortalized in his paintings. This design was used to develop a range of anniversary product lines, in collaboration with licensing partners.