National Launch: Strategist Responds to Leadership Development Gap With New Framework

CARMEL, Ind., March 19, 2026 — Scott Abbott, four-time founder and CEO, investor, coach and bestselling author, today announced the national launch of The Leadership Development Experience with Scott Abbott, a high-impact leadership solution designed to help organizations build, run and scale great companies through stronger leaders.

“As business accelerates under the pressure of AI, shifting workforce expectations and economic volatility, many organizations are investing in tools — but underinvesting in leadership skills,” Abbott said, adding that his new offering addresses that gap directly.

The Leadership Development Experience is an integrated program that combines:

• A high-impact keynote: Moments to Momentum • Executive coaching and real-time strategic application • Ongoing leadership learning and development with the BOS-UP Moments book

“This is not just a speech or one-off training,” said Abbott. “It’s a structured leadership experience to create clarity, alignment and disciplined execution inside organizations.”

The program is built for performance-driven CEOs, executive teams, HR leaders and conference organizers seeking more than inspiration. It is designed to produce operational clarity, healthier accountability and measurable performance improvement.

 

Why Now

• Leadership capability is becoming a competitive advantage. • High performers expect growth, development and meaningful contribution. • Tools cannot replace judgment, clarity and disciplined execution. • Conferences and events are demanding actionable value — not generic inspiration.

The Leadership Development Experience with Scott Abbott is now available for conferences, corporate events and private organizational engagements nationwide.

For more information or booking inquiries, visit: www.leadwithscott.com.

Morocco’s FRMF Welcomes CAF Appeal Board as Upholding Rules, Stability of International Competitions

Business Wire India

Following the announcement by the CAF Appeal Board, the Royal Moroccan Football Federation (FRMF) welcomes the decision, which reaffirms the primacy of competition regulations and reinforces the conditions necessary for the proper conduct of international tournaments.

 

From the outset, following the incidents that led to the interruption of the match, the FRMF maintained a clear and consistent position: the strict application of the governing regulations. The Federation’s approach was solely guided by this principle.

 

Following its appeal, CAF has now confirmed that the applicable regulations were not properly enforced.

 

Throughout the process, the FRMF acted in full compliance with all relevant legal and procedural frameworks, with a constant focus on upholding its rights and preserving the integrity of the competition.

 

This decision provides clarity on the applicable framework and strengthens the consistency and credibility of international competitions, particularly within African football.

 

The FRMF remains committed to the consistent and fair application of competition regulations across all continental and international bodies. It now turns its focus to the upcoming sporting calendar, including the FIFA World Cup and the Women’s Africa Cup of Nations scheduled for this summer.

 

The FRMF also commends all participating nations in this year’s Africa Cup of Nations (AFCON), which once again highlighted the strength and dynamism of African football.

 

Source: AETOSWire

 

 

 

 

Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment

Business Wire India

 

  • Independent, design-led YOTEL brand gains reach through Hilton’s global distribution platform
  • Hilton Honors members gain access to a sleek, contemporary new way to stay
  • YOTEL will be the first independent brand as part of newly established Select by Hilton brand

 

Hilton (NYSE: HLT) today announced an exclusive agreement with YOTEL that will provide guests yet another way to stay within the hospitality leader’s growing global portfolio. With highly efficient hotels in urban markets, YOTEL has pioneered ways to meet changing guest needs through stays that feature smart room design, and clever tech-enabled features.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318705963/en/

 

 

YOTEL Boston

YOTEL Boston

 

 

The franchise agreement with YOTEL expands Hilton’s network, filling a distinct customer need in the growing lifestyle segment in a manner consistent with its proven asset-light model. YOTEL will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years.

 

YOTEL will be the first brand in the newly established Select by Hilton. Select by Hilton is designed to grow into a brand that creates new ways to stay for guests, with the trust, confidence, and perks they expect from Hilton. High-quality, established hotel brands that join Select by Hilton will retain their own identity and brand management while they connect to the award-winning Hilton Honors loyalty program and enjoy the benefits of Hilton’s superior distribution and technology platforms.

 

 

Launched in London in 2007, YOTEL has extended its innovative brand to hotels in key markets like New York, Tokyo, Amsterdam, Glasgow and Singapore with smart, efficient room designs that feature the YOTEL SmartBed™, which can transform from a flatbed to a sofa with the touch of a button, and tech-forward features like automated luggage storage.

 

 

“The addition of YOTEL to Hilton’s network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world,” said Christian Charnaux, executive vice president and chief development officer, Hilton. “This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”

 

 

The Hilton brand increases visibility and demand for YOTEL without altering the experience that defines YOTEL’s brand, which will continue to operate with the same quality, intelligent design, and service style.

 

 

“Hilton brings unmatched global distribution and loyalty scale to our brand and business,” said Phil Andreopoulos, chief executive officer, YOTEL. “YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access – not identity – in a capital-light, and scalable way.”

 

 

Once integrated into Hilton’s network, Hilton Honors members staying at participating YOTEL properties will enjoy the benefits of Hilton Honors, the award-winning guest loyalty program for Hilton’s world-class brands. The nearly 250 million Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits and contactless technology exclusively through the industry-leading Hilton Honors app.

 

 

The first hotels are expected to be available for booking through Hilton channels later in 2026.

 

 

About Hilton

 

 

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

 

 

About YOTEL

 

 

YOTEL is a global hotel group with 23 properties in sought-after locations. YOTEL exists so guests sleep better, move faster and enjoy the destination more. From buzzing cities to bustling airports, YOTEL promises the luxury of time, the access of brilliant locations and the fun of discovery. Every stay.

 

 

Headquartered in London, the group’s portfolio consists of three brands: YOTEL (city centre hotels), YOTELPAD (extended stay option) and YOTELAIR (airport hotels). YOTEL is in cities across the world, including Amsterdam, Boston, Edinburgh, Geneva, Glasgow, London, Manchester, Miami, New York, Porto, San Francisco, Singapore, Tokyo and Washington DC, and at London Gatwick, Amsterdam Schiphol, Paris Charles de Gaulle, Istanbul, and Singapore Changi airports. Upcoming openings include Kuala Lumpur (2026), Athens (2027), Belfast (2028), Lisbon (2028) and NEOM (2029).

 

 

YOTEL’s major shareholders include the Talal Jassim Al-Bahar Group, United Investment Portugal, and Kuwait Real Estate Company (AQARAT).

 

 

YOTEL was originally created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that ethos, language and design into small but beautifully designed rooms. www.yo.co.uk. www.yotel.com

 

 

Forward-Looking Statements

 

 

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future results, and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as “outlook,” “believes,” “expects,” “forecasts,” “potential,” “continues,” “may,” “will,” “should,” “could,” “seeks,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties including, among others, risks inherent to the hospitality industry; macroeconomic factors beyond our control, such as inflation, changes in interest rates, challenges due to labor shortages or disputes and supply chain disruptions; the loss of key senior management personnel; competition for hotel guests and management and franchise contracts; risks related to doing business with third-party hotel owners; performance of our information technology systems; growth of reservation channels outside of our system; risks of doing business outside of the U.S.; risks associated with geopolitical conflicts; uncertainty resulting from U.S. and global political trends, tariffs and other policies, including potential barriers to travel, trade and immigration and other geopolitical events; and our indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found under the section entitled “Part I—Item 1A. Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025, which is filed with the Securities and Exchange Commission (the “SEC”) and is accessible on the SEC’s website at www.sec.gov. Such factors may be updated from time to time in our periodic filings with the SEC. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this press release and in our filings with the SEC. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

 

 

 

 

 

Keenfolks Launches KEENFOLKS X_

Business Wire India

 

A Global AI-Native Marketing Infrastructure Network for Enterprise Growth

 

Keenfolks, the AI transformation partner behind marketing initiatives for brands including Coca-Cola, Diageo, Mars, Reckitt, Nestlé and Merck-MSD, today announced the launch of KEENFOLKS X_, a new global marketing network designed to operate on shared AI infrastructure

 

The traditional holding company model that has shaped global marketing for decades is facing increasing pressure as capital markets, consolidation activity, and client demands point to a need for structural change.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260319751842/en/

 

 

Miguel Machado, CEO and Co-Founder, Keenfolks

Miguel Machado, CEO and Co-Founder, Keenfolks

 

 

The marketing industry is searching for a new model. The question is no longer whether agencies need to change, but which ones were built for this shift from the start.

 

Keenfolks, the Integrative AI® partner built natively for the Age of Intelligence, today announces the launch of KEENFOLKS X_ — a new global AI-native marketing network designed to help organizations move beyond fragmented services and toward intelligent systems, scalable solutions, and measurable transformation.

 

 

The network is built on K OS_, Keenfolks’ proprietary marketing operating system, which connects intelligence, data, automation, and execution into reusable marketing systems.

 

 

The objective is clear: to help organisations move beyond fragmented agency delivery and build scalable marketing capabilities powered by AI.

 

 

The Industry Shift

 

 

Over the past decade, marketing organisations have accumulated increasingly complex technology stacks, fragmented agency ecosystems, and disconnected data environments. While these structures worked in a campaign-driven era, they struggle to operate effectively in a world where marketing performance is increasingly shaped by:

 

 

  • Real-time data
  • AI decision systems
  • Automated content and media production
  • Continuous optimisation loops

 

 

In this environment, competitive advantage comes not from isolated campaigns, but from integrated marketing systems that learn and improve over time. KEENFOLKS X_ was designed specifically to build and operate those systems.

 

“The industry is looking for a new model, but for us this is not a future idea — it is an operating reality. KEENFOLKS X_ is how we scale an AI-native way of working that enterprise brands already trust: connecting intelligence, platforms, workflows, and experiences into systems that perform, learn, and compound value over time. We believe the next era will belong to partners who do more than deliver campaigns — they help build the intelligent systems and growth engines behind modern marketing.”

 

 

— Miguel Machado, CEO and Co-Founder, Keenfolks

 

 

The Platform: K OS_

 

 

At the core of the model is K OS_, Keenfolks’ AI-native marketing operating system. The platform connects four foundational layers:

 

 

  • Intelligence: AI-driven analysis of marketing performance, consumer behaviour, and market signals.
  • Platforms: Integration with CRM, media, commerce, and marketing technology environments.
  • Workflows: Agent-driven processes that automate planning, production, personalisation, and optimisation.
  • Experiences: The execution layer where brands deploy campaigns, content ecosystems, and digital experiences.

 

 

Together, these layers transform marketing from a collection of services into a continuously improving operational system.

 

From Services to Systems

 

 

Keenfolks has spent the past several years helping enterprise organisations build these systems.

 

 

One example is Diageo’s “What’s Your Cocktail” platform, an AI-driven personalisation engine that analysed behaviour across 51 million consumers in the US and UK. The system delivered cocktail recommendations at key decision points, generating engagement rates more than 4X the industry benchmark. More importantly, the system continues to learn and improve over time. KEENFOLKS X_ extends this approach globally.

 

 

The Economic Model

 

 

The network introduces a new commercial structure that moves beyond traditional agency economics.

 

 

KEENFOLKS X_ operates through three engagement models:

 

 

  • Transformation partnerships: Building AI-driven marketing systems for enterprise organisations.
  • Solution development: Creating reusable products and capabilities across the network.
  • Venture co-creation: Working with clients to build new data, technology, and marketing ventures.

 

 

This approach allows Keenfolks and its partners to participate in long-term value creation rather than short-term project delivery.

 

Network Expansion

 

 

Founded in Barcelona and with offices in London, New York, and Mexico City, Keenfolks currently delivery activity across 50+ markets. The launch of KEENFOLKS X_ marks the beginning of the company’s next phase of growth.

 

 

Over the coming months, Keenfolks will begin confirming strategic partners across key markets and expanding the network’s global delivery capabilities. The company is also exploring venture funding to accelerate the development of new AI-driven marketing infrastructure and solutions.

 

 

About KEENFOLKS X_

 

 

KEENFOLKS X_ is Keenfolks’ global AI-native marketing network for the Age of Intelligence. Built on K OS_, it connects intelligence, platforms, workflows, and experiences into reusable intelligent systems and scalable solutions that help organisations move beyond fragmented marketing delivery. Through this model, Keenfolks combines transformation services, solution building, venture co-creation, and selected risk-share structures to create more durable and measurable value for clients.

 

 

About Keenfolks

 

 

Keenfolks is the Integrative AI® partner built for the Age of Intelligence. Founded in Barcelona, with offices in London, New York, and Mexico City and delivery activity across 50+ countries, Keenfolks helps global brands evolve their marketing practice through intelligent systems that connect strategy, data, technology, media, CRM, and creative execution. Clients include Coca-Cola, Diageo, Kellanova, Reckitt, Mars, Nestlé, and Merck-MSD.

 

 

About Miguel Machado

 

 

Miguel Machado is the CEO and Co-Founder of Keenfolks and Og.ai. He has led AI-driven marketing transformation for global brands including Coca-Cola, Diageo, Mars, Reckitt, Merck-MSD, and Nestlé. A frequent keynote speaker and host of the AI Marketing Transformation Podcast, he focuses on building practical frameworks that connect strategy, technology, data, and human capability for the Age of Intelligence.

 

 

 

 

 

Innovative truck aggregation S9 app from kerala makes trend in logistics

S9

 

KOCHI ,KERALA/Mar 19 : Malayali entrepreneur comes up with disruptive online service in cargo transportation in India. The national launch of the Online S9 App by Siby Logistics, in collaboration with truck operators of the country was held in Kochi on 18th March 2026. Mr Siby M. Lukose, Managing Director, said that 10,000 trucks have already been made a part of this platform in three years. The company aims to become the digital backbone of India’s freight transport.

S9 App brings together customers, truck owners and drivers on a single digital platform to make freight transportation the fastest and the most transparent. The app has on-time delivery monitoring, tracking of Trucks and easy payment facility.

S9

Mr. Emmanuel John Nidhieri, Business Associate,Mr. Siby M Lukose, Managing Director and Pradeep Aidam , Product Head, Technology unveiling the S9 truck aggregation AI enabled app in Kochi

SIBY LOGISTICS has built a trusted freight network for excellent customer service. Real time booking and advanced tracking systems are all beneficial for users and drivers alike. Developed with cutting-edge technology through artificial intelligence, S9 logistics app is available on Android play store & Apple app store.

The Siby Logistics S9 app, which starts operations from Kerala, will soon be rolled out across the country. Currently the company has office operations in 10 states (Kochi, Hyderabad, Bengaluru, Nagpur, Delhi, Visakhapatnam, Vijayawada, Coimbatore, Chennai and Pune).SIBY LOGISTICS mainly operates in the B2B category. They also have logistics partnerships with more than 20 leading companies.

Hundreds of trucks carrying goods ply daily from different parts of the country, to Kerala, as it is a prominent consumer state. These trucks return mostly empty. Through the S9 App, these trucks are made available to customers of Kerala at competitive rates. Mr. Siby added that the idea behind this digital app is to make the business of moving goods more customer-friendly.

Hailing from Kottayam, Siby M Lukose is also the founder of Siby Mining and Infrastructure, a leading controlled blasting specialist in the country. He is a mining engineer and had his higher education from Harvard Business School.

FOMO is a Trade that Could Bankrupt You; Don’t Believe Me

 By Mr. Vedant Gupte, Founder and CEO, Trackk.

The stock market has long been a reflection of more than numbers on a screen. Beyond earnings, valuations, and macro signals, it quietly mirrors how investors think, react, and decide. Moments of excitement, hesitation, confidence, and doubt all leave subtle imprints on portfolios, often well before they appear in price charts.

What has evolved over time is the speed at which all of these signals unfold. Decisions that once took time are now made in moments. Information arrives continuously, opinions travel instantly, and reactions often precede reflection. In this environment, the real differentiator for investors is not access to data, but the ability to interpret it with discipline.

And that is precisely where most investors lose ground.

FOMO: The Most Expensive Emotion in Investing

Few forces distort one’s decision-making as substantially as FOMO. Fear of missing out convinces investors that opportunity is scarce, urgency is justified, and hesitation is costly. Stocks begin moving, headlines amplify momentum, and price action replaces thinking. The essential questions, why is this moving, what has changed fundamentally, and what am I actually paying for, are often asked too late.

The cost of this behavior is not theoretical. Even Dalbar’s Quantitative Analysis of Investor Behavior points to the same pattern: the average retail investor underperforms the broader market by 3 to 5 percentage points each year, largely because of emotionally driven decisions like chasing rallies and exiting during drawdowns.

FOMO rarely announces itself as recklessness. In fact, it often feels like confidence. But its impact surfaces later in poor entry prices, rushed exits, and portfolios built around excitement rather than conviction.

Overtrading Feels Intelligent Until the Math Shows Otherwise

If FOMO is the spark, overtrading is the habit it creates. Constant access to markets, real time alerts, and endless commentary make activity feel productive.

But activity is not insight.

Decades of research show that trading more frequently does not improve outcomes. Rather, it degrades them. A landmark study by Barber and Odean, “Trading Is Hazardous to Your Wealth,” found that investors who trade most actively underperform the market by as much as 6.5 percent per year, after accounting for transaction costs and behavioural errors.

That underperformance doesn’t come from one big mistake. It builds quietly, trade by trade.

Each unnecessary trade introduces friction through costs, taxes, and emotional noise. Over time, investors begin to lose the ability to separate signals from distraction. Conviction gives way to reaction. And what feels like engagement slowly becomes erosion.

In the long run, overtrading does not amplify returns. It amplifies mistakes.

 

Why Insight Changes Behaviour Before It Changes Outcomes

The antidote to these patterns is not restraint through force. It is clarity through insight.

Insight slows investors down. It replaces impulse with context. Instead of reacting to price movement, decisions begin to respond to information like valuation, earnings durability, risk pricing, and historical behaviour. When choices are anchored to information rather than emotion, the grip of FOMO weakens.

This shift changes the quality of questions investors ask. Not what is running, but what is this worth. Not what am I missing, but what am I risking. Insight does not eliminate emotion. It balances it.

Seeing Your Own Behaviour Is the First Real Upgrade

Behavioural insights work because they reveal patterns investors rarely notice in themselves. Most people underestimate how often they buy near peaks, sell during volatility, or abandon strategies mid-cycle. That disconnect is easy to miss in the moment because memory is selective. Performance is not.

Most investors don’t realise how often they repeat the same mistakes. That pattern has also been documented in research published in the Journal of Finance. It shows that investors who systematically review past trades and outcomes demonstrate lower impulsivity and improved risk adjusted decision making over time. When behaviour is made visible, mistakes stop being abstract. They become measurable.

Awareness alone begins to reduce repetition. Discipline becomes easier when patterns are exposed rather than preached.

Feedback Turns Trading Into Learning

Most investors place trades and immediately move on. That habit preserves mistakes. Insight driven feedback forces reflection.

Was the trade aligned with the original thesis? Did emotion override strategy? Was the exit planned or reactive? Over time, this feedback loop significantly reshapes behaviour. Impulsive trades decline, not because investors are restricted, but because they understand the cost of impatience.

So, let learning replace guessing, and process replace reaction.

Volatility Stops Being the Villain

Insight also changes how volatility is viewed. Instead of interpreting market swings as emergencies, informed investors begin to see them as data points. Volatility then becomes a test of conviction rather than a trigger for panic.

J.P. Morgan Asset Management’s Guide to the Markets highlights how costly this reaction can be. Missing just the 10 best market days over a 20-year period can reduce long-term equity returns by more than 50 percent, often because investors exit during periods of fear and uncertainty.

When risk is put into context and history is understood, markets feel less chaotic. Emotional resilience grows when uncertainty is explained rather than sensationalised.

From What Is Hot to What Makes Sense

Insight shifts focus from what is hot to what makes sense. Markets will always be noisy. There will always be stocks doubling overnight and headlines screaming urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking.

Perhaps the most powerful shift insight enables is a change in focus. Away from what is exciting and toward what is sensible. Markets will always produce noise. There will always be a stock doubling overnight or a headline demanding urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking and improves long term outcomes.

The Real Edge Has Always Been Behavioural

Peter Lynch once observed that the key to making money in stocks is not getting scared of them. That observation carries even more weight today. The tools are faster, the information louder, and the pace unforgiving. But the edge remains unchanged.

Investors who understand their biases and actively correct them do not just survive markets. They compound through them.

In the end, reducing FOMO and overtrading is not about removing emotion from investing. That is impossible. It is about balancing emotion with insight. When clarity, context, and feedback guide decisions, the market stops feeling like a casino and starts behaving like a classroom.

And history has shown again and again that the smartest investors are always the ones willing to keep learning.


Business News For Profit

Camikara Becomes the World’s Best Indian Rum, Beats Global Rum Brands

Business Wire India

Over the past decade, Indian single malt whisky has transformed the country’s reputation in global spirits, challenging long-established whisky regions and earning international acclaim. Now, a similar shift may be unfolding in another category deeply rooted in India’s agricultural heritage — Rum.

 

In a landmark moment for Indian spirits, Camikara — India’s first pure cane juice aged rum — has secured top honours at two of the world’s most respected rum competitions, signalling the emergence of India as a serious contender in premium rum.

 

At the Global Rum & Cachaça Masters Awards 2026 in the United Kingdom, Camikara 8-Year-Old was awarded the prestigious ‘Master Medal’, the competition’s highest distinction. In the same competition, Camikara 3-Year-Old secured its second consecutive ‘Gold Medal’, making Camikara the only Indian rum to win both Master and Gold in the same year.

 

Recognition soon followed in the United States. At the Aged Rum category tasting conducted by The Fifty Best, Camikara 8YO received a ‘Double Gold’ Medal, a distinction reserved for spirits that receive unanimous top scores from all judges. In the International blend category, Camikara 3YO also secured ‘Gold’, reinforcing the brand’s consistency across both expressions and international tasting panels.

 

Together, these accolades place Camikara among a select group of rums to have impressed judging panels on both sides of the Atlantic — a rare achievement for any brand and a particularly significant moment for Indian rum.

 

“For a country with such a long and complex relationship with sugarcane, this moment carries deep historical resonance. References to fermented cane beverages appear in ancient Indian texts, yet for decades modern Indian rum was largely associated with industrial-scale production rather than artisanal craft. What we are witnessing now is a shift in that perception. With global judging panels recognising the quality and character of what we are producing, Camikara is helping reshape how Indian spirits are viewed internationally — not as volume products, but as expressions of terroir, tradition and technical excellence,” said Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited.

 

For generations, the global rum narrative has been shaped largely by the Caribbean and Latin America. Nations producing vast quantities of sugarcane rarely featured in conversations around premium rum. India — despite being one of the world’s largest producers of sugarcane — remained largely absent from the global premium rum conversation. That narrative is now beginning to shift.

 

At the heart of Camikara’s global recognition lies a production philosophy rooted in authenticity and craft. Unlike many rums that rely on molasses or post-distillation additives, Camikara is crafted from fresh sugarcane juice harvested within 36 hours, preserving the natural character of the cane.

 

The spirit is then aged in American oak barrels under North India’s subtropical climate, where wide temperature variations accelerate maturation and deepen the interaction between wood and spirit. The result is a rum shaped as much by geography as by technique — reflecting India’s terroir, climate and sugarcane heritage rather than attempting to replicate traditional Caribbean styles.

CloudSEK Uncovers Ramadan-Themed Malware Campaign Targeting Retail Shoppers in the Middle East

Bengaluru, Mar 19: CloudSEK has uncovered a stealthy malware campaign targeting shoppers in the Middle East during Ramadan. The attack uses fake coupon offers and festive discount lures to deliver a multi-stage Remote Access Trojan (RAT) that can steal files, capture screenshots, run remote commands, and quietly exfiltrate data.

The campaign takes advantage of one of the region’s busiest shopping periods. It impersonates a Ramadan offer linked to AlCoupon and names popular retail brands such as Hyper One, Carrefour, Saudi, and Metro. The malicious document promises discounts and a Ramadan basket worth 2,000 EGP. But once opened and macros are enabled, it launches a hidden infection chain designed to avoid detection.

What makes this campaign stand out is how it combines a convincing lure with stealthy execution. Instead of delivering a typical malware file, the attackers write obfuscated C# code directly onto the victim’s machine and use legitimate Microsoft tools such as csc.exe, MsBuild.exe, ilasm.exe, and rundll32.exe to compile and run it. By abusing trusted system tools, the malware blends into normal activity and becomes harder to detect.

CloudSEK said the final payload is a full-featured Remote Access Trojan (RAT) that allows attackers to control infected systems, steal files, capture screenshots, execute shell commands, and maintain ongoing access. In another evasive step, stolen files and screenshots are uploaded through AWS S3 presigned URLs instead of being sent directly to attacker-controlled servers, making the data theft harder to spot through standard command-and-control monitoring.

The campaign appears to be tailored for the Middle East. The lure is written in Arabic, uses Ramadan-themed messaging, and references familiar retail brands. It also uses the promo code RAMADAN25 to appear legitimate. CloudSEK said the campaign combines local context, seasonal urgency and technical stealth to improve its chances of success.

“This campaign shows how threat actors are adapting their tactics to local behaviour, seasonal trust and consumer habits. The risk lies not just in the lure, but in the way the malware abuses legitimate tools and trusted cloud infrastructure to avoid detection,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.

CloudSEK said the infection begins when a victim opens a weaponized Word document and enables macros. A hidden VBA macro then creates a staging folder, writes more than 180 KB of obfuscated C# code line by line, compiles it into an executable using the system’s native .NET tools, and runs it silently. A second-stage loader then decrypts configuration strings, contacts a delivery server, retrieves a raw MSIL payload, converts it into a DLL, and executes it through rundll32.exe.

The malware, identified under the namespace Ftu4You, is built to maintain long-term access. It collects system details including username, hostname, CPU, RAM, operating system, uptime and privilege level. It can also run multiple command sessions at once. To reduce the forensic trail, it deletes temporary source code, intermediate files and staging artifacts after execution.

CloudSEK also identified several detection signals tied to the campaign. These include suspicious process chains such as WINWORD.exe spawning csc.exe, the creation of files such as quanta.exe and msid.txt, unusual use of rundll32.exe from user directories, and network indicators linked to article-learning[.]com and article-learning[.]xyz. The company also advised security teams to watch for unusual S3 PUT requests from non-browser or non-backup processes, as well as suspicious downloads using an outdated Chrome/93 user agent.

CloudSEK said the campaign reflects a broader trend in cybercrime, where attackers combine targeted social engineering, living-off-the-land techniques and trusted cloud services to improve stealth. For retailers, businesses and public-facing organizations in the Middle East, it is a reminder that festive and seasonal messaging can quickly be turned into an effective malware delivery channel.

The company advised users to be cautious of unsolicited promotional documents, especially files that ask them to enable editing or macros. It also urged enterprises to monitor Office applications invoking compilers or LOLBins, block the identified malicious infrastructure at the DNS and firewall layers, and review endpoint telemetry for suspicious document-led execution chains.

“Threat actors do not need highly advanced exploits to cause serious damage. A trusted retail theme, a seasonal offer and a stealthy execution chain can be enough. Defenders need to look more closely at how legitimate tools, familiar brands and cloud services are being misused together,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.

Ambuja Cements enables women’s livelihood through e-auto initiative on International Women’s Day at Ambujanagar

Ambuja Cements enables women’s livelihood through e-auto initiative on International Women’s Day at Ambujanagar

Gujarat, Mar 19th: Ambuja Cements, the 9th largest building materials solutions provider globally and part of the diversified Adani Portfolio, enabled a new livelihood opportunity for women in the Kodinar region by facilitating the handover of e-autos to 10 women from Self-Help Groups (SHGs) on the occasion of International Women’s Day at Ambujanagar.

As part of the initiative, the women associated with Sorath Mahila Vikas Sahakari Mandali and local SHGs underwent two months of specialised training in e-auto driving at the Skill and Entrepreneurship Development Institute (SEDI) Ambujanagar. The training programme focused on equipping participants with the skills and confidence required to operate e-autos safely and efficiently.

Following the training, the women purchased the e-autos with extended load support from Sorath Mahila Vikas Sahakari Mandali. The vehicles were formally handed over during a programme where Ambuja Cements officials encouraged the women to embark on their self-employment journey.

The trained women will operate the e-autos in and around Kodinar, providing transportation services for local passengers as well as school-going children, thereby contributing to safer and more accessible mobility in rural areas. This initiative reflects Ambuja Cements’ commitment to strengthening women’s empowerment and sustainable livelihoods by enabling skill development and income-generating opportunities for women in rural communities.

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

Mar 19th: With climate change intensifying pressures on dryland agriculture and the growing need for faster and more efficient delivery of innovations to farmers, ICRISAT launched its corporate engagement initiative, CATALYST, on 16 March 2026 at ICRISAT headquarters in Patancheru.

The hybrid launch event brought together industry leaders, cooperatives and government representatives committed to advancing collaborative solutions for productive and climate-resilient agriculture.

Mr Sanjay Agarwal, Assistant Director General, ICRISAT delivered the opening remarks and elaborated on the need for a structured engagement model for industry partners for better transparency and ease of accessing the services. Dr Stanford Blade, Deputy Director General – Research and Innovation, ICRISAT gave an overview of four broad areas of engagement:

1. Research for Development

2. Consulting and Advisory

3. Technology and Digital Solution

4. Training and Capacity Building

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

Dr Himanshu Pathak, Director General of ICRISAT

Highlighting the long-standing role of corporate partnerships in strengthening Indian Agriculture, beginning with the support of the Ford and Rockefeller foundation in establishing CGIAR institutions, Dr Himanshu Pathak, Director General of ICRISAT, said:

“Partnerships are essential to scaling climate-resilient agriculture and delivering meaningful impact for farmers and agri-food systems.

“While our collaboration with industry partners spans over 50 years, CATALYST provides a structured platform to engage with ICRISAT’s science and technology and access our service offerings.

“As its name suggests, this engagement will act as a catalyst, accelerating crop productivity, strengthening seed systems, expanding agribusiness opportunities, and advancing climate-resilient farming across the drylands of Asia and Africa,” said Dr Pathak.

Adding momentum to the new initiative, the event also featured the exchange of four Memorandums of Understanding (MOUs) and two Service Agreements, formalizing partnerships between ICRISAT and key organizations:

  1. Rythu Sadhikara Samstha (RySS)
  2. Nuziveedu Seeds Limited
  3. Raheja Solar Food Processing Limited (RSFP)
  4. Livelihood Alternatives Private Limited
  5. Bhartiya Beej Sahakari Samiti Limited (BBSSL)
  6. Yara India Private Limited

Industry leaders congratulated ICRISAT on this initiative and emphasized the importance of close collaboration, noting that ICRISAT brings advanced science while industry understands market needs, together forming a complementary partnership for effective delivery.

Dr M Prabhakar Rao, Executive Director, Nuziveedu Seeds, said:

“Nuziveedu has been a long-standing partner in ICRISAT’s crop-specific consortia. Through CATALYST, ICRISAT’s strong research legacy comes together with the private sector’s ability to scale innovations.

“With climate change accelerating, the need for improved crop varieties is more urgent than ever. This collaboration will help shift from chance-based breeding to predictive approaches, enhancing breeding efficiency and reducing development timelines,” said Dr Rao.

Highlighting the pioneering work by ICRISAT and RySS on soil dry chemistry, Mr T Vijay Kumar, IAS (Retd), Executive Vice Chair, Rythu Sadhikara Samstha (RySS), called ​

CATALYST, “a worthy addition.”

“This is welcomed as it would mean knowledge available to a wider population for a larger good,” noted Mr Kumar.

Pointing to the critical gap in translating science from lab to field, Mr Chetan Joshi, Managing Director, Beej Sahakari Samiti Ltd (BBSSL), said:

“Our collaboration with ICRISAT began with a shared vision to build robust seed systems that benefit farmers, and ICRISAT’s global germplasm base is an invaluable asset in tackling emerging challenges in agriculture.

“We are pleased to be part of this launch of CATALYST,” said Mr Joshi.

Concluding the event, Dr Dinesh Kumar Chauhan, CEO – Head Agribusiness Innovation and Nutrition and nodal lead for CATALYST, thanked partners including, Shriram Bioseeds Genetics (BIOSEEDS), Seed Works International (SeedWorks), the African Seed Trade Association (AFSTA), the Tractors and Farm Equipment Limited (TAFE) and Kaveri Seeds for their presence and support. He underscored that CATALYST will serve as a platform to convert collaboration into action and innovation into impact for farmers. ​