Category business

DP World, a leading global provider of the smart end-to-end supply chain, welcomed their newly launched weekly service ‘PIC2’, at its state-of-the-art International Container Transshipment Terminal (ICTT) in Cochin. With a 2407 TEUs vessel capacity, the new service by Unifeeder Group, will enhance the connectivity of the East Coast to Cochin and ultimately to the Middle East.

‘PIC2’ service’s maiden vessel, M.V. SSL Delhi, was inaugurated at DP World’s terminal in Cochin on 17th May 2023. The inaugural call ceremony was attended by Capt. Joseph J. Alapat Deputy Conservator, Malla Srinivasa Rao, Financial Advisor and Chief Accounts Officer of Cochin Port Authority, Praveen Joseph, CEO, DP World Cochin, and members from Unifeeder Group. The new service will provide seamless connectivity between Chennai, Krishnapatanam, Visakhapatnam, Tuticorin, Kandla, Karachi, and Jebel Ali. With this development, DP World Cochin now provides four direct sailing weekly services for the Middle East region.

Commenting on this new service, Praveen Joseph, CEO, DP World Cochin said, “With enviable multimodal connectivity and the introduction of the fourth direct service to the Middle East, ‘PIC2’ service, DP World Cochin positions itself as a gateway for seamless transportation, revolutionizing the way goods are transported and fostering greater trade efficiency. With an impressive vessel capacity of 2407 TEUs, DP World Cochin leverages this robust infrastructure to enhance efficiency, reduce transit times, and enable businesses to access global markets with unprecedented ease. DP World Cochin is making significant strides towards shaping the future of trade and logistics in India and beyond.”

The port terminal has improved its ability to handle post-panamax ships as of February 2023. Since opening in 2011, the 605-meter-long terminal has successfully handled 6 million TEUs, a significant accomplishment.

Bangalore, India; 1st June 2023: Glenmark Pharmaceuticals Ltd. (Glenmark), an integrated, research‐led, global pharmaceutical company, reaffirms its commitment to sustainability by joining the esteemed Science Based Targets initiative (SBTi) business ambition for well below 2°C.

The SBTi has approved Glenmark’s commitment to reduce its absolute scope 1 and 2 GHG emissions by 35% (from an FY2021 base year) by FY2035. The target boundary includes biogenic land‐related emissions and removals from bioenergy feedstock. The approval also extends to our pledge to reduce scope 3 GHG emissions from purchased goods and services, fuel and energy-related activities, downstream transportation and distribution, and investments by 28% per ton of pharmaceutical products within the same timeframe.

Glenmark got certified following a rigorous 5‐stage review and is only the second Indian Pharmaceutical company to receive this approval.

Speaking on the occasion, Glenn Saldanha, Chairman & Managing Director, Glenmark Pharmaceuticals Ltd. said, “We are pleased to announce that the Science Based Targets initiative (SBTi) has validated our Green House Gas (GHG) emission targets. This certification gives us an impetus to further pursue our ESG goals, while also benchmarking us at a global scale. We are proud to be the second Indian Pharmaceuticals company to have our targets certified by the SBTi.”

The Science Based Targets initiative (SBTi) mobilizes companies to set science‐based targets and boost their competitive advantage in the transition to the low‐carbon economy. It is a partnership between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF).

Bangalore, 1st June 2023To enrich the learning experience of its employees, Air India, India’s leading airline and a Star Alliance member, has launched an innovative learning hub—Gurukul. AI. Gurukul.AI has been created in sync with Vihaan.AI, the airline’s five-year transformation program, and will transform Air India into an organization that evolves through continuous learning.

In sync with the emerging needs of today’s technologically driven and fast-paced professional landscape, Gurukul.AI is designed to create personalized upskilling paths for every employee through an assessment of their job roles, current competencies, and proficiencies. The platform integrates competency frameworks mapped to various roles within the organization and ensures accessibility to relevant modules.

Dr Suresh Tripathi, Chief Human Resources Officer, Air India, said, “The introduction of Gurukul.AI exemplifies Air India’s dedication to cultivating a futuristic-learning experience, attuned to the unique needs of every single employee. In a rapidly changing world, the speed of upskilling and the availability of world-class learning content through digital innovations is imperative. Through this business-driven strategy, we are resolute in transforming Air India into an authentic learning organization.”

By emphasizing relevant skills in the current world and augmenting them with extensive organizational experience and sharper capabilities, Gurukul.AI is set to create a powerful impact that drives success and effectiveness.

World-class capabilities: The primary focus of Gurukul.AI is to cultivate state-of-the-art, world-class capabilities within Air India, enhancing employee productivity and skill sets to exemplify global standards.

Bringing learning to the fingertips: With this learning hub, Air India has made a wealth of knowledge readily accessible to its employees. The platform is created to motivate employees to continuously enhance their skills, cultivating a culture of “Own your Growth’ through self-paced upskilling options.

Cutting-edge technologies for tailored needs: By leveraging advanced technologies such as artificial intelligence, Gurukul.AI offers a holistic system that evaluates skills and provides hyper-personalized recommendations based on an individual’s unique learning trajectory. Further, emerging technologies within the portal allow employees to view their progress via automated analytics and assist them in performance management.

Diverse tools: The hub offers a comprehensive suite of over 70,000 most advanced learning tools including just-in-time learning modules, micro-learnings, accessible mobile learning resources, and engaging video-based modules, among others, ensuring employees have an array of options to suit their preferences.

Interactive elements to engage learners: The inclusion of features such as a leader board integrated on the platform encourages active engagement platform vis-a-vis team learning. In addition, a learning wallet along with opportunities to earn rewards provides a compelling incentive for employees to strengthen their knowledge and skills.

Gamification: Through engaging game-like elements, and hyper-personalization with the system talking to the individuals, employees are motivated to progress, complete milestones, and unlock achievements, creating a sense of accomplishment.

Air India will launch Gurukul.AI in phases, concurrently integrating emerging technologies and customizing the system to cater to different departmental requirements such as Inflight Services, Ground Services, and Engineering, among others. In the upcoming phases, the platform will also offer advanced, AI-driven solutions for pilot training management.

With Gurukul.AI, Air India is seeking to ensure an enhanced personalized learning experience for all its employees, transitioning to a highly skilled approach in its quest to create global capabilities. Air India will launch Gurukul.AI in phases, concurrently integrating emerging technologies and customizing the system to cater to different departmental requirements such as Inflight Services, Ground Services, Engineering, etc.

Mumbai,1st June 2023: Wakefit.co, India’s leading D2C sleep and home solutions company, is thrilled to announce the final candidates who have been selected for the Sleep Internship Season 3. Following an extensive screening process, 12 individuals from diverse backgrounds and various cities across the country have been chosen to participate in this unique 100-day sleep journey. As a testament to the interns’ commitment, Wakefit.co will pay a stipend of INR 1 lakh to all interns, and one intern will be crowned the Sleep Champion of the year, earning a grand prize of up to INR 10 lakhs at the end of the internship.

This year’s intern cohort is composed of individuals with diverse backgrounds, hailing from cities such as Mizoram, Pondicherry, Jaipur, Mumbai, Bangalore, Delhi, and Vijayawada. Ranging in age from 20 to 45 years, the interns bring a rich blend of perspectives to the program. From multitasking mothers of twins to talented rappers, entrepreneurs, IT analysts, homemakers, and set designers, each intern possesses a unique profile that adds depth and variety to the Wakefit Sleep Internship.

All sleep interns will be provided with a Wakefit Orthopedic Memory Foam Mattress, a fitness band with a sleep tracker, and a thoughtfully designed sleep kit. The sleep package will aid in tracking and improving the interns’ sleep patterns over the period of 100 days, and showcase the progress of each intern as they attempt to demonstrate their dedication to sleep. This year, Wakefit. co has collaborated with prominent brands such as The Souled Store, Ekam, Bare Necessities, The Thela Gaadi, Tea Trunk, and Yoga Bar, to provide each intern with a specially curated sleep kit. The Sleep Internship Season 2 crowned Triparna Chakraborty, a 26-year-old Kolkata resident, as India’s first Sleep Champion who took home a grand remuneration of INR 5 lakhs last year.

Chaitanya Ramalingegowda, Director and Co-founder of Wakefit.co, said, “We launched Wakefit.co in March 2016 to revolutionize the quality of sleep among Indians. In line with our brand ethos, the Sleep Internship serves as an extension of our commitment, fostering an impactful narrative that highlights the significance of sleep health. With the commencement of the Sleep Internship Season 3, we hope to set off a series of conversations around sleep health and aim to enlighten and encourage Indians to embrace positive sleep hygiene.”

Prateek Malpani, Head of Brand, Wakefit.co, said, “Sleep is at the core of our brand philosophy at Wakefit.co, and the Sleep Internship is a testament to our commitment to raise awareness around the importance of good sleep. During the 100-day internship, the interns will engage in a wide range of activities and expert sessions that are aimed at improving physical and mental health, and more importantly sleep health. We are excited to see the interns embark on this transformative journey and look forward to the positive impact it will have on their lives, and on the lives of people who will get inspired to sleep better after seeing them complete the internship and earn money for sleeping.”

The Wakefit Sleep Internship has been a sought after program and has clocked in a significant number of registrations year on year. With a rather rigorous selection process of three rounds – entry shortlist round, video resume round and personal interview, 12 interns were handpicked from the lot based on the quality of their interview and their passion for sleep for this season. Over the last three years, the Sleep Internship has cumulatively garnered an overwhelming response of over 10 lakh plus registrations from across the country, and Season 3 marks another milestone, with a total of 50 interns, including this year’s selected candidates.

BOX: Meet the interns

Hyderabad/New Delhi;1st June 2023: Renault, the leading European brand in India, is proud to announce a remarkable achievement of surpassing 900,000 vehicle sales in the country. Renault India is one of the youngest and fastest carmakers to achieve this feat.

Renault India has attained this significant milestone by offering an innovative and disruptive product portfolio, persistent commitment towards customer satisfaction, network expansion, rural focused strategy, and pioneering marketing initiatives.

This accomplishment highlights the unwavering commitment of Renault India to deliver unique products, cutting-edge technology, and unparalleled customer experiences. With a strong emphasis on quality, safety, and innovation, the company has captivated consumers’ sentiments and gained the trust of customers in India.

Renault India in the past 11 years has consistently pushed limits and introduced some industry-first, advanced and enhanced safety features across its product offerings. The company’s diverse product portfolio has catered to the varying needs and preferences of customers in the country. In addition to offering an exceptional products range, Renault India has also fostered strong partnerships with dealerships across the country, ensuring an unmatched ownership experience for customers. The company’s dedicated network of over 450 plus sales and 530 service touchpoints, played a crucial role in providing support and personalized service to every customer.

According to Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, “We are extremely thrilled to have crossed the 9-lac sales milestone in India. This incredible journey has been made possible by the unwavering support and belief in the brand from our esteemed customers, dedicated dealer partners, valued suppliers, and our exceptional team of employees, and engineering professionals. We extend our heartfelt gratitude to all who have contributed to this remarkable achievement. Over the last few years, we have established a strong foundation in India. Company’s commitment to the Indian Government’s ‘Make in India’ vision is unwavering and Renault aims to attain 90% localization for its upcoming products.”

“India is a strategic and among the top 5 markets for Groupe Renault and we have a clear long-term strategy in mind for the country. We have formulated a strong product-offensive plan for India, with a heavy emphasis on localization in the future range of products. With a long-term commitment to the Indian market, Renault plans to bring several new innovations in products and services, to meet the evolving needs and preferences of customers”, added Mr. Mamillapalle.

As Renault India celebrates this remarkable milestone, it reaffirms its commitment to delivering high-quality vehicles and exceptional customer experiences. With a strong foundation, an expanding network, and a customer-centric approach, Renault is poised for continued success and growth in the Indian automotive market.

Renault’s leading product line-up in India includes KIGER, TRIBER, and KWID.

Renault KIGER launched in India in 2021 has already established itself as a Stunning, Smart, and Sporty B-SUV. Renault KIGER is one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. The company recently refreshed KIGER’s variant portfolio with an enhanced value proposition and class-leading safety features. Powered by a world-class turbocharged 1.0L petrol engine, KIGER not only offers more performance and a sporty drive but also boasts best-in-segment fuel efficiency of 20.62 KM/L. Renault KIGER has also been awarded with the 4-Star Safety Rating for Adult occupant safety by Global NCAP, the foremost global car assessment program.

Renault TRIBER has been valued for the proposition that it offers in terms of outstanding quality, modularity, and attractive design with superior value packaging. Renault TRIBER offers the best level seating space in all rows that can accommodate one to seven adults in comfort in less than 4 meters. It also offers one of the largest boot space of 625L in its category. Renault TRIBER is built with best-level safety features and boasts of a 4-Star Safety Rating for Adult occupant safety by Global NCAP.

Launched in 2015, Renault KWID is a breakthrough product in terms of design, innovation, and modernity. Renault KWID has redefined the entry segment in India led by its contemporary SUV-inspired design language offering best-in-class features and an economical cost of ownership. Enabled by its 98% localisation levels, Renault KWID makes it a strong ‘Make in India’ testament.

Amy Russell promoted to Lead Pod Marketer and Michael Welch named Commercial Marketer.

(St. Louis, Mo., May 31, 2023) Valley Insurance Agency Alliance (VIAA), a cohesive family of more than 160 independent insurance agencies in Missouri and Illinois, recently promoted Amy Russell to Lead Pod Marketer and hired Michael Welch as Commercial Marketer.

Russell, who previously served as marketing specialist and account manager, brings more than 30 years of experience in the insurance and marketing industries to her new position. She pioneered VIAA’s Pod marketing program, a carrier rating platform that assists agents with obtaining the best quotes for commercial clients. Russell’s responsibilities include marketing new and renewal business for agents, as well as training the growing insurance alliance’s marketing team members.

Russell earned her Master’s degree in Business Management from Lindenwood University and her Bachelor’s degree in Health Management from Brown Mackie College. She has her Missouri licenses for Property & Casualty, Life, and Accident & Health. Russell has two designations including Agribusiness and Farm Insurance Specialist (AFIS) and Professional Workers Compensation Account Manager (PWCAM).

Welch has more than 35 years of insurance experience. As Commercial Marketer, he will oversee the quoting and requesting issue of policies for several alliance members. Welch will focus on new and existing business development, as well as renewal business marketing.

Prior to joining VIAA as a Commercial Marketer, he worked in commercial marketing at various insurance agencies in the Northeast. Welch earned his Bachelor of Arts degrees in both Math and Economics from Lake Forest College in Lake Forest, Ill. His designations include Certified Insurance Counselor (CIC), Certified Professional Insurance Male (CPIM), and PWCAM certifications.

Founded in 2006, Valley Insurance Agency Alliance generates more than $600 million in written premium and is the regional founding member for the Strategic Insurance Agency Alliance (SIAA), a $11 billion national alliance. Founded in 1991, sister company Powers Insurance & Risk Management provides personal and business insurance, surety, risk management, and employee benefits. The companies are headquartered at 6825 Clayton Ave. For more information, call (314) 725-1414 or visit www.viaa4u.com.

Bengaluru,31st May 2023   Ulipsu, an ed-tech startup, and India’s first multi-skill learning platform, has made a mark by raising a fresh round of 3.2 million USD amidst the funding winter that has negatively impacted the tech industry. With this, the tech start-up has successfully closed the Pre-Series A Round with a total of 5.7 million USD! The fresh round was raised at a valuation of 50 million USD! Existing investors along with HNIs from the Middle East and Canada participated in this round. The round also saw a secondary sale of 225K USD for the seed investors.
With the new funds, Ulipsu plans to accelerate its growth and operations by expanding its footprint in domestic and global markets and diversifying its product portfolio with new offerings to meet the evolving requirements of schools and parents. The company is also going bullish on new talent acquisition to support the growth spurt expected in the coming year.

Ulipsu, a brand of Kidvento Education and Research Private Limited, was launched in 2022 and has since taken an interesting growth path. Ulipsu today is being used in over 200 schools across India as their trusted ‘Skilling Partner’ in providing a world-class, standardized skilling curriculum. And now it is all fueled to onboard 1000+ schools across the country by the end of this academic year. The brand is also gearing up to mark its presence on the global map with Middle East expansions this year.

Ulipsu is India’s largest curated skilling platform for young minds, offering 350+ courses covering 15 vital skills. The product offered by Ulipsu is an ideal solution for schools that are struggling to standardize skilling education along with academics.

Ulipsu offers a plug-and-play learning infrastructure that provides schools with a unique opportunity to introduce vital skills like Art and Craft, Language and Communication, Coding, Artificial Intelligence, Finance and Entrepreneurship, Life Skills, Life Sciences, Electronics, Math, Music, Yoga and many more to their students. This is a first-of-its-kind solution in the Indian schooling space.

The announcement of funding for Ulipsu comes at a time when the tech sector has hit a rough patch with a funding winter that saw a 93% dip in ed-tech funding in 2023.

Ulipsu is set to achieve a year-on-year growth of 500% till FY 25 and then stabilize with a Y-O-Y growth of 200%-300%. The first profit is expected to be achieved in FY 26.

Expressing his optimism over the new round of funding, Sumanth Prabhu, Co-founder and CEO of Ulipsu, said, “Ulipsu’s brand proposition, NEP-aligned product offering, and consumer trust have continued to fuel the growth of the company.”

Highlighting the product fit of Ulipsu, Sumanth further added that “It is widely acknowledged that skills are just as vital as academics, but there is no standardised skilling curriculum in schools. Pioneering the solution for this problem, Ulipsu is providing global standard content and curriculum for 15+ skills with assessments, projects, and skill reports. With NEP advocating the importance of skill development, schools are finding immense value in Ulipsu, and we see a significant market opportunity both within India and overseas.”

Nikhil Bhaskar, co-founder and CTO, said, “Today’s youngsters are passionate, curious, and ever ready to learn. All they need is a curated and safe platform like Ulipsu. We have had a patient journey in building Ulipsu over the years, and it is paying off well now. In the coming 3-5 years, Ulipsu will benchmark itself as a new way of learning as our pedagogy and engagements are extremely unique.”

One of the earliest investors in Ulipsu Srajan Shetty said. “Ulipsu’s planned product development, healthy tractions, strong unit economics and the probability of it becoming one of the major players in the K–12 space in the next 2-3 years have enabled the brand to raise a fresh round of investments this season. The beauty of the product is its versatility which is enabling us to reach the remotest part of India as well as a young mind in a Metro city.”

Ulipsu is headquartered in Bengaluru and has a full-scale content creation and production unit in Mysuru with a total team of 150+ passionate individuals.

Bangalore, 31st May 2023– A lack of access to an office space is the main driver of job moves in India in the past two years, according to a new study by global workplace creation experts, Unispace.

‘Returning for Good’, a Unispace Global Workplace Insights report – which combined the results of an in-depth survey of 9,500 employees and 6,650 business leaders from across 17 countries worldwide – including 500 employees and 500 senior decision makers in companies with 50+ employees in India – revealed that more than a quarter (28%) of Indian workers moved to a new company in the last two years due to a lack of office space from their previous employer.

The Unispace survey also sheds light on the impact of the hybrid work model on India’s workforce. 27% of Indian employees rated liking the office as a top reason to stay with their employer, suggesting that workers place significant value on the physical workspace. At the same time, employees in India are far more likely than any other country globally to be willing to take a pay reduction in order to work from home, with almost a third (31%) indicating that they have already done so, which is almost double the global average of 16%.

India stood out as the only country where a direct correlation between a lack of workspace and employee turnover rates was observed. Abi Roni Mattom, Country Director, India at Unispace, said, “Data from India clearly demonstrates that many employees prefer to work in an office, but too few employers are providing inspiring and purposeful spaces that meet employee needs and values, including the provision of private working areas.”

Additionally, Indian workers exhibited a stronger preference for office-based work, with 92% of employees expecting to be in the office at least four days a week in the near future, higher than the global average.

Furthermore, 81% of Indian employees believe that remote work limits career prospects such as pay rises, bonuses, and promotions. Employers echoed this sentiment, with 96% indicating career limitations for those not in the workplace.

Employers on the other hand appear to misunderstand employees’ workplace challenges. According to the survey, the top three reasons businesses believe people dislike going into the office are linked to losing time to carry out household chores, having to carry equipment such as laptops between the office and home, and concerns around their mental wellbeing (all 22%). However, the top three reasons Indian employees dislike being in the office were enjoying the privacy of working from home (37%), feeling more productive working from home (27%) and feeling more effective in a quiet environment at home (26%).

Globally, three in four companies surveyed (75%) indicated that they have increased their real estate portfolio in the last two years, with companies across Asia Pacific indicating numbers even higher than this. This expansion includes revenue-generating trends such as creating hospitality spaces (44%).

Meanwhile, firms throughout India are being impacted by major talent attraction and retention issues. With nearly a third of employees indicating that they would stay with a business because they liked their office – this presents a major opportunity for employers.

How India compares with other countries

Abi Roni Mattom said, “Unispace is a global leader in creating people-centric spaces. In India, we have been consulting global clients, including Bottomline and HP, on workplace solutions to bring their employees back to the office, enhance their engagement, attract, and retain talent. The significance of the workplace is underscored by the findings of the Returning for Good survey, which highlights its ability to spark brilliance, deepen connections, foster a sense of belonging and propel success.”

The Unispace survey involved interviews with ten senior executives from multinational corporations. Reen Salleh, Corporate Real Estate & Workplace Services representative at HP, emphasized the company’s commitment to promoting a balanced approach to hybrid work on a global scale.

“Recognizing the unique needs of individuals in both office and home settings, HP aims to facilitate a smooth transition for employees returning to the workplace. The key lies in providing spaces that cater to people’s experiential and well-being requirements. Embracing a hybrid work model transcends the binary choice between working from home or the office; it involves integrating diverse workstyles throughout the day, regardless of physical location.”

Mumbai, 31st May 2023 Stayfree, one of India’s leading brands in menstrual hygiene, launched its latest social media campaign spotlighting incredible stories of young women across various professional groups in pursuit of their dreams.

Earlier this year, Stayfree XL unveiled its latest campaign ‘Din tumhare saath chalega’. As an extension of the campaign, Stayfree is presenting inspirational stories of 12 young women from different walks of life, all pursuing their dreams without limiting their days or their lives with the fear, shame, and discomfort of periods. The video captures the long but enriching days of these confident young women where Stayfree is their partner by providing napkins that offer up to 12 hours of leakage protection[1]*. The digital video highlights the dreams and ambitions of these unstoppable women, the challenges they face during periods, and their need for a sanitary napkin that offers them longstanding leakage protection [2]enabling them to pursue their aspirations.

Through the digital campaign, Stayfree aims to partner with women on their difficult period days and help them fulfill their dreams and lead life on their terms, so their day marches to their beat. Stayfree Secure XL gives women physical comfort and mental peace up to 12 hours of leakage protection* through its unique LeakLock technology to enable women to be their best all day and seize every opportunity.

Commenting on the campaign, Manoj Gadgil, Vice President, Marketing and Essential Health BU Head, Kenvue said, “Stayfree has always been a champion for women empowerment and celebrated their unwavering spirit to pursue their aspirations. Many women in modern India strive for financial independence while battling societal attitudes and various problems including periods that sometimes force them to miss opportunities. The brand believes that periods should not come in the way of young girls and their dreams. As part of our latest digital campaign, Stayfree spotlights everyday women and their inspirational stories encouraging women to fearlessly chase their dreams without letting periods come their way. With Stayfree Secure XL, we aim to empower women by providing them with a superior product with up to 12 hours of leakage protection* to ensure comfort and hygiene to help women feel at ease during their period and live their life to the fullest.”

31st May 2023  Road safety continues to be a major developmental issue, a public health concern and a leading cause of death and injury across the world. At least one out of 10 people killed on roads across the world is from India, according to the world health Organization. International Zinc Association, a non-profit organization representing the global zinc industry by promoting zinc’s-essentiality in sectors like Infrastructure, healthcare, agriculture, and automobiles. They are working closely with government and industry leaders from across sectors on identifying Black Spots on National Highways and how to raise awareness about key measures that can effectively mitigate road accidents.

As per online data, During the year 2021, a total number of 4,12,432 road accidents have been reported in the country, claiming 1,53,972 lives, and causing injuries to 3,84,448 persons. Unfortunately, the worst affected age group in Road accidents is 18-45 years, which accounts for about 67 per cent of total accidental deaths. Amongst the States, Tamil Nadu with 55,682 accidents(13.5 %) recorded the highest number of road accidents in 2021 followed by Madhya Pradesh (48, 877 i.e. 11.8%).

Road Accidents can be addressed with multiple approaches that include factors such as driver education, infrastructure improvements, traffic regulations, and enforcement, among others. Zinc as an individual might not directly reduce road accidents, however, it is worth noting that zinc plays a role in various aspects of vehicle safety and infrastructure maintenance, which indirectly contributes to reducing road accidents. Zinc effectively protects steel and iron structures from corrosion. Galvanizing road equipment and infrastructure with a zinc coating prevents rust and deterioration, extending their lifespan.

Rahul Sharma, Director India, International Zinc Association highlight, how by adopting a sustainable approach in construction and maintenance, we can create roadways that prioritize safety while minimizing environmental impact. Zinc in multiple ways can help ensure longevity and better-quality infrastructure.

For example, Zinc Oxide used in the manufacturing of tires, provides crucial properties such as heat resistance, durability, and improved traction. Zinc is also used in the production of brake pads and brake linings. It helps enhance the friction and heat resistance of these components, improving their performance and reducing stopping distances. Zinc-based paints and coatings are also commonly used for road markings and reflectors. These helps provide clear guidance to drivers. Zinc-based corrosion inhibitors are used in automotive paints and coatings to protect vehicle bodies from rust and corrosion.