Psychological Associates Hosts Leadership Development Workshop

Marianne WhelchelThree-day program focuses on effective leadership behaviors and successful business performance.

(St. Louis, Mo., June 7, 2023) Psychological Associates (PA), a consulting company that improves business performance through its leadership and talent development services, will hold its Q4 Leadership: The People Skills Advantage™ program. The three-day intensive workshop will take place Tues., Aug. 8 through Thurs., Aug. 10 from 8 a.m. to 5 p.m. The program will be held at the Charles F. Knight Executive Education & Conference Center located at One Brookings Dr. on the campus of Washington University in St. Louis.

The program’s individualized experience focuses on helping a company’s top talent improve team success through the people skills they need to engage and influence others. Q4 Leadership comprehensively identifies and adapts effective leadership behaviors with more intricate job-related feedback. The program combines the latest in instructional design along with PA’s six decades of pragmatic leadership development.

The workshop – which uses real-world issues and situations – is designed for C-level leaders, vice presidents, and general managers who will improve their interpersonal skills to break down silos and contribute to synergistic teams.

Psychological Associates’ facilitator Marianne Whelchel will lead the sessions. She brings more than 16 years of global leadership development, training, and human resources experience to the workshop. Whelchel has managed the design and delivery of leadership curriculum for over 6,000 leaders globally.

Psychological Associates helps clients select, develop, and retain their best leaders, enabling them to build exceptional organizations. Its exclusive Q4 Dimensional® Model of Behavior™ – an industry-renowned structure that categorizes observable actions into understandable groupings – inspires high performance while attaining comprehensive results. Consulting capabilities include talent assessment, leadership development, succession planning, people analytics, and executive coaching. Founded in 1958, Psychological Associates is headquartered at 8000 Maryland Ave. in Clayton, Mo. Reservations are required since space is limited. For more information, call (314) 725-7771 or visit www.q4solutions.com.

#

Verizon 2023 Data Breach Investigations Report: frequency and cost of social engineering attacks skyrocket

Verizon

Bengaluru, India, 06th, June 2023 – Verizon Business today released the results of its 16th annual Data Breach Investigations Report (2023 DBIR), which analyzed 16,312 security incidents and 5,199 breaches. Chief among its findings is the soaring cost of ransomware – malicious software (malware) that encrypts an organization’s data and then extorts large sums of money to restore access.

The median cost per ransomware incident doubled over the past two years, with 95% of ransomware incidents that experienced a loss costing between $1 million and $2.25 million. This rise in cost coincides with a dramatic rise in frequency. Last year, the number of ransomware attacks was greater than the previous five years combined. That prevalence held steady this year: Representing almost a quarter of all breaches (24%), ransomware remains one of the top cyberattack methods.

The human element still makes up the overwhelming majority of incidents, and is a factor in 74% of total breaches, even as enterprises continue to safeguard critical infrastructure and increase training on cybersecurity protocols. One of the most common ways to exploit human nature is social engineering, which refers to manipulating an organization’s sensitive information through tactics like phishing, in which a hacker convinces the user into clicking on a malicious link or attachment.

“Senior leadership represents a growing cybersecurity threat for many organizations,” said Chris Novak, Managing Director of Cybersecurity Consulting at Verizon Business. “Not only do they possess an organization’s most sensitive information, they are often among the least protected, as many organizations make security protocol exceptions for them. With the growth and increasing sophistication of social engineering, organizations must enhance the protection of their senior leadership now to avoid expensive system intrusions.”

Like ransomware, social engineering is a lucrative tactic for cybercriminals, especially given the rise of those techniques being used to impersonate enterprise employees for financial gain, an attack known as Business Email Compromise (BEC). The median amount stolen in BECs has increased over the last couple of years to $50,000 USD, based on Internet Crime Complaint Center (IC3) data, which might have contributed to pretexting nearly doubling this past year. With the growth of BEC, enterprises with distributed workforces face a challenge that takes on greater importance: creating and strictly enforcing human-centric security best practices.

“Globally, cyber threat actors continue their relentless efforts to acquire sensitive consumer and business data. The revenue generated from that information is staggering, and it’s not lost on business leaders, as it is front and center at the board level,” said Craig Robinson, Research Vice President at IDC. “Verizon’s Data Breach Investigations Report provides deep insights into the topics that are critical to the cybersecurity industry and has become a source of truth for the business community.”

In addition to the increase in social engineering, other key findings in the 2023 DBIR include:

While espionage garners substantial media attention, owing to the current geopolitical climate, only 3% of threat actors were motivated by espionage. The other 97% were motivated by financial gain.
32% of yearly Log4j vulnerability scanning occurred in the first 30 days after its release, demonstrating threat actors’ velocity when escalating from a proof of concept to mass exploitation.
External actors leveraged a variety of different techniques to gain entry to an organization, such as using stolen credentials (49%), phishing (12%) and exploiting vulnerabilities (5%).

One of the ways that enterprises can help safeguard their critical infrastructure is through the adoption and adherence of industry-leading protocols and practices. Verizon recently became the first nationwide telecom provider to become a participant of Mutually Agreed Norms for Routing Security (MANRS): a global initiative that provides crucial fixes to reduce the most common routing threats that can be exploited by attackers. Participation in MANRS demonstrates Verizon’s commitment to implementing industry-best fixes to common routing threats and best practices geared at helping to prevent cyber incidents for customers on the network.

Internovo Ventures launches its advanced tech-enabled B2B2C loan origination platform, Indirow

Mumbai, 07th June 2023: Internovo Ventures, a joint venture between the family office of financial services veteran Karan Desai and Novostack, a new-age technology company has launched Indirow, a state-of-the-art B2B2C loan origination platform. Live on Google Playstore and soon-to-be available on Apple app store and in web version, Indirow aims to meet the growing demand for various retail loan products in India with its diverse product offerings. This unique platform also offers opportunities to businesses to become partners and monetise their client base and develop new revenue streams.

Indirow offers a broad range of credit solutions such as personal loan, home loan, business loan, loan against property, and gold loans, to name a few. Indirow aims to emerge as the most sought after digital credit solutions platform with strong product diversity and personalized services. For that, Internovo Ventures has entered into a strategic partnership with RULoans, one of India’s leading lending services businesses, which distributes over Rs.3,000 crore of retail loans to over 200 banks and NBFCs across India every month.

Indirow provides curated financing solutions to customers by leveraging an integrated credit assessment system with a leading credit bureau agency. The system helps Indirow evaluate the customer credit profile and prescribe suitable solutions and financiers. Customers will truly experience a seamless digital borrowing journey with end-to-end assistance and a fast and user-friendly interface for tracking each phase of the journey. Unlike broker-driven small-scale loan arrangement marketplaces, the platform does not charge its customers for its services.

Apart from offering credit solutions to end-customers, this loan origination platform caters to small to midsize businesses that are into providing non-lending related services to a large captive pool of customers. By becoming Indirow partners, these businesses can offer credit solutions to their captive clientele via dedicated links, API integration and co-branded arrangements through the platform.

Commenting on the launch of Indirow, Karan Desai, Co-Founder at Internovo Ventures, said, “With Indirow, we aim to disrupt the conventional digital borrowing and lending model and present a futuristic, transparent, responsive and efficient borrowing and loan origination platform which safeguards its customer interest as well as helps businesses monetise their client base. User-friendly on-boarding is at the core of a strong customer relationship and we have made it possible through our strategic technology stacks and network collaborations.” Akshay Srivastava who is also a Co-Founder and leads technology added, “Putting the customers first, we have introduced initiatives like customer-led scrubbing of consumer data on the credit bureau so that credit score remains unaffected and customers are able to borrow right. We are working towards making Indirow a robust, differentiated and trusted customer acquisition platform to businesses. Our initial goal is to disburse over Rs.100 crore through Indirow in FY24.”

Indirow comes with a strong tech-enabled back-end capable of efficiently managing customer acquisition, onboarding, and borrowing journeys with minimal manual intervention. Thus, the customer acquisition-to-loan disbursement process on the platform doesn’t require operational interventions from partners. Using the Indirow mobile app or website, the partners can view real-time dashboards to track the loan processing status of their customers.

Arohan Financial Services gets recognized for its Technology Innovations

Kolkata,7th June 2023– Top-notch MFI 1 graded, Arohan Financial Services has won recognitions in the categories of “Innovation in Lending” for ArohanPrivilege – a first-in-the industry digital lending platform for microfinance customers, “Lending Solutions” for Nirnay – an industry leading credit scoring system and “Financial Inclusion Programme” for ApnaArohan at the SKOCH Fintech Awards, 2023. recently.

Arohan’s industry-first credit scoring system ‘Nirnay’ stands out with its advanced algorithms and holistic evaluation, considering various factors beyond traditional credit metrics.

ApnaArohan Customer App is a 3600 mobile app for the millions of customers that Arohan caters to. Equipped with regional language capabilities, the app allows customers to get information on their existing loans, including eligibility checks for future loans, and information about various cross-sale products, including insurance and even allows customers to pay their EMIs online directly through the app. As an industry-first initiative, the app facilitates for a select group of customers – ArohanPrivilege, the facility of getting a loan within 10 minutes after a successful loan application on the mobile app.

Mr. Manoj Nambiar, Managing Director, Arohan Financial Services Limited, said “Arohan’s prudent investment in building a state-of-the-art technology landscape is a testimony of the Company’s commitment to transparency, robust operational processes, scalability, and sustainability. We are focused on our Vision of impacting 20 million lives by the year 2027.”

Such milestone technology innovations set the platform for a paradigm shift in the ethos of the microfinance industry in the country. Arohan has also been conferred the top-notch MFI 1 grading, the seventh year in a row, by CARE Advisory Research and Training Limited (CareEdge Advisory) after a comprehensive evaluation conducted in April 2023. The MFI 1 grade is assigned on an 8-point scale and signifies the “Highest capacity to manage microfinance operations in a sustainable manner”.

As Arohan Financial Services Limited continues to receive industry recognition and expand its reach, it remains steadfast in its commitment to providing inclusive financial services, driving one of the key national priorities of financial inclusion.

oraimo Launches Freepods 4 Wireless Earbuds in India

aoraimo

India, 06th June 2023: oraimo is set to launch FreePods 4 in India to offer affordable yet top-notch technology and quality devices to young customers. Designed for those who prefer quality sound without compromising on comfort, FreePods 4 gives crystal-clear calls and an immersive listening experience in busy and noisy environments.

aoraimo

Features

The premium wireless earbuds are equipped with the latest ANC technology which can reduce up to 30dB of noise. Additionally, it boasts an advanced 4-mic Proprietary Beamforming Array and AI Deep Neural Network algorithm that can accurately detect and reduce noise in calls.

The all-new Transparency Mode in the device gives listeners the flexibility to reconnect with the surroundings without removing the earbuds. It also features a low-latency gaming mode that reduces audio delay and ensures seamless connectivity. The device comes with a slide-to-open feature while the anti-drop magnets keep the pods tucked safely even with a bit of a shake.

Long-lasting battery life

In addition to its fast-charging technology, the FreePods 4 comes with an impressive battery life of up to 35.5 hours of music listening. A 10-minute Quick Charge can provide up to 170 minutes of battery life.

Match your musical taste with the all-new oraimo Sound App

With unmatched sound quality, FreePods 4 provides audiophiles and music lovers with the tools to create their exclusive styles. One can seamlessly turn the audio on the newly introduced oraimo Sound app which allows to choose from five EQ modes, adjust the touch controls, switch between noise control modes, and even find the earbuds in case they are lost with Find My Device feature.

Lightspeed connectivity

One can easily connect their devices to FreePods 4 in a matter of seconds with Google Fast Pairing by simply taking the earphones out of their case and turning on Bluetooth on the device. The earbuds come with a highly sensitive sensor that precisely reacts to the requests, so listeners can effortlessly change the music, answer calls, and adjust the volume levels with a press or quick touch.

Durability and safety redefined

FreePods 4 is IPX5 splashproof and has sweat protection that prevents moisture damage, making it a perfect companion for intense workouts and outdoor activities in the rain. Furthermore, the product comes with antibacterial ear tips reducing the risk of bacterial and fungal infections.

Price and availability

The FreePods 4 is priced at INR 1,999 and will be exclusively available on Flipkart beginning June 8th at a launch price of INR 1,599.

Adding to the fashion statement of young users, the stylish FreePods 4 is the ideal TWS for anybody looking for high-quality sound without compromising on comfort. Slide, wear and play to experience ultimate tranquillity.

“We are thrilled to introduce FreePods 4 to the Indian market. We have also integrated it with advanced ANC technology to offer the best and noise-free calling experience at affordable pricing. We are confident that FreePods 4 will capture the hearts and ears of young Indian listeners by enabling them to immerse in their favourite audio content, said Sachin Kapoor, BU Head, oraimo India.

The Fern Hotels & Resorts Celebrates an Iconic Milestone Announces the Opening of its 100th Hotel

The Fern Hotels The Fern Hotels & Resorts, a leading hospitality brand known for its commitment to sustainable luxury, is delighted to announce the grand opening of its 100th hotel, The Fern Shelter Resort, Palghar (Maharashtra).

The Fern Shelter Resort, Palghar, located on National Highway 48 between Mumbai and Ahmedabad, promises a distinctive and unforgettable stay for its guests. Nestled amidst serene surroundings, the hotel has 81 tastefully appointed rooms that offer a blend of modern amenities and elegant décor. Each room has been thoughtfully designed to provide the utmost comfort and convenience to discerning travelers. For those seeking a panoramic view and an elevated experience, the rooftop lounge provides the perfect ambiance to unwind and enjoy scenic vistas.

In addition to its exceptional infrastructure and dining options, The Fern Shelter Resort, Palghar boasts top-of-the-line banquet facilities, including a picturesque lawn. This makes it an ideal destination for weddings, social events, and corporate offsites, offering a seamless blend of luxury, comfort and convenience. The hotel will be fully operational from the end of June.

The Fern Shelter Resort, Palghar follows the brand’s ethos by incorporating eco-friendly features and initiatives to minimize its environmental impact. The Fern Hotels & Resorts takes pride in its sustainable practices and has received several accolades for its initiatives in eco-friendly hospitality.

The group celebrated its 100th Hotel Milestone with a Green Gesture by planting 100 tree saplings at The Fern Shelter Resort, Palghar. This eco-conscious initiative serves as a powerful symbol of the group’s unwavering dedication to environmental preservation and sustainability. Distinguished guests, dignitaries and representatives from The Fern Hotels & Resorts participated in the event, coming together with great enthusiasm to plant the 100 saplings. This act not only signifies the brand’s commitment to greening the planet but also reflects its responsibility towards nurturing and safeguarding the environment.

Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, expressed his utmost pride and joy as the brand reached this momentous milestone with the launch of its 100th hotel. He added “The unveiling of The Fern Shelter Resort, Palghar not only marks the expansion of the brand into this bustling business district but also signifies a significant achievement in the group’s journey. We are grateful to our valued guests, dedicated team members and esteemed partners who have played a significant role in our growth and success. As we celebrate this achievement, we remain dedicated to expanding our presence and setting new benchmarks in the hospitality industry.”

Mr. Rahul Chaudhary, MD & CEO, CG Corp Global and CG Hospitality Holdings said, “The Fern Hotels & Resorts, India’s premier management company, proudly announces the inauguration of its 100th hotel, The Fern Shelter Resort, located in Palghar, Maharashtra. This momentous milestone solidifies our position as the second largest management company in India for five consecutive years. Additionally, for three consecutive years, we have been recognized as the top organization for opening the highest number of hotels, ranging from 15 to 20 annually. The Fern Hotels & Resorts has been recognized as the trailblazer of the ‘green hotel’ movement in India, setting industry standards for sustainability and eco-friendly practices. With the launch

of The Fern Shelter Resort, we continue our legacy of spearheading the concept of responsible hospitality, even two decades after introducing this trend to the nation.”

Mr. Chaudhary further reiterated “CG Hospitality proudly commemorates its history of successful joint ventures and globally renowned assets alongside esteemed partners in the hospitality sector. Over the two decades, we have forged strategic alliances with leading brands across the world, as well as our very own CHPL brands. CG’s extensive portfolio includes over 150+ hotels and resorts across 12 countries, spanning 91 sought-after destinations. These remarkable properties stand as a testament to our unwavering commitment to excellence and innovation in the hospitality industry.”

Mr. Noshir A Marfatia, Senior Vice President – Sales & Marketing, The Fern Hotels & Resorts, shared, “It is a proud moment for us as we accomplish this significant milestone in the group’s journey, by opening our 100th hotel in India in our ever-growing portfolio. It further reinforces our commitment to expand our service offerings to newer destinations in the country. It also supports the company’s objective of achieving growth through domestic dominance.”

Speaking on the occasion, Mr. Harish Shetty, Managing Director, Shelter Group of Hotels & Resorts Pvt Ltd said, “We are absolutely delighted to partner with The Fern Hotels for our flagship hotel and are doubly proud to be their 100th hotel. Our hotel will surely benefit from The Fern’s operational processes and their strong sales & marketing focus and reach across India.”

The achievement of reaching 100 hotels in India reflects the relentless dedication and hard work of The Fern team. The brand has consistently aimed to provide unparalleled hospitality experiences while maintaining a strong focus on sustainable practices. This milestone showcases their commitment to expanding their service offerings to diverse destinations across the country.

LOCATION: The hotel is 68 km from Chhatrapati Shivaji Maharaj International Airport, Mumbai, 36 km from Palghar Railway Station and 0.4 km from Dhekale Bus Stop

This Audio Platform Captured Six of IMDB’s Top 50 Fantasy Podcast Series rankings

This Audio Platform Captured Six

Mumbai,7th June 2023 In a whirlwind of audio fantasies, audio series has achieved a remarkable feat. Pocket FM’s six fantasy audio series with its gripping storytelling have conquered their spots in IMDb’s coveted Top 50 Fantasy Podcast Series. This index serves as the ultimate yardstick for exceptional fantastical tales. Besides, these were the only Indian inclusion in this global listings.

Pocket FM’s remarkable audio series have made a strong impression on audiences. ‘Number Zero’ stands out at an impressive 12th spot, immersing listeners in its unique storytelling. Following closely behind is ‘Hiss – Rebirth of a Destroyer’ at the 14th spot, captivating with its gripping narrative. ‘Mahabali Mayank’ weaves enchanting mythological elements, securing the 16th spot, while ‘Super Yoddha’ finds popularity among fantasy enthusiasts at the 24th spot. The ‘Immortal Warrior’ and ‘Aflatoon Daddy’ claim the 38th and 40th spots, showcasing Pocket FM’s diverse and captivating content.

S. Sridhar, the accomplished writer behind ‘Super Yoddha,’ expressed immense joy at the resounding success of the audio series. “I’m overjoyed as a writer to see ‘Super Yoddha’ reach the top ranks of the fantasy podcast list on IMDb. It’s incredibly rewarding to know that our hard work is being recognized and appreciated. This achievement strengthens our dedication to providing outstanding content and showcases the remarkable talent and creativity in the Indian audio entertainment industry. I want to express my heartfelt thanks to our loyal listeners for their unwavering support and gratitude to Pocket FM for their consistent backing. With this accomplishment, we’re even more inspired to bring our audience even more captivating and engaging experiences.”

Other notable podcasts included ‘The Sandman’ at the numero-uno spot, ‘The Batman Audio Adventures’ at the 2nd spot, ‘Batman Unburied’ at the 3rd spot, ‘Marvel’s Wastelanders’ at the 4th spot, ‘Marvel’s Wastelanders Hawkeye’ at the 5th spot, ‘Intra Quest’ at the 13th spot, ‘Birds of Empire’ at the 14th spot, ‘Bookbukners’ at the 23rd spot.

PURE EV to Deploy 20,000 Electric Two-Wheelers Across PAN India with SIDBI Financial Support

PURE EV to Deploy

New Delhi,7th June 2023 PURE, a leading electric two-wheeler company dedicated to sustainable mobility solutions, is pleased to announce its partnership with SIDBI (Small Industries Development Bank of India) to deploy 20,000 electric two-wheelers (EV 2W) nationwide.

At the event hosted by SIDBI and World Bank India, PURE was honored to be chosen as a pioneering partner in the EVOLUTION program, enabling the deployment of 50,000 leased vehicles to aggregators and facilitating the seamless and sustainable adoption of electric vehicles.

PURE’s diverse range of commute segment vehicles, including the ETrance NEO, ePluto 7G, and ecoDryft models, have been impaneled for this ambitious initiative. Moreover, PURE has secured empanelment with IDBI, enabling easy fleet financing solutions for customers. This partnership aims to simplify the process of fleet acquisition, further encouraging the transition to sustainable transportation options.

Highlighting this milestone, Mr. Rohit Vadera, Co-Founder and Chief Executive Officer, PURE EV, said, “I am thrilled to announce a significant milestone for PURE as we have been impanelled as an eligible OEM for EVOLVE-RSP/ EV4W scheme with SIDBI (Small Industries Development Bank of India) to deploy 20,000 electric two-wheelers (EV 2W) across India. This strategic collaboration not only reinforces our commitment to sustainable mobility but also positions us as a key player in driving the adoption of electric vehicles (EVs) nationwide.

The esteemed recognition validates PURE’s commitment to transforming the transportation landscape by embracing clean and green mobility. With the generous financial support from SIDBI, we have the opportunity to make a substantial impact on the B2B and fleet segments”.

PURE EV has been expanding its product portfolio which is available via their 130+ exclusive dealerships across Pan India. The company plans to further expand its footprint across 300 cities by the end of 2023.

AWS Announces General Availability of Amazon Security Lake

Bangalore —7th June 2023—Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced the general availability of Amazon Security Lake, a service that automatically centralizes an organization’s security data from across their AWS environments, leading SaaS providers, on-premises environments, and cloud sources into a purpose-built data lake, so customers can act on security data faster and simplify security data management across hybrid and multicloud environments. Amazon Security Lake converts and conforms incoming security data to the Open Cybersecurity Schema Framework (OCSF) open standard, making it easier for security teams to automatically collect, combine, and analyze security data from more than 80 sources, including AWS, security partners, and analytics providers. Amazon Security Lake is part of a broad set of AWS Cloud security services that build on AWS’s secure infrastructure to help make it the most flexible and secure cloud trusted by millions of customers, including some of the most security-sensitive organizations, and is supported by a broad community of security partners to help customers elevate their security in the cloud. Amazon Security Lake aggregates and optimizes large volumes of disparate log and event data to enable faster threat detection, investigation, and response so organizations can effectively address potential issues quickly, using their preferred analytics tools. To get started with Amazon Security Lake, visit https://aws.amazon.com/security-lake.

“Security has been our top priority since the very beginning, when we were designing to meet the needs of the most security-sensitive organizations,” said Jon Ramsey, vice president for Security Services at AWS. “We also know that customers need trusted partners to extend the benefits of the cloud and make sure their organizations are secure end-to-end. With more than 80 sources providing data to Amazon Security Lake, security teams can achieve greater visibility into potential security threats and how to respond to them, further protecting the workloads, applications, and data that are critical to driving business forward.”

Customers want to proactively identify, assess, and respond to potential threats and vulnerabilities. To do this, most organizations rely on log and event data from many different sources (e.g., applications, firewalls, and identity systems) running in the cloud and on premises, each using a different data format. Uncovering security-related insights, like unauthorized external data transfers or malware installations on employee devices, means organizations must aggregate and normalize security data into a consistent schema. Once the data is formatted consistently, customers can analyze it and understand the current level of vulnerability, and then correlate and monitor threats for improved observability. Customers typically use different security solutions to address specific use cases, such as incident response and security analytics. This often means they are duplicating and processing the same data multiple times because each solution has its own data stores and format. Running multiple security solutions is costly and slows down security teams’ ability to detect and respond to issues. To monitor new users, tools, and data sources, security teams must manage a complex set of data access rules and security policies to track how data is used while ensuring that employees can still access the information needed to do their jobs. Some security teams create a central repository for all of their security data in a data lake, but these systems require specialized skills and can take months to build due to the large amounts of data, which can run into petabyte scale, from different sources.

Amazon Security Lake is a purpose-built security data lake that enables customers to aggregate, normalize, and store data so they can respond to security events faster, simplify compliance monitoring and reporting, and unify security data management across hybrid and multicloud environments. The service builds the security data lake using Amazon Simple Storage Service (Amazon S3) and AWS Lake Formation to automatically set up security data lake infrastructure in a customer’s AWS account, providing full control and ownership over security data. To help customers achieve end-to-end security, the AWS Marketplace includes thousands of security solutions. Customers can integrate powerful technology from a wide portfolio of integrated services and partner solutions that can be customized, automated, and scaled to achieve the appropriate level of security for their organizations. With just a few steps, customers can easily create a data lake that collects security data from sources like Amazon VPC Flow Logs and AWS CloudTrail, third-party sources like Splunk, CrowdStrike, Datadog, and Cribl, and their own sources of data. All security data in Amazon Security Lake conforms to the OCSF schema, making it simpler to conduct security investigations with a single, unified view. Customers can use their preferred security and analytics tools, including Amazon Athena, Amazon OpenSearch Service, and Amazon SageMaker, along with leading third-party solutions, to capture broader and deeper analytics quickly and easily.

Amazon Security Lake is generally available today in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland), Europe (London), and South America (São Paulo) with availability in additional AWS Regions coming soon.

Cribl makes open observability a reality for today’s tech professionals. Cribl’s vendor-agnostic observability product suite gives customers flexibility to route and process data at scale from any source to any destination within their data infrastructure. “With the explosion of data and the rapidly evolving security landscape, security teams are challenged to continuously monitor, detect, respond to, and mitigate threats,” said Clint Sharp, co-founder and CEO at Cribl. “Through our integration with Amazon Security Lake, we are excited to provide AWS customers the flexibility to ingest data from third-party sources, transform it to OCSF, then route it to Amazon Security Lake and additional OCSF-enabled tools for enhanced ability to detect and respond to threats. This integration streamlines the process of federated search-in-place queries and selective routing of crucial data to any analytics platform, making it more convenient for customers to use and faster to capture deeper insights.”

CrowdStrike is a global cybersecurity leader with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk—endpoints and cloud workloads, identity, and data. “Stopping breaches requires organizations to break down the silos that exist across their security and technology stack,” said Daniel Bernard, chief business officer at CrowdStrike. “We have noticed a growing trend among customers who correlate CrowdStrike Falcon telemetry with other security data. As a member of OCSF and a long-time AWS Partner, CrowdStrike enables enriched telemetry from the CrowdStrike Falcon platform to Amazon Security Lake. This delivers superior visibility and protection against modern threats, empowering security teams to leverage this information in their security solutions.”

Datadog is a monitoring and security platform for cloud applications. “By providing security teams with in-depth contextual insights and advanced analytics, we can enhance their ability to address and reduce false positives,” said Pierre Betouin, senior vice president of Security Products at Datadog. “The integration between Amazon Security Lake and Datadog platform enables teams to route critical customer logs, including AWS, on-premises, and SAAS logs, to the Datadog Cloud SIEM. This integration provides users with contextual information that helps reduce false positives and enables rapid threat detection and prioritization.”

Jumia is a leading e-commerce platform in Africa, offering customers across the continent a wide range of products and services through its marketplace. “We find Amazon Security Lake to be an indispensable asset that improves our overall security posture and are excited the service is now generally available,” said Pedro Fangueiro, CISO at Jumia. “Amazon Security Lake significantly streamlines our security operations, allowing our teams to efficiently tackle security monitoring use cases, ultimately fortifying our workloads, applications, and data. Amazon Security Lake helps us reduce administrative overhead in critical environments, enabling us to focus on tasks with the highest value to our business.”

Novozymes is a global biotechnology company specializing in the research, development, and production of industrial enzymes, microorganisms, and bio-pharmaceutical ingredients to help businesses grow sustainably, safeguard the planet’s resources, and improve the quality of life for people around the world. “Managing and analyzing security logs and findings for CloudTrail, VPC, Route53, and AWS Security Hub across our hybrid enterprise posed a significant challenge,” said Jacob Kofod, Cloud Architect for Novozymes. “We started using Amazon Security Lake to help us normalize the security logs and findings, and enables us to swiftly and accurately feed this information to a SIEM with minimal operational overhead. Amazon Security Lake will help Novozymes spend more time on more impactful work like safeguarding the planet’s resources.”

SentinelOne provides AI-powered cybersecurity to prevent threats, reduce risk, and safeguard organizations by providing protection across cloud, endpoints, identity, and data. “Traditional threat hunting and investigations are often challenging and time consuming. The diverse telemetry and log events required for analysis are scattered across various sources, formats, and tools, creating silos that hinder efficiency and effectiveness,” said Jane Wong, senior vice president of Product Management at SentinelOne. “Through our integration with Amazon Security Lake and leveraging the OCSF schema, customers can now ingest, query, and analyze normalized telemetry within SentinelOne’s Singularity Platform. This streamlined process greatly reduces complexity and enhances efficiency in threat investigations, enabling a unified data source that automatically correlates events, empowering automated correlations of events to reconstruction threats from inception to resolution.”

Splunk is a leading technology company specializing in cybersecurity and observability solutions dedicated to fostering a safer and more resilient digital world. “Splunk is honored to be an AWS launch partner for Amazon Security Lake and a valued member of the Steering Committee for the OCSF project, which aims to establish an open schema for data normalization within the cybersecurity community,” said Mike Horn, senior vice president and general manager of Security at Splunk. “The integration between Splunk and Amazon Security Lake enables customers to store their data in one unified format, OCSF. This integration not only enhances their ability to accelerate threat detection and investigation of AWS data, but also helps them ensure their compliance with data retention and regulatory requirements.”

Volkswagen Financial Services is a division of Volkswagen AG represented across the world through many different companies in the business segments of banking, leasing, insurance and services, mobility and payment. “Amazon Security Lake makes it easy to centralize all of our security-related log and findings data into a single data lake, providing us with a comprehensive overview,” said Crispin Weißfuß, head of AWS Managed Platform Services at Volkswagen Financial Services. “This has made it easier for us to address a variety of security monitoring use cases and improve the protection of our workloads, applications, and data.”

Wiz is a cybersecurity startup with a mission to help organizations create secure cloud environments that accelerate their business. “Obtaining deeper insights from security data is imperative for organizations to effectively prioritize critical issues,” said Yinon Costica, vice president of Product and co-founder at Wiz. “Through our integration with Amazon Security Lake, we not only provide those critical insights, but also improve cloud security data sharing, enabling customers to better correlate and leverage issues internally. This integration breaks down security product silos, allowing customers to prioritize security issues, query security analytics, and gain greater visibility into their overall security posture.”

From Cheek to Chic: Embrace the effortless beauty of Colorbar’s Sinful Lip n Cheek Mousse Tint

From Cheek to Chic Embrace

Let’s be real, we all press the snooze button every now and then have no time for makeup. Or other times just want to keep it simple and cute. And magical. For times like this, we present Colorbar’s Sinful Lip N Cheek Tint. It’s like a crème dream that effortlessly glides onto your skin, giving you a subtle flush of colour that screams effortless chic, even in this scorching heat. And here’s the best part—it’s not just a 2-in-1 dynamo, it’s also a sustainable choice that aligns with your eco-conscious lifestyle.

Now, let’s talk texture. This tint comes with a mousse-like consistency that transforms into an ultra-thin, featherweight powder-like and soft matte finish that lasts for an impressive 10 hours. It’s like a little touch of magic for your skin! Enriched with skin-loving ingredients like Vitamin E, Olive Oil, Coconut Oil, and Shea Butter, it not only adds a touch of color but also hydrates, nourishes, and soothes your skin. By adding this luxurious and silky tint to your make-up routine, indulge your skin in a pampering experience that will leave it thanking you at the end of the day.

The Lip n Cheek Mousse Tint is available in a delightful array of 10 irresistible shades straight from the World of Sinful each priced at INR 1200. Whether you’re feeling daring or seeking a more subtle hue, there’s something for everyone. So go ahead and unleash your inner magic with this new addition under the house of Colorbar. The range is also available across all Colorbar stores and counters in India. You can get your hands on them at www.colorbarcosmetics.com too.