Mumbai, 07th June 2023: Internovo Ventures, a joint venture between the family office of financial services veteran Karan Desai and Novostack, a new-age technology company has launched Indirow, a state-of-the-art B2B2C loan origination platform. Live on Google Playstore and soon-to-be available on Apple app store and in web version, Indirow aims to meet the growing demand for various retail loan products in India with its diverse product offerings. This unique platform also offers opportunities to businesses to become partners and monetise their client base and develop new revenue streams.
Indirow offers a broad range of credit solutions such as personal loan, home loan, business loan, loan against property, and gold loans, to name a few. Indirow aims to emerge as the most sought after digital credit solutions platform with strong product diversity and personalized services. For that, Internovo Ventures has entered into a strategic partnership with RULoans, one of India’s leading lending services businesses, which distributes over Rs.3,000 crore of retail loans to over 200 banks and NBFCs across India every month.
Indirow provides curated financing solutions to customers by leveraging an integrated credit assessment system with a leading credit bureau agency. The system helps Indirow evaluate the customer credit profile and prescribe suitable solutions and financiers. Customers will truly experience a seamless digital borrowing journey with end-to-end assistance and a fast and user-friendly interface for tracking each phase of the journey. Unlike broker-driven small-scale loan arrangement marketplaces, the platform does not charge its customers for its services.
Apart from offering credit solutions to end-customers, this loan origination platform caters to small to midsize businesses that are into providing non-lending related services to a large captive pool of customers. By becoming Indirow partners, these businesses can offer credit solutions to their captive clientele via dedicated links, API integration and co-branded arrangements through the platform.
Commenting on the launch of Indirow, Karan Desai, Co-Founder at Internovo Ventures, said, “With Indirow, we aim to disrupt the conventional digital borrowing and lending model and present a futuristic, transparent, responsive and efficient borrowing and loan origination platform which safeguards its customer interest as well as helps businesses monetise their client base. User-friendly on-boarding is at the core of a strong customer relationship and we have made it possible through our strategic technology stacks and network collaborations.” Akshay Srivastava who is also a Co-Founder and leads technology added, “Putting the customers first, we have introduced initiatives like customer-led scrubbing of consumer data on the credit bureau so that credit score remains unaffected and customers are able to borrow right. We are working towards making Indirow a robust, differentiated and trusted customer acquisition platform to businesses. Our initial goal is to disburse over Rs.100 crore through Indirow in FY24.”
Indirow comes with a strong tech-enabled back-end capable of efficiently managing customer acquisition, onboarding, and borrowing journeys with minimal manual intervention. Thus, the customer acquisition-to-loan disbursement process on the platform doesn’t require operational interventions from partners. Using the Indirow mobile app or website, the partners can view real-time dashboards to track the loan processing status of their customers.
