Category business

New Delhi, February 2023: Divya Jyoti Jagrati Sansthan (DJJS) – the internationally renowned socio-spiritual organization established under the mentorship of Ashutosh Maharaj Ji announces to roll out the much-awaited program- ‘Shiv-Xtasy-Yogic Night of MahaShivratri’ planned to be held on 18th Feb. 2023 at Saffron Hall, Key Events, Rajouri Garden, 6:00 pm to 12:30 am.

This exclusive event is designed by PEACE (a corporate excellence program of DJJS) to address life-related issues for working professionals in corporate houses, government, and non-government departments and companies. The confirmed guest list for the event includes Smt. Smriti Z Irani, Union Cabinet Minister for Ministry of WCD & Ministry of Minority Affairs, Government of India, and Dr. Sudhanshu Trivedi, Member of Rajya Sabha & National Spokesperson of BJP. The participants would comprise highly intellectuals coming from various professions – doctors, lawyers, GMs, HRs, Directors, and Executives of top companies.

Besides introducing the participants to the beauty inherent in the cultural & Vedic heritage of India, this upcoming Mahashivratri event will unravel the ‘Shiv’ element in the most scientific, spiritual & infotainment way, which in turn would assist corporates to productively nourish their professional and personal life dimensions.

Key highlights of SHIV-XTASY

•  Antarling Pujan – Ceremonial Worship of Inner-self with Mantra Vibes and Classical
  Presentations
•  Natraj Yog – Performing Taandav-based Yogic Postures and Pranic Mudras
•  Anoop Roopam – A Unique Fashion Show with Scientific Analysis of Shiv’s Stylization
•  Puranic Natyam – Decoding Traditional Legends of Shiv with Epical Ballets
•  Tattv Darshanam – A Deep Insight into Shiv’s Third Eye, Metaphysics Behind Meditation, and Bhaang-based Secret
•  Shivratri Surotsav – A Group Dance Fest and Musical Melodies of Emotions

The program makes the concept of practical spirituality more approachable and relatable to youth, corporates, and the rational working class. Each session will be presented in a contemporary style like Scientific Experiments, Demonstrations, Human Models, Musical Concerts, Self-assessment Activities, Yogic Ice-breakers, Visual & Sculptural Art, Dramatic Biopic, Dance Ballets, Classical Forms, Epical Poetry, etc.

New Delhi, 17 February 2023: A Statement of Intent (SOI) was signed between Atal Innovation Mission (AIM) and ShowReel (Tiptop-ShowReel Private Limited) to create better opportunities for young and budding entrepreneurs in India. The collaboration aims to double down and support AIM in its efforts of fostering a culture of entrepreneurship and innovation in India. By democratising access to the right tools and resources, AIM and ShowReel want to empower young Indians, with a special focus on smaller towns and non-English speaking communities, to tackle the unemployment.

AIM has been at the forefront of providing infrastructure and support necessary to develop and promote an entrepreneurial ecosystem at universities, research institutes, the private sector, and MSME sector in India. All its initiatives are measured and monitored continuously for success and improvements to foster curiosity and innovation in young minds of the country. Sabeer Bhatia’s ShowReel, an ecosystem that encourages entrepreneurship in the developing world, will deliver a TV show, software, video technology, and entrepreneurial skills through this SOI and provide aspiring entrepreneurs the tools they need to successfully obtain investment and launch a business.

Talking about the partnership, Sabeer Bhatia, Founder, ShowReel (Tiptop-ShowReel Private Limited), (co-founder, Hotmail) said, “Building technology with a purpose has always been my inspiration, and at ShowReel we are committed to providing youth in India web-based tools to succeed in business with skills, knowledge and support for entrepreneurial development. The current state of the global economy is a little challenging, with unemployment looming as a major issue that needs to be handled by national governments. We truly believe that the youth unemployment crisis can be solved through fostering a culture of entrepreneurship in India. AIM has proven to inspire young minds in the country by giving them opportunities to scale. We are happy to work with AIM and the Government of India to support youth in the country and help them successfully foster “the next big idea”.

Looking at the potential of the partnership, Mission Director, Dr. Chintan Vaishnav of Atal Innovation Mission (AIM), said, “We are always looking to partner with organisations that can help in creating a collaborative working system to enhance the entrepreneurial ecosystem in India. With ShowReel on board we feel Mr. Bhatia’s expertise will help us reach potential entrepreneurs from all parts of the country. Young people from smaller cities have had fewer opportunities and we want to help them by introducing them to the entrepreneurial way of thinking so that they can acquire the skills and mindset required to start their own successful business journey.”

This initiative will primarily target regional areas of the country in an effort to confront the existing, often classroom centered rote learning system, and to impart the knowledge and abilities needed to flourish as an entrepreneur in a social media-optimised environment. Both AIM and ShowReel have a keen interest in building entrepreneurship journeys of people and both parties through this SOI want to educate, motivate and instill the feeling of building something of your own amongst the youth of the country. The SOI will provide various avenues to budding entrepreneurs in the country including the platform of ShowReel TV along with other initiatives to further India’s innovation ecosystem. This SOI will create a huge impact on the Indian entrepreneurial ecosystem as millions of youngsters will now have an opportunity to fulfill their dreams of becoming entrepreneurs.

17th February 2023, Mumbai, India – Elvis and Namrata, the pioneering duo of Kizomba and Semba in Mumbai, have achieved a historic feat as they become the first Asians to win the World Championship of Kizomba and Semba. The competition, known as the Olympiad of Kizomba, was held in Paris and saw the best dancers from around the world compete in the authentic category of dance styles.

Elvis and Namrata, who have been dancing since 2014, have spent years perfecting their craft and honing their skills under the guidance of some of the top names in the industry. Their dedication and hard work paid off as they beat some of the stalwarts in the competition, including talented Angolan dancers, to take home the coveted title.

Their journey to the world stage began when they won the Asia Qualifiers in Delhi, hosted by Muxima India. This win earned them the opportunity to represent Asia in the World Championship and put their skills to the test against the best in the world.

“We are thrilled and honored to have won the World Championship of Kizomba and Semba,” said Elvis and Namrata in a joint statement. “It has been a long journey, but the love and passion we have for dance has driven us every step of the way. We hope to inspire others and spread the knowledge of these amazing dance styles across the world.” – The couple added

The win has put Mumbai and India on the map as a hub for talented Kizomba and Semba dancers and has solidified Elvis and Namrata’s place as pioneers and leaders in the industry.

In conclusion, Elvis and Namrata’s victory at the Olympiad of Kizomba is a testament to their dedication and passion for dance and serves as a reminder that anything is possible with hard work and determination.

New Delhi, 17 Feb 2023

Advancing India’s cyber-preparedness, KAVACH-2023, a national-level hackathon was launched on 16th Feb, 2023 to identify innovative ideas and technological solutions for addressing the cyber security and cybercrime challenges of the 21st century. KAVACH-2023 was launched at National Media Centre, Raisina Road, New Delhi on 16th February 2023.

Dr T G Sitharam, Chairman, of All India Council for Technical Education (AICTE), said, “KAVACH-2023 is a unique kind of national hackathon jointly conducted by MoE’s Innovation Cell, AICTE, Bureau of Police Research and Development (BPR&D, MHA) and Indian Cyber Crime Coordination Centre (I4C, MHA) to identify innovative ideas and technological solutions for addressing the cyber security and cybercrime challenges of the 21st century faced by our Law Enforcement Agencies and common citizens.”

Sh. Balaji Srivastava, IPS, Director General, Bureau of Police Research and Development (BPR&D), said, “It will be a 36-hour long event, during which youth from educational institutions across the country and registered start-ups will participate to find robust, secure and effective technological solutions for cyber security by using their technical expertise & innovative skills. It will advance the blockage of cyber security crimes with a robust system monitoring and safety provisions.”

Sh. Abhay Jere, Vice Chairman, AICTE, said, “KAVACH-2023 will be conducted in two phases. In the first phase, the problem statements, grouped into various buckets such as Fake News/social media, Dark web, Women safety, Phishing Detection, Video analytics/CCTV, Obscene Content Detection, Spam Alert, and Malware Analysis/Digital Forensics shall be posed to the public. Willing participants are expected to develop digital solutions for the statements using robust technologies like Artificial Intelligence/Machine Learning, Deep Learning, Augmented Reality/Virtual Reality, etc. and submit their concepts on the portal of Kavach-2023.”

Sh. Rajesh Kumar, IPS, CEO, Indian Cyber Crime Coordination Centre (I4C) during the launch of this Hackathon stated the importance of this Hackathon given the age of digital crimes. He said, “The Grand finale of KAVACH-
2023 will be a 36-hour long mega event, during which selected youths from educational institutions across the country and registered start-ups will participate to find robust, secure and effective technological solutions using their knowledge, technical expertise and innovative skills. Total prize money worth Rs. 20 Lakh will be awarded to the winning teams.”

Smt. Rekha Lohani, IPS, Director, MoD, “The concepts so submitted by participants will be evaluated by a group of domain experts and the most innovative ideas will be selected during the second phase which shall culminate with Grand Finale, selected participants will be expected to demonstrate their solutions for ascertaining technical feasibility and implementability of their solutions. The best ideas will be declared winners by the jury.

The Vote of Thanks was proposed by Smt. Rekha Lohani, IPS, Director, MoD.

KOLKATA, INDIA, 17 February 2023 – Samsung is gearing up to launch its latest flagship series, the Samsung Galaxy S23, in India. The highly anticipated event will take place at Bhajanlal Commercial Pvt. Ltd., one of the leading mobile retail stores in the country. The event is scheduled for February 16, 2023, at midnight, and will be attended by the popular actress Paoli Dam.

The Samsung Galaxy S23 series boasts the Exynos 2200 processor, a 6.7-inch 120Hz Dynamic AMOLED 2X display, and Corning Gorilla Glass Victus. Its triple rear camera system features a 108-megapixel primary sensor, 12-megapixel ultra-wide-angle lens, and 5-megapixel macro lens, with 8K video recording, Super Slow-mo, and Night Mode. It has an under-display fingerprint sensor, facial recognition, Samsung Knox security, and a 5000mAh battery with 45W fast charging technology.

Available in three variants, including the Galaxy S23, the Galaxy S23 Plus, and the Galaxy S23 Ultra, the new flagship series comes in four stunning colors, including Phantom Black, Phantom Silver, Phantom Green, and Phantom Pink.

Bhajanlal Commercial Pvt. Ltd. with a wide network of stores across Eastern and North Eastern India is known for providing high-quality products and services at competitive prices.

Bhajanlal offers mobile phones, music and sound systems, TVs, gaming consoles, smart gadgets, and other electronics, along with related services like mobile phone repairs and data recovery. The company also provides value-added services like buyback programs, exchange offers, and extended warranty plans.

Bhajanlal is committed to keeping up with the latest technology trends and providing its customers with the latest and most innovative products and services. The company has an online presence through its website www.bhajanlal.in and has won Times Business Awards for five consecutive years from 2018 to 2022.

In response to COVID-19, Bhajanlal has also ventured into the health and safety products market. The company is dedicated to providing a seamless shopping experience and ensuring that customers receive the best possible service and support.

New Delhi, 17th February: European countries, including the UK, imported 121 million tonnes of LNG in 2022, an increase of 60% compared to 2021, which enabled them to withstand a slump in Russian pipeline gas imports following its invasion of Ukraine. A 15 million tonne fall in Chinese imports combined with reduced imports by South Asian buyers helped European countries to secure enough gas and avoid shortages. Europe’s rapidly rising appetite for LNG pushed prices to record highs and generated volatility in energy markets around the world.

With reduced Russian pipeline gas, LNG is becoming an increasingly important pillar of European energy security, supported by the rapid development of new regasification terminals in north-west Europe. In contrast, China is evolving from being a rapidly growing import market to playing a more flexible role with an increased ability to balance the global LNG market.

“The war in Ukraine has had far-reaching impacts on energy security around the world and caused structural shifts in the market that are likely to impact the global LNG industry over the long term,” Steve Hill, Shell’s Executive Vice President for Energy Marketing, said.

“It has also underscored the need for a more strategic approach – through longer-term contracts – to secure reliable supply to avoid exposure to price spikes.”

The drop in Russian pipeline gas flows prompted unprecedented policy and regulatory intervention as governments in Europe sought to bolster energy security and shield their economies from high costs, including prioritizing LNG imports and quickly developing new import terminals.

In 2022, Europe’s LNG demand forced other buyers to reduce their imports and switch to other fuels, generating more emissions. High global LNG prices led to a drop in LNG imports in South Asia, with Pakistan and Bangladesh importing more fuel oil to minimize power supply shortages and India using more coal.

Total global trade in LNG reached 397 million tonnes in 2022. Industry forecasts expect LNG demand to reach 650 to over 700 million tonnes a year by 2040. More investment in liquefaction projects is required to avoid a supply-demand gap that is expected to emerge by the late 2020s.

Diverse new technologies to reduce emissions from gas and LNG supply chains will help to consolidate its role in the energy transition. And there is growing industry focus on the development and deployment of decarbonized gases – including renewable natural gas, synthetic natural gas, hydrogen, and ammonia – to deliver more sustainable energy security in the future.

Guwahati, 17 February 2023: Mastercard and ACCESS Development Services today announced the launch of a new program in Assam focused on empowering farmer producer organizations (FPOs) in the state. The program, Mainstreaming Agriculture through Networks and Development Initiatives, or MANDI, aims to strengthen FPOs by helping build their capacity through structured technical assistance by a professional cadre of trainers.

Historically, smallholder farmers are unable to take advantage of economies of scale, struggle to access market information and linkages, and can face unfavorable prices for agricultural inputs as well as for their produce. Collectivization of smallholder farmers through FPOs has proven to be a successful model in India to address the challenges concerning access to markets and technology. However, many FPOs lack the resources, know-how and tools to operate effectively. According to the ACCESS baseline survey of FPOs in Guwahati, 95% of organizations cited access to markets as their key challenge along with lack of financial services and the awareness and knowledge to avail of government schemes.

Mastercard and ACCESS are aiming to help address these challenges by facilitating training frameworks, curriculum, and tools for FPOs. The program will focus on accelerating growth and development among FPOs and enhancing the financial literacy among farmers by:

Training them in best agricultural practices
Improving their access to market linkages, and digital tools
Generating awareness about financial services along with the available government schemes

The program has been operational on a pilot basis in Assam for the last six months and has been able to onboard 83 FPOs to date. As it continues, MANDI aims to benefit 50,000 farmers by the end of 2023.

The launch event was attended by Shri Sankar Das, AGM, NABARD, Dr. Jayanta Sharma, Senior Scientist, Krishi Vigyan Kendra, Kahikuchi, Dr. Lalit Sharma, Director, Indian Institute of Entrepreneurship, and other distinguished guests.

Vipin Sharma, CEO, ACCESS Development Services, said, “The adoption of agritech solutions has played a vital role in streamlining the supply chains and address diverse challenges related to market linkages and access to financial services. There is a need to strengthen FPOs through technology to ensure increased connectivity and enhanced productivity. We are thrilled to collaborate with Mastercard and facilitate the tools, curriculum, and skills to ensure long-term sustainability for FPOs.”

Gautam Aggarwal, Division President, South Asia, Mastercard, said, “FPOs face several challenges to growth due to lack of digital infrastructure and technical skills. The MANDI program aims to address these issues by establishing a sustainable model that bolsters resilience of smallholder farmers as well as supports self-reliance for FPOs by equipping them with knowledge, digital tools, and training. This initiative advances the Government of India’s vision of Atmanirbhar Bharat and reiterates Mastercard’s commitment to connect more people to the digital economy, including those who earn their livelihoods from agriculture.”

New Delhi, February 17, 2023: With an innovative and comprehensive customer-centric effort, Renault, the leading European brand in the country, has made significant inroads in the rural markets. The rural journey for Renault started in 2019, with the identification of new low-cost formats for showrooms, followed by the expansion of network infrastructure under ‘Project Vistaar’.

Under ‘Project Vistaar’, Renault through its network, recruited, trained, and deployed close to 500 specialised sales consultants called Resident Dealer Sales Executives (RDSE). These RDSEs ensured a better connection with the customers, enhancing Renault’s reach within the country and creating a strong network in the rural markets. With an aim to make further inroads into the rural market, Renault adopted a customer-centric approach with extensive target audience engagement through Grameen Mahotsavs. Organised in 200+ villages so far, these Mahotsavs garnered great responses from the customers. To keep the momentum high, Renault adopted a digital format during the last few challenging years, creating the first of its kind ‘Digital Grameen Mohatsav’.

Moving closer to the customers in rural areas, Renault became the first passenger car OEM to join hands with the CSC Grameen e-store, in early 2021, ensuring easy access to Renault’s products and services. CSC, as a network of local stores run by a massive network of 4 lakh+ Village Level Entrepreneurs (VLEs) trained by Renault teams, are successfully addressing queries from potential customers, and delivering last-mile e-governance services.

Renault’s partnership with CSC commissioned 400 Renault Booking Centres last year, providing rural customers an opportunity to book their favourite Renault car within their locality with ease and convenience. With this the customers are able to book their Renault car with minimum documentation formalities, by scanning the QR Code available at the nearest Renault Booking Centre, making digital inclusion of rural India a reality

Further widening its reach, Renault recently engaged with more than 50 villages across the country to develop them as ‘Model Villages’. Renault India has designed and developed a dedicated plan on sustainable development of these villages in partnership with the CSC Grameen eStore. The company has also announced a monetary aid to foster education in rural areas – “Renault Scholarship Programme” under which the students of certain age groups from these villages will be awarded with a scholarship every year basis merit. The objective of the programme is to promote the higher education, further empowering the population in rural areas and build sustainable communities. Local competitions and sports events like ‘Renault Kabaddi’ and ‘Renault Run’ have also been organized in order to offer robust platform to budding athletes at the grassroot level to develop their talents.

‘Rural Float’ is yet another annual initiative that the company has been undertaking in order to provide a Renault vehicle ownership experience in rural areas, enabling them to touch and feel the cars, next to their neighbourhood. The company has so far engaged with more than 25,000 customers in 500+ towns across 15 States through this initiative. Additionally, a mobile workshop providing door-step service facility – ‘Workshop on Wheels’ (WOW) and ‘Workshop on Wheels-Lite’ helps in facilitating the servicing of Renault vehicles even in the remotest areas. It offers hassle-free car ownership experience to the customers in rural and far-flung locations.

Together with its product portfolio expansion strategy to drive volumes in India, Renault has substantially increased its reach in India. It has created a strong connect and presence in the rural areas with the introduction of several unique and pioneering initiatives, ensuring that customers’ have an unparalleled association with the Renault brand.

Bangalore, 17 February 2023: Ambuja Cements, the cement and building materials company of Adani Cement and part of the Adani Group, was felicitated with the prestigious ‘Iconic Brand of the Year 2022’ by The Economic Times at the fifth edition of the Economic Times Iconic Brands of India Conclave held in Mumbai. The conclave featured remarkable brands, which have redefined the benchmark in their respective fields through their legacy and sustainability in India and globally. It also celebrated the best homegrown brands in India and their exceptional growth stories.

With over three decades of experience in the Indian cement industry, Ambuja Cement has become a household name for providing hassle-free, home-building solutions with its unique sustainable products and environment-friendly practices. The company has established a strong brand image through its commitment to sustainable development, innovation, and customer satisfaction.

Mr. Ajay Kapur, CEO, of Cement Business and Ambuja Cements, said, “We are delighted to be recognized and felicitated as one of the most iconic brands in India. As a responsible brand that cares for the people and planet, this is surely a moment of pride for us. We have always kept consumers at the forefront by providing quality and sustainable solutions that are relevant for building a sustainable future. Our goal is to continue to lead the way in sustainable cement production while delivering the highest quality products to our customers.”

Economic Times’ ‘Iconic Brands of India’ list is based on extensive research and analysis of various brand performances and their impact on the Indian market. The list includes companies from diverse industries, recognizing their exceptional contributions to the country’s growth. Ambuja Cement’s inclusion in this list is a testament to the company’s unwavering commitment to quality and sustainability. Ambuja Cements, part of Adani Cement, has also been recognized as India’s Most Trusted Cement Brand by TRA Research in its Brand Trust Report, 2022, and has become synonymous with quality and strength. It has always focused on building a brand rather than just selling a commodity and was the first company to create a brand in this commoditized category. It not only gave its product a name but also an identity of strength in the form of a Giant symbol. This is what makes Ambuja a great brand and a time-tested one too. Today, it offers the most innovative, cutting-edge, and futuristic product offering to meet the need of growing India with a sharp focus on sustainable growth.

Psychology and influencers

Psychology plays an important role when it comes to human beings. We as humans are the best example of habits, where some patterns are wired in our brains. Influencers have always kept in mind that these wires get intervened a little bit.

Nowadays, the digital world has several ideas and techniques for inherent human traits to reach out to them and give them what they are actually looking for. We intend to look up to our favorite influencers and aspire toward them with positive feelings. We not only follow their opinions but also build our trust and relationship with them indirectly. Social media has had this tendency to persuade us towards more intelligent and competent people as compared to others. There has been a normal phenomenon where our fondness for them increases as we feel there are things that are relatable and we find comfort in them.

“Fitting in” is the imperative thought that goes in our mind which at times leads us to follow the dynamics and hampers our actual needs and responsibilities that we have as an individual.

Idea of “fitting in” in a relationship

Pushppal Singh Bhatia and Ravneet Kaur from the popular influencer duo – That Couple Though talk efficiently about these trends and how we can neglect this trend of “Fitting in” and create magical moments with our loved ones not only this Valentine’s but also in the upcoming years ahead. This couple talks about the daily hurdles of love life.

“Not everything you see on social media is reality, but it’s about our willingness to be inspired and love our partner unconditionally only then can miracles occur. Comparing your relationship with the influencers is the biggest hurdle toward these magical moments to happen. We tend to be egoistic and raise our expectations seeing this fantasy world, but the reality is one should keep their expectations low so that when you get the unexpected gesture you really see these magical moments happen” says Pushppal Singh Bhatia and Ravneet Kaur.

Keeping things original is better than having a copied version:

Following influencers and somewhere copying them has become a trend, but little do we know that these are the copied gestures. Your feelings for the person you love should come from within and not ideated from somewhere else. They also add “Moments are not created they just happen with the gratitude shown, love given, and action taken”

Acknowledging influencers and aspiring to become like them is something where the narrative should be changed. We should know where to draw the line between a world where everything is “Lovey-Dovey” and a world where you face the hurdles of holding your partner’s hand and winning the race.

That Couple Though – Influencers and Psychology…