Category education

Prayagraj, 10th July 2023 Makoons Play School in George Town Prayagraj, is pleased to announce that they completed their one year. Recently, the school celebrated their first Anniversary with the entire staff and students. They celebrated the day with a cake-cutting ceremony and conducted various fun activities for the students.

The cake was decorated with various decorations, such as candies, chocolates, toys, and so much more. The aim was to celebrate among the children and make it a fun experience for them. The teachers also conducted fun games for the students, such as Lego building, block building, sand play, and much more. To make their day even more exciting, they recited nursery rhymes and distributed gifts to students.

Mr Vijay Kumar Aggarwal, CEO & Co-Founder at Makoons Play School said, “It gives me immense happiness in making sure that my children are constantly learning while also enjoying themselves. It not only reduces any form of stress but also makes them alert and aware. He also added, “Children truly grow and learn when we give them the chance of opening up and learning whenever they can. When we celebrate even the little milestones, it acts as motivation to only do better and keep improving.”

To add to this, Mr Abhinav, Director at Makoons Play School, George Town Branch said, “I truly agree to this. In my personal experience, when we as teachers have celebrated the little milestones, students in our branch have improved and are now more eager to learn. A child-centric approach allows the child to bloom into their full potential and become the leaders they are meant to be.”

Makoons is India’s fastest-growing preschool that focuses on not just academics but the overall development of its children. At Makoons Play School, their curriculum revolves around the idea that each child is unique. Their aim is to meet each child’s developmental, social, emotional, intellectual, and educational needs. It is the foundation that needs to be solid so that the child can take on the future challenges of primary schooling. Their Program is developed for the overall development of children with methods and techniques never used before in preschool education.

Mumbai, 8th July 2023: Thomas Cook (India) Limited, India’s leading omnichannel forex services company has earmarked the overseas education segment as a significant and growing opportunity. Foreign Exchange is a noteworthy driver of Company’s business and the overseas education segment, having witnessed a strong YoY increase of over 162% for FY23, is displaying accelerated growth. This is reiterated in data from the Reserve Bank of India (RBI), which reveals that the education segment with spending of USD 3.43Bn in FY23, represents approximately 13% of total overseas spending from India. With a strategic intent to expand its market share and address the needs of this high-potential segment, Thomas Cook has launched a pioneering Study Buddy Card in association with Mastercard and Visa.

To reassure the parents, the unique Study Buddy Card empowers students with its range of significant features:

Key Benefits:

• Free International Student Identity Card (ISIC)
•  Free global SIM Card
•  Free ATM withdrawal once a month and surcharge-free withdrawals at All Point ATMs in USA, Canada, Mexico, UK and Australia
•  Zero Mark up on transactions in base currency

Safety/Security Benefits:

•  Comprehensive Fraud Protection Insurance
•  Free Card Replacement on loss of card
•  Free Emergency Cash Assistance on loss of card
•  24×7 Call Support

Special Benefits:

•  Free Lounge Access* at International Airports in India
•  KrisFlyer miles on every forex purchase

Trends: Thomas Cook’s data reveals distinctive demand trends for the overseas education segment:

•  Key source markets driving growth for the Company include Punjab, Delhi NCR, Kerala, Gujarat, Maharashtra, Tamil Nadu and Andhra Pradesh
•  India’s metros and mini metros are displaying continued momentum of approx. 26% vs. pre-pandemic
•  Strong uptick emerging from tier 2 – 4 markets: approx. 35% growth vs. pre-pandemic
•  Top student destinations for the Company in 2023 include UK (contribution of 32%), Canada (26%), USA (9%), followed by Australia, Germany, France and Singapore

Thomas Cook’s Forex business today serves over 1 million retail customers annually, via its website, FXNOW (m-app and corporate booking tool), call centre, and 100+ Forex stores located across 65 metros, tier 2-4 cities/towns pan India. The business also serves 1000+ corporate clients, 1 million+ active Forex prepaid card users and over 1 Lakh students studying overseas using fees and other remittance services of the Company. Thomas Cook operates 29 counters at leading airports in India, Sri Lanka and Mauritius. The Company’s Forex business has expanded its digital penetration with a unique B2B online platform – on boarding over 2300 Fx MATE partners since its inception during the pandemic.

Mr. Deepesh Varma, Executive Vice President, Foreign Exchange, Thomas Cook (India) Limited said, “Our overseas education segment is power driving our growth story and we have witnessed a strong 162% YoY growth for FY23. We are bullish about this segment and the launch of our Study Buddy Card in collaboration with MasterCard and Visa, signals our strategic intent to expand this business.

The Study Buddy Card forms a valuable addition to our unique Study Buddy program – conceptualised to address the needs of the student segment and their parents. The Study Buddy Card has been inbuilt with a range of invaluable advantages including free International Student Identity Card (ISIC), free global sim card, zero mark up on transactions in base currency, comprehensive fraud protection insurance, free card replacement on loss of card, 24×7-call support, to empower students and offer parents that much needed reassurance. Our Study Buddy Card also offers additional benefits like airport lounge access in India*, free ATM withdrawal.”

Our unique phygital network empowers students with choice and convenience: they get to choose their preferred mode of interaction, be it our online forex store, app, call centre or extensive physical presence – over 100+ stores in 65 cities across the Country.”

Thomas Cook India has positioned itself as India ka Forex Specialist with continued focus on the foreign exchange segment and sustained leadership in the space. The Company is the largest non-bank foreign exchange services provider in India and serves over a million customers every year.

The Company’s Ghar pe Forex commitment of doorstep delivery in 2 hours, serves as a strong reassurance with a smooth, swift and effortless closure.

Mr. Sujai Raina, Head – Business Development, India at Visa, said, “Building on our deep partnership, we at Visa are excited to power the Thomas Cook Study Buddy card, a card that simplifies payments for students stepping out into the world. With the Indian overseas education market estimated to hit $100 billion by 2025, the launch couldn’t be better timed. Especially curated for Indian students studying abroad, the Thomas Cook Study Buddy card offers an array of value-added benefits to support students’ needs in education and access to funds in their destination, backed by the security, convenience and trust of the Visa network.”

Mr. Mukul Sukhani, Senior Vice President, Business Development, Mastercard said, “We are delighted to partner with Thomas Cook to bring a specially curated solution for students bound for overseas. Travelling abroad with the destination country’s currency has continued to challenge students with high rates on foreign exchange. With this solution, we aim to simplify the process to ensure cashless travel without the hassle of worrying about currency exchange commissions. With the rising number of students moving abroad for higher education, we believe that this partnership with Thomas Cook will bring seamlessness and help them focus on more important things while they settle in a new country.

Additionally, we have also onboarded Thomas Cook on the Mastercard Travel Rewards (MTR) program making them the only partner to offer a fully funded cashback program exclusive to Mastercard cardholders. MTR will allow Thomas Cook Mastercard cardholders to maximize their international savings by providing merchant funded cashback at 400+ brands across 25 countries including marquee names such as Macy’s, Coach, Ralph Lauren, to name a few.”

New Delhi, 6th July 2023 – Oswaal Books, a prominent name in the field of educational publishing, is delighted. With the establishment of a dedicated UPSC department two years ago, Oswaal Books has meticulously curated a collection of trusted content authored by renowned writers and IAS officers.

The newly introduced UPSC CSE books by Oswaal provide aspirants with comprehensive study material to excel in their UPSC CSE exam preparation. The range includes:

UPSC CSE Previous Year’s Papers Books: These meticulously crafted books provide aspiring candidates with a valuable resource for the previous years’ UPSC papers (Paper 1 & 2). Designed to offer insights into the examination pattern, these books enable students to develop a deeper understanding of the UPSC CSE exam. With detailed solutions and expert tips, aspirants gain the necessary guidance to crack the examination successfully.

UPSC CSE 29 Years Book: This book is an essential study material that compiles 29 years’ worth of UPSC CSE Prelims examination questions. Available in chapter-wise and topic-wise formats, this comprehensive book allows candidates to focus on specific subjects and enhance their grasp of the syllabus. It features an extensive collection of 5000+ topic-wise questions, valuable exam insights, trend analysis of past papers, and expert guidance.

Mock Test Papers: To provide candidates with an authentic exam experience, Oswaal Books offers 15 mock test papers for the UPSC Prelims exam (Paper 1 & Paper 2). These mock tests accurately simulate the actual examination environment, allowing aspirants to assess their preparedness, identify their strengths and weaknesses, and refine their exam strategies.

NCERT Books: The comprehensive set of books offered by Oswaal Books covers all NCERT textbooks, both old and new editions, from classes 6 to 12. This resource condenses the vast syllabus into a concise and accessible format, making it an indispensable tool for UPSC CSE aspirants. The guide is enriched with over 1000 thought-provoking questions and includes chapter-wise multiple-choice questions in three difficulty levels. It serves as an invaluable resource not only for UPSC CSE but also for State PSCs and other central and state government competitive exams.

Power Banks: Oswaal Books presents subject-specific power banks designed to facilitate the learning process of UPSC CSE aspirants. These power banks contain over 1000 practice questions and provide detailed explanations and concept clarity through subject analysis videos created by UPSC experts. By utilizing these power banks, candidates can engage in regular practice, consolidate their knowledge effectively, and gain a better understanding of various subjects.

Oswaal Books’ meticulously designed UPSC CSE books foster diverse aspirants, offering curated content, comprehensive coverage, and ample practice for success. “At Oswaal Books, we are fully committed to empowering aspirants with top-quality educational resources,” stated Prashant Jain, CEO of Oswaal Books. “With our extensive range of UPSC books, we aim to provide comprehensive study material that covers every aspect of the UPSC examination. Our esteemed authors and IAS officers ensure that our books offer trusted content and valuable insights.”, he added.

Hyderabad, 5th July 2023: Kautilya School of Public Policy (KSPP) achieves a historic feat by churning out interns with a monthly stipend of Rs. 1 lakh monthly, the industry’s highest. Additionally, the school’s placement opportunities have helped the students land annual remuneration ranging from Rs. 6,00,000 to Rs. 15,00,000 per annum for graduates from KSPP. It is a milestone for the first time passing out graduates from a college to land this kind of salary slab. The student’s success can be attributed to the college’s high-quality curriculum, teaching cum learning standards and the Career Fulfillment Cell. The cell follows a structured process that matches students’ interests with relevant organizations and facilitates internship opportunities after a rigorous selection process.

Speaking about the placement success rate and competitive pay scale of their students, the Dean of Kautilya School of Public Policy – Mr. Syed Akbaruddin expressed, “Our aim is to produce career-ready students who are willing to face the challenges at the industry level and bring their training from Kautilya School of Public Policy to the table in the most cohesive ways. It is not merely about leaning on the job. Our training empowers the students to tackle challenges of the work front right from Day 1. And that is why they landed not only lucrative employment offers, but also internship offers.”

Ms. Neelam Mehra – Deputy Director-Career Fulfillment at Kautilya School of Public Policy said, “It is all about all-round training of our students, in alignment with the demands of the current times. When it is time to face the industry, we want them to bring their knowledge to be put into practice rather than keeping it all theoretical. Internships help, but we ensure that they add some value to board.”

Internship opportunities vary depending on students’ sector preferences, prioritizing exposure and learning for better placement prospects. Government, multilateral organizations, and social sectors typically do not offer paid internships, with approximately 20%-30% of internship providers hiring students. While the internships at leading companies sometimes offer unpaid positions, the college has witnessed stipends ranging from 10-12 thousand per for internships.

Notable employers who have recruited students for full-time roles include I-PAC, Global Trade Observer, TTC (Think Through Consulting), RBIHub, GITAM, Nehru Fellowship, RBIHub Fellowship, Quality Council of India, Infrastructure Professionals Enterprise Global, Bharat Biotech International Ltd., Paytm, Aadarsh Foundation, KSPP (GITAM), EY, Ather Energy, Punjab Good Governance Fellowship, Indicc, Just Jobs Network, Yale (Yale School of Public Health), Indian School of Leadership, Mythos Labs, IORA Ecological Solutions and Insight Development Consulting Group (P) Ltd.

among others. Graduates have secured positions such as Campaign Manager, Lead-Policy and Strategy, Associates Program Manager, Consultant-Business Support Services, Senior Policy Analyst, with salaries ranging from Rs. 6 lakhs to Rs. 15,00,000 per annum.

Kautilya School of Public Policy is dedicated to equipping students with the skills needed for the industry, resulting in an impressive success rate of nearly 90% among the batch. Renowned diplomats, thinkers, and scholars contribute valuable insights to the students, who also benefit world-class curriculum, faculty and infrastructure.

The school offers a meticulously curated two-year, full-time residential Master’s Program in Public Policy, constantly adapting to meet the demands of evidence-based policy making, implementation and leadership in contemporary India.

4th July 2023 Adhering to Education New Zealand’s commitment focus on the internationalization of education, Waipapa Taumata Rau University of Auckland and Amrita Vishwa Vidyapeetham University announced a collaboration to offer a Dual Degree Programme in Computer Science and Engineering. The program will empower students from both countries to earn two degrees- a Bachelor of Technology (BTech) in Computer Science and Engineering from Amrita Vishwa Vidyapeetham followed by a Master of Science (MSc) in Computer Science or Master of Data Science (MDataSci) from the University of Auckland.

Designed to offer students a future-focused global learning experience, the program will provide students access to world-class mentorship from both institutions’ faculty members and cutting-edge research facilities. Students can commence their BTech studies at Amrita University and, after three years, transition to the University of Auckland for a two-year program to complete their Master’s degree. Upon completing the two degrees, students will also be eligible for a post-study work visa in New Zealand. To further deepen educational ties between New Zealand and India, high-achieving students opting for the double degree program will qualify for a scholarship of up to $20,000 towards tuition fees.

Commenting on the collaboration, Professor John Hosking, Dean of Science, the University of Auckland, said, “The University of Auckland’s collaboration with Amrita University, one of the renowned institutes of India, strengthens our commitment to offering a powerful combination of academic excellence and a pathway for students to become global citizens. The dual degree programme will offer prospective students an opportunity to study in two culturally vibrant countries-New Zealand and India. Their academic and professional horizons will broaden significantly through world-class research opportunities, internships, and outstanding education. It will also gift them diverse career opportunities and a network of international connections. Amrita University and the University of Auckland both hold leading positions in the THE University Impact Rankings that evaluate global universities on their performance relative to the United Nations’ Sustainable Development Goals (SDGs). The collaboration between us will generate significant synergies, bolstering our joint endeavours towards realizing the SDGs.”

The dual-degree program will also offer industry-based internship opportunities allowing students to gain real-world experience and platforms to apply their theoretical knowledge in a professional setting.

Bengaluru4th July 2023: JAIN Online, the e-learning arm of JAIN (Deemed-to-be University), has introduced a two-year MBA Program in Digital Finance elective. This cutting-edge program aims to equip learners with the expertise and knowledge of essential tools for streamlined finance processes, ultimately enhancing customer satisfaction in the digital age.

The financial landscape is undergoing a profound transformation on a global scale, driven by the digital revolution reaching its maturity. As a result, obtaining an MBA in Digital Finance has become imperative for professionals seeking to advance in this rapidly evolving industry. In India, where cashless transactions are increasingly preferred, the digital finance sector has witnessed remarkable growth. With the ongoing trend of advancements and upgrades in secure and seamless digital banking operations, pursuing a career in digital finance has become an alluring option for aspiring professionals.

The MBA Program in Digital Finance offered by JAIN Online provides learners with a comprehensive understanding of the complexities of the Banking, Financial Services, and Insurance (BFSI) sector, unlocking a multitude of opportunities in these industries. This program covers a range of essential topics, including artificial intelligence in finance, blockchains, and cryptocurrencies, data visualization in finance, fintech ecosystem management, digital fraud, and risk analytics, as well as design thinking and leadership for business operations. Graduates of this program can pursue rewarding careers as financial analysts, corporate controllers, personal financial advisors, accounting managers, insurance managers, investment banking associates, management consultants, and treasurers.

Dr. Raj Singh, Vice-Chancellor, JAIN (Deemed-to-be University) said, “As we navigate the ever-evolving landscape of finance, it is imperative to recognize the profound importance of embracing digital finance programs. In today’s interconnected world, where speed and efficiency reign supreme, these programs serve as the catalysts for financial inclusivity and empowerment. By leveraging technology and innovation, digital finance programs not only streamline processes but also open doors to previously untapped opportunities. They enable individuals and businesses to transcend geographical boundaries, access financial services with ease, and accelerate economic growth. Embracing digital finance is not just a choice; it is a strategic imperative for building a resilient and inclusive financial ecosystem.”

JAIN Online offers an Online MBA in Digital Finance elective which is a two-year program with four semesters. Learners applying for this program must have a Bachelor’s degree from a UGC- Entitled university, with a minimum of three-year duration in any stream. Applicants must achieve a minimum average of 50% or an equivalent letter/numerical grade. Candidates who are in the final semester of the Bachelor Program are also eligible to apply.

Hyderabad,3rd July 2023..A unique kind of competition called SIP Prodigy was organized on Sunday morning at Classic Convention in Shamshabad for 2500 children aged 6 to 12 years.

SIP Regional Prodigy 2023 Telangana competition was inaugurated by SIP Academy Managing Director Dinesh Victor and DRDO Missile Scientist Dr A. Ramachander Rao. Dr Rao is also the father of SIP Academy Alumni.

Addressing the children on the occasion, the missile scientist Dr A. Ramachander Rao said that children are like missiles. Missiles are of two types. One is a guided missile and the other is an unguided missile. We fire and forget the unguided missile. An unguided missile. when used, it may or may not reach the target. A guided missile has a GPS system. Also, it is onboard with the computer. Hence it will definitely hit the target with precision.

If children also study under proper guidance, they will be able to reach their goals easily. I can see Aryabhattas, Ramanujas and Shakuntaladevi in many of you. You are all math scientists. You may face failures in your endeavors. In English, FAIL is the short form of First Attempt In Learning. So see failures as stepping stones to success

Dinesh Victor said that the journey of SIP Academy which was started in Hyderabad in 2003 has spread to 23 states of our country. Two lakh students are getting training every year in more than 350 cities across the country. There are 950 franchise centers. We are affiliated with over 1000 schools. We have 450 trainers. Now Abacus training has spread to 15 countries. He said that there are 54 training centers in Telangana where 8000 children are trained every year. And SIP Academy has had the honour of training 10 lakh children in the last twenty years. He said that SIP Abacus training is not only about mathematics but also teaches many life skills in life.

A fun competition was held after the important competition. There they played loud music. Children were tested to see if they could do math at the same speed as before without any diversion of concentration

SIP Academy India’s largest skill development organization, SIP Academy conducts training for children aged 6 to 12 years across Telangana.

Two thousand five hundred children will participate in the regional round competition held in the city. The competition was tough, as the kids did 200 calculations in just 11 minutes. They did math calculations faster than a calculator. The winners will qualify to participate in the national competition in November

It was a competition for the smartest brains. Every year, top students are recognized and their achievements are celebrated through an annual event called ‘Prodigy’. Here, the child can demonstrate his/her math skills. SIP Academy Telangana State Head Bharat V informed that in the last 17 years, SIP Academy has organized more than 150 prodigy events.

Champions, 1st, 2nd and 3rd runners-up will be awarded trophies.

Conducting world-class skill development programs, SIP Academy is making a significant impact on the mental capacity of children. It is widely known for producing child prodigies with razor-sharp intelligence. It holds 5 Limca Book of Records.

Newcastle is celebrating its highest-ever position at 110th in the QS World University Rankings 2024. Our highest-ever ranking and strong position in the influential university guide represents a rise of 12 places year-on-year. It also places Newcastle University in the top 20 in the UK.

Published on 27 June, QS analyzed 1,499 international institutions across nine indicators. These are – Academic Reputation, Employer Reputation, FacultyStudent Ratio, Citations per Faculty, International Faculty Ratio, and International Student Ratioalongside three additions to the headline methodology that are broadly aligned to strong trends in the higher education sector: Employability, Academic Collaboration and Sustainable Education.

In the new indicator of International Research Network, which assesses the richness and diversity of an institution’s international research partnerships, we are ranked 39th in the world.

The new Sustainability Indicator, which is taken from the QS Sustainability ranking evaluating social and environmental impact of universities, ranks us 17th in the world and builds on our success in the THE Impact Awards where we ranked in the top 25 in the world and 4th in the UK.

Newcastle University continues to score highly for Employer Reputation ranking 87th globally, well within the top 100.

Professor Chris Day, Vice-Chancellor and President at Newcastle University, said: “Building year on year to achieve our highest ever position is a testament to the commitment and enthusiasm of all University colleagues. Our strong performance demonstrates the quality and impact of our teaching and research.

“The work we are doing to help our students build employability skills is recognized by the strong employer engagement score which shows that the experience they are developing on top of gaining an excellent degree,is leading them to success in the workplace.

“I am proud that we are achieving this while embracing sustainability in all aspects of University life as the sustainability indicator recognises how we are aligning our work with the UNSDGs in driving education, research and innovation across the University.”

The latest rankings complement the University’s performance in REF2021 which confirmed the growth in research excellence and impact at Newcastle. Published in May 2022, the national assessment of research performance reported world-leading research with outstanding impact for society and the economy across all disciplines at Newcastle University. The University was recently ranked 69th globally and 15th in the UK in the Leiden Rankings for the proportion of publications in the top 10% of their field.

Lucknow, 30th June 2023: An esteemed Teacher Appreciation Ceremony- ‘Shikshak Samman Samaroh’ was organized by Inspiration Academic Consultants at ITC Fortune Hotel in Hazratganj, Lucknow on Tuesday. As the chief guest, former DGP of Uttar Pradesh and Chancellor of Noida International University (NIU), Prof. (Dr.) Vikram Singh inaugurated the event by lighting the ceremonial lamp. He stated that Noida International University is one of India’s top-ranked universities, which provides accredited courses, competent faculties, and a vibrant academic environment. The university emphasizes empowering women and has a higher ratio of female students compared to male students. The Vice-Chancellor of NIU, Prof. Dr. Uma Bharadwaj, also graced the occasion.

The Teacher Appreciation Ceremony was a testament to the importance of teachers in society and highlighted the role of Noida International University in fostering a conducive learning environment.

Approximately 100 teachers were recognized from renowned educational institutions such as Central School, Central Academy, Jagran Public School, and DPS (Delhi Public School), including various schools affiliated with the CBSE (Central Board of Secondary Education). This recognition event was held to appreciate the exceptional work carried out by these teachers in the field of education.

During the event, Noida International University has been highlighted for consistently demonstrating its commitment to providing a secure learning environment and maintaining zero tolerance towards indiscipline. It has also been recognized as one of the safest universities, and its campuses have become a hub for regular company placements, with nearly strong student placement assistance.

Guest of Honor Dr. Shweta Singh, a prominent leader from the BJP, graced the occasion and delivered an inspiring speech. Her presence added significant value to the event, and her words resonated with the attendees.

Guest of Honor Mr. Gaurav Prakash, Third generation Business Entrepreneur, shared his insights on the importance of innovation and technology in education. As an influential personality in the field, his presence inspired the audience and technology in education.

The event witnessed the participation of numerous eminent citizens who have made commendable contributions to the realm of education. Their presence added prestige to the occasion and served as a testament to the collective commitment towards educational advancement.

Mumbai,30th June 2023 Safal, the horticulture arm of Mother Dairy Fruit and Vegetable Pvt. Ltd., organized a unique trip for 40 students from National Bal Bhavan (NBB) to the fascinating world of Safal mangoes. The exclusive visit to mango orchards in Bagpat, Uttar Pradesh, was organized with an aim to educate and spread awareness about Safal’s meticulous procurement process and explore the diverse range of mango varieties available at Safal retail.

The students, accompanied by officials from Safal and NBB, learnt about Safal’s dedication to providing safe and carbide-free mangoes. The interactive session also provided a first-hand experience to the students about the importance of food safety and sustainable agricultural practices. Mangoes, also known as the ‘King of Fruits’ and loved across age-groups, often raise concerns regarding the use of artificial chemicals to accelerate their ripening process. Safal has always placed a high emphasis on food safety and delivering fresh, chemical-free fruits and vegetables.

Since inception, brand Safal has been actively promoting and providing safe produce to its consumers while educating them about such malpractices. Safal Mangoes undergo a natural ripening process at the company’s state-of-the-art facility in Mangolpuri, Delhi, thereby ensuring that the fruit’s natural goodness is preserved and intact.

Talking about the visit, Company Spokesperson, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “We thank the NBB Team to provide us this opportunity of educating and making aware these young minds about the meticulous process involved in sourcing the best of the Mango crop. The educational visit provided an excellent opportunity for these students to discover the journey of Safal mangoes, from farm to retail. Over the years, Safal has demonstrated a steadfast commitment to ensuring the availability of safe and high-quality horticultural produce for consumers; our efforts have always been to cultivate a generation that deeply values agriculture and possesses a comprehensive understanding of the farm-to-table journey.”

The Spokesperson further added, “Going ahead, we intend to take more of such farm visits for our discerning consumers, offering a first-hand account of how brand Safal adds immense value to the livelihood of farmers by bringing in rural prosperity and touches the lives of Delhi-ites by offering safe and best quality agricultural produce with utmost care.”

Safal sources various varieties of Mangoes – Dusherry, Langra, Chausa, Denga, and Ramkela – from Bagpat, Saharanpur and Muzaffarnagar areas of Uttar Pradesh. For more than a decade, the brand has established a strong presence in the traditional mango-growing region by actively engaging the mango growers. Safal’s comprehensive approach also encompasses mango interventions such as orchard selection, selective harvesting, fruit de-sapping, fruit grading, careful handling & packaging of mango produce.

On the consumer front, the brand has been actively pursuing ‘Meri Delhi Khayegi Safal Aam, Safe Aam’ campaign, wherein it strives to make its consumers aware of the importance and benefits of naturally ripened mangoes. All prominent varieties of mangoes – Safeda, Totapuri, Sindhuri, Kesar, Dusherry, Langra, Chausa – exclusively sourced from 6 States – Andhra Pradesh, Telangana, Gujarat, Odisha, Maharashtra, and Uttar Pradesh – are made available at Safal stores. Beside this, Amarpalli, Malika and Hamilton sourced from farmers associated with FPOs of Odisha is a special offering to Safal customers only. Building on the campaign, a new milestone was achieved this year when Safal reached sales figure of 101.5 MT and outreach extended to more than 50-thousand customers in a single day. Safal is planning to come up with another big campaign to celebrate Mangoes and reach out to 1-lakh customers in a day.