Colors Bangla redefines womanhood Beyond the colour PINK with Hashtag NijerRongeRoj

Kolkata, 11 March 2024 – Colors Bangla Cinema, the leading Bengali movie channel renowned for its unparalleled cinematic experience, proudly announces its strategic partnership with Videocon D2H, a player in the DTH space. This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics.

As one of the top 2 Bengali movie channels in the market, Colors Bangla Cinema has garnered acclaim for its meticulously curated film selection, captivating audiences of all demographics. Experiencing record-breaking growth in fiscal 2024, the channel’s popularity surged among Videocon D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

Vivek Modi, Business Head, Colors Bangla and Colors Bangla Cinema said “We are thrilled to join forces with Videocon D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

Mr. Sukhpreet Singh- Corporate Head Marketing- DishTV, D2H, and Watcho said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

From February 20th, viewers have been enjoying the rich tapestry of films on Colors Bangla Cinema, available on channel no. 1839 on Videocon D2H. This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment in every household across the region.

Amazon MiniTV Unveils Third Season of Revolutionary Gaming Entertainment Show Playground with Hero MotoCorp as Presenting Partner

Playground Season 3 Poster

National, 5th March 2024: Amazon miniTV- Amazon’s free video streaming service is back with the third season of Playground, India’s first one-of-a-kind gaming reality show, in association with Rusk Media. With Hero MotoCorp joining as the ‘Presenting Partner’, the show gets a major boost to find India’s next Gaming entertainer. The excitement levels are set to skyrocket as Indian YouTube sensation, Carry Minati, continues his association with the brand and dons the role of a mentor for the third time running! The OG mentor will be seen leading his team, Dare Dragons into the battle of captive reality over a period of 30-days. Not just that, the anticipation and curiosity levels are set to peak with new mentors slated to be revealed in the coming week. After the massive success of the first two seasons, the third edition promises triple the drama, entertainment, and hardcore challenges set to keep viewers hooked!

Bringing a twist to the competition, Playground S3 introduces a new format focused on individual achievement, for players to compete for the coveted title of “Ultimate Gaming Entertainer”. The third season will witness sixteen dynamic micro-influencers as contestants entering the Playground Arcade for a 30-day showdown, led by four renowned mentors. Embarking on a journey filled with heart-pounding physical challenges, intense gaming competitions, and uproarious entertainment trials, the contestants will showcase their skills and strategic prowess to outplay their rivals and emerge victorious. With enticing prizes awaiting the champions, the show guarantees an unforgettable blend of gaming excitement and an entertainment spectacle. Taking the excitement level to new heights, viewers will get the chance to actively participate in the action by voting for their favourite contestants directly on the Amazon miniTV app.

Amogh Dusad, Head of Content, Amazon miniTV, shared, “With the gaming industry evolving and growing at a rapid pace in India, we’re excited to bring another season of Playground to our audiences, a testament to our commitment to innovation and excellence in entertainment. Adrenaline, entertainment and passion for gaming – all make Playground the perfect masala binge!”

Adding to it, Aruna Daryanani, Business Head, Amazon miniTV, said, “We are delighted to bring the third season of Playground, marking a significant milestone in elevating our content for the audience. The show not only amplifies our content in gaming entertainment but also highlights our commitment to meeting the evolving needs of our viewers. With the announcement of the third season, we aim to drive engagement, foster growth, and unveil a new chapter in our journey of delivering cutting-edge entertainment for our viewers,”

In response to the introduction of Playground’s third season and the strategic partnerships, Mr. Mayank Yadav, CEO of Rusk Media, expressed, “We are thrilled to embark on another exhilarating journey with the upcoming season of Playground. With the continued support of our partners, we are poised to redefine gaming entertainment. This season promises to be our most exciting yet, delivering an unmatched experience for gamers and viewers alike. Get ready to immerse yourself in the thrill of competition and witness gaming history in the making.”

Talking about the third season, Mentor Carry Minati expressed, “I am thrilled to return to Playground as a mentor for the third season of the reality show. In the past two seasons, I’ve witnessed the commitment, dedication and skill set of the players, and I look forward to interacting with fresh talent this season. This season is all about embracing risks, pushing the limits, overcoming challenges and unleashing the core ethos of gaming. I’ve been an avid gaming enthusiast throughout my career and this association is a natural extension of my passion and vision. Gaming is the future of the metaverse and we need to revolutionize this industry substantially in times to come. India is known to be a land of gamers and one of the biggest gaming markets in the world, but despite its size, the country is still at a nascent stage as a gaming market, both in terms of maturity and adoption. I aspire to change that equation in times to come.”

Witness the evolution of gaming entertainment in Playground S3 filled with adrenaline-pumping challenges, fierce competition, and non-stop excitement. The reality show will stream exclusively on Amazon miniTV for free within Amazon’s shopping app, on Fire TV, and Play Store.

As the presenting partner of Playground, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, brings its prowess of innovation, performance, and excitement to the gaming community. With a shared commitment to pushing boundaries and delivering unforgettable experiences, Hero MotoCorp and Playground are poised to create an unparalleled platform for gamers and enthusiasts alike.

Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, shared, “We are thrilled to be associated with Playground, a trailblazing platform that embodies the spirit of excitement and challenges. This partnership is a testament to our commitment to innovation and our belief in the power of gaming to bring people together. And, similarly our newest offering Xtreme 125R is a testimony of speed, precision and adrenaline rush aligns seamlessly with Playground – the high-impact, and action-packed gaming IP. This collaboration not only unfolds our foray into the world of gaming inspired entertainment and also builds the right connection with the GenZ audience.”

LG has reaffirmed their commitment by renewing their partnership and showcasing their state of art gaming TVs. Additionally, we welcome Too Yumm! as the Snacking partner and PUMA as the Athleisure partner, all dedicated to enhancing gaming entertainment to unprecedented levels. Together, we aim to deliver an unmatched experience brimming with drama, excitement, and fierce competition for our viewers.

We extend our heartfelt gratitude to NODWIN Gaming for their invaluable partnership. As we embark on this journey together, Rusk Media and NODWIN Gaming are committed to working hand in hand to ensure the success of “Playground” and deliver an unparalleled entertainment experience to our audience. We look forward to the collaborative efforts ahead and the endless possibilities this partnership holds.

Chronicling the Unbreakable Bond of Love and Sacrifice, Shrimad Ramayan Brings Alive the Timeless Tale of Bharat Milap

Viewers of Sony Entertainment Television’s epic saga Shrimad Ramayan have witnessed Queen Kaikeyi’s demand to exile Lord Ram from Ayodhya and crown Bharat as the King. Causing a huge furore in the prosperous kingdom of Ayodhya and within the royal family, viewers will see Bharat, who loves his brother Lord Ram dearly, get into a disagreement with Kaikeyi, referring to his own mother as “Kumata”.

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Chronicling their unbreakable bond of brotherhood, Bharat goes to meet Lord Ram in Chitrakoot, wherein he requests him to come back and claim his rightful place as king. But Lord Ram remains committed to honouring his father’s boons to Queen Kaikeyi and so, Bharat will take back his brother’s sandals and place them on the throne as symbols of Lord Ram’s authority.

Elaborating on this epic moment, Nikhlesh Rathore, who plays Bharat, says, “In this saga of loyalty and love, Bharat’s unwavering devotion to his brother Lord Ram illuminates the path of selflessness and sacrifice, where the throne pales before the bond of brotherhood. Portraying the character of Bharat has taught me a profound lesson in a world of impermanence, one must always stand for what is right, even if it means opposing those closest to you.”

Colors Bangla Cinema partners with Videocon D2H in its aim to reach every household

Kolkata, 29 February 2024 – Colors Bangla Cinema, the leading Bengali movie channel renowned for its unparalleled cinematic experience, proudly announces its strategic partnership with Videocon D2H, a player in the DTH space. This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics.

CBC New Off-air Logo - Reverse

As one of the top 2 Bengali movie channels in the market, Colors Bangla Cinema has garnered acclaim for its meticulously curated film selection, captivating audiences of all demographics. Experiencing record-breaking growth in fiscal 2024, the channel’s popularity surged among Videocon D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

Vivek Modi, Business Head, Colors Bangla and Colors Bangla Cinema said “We are thrilled to join forces with Videocon D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

Mr. Sukhpreet Singh- Corporate Head Marketing- DishTV, D2H, and Watcho said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

From February 20th, viewers have been enjoying the rich tapestry of films on Colors Bangla Cinema, available on channel no. 1839 on Videocon D2H. This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment in every household across the region.

Josh, Dailyhunt, and One India collaborates with CAPED India to Hashtag FightHPV

Bengaluru, 27 February 2024: Josh, India’s fastest-growing and most engaged short-video app, and Dailyhunt, India’s #1 local language content discovery platform and OneIndia, India’s number one digital vernacular portal, have announced the launch of #FightHPV campaign leading up to International Women’s Day in partnership with CAPED (Cancer Awareness, Prevention and Early Detection) India community. The campaign aims to elevate awareness of the HPV vaccine and its uptake in India, directly supporting the national mission to decrease cervical cancer rates.

JOSH

This 360-degree campaign will leverage the collective reach and audience of Josh, Dailyhunt, and OneIndia to educate and empower women and their families across India on the crucial roles of early vaccination and consistent screening in cervical cancer prevention. In line with the “Inspire Inclusion” theme of International Women’s Day 2024, the initiative highlights the importance of ensuring equitable access to HPV vaccines and embedding cervical cancer awareness in public health discourse.

Josh, DailyHunt and OneIndia will activate the campaign across their platforms using tailored content formats to disseminate vital information and resources to combat cervical cancer effectively. Josh has launched the Filter Challenge, incorporating the HPV vaccine into a checklist of essential vaccines, while also presenting a series of Q&A videos addressing critical healthcare questions related to cervical cancer prevention. DailyHunt is engaging its audience through a vaccine quiz, expert panel discussions on enhancing HPV vaccine accessibility and integrating cervical cancer screenings, infotainment sharecards on cervical cancer movies, and live streaming of partner events. OneIndia will further amplify the campaign’s message to reach a broader audience.

Ravanan N, Executive Director, Eterno Infotech said, “Collaboration lies at the core of driving impactful change. Our collaboration with CAPED India for the #FightHPV campaign underscores our collective vision of a future where cervical cancer is no longer a threat. Through the strategic incorporation of VerSé platforms and CAPED India, we are setting a benchmark for public health initiatives, focusing on raising awareness, enhancing accessibility, and catalyzing action. This campaign is a testament to what we can achieve when we unite for a common cause.”

Commenting on this collaboration, Mridu Gupta, Chief Executive Officer from CAPED India, says, “Over 77,000 Indian women lose their lives to cervical cancer each year, a cancer that can be prevented! With HPV vaccination and HPV DNA screening, we can prevent cervical cancer and save countless lives. CAPED is dedicated to spreading awareness about HPV and cervical cancer and empower people to take preventive action. Join us, along with VerSe and MASH, on this mission to raise awareness and make a difference!”

The #FightHPV campaign, kickstarted on February 20, leading up to International Women’s Day on March 8, 2024. Together with CAPED India, Josh, Dailyhunt, and OneIndia aim to ensure every woman has access to preventive healthcare, promoting health equity regardless of socio-economic background, moving closer to achieving health equity for all women.

Double Celebrations at The Economic Times Real Estate Awards 2024 For Runwal Group

Double Celebrations

Mumbai,26th February 2024 – Runwal Group, one of the leading real estate developers of the country, proudly announces its recent triumph at the ET Real Estate Awards 2024. The company was announced as a winner in the category – ‘Residential project – Township’ for their project Runwal Gardens. The same township also won the award for Excellence in Digital Marketing.

The accolades serve as a testament to Runwal Group’s commitment to excellence and innovation in the real estate industry. Runwal Gardens, now a part of the larger Runwal Garden City Township, is situated on the Kalyan-Shilphata Road, Dombivli (E), has garnered attention for its ground-breaking approach to urban living in the Mumbai Metropolitan Region (MMR).

Saurabh Natu, CEO – Dombivli, Runwal Group, expressed that “We are delighted and honoured to receive these prestigious awards, which underscore our dedication to delivering exceptional projects and leveraging cutting-edge marketing strategies. At Runwal Group, we strive to create living spaces that not only meet but exceed the expectations of our customers, and these awards are a validation of our commitment.”

The success of Runwal Group in clinching these awards can be attributed to several factors, including its unwavering commitment to quality, customer-centric approach, and innovative use of digital marketing techniques. By focusing on delivering sustainable and value-driven projects, Runwal Group has established itself as a leader in the real estate sector, setting new benchmarks for excellence and customer satisfaction.

With their projects receiving industry recognition, Runwal Group continues to solidify its position as a trusted name synonymous with quality, reliability, and innovation in the real estate landscape.

Dange unveils second song from the film: A Heartwarming Love Ballad Yeh Pal Hain Apne

Dange unveils

As the highly anticipated release of Bejoy Nambiar directorial Dange/Por draws near, the makers have dropped a soul-stirring love song, “yeh pal hain apne’ Composed and sung by the exceptionally talented Dhruv Visvanath, the song beautifully captures the essence of love with its emotive melody and heartfelt lyrics penned by Vishwadeep Zeest.

“Yeh pal hain apne” is the second song from the film which adds a poignant layer to the narrative starring Harshvardhan Rane, Ehan Bhat, Nikita Dutta, and TJ Bhanu. Dange explores the intricate dynamics between two friends whose paths diverge, igniting a fierce competition that takes center stage in the cultural festival of a college.

The Tamil version of the song is titled ‘Nanpagal Neram’ sung by Kapil Kapilan, composed by Dhruv Visvanath and penned by Vignesh Srikanth.

T-Series & Roox Media Present A T-Series Films & Getaway Pictures Production ‘Dange’ directed by Bejoy Nambiar. Produced By T-Series, Bejoy Nambiar, Prabhu Antony, Madhu Alexander.

Actress Kiara Advani and Director Atlee share secrets of appealing to masses through movies

Mumbai,26th February 2024: Two Bollywood celebrities spilled the beans of their secrets of success in the Indian film industry. Famous Actress Kiara Advani and celebrated Director Atlee joined the podium at the ‘Ideas of India’ Summit 3.0 sharing the two very different journeys but same destination that of success.

Known for her exceptional performances and a journey marked by determination, Kiara Advani, spoke in the session the Outsider’s Uphill Battle: The Struggle and the Success. Speaking on how she handles fame and admiration, Kiara Advani expressed, “I have a sense of gratitude from the starting of my journey. My base years have kept me grounded, and the art of balancing is what has made me sail through these 10 years.”

Motivating the young women, Kiara added, “It is really mind over matter, definitely there are more expectations from women when they step out of the traditional role. For me, it is really about prioritizing between my social life, fitness and family.” She applauded the audience’s mind set which has evolved over time with married actresses being popularly accepted.

Commenting on the Instagram trends of setting impossible beauty standards and self-doubt, Kiara Advani said, “There is a lot of hard work that goes behind curating the feed. We don’t want to set impossible beauty standards, but at the end it is a visual medium and our work requires us to give the best shot.”

On her association with Don 3, she said, “It was a conscious decision to step in the action genre, and I am very excited to be a part of this movie.”

Kiara shared her learnings over the years from the industry for keeping it real, “Have the courage to be disliked, don’t seek external validation, rather seek constructive criticism.”

Known for delivering nothing short of blockbuster movies, Film Director and Screenwriter Atlee shared the secret to his filmmaking at the session How to Make a Blockbuster: It Takes Guts and Glory.

Atlee remarked, “Movies are not bounded by language but by love. Even if I am not familiar with Hindi, I can make a Hindi movie because I understand the emotions of audience coming to watch my cinema.”

Asked about his work experience with Shah Rukh Khan, he said, “I love all his films Chennai Express, DDLJ, Om Shanti Om. He has an unmatchable screen presence. God has been kind for giving me a chance to work with him. I will definitely work with him again once I crack a new subject”.

Elaborating on his art of filmmaking and appealing to audience across India, he said, “The most genuine time is layman’s time and layman’s money. If a viewer is investing 300 rupees in a movie, I feel responsible for keeping them entertained. Violence in my movies is not to provoke anyone but to voice out the bitter truth. I need to give a social message to my audience, it is important to me. Politics is a part of life; it should be brought to the fore when we are living in a democracy.”

The ABP Network’s ‘Ideas of India’ Summit 3.0 spotlighting the ‘The People’s Agenda’ brought a confluence of ideas and ideators to a common platform celebrating the country’s people and its plurality. The two-day summit hosted policymakers, cultural ambassadors, industry experts, celebrities, business leaders, economists, and leading luminaries to delve into the fundamental ideas of liberty, justice, equality, and diversity that define India, its society, culture, and politics. The meaningful deliberations on diverse topics had the brightest minds across sectors providing insights about the nation’s trajectory and its journey to become Viksit Bharat.