Category Fashion

Kishangarh, Jan 20: There was a time when luxury in Indian interiors announced itself through gloss, reflection, and visual excess. Today, that language feels increasingly out of step with how spaces are designed, lived in, and valued. In its place, a quieter and more grounded idea of luxury is emerging—one rooted in material integrity rather than surface spectacle.

The new Indian luxury does not seek attention. It holds space.

From Surface Appeal to Lasting Substance

Across contemporary Indian homes and hospitality projects, designers are gravitating toward materials that feel calm, stable, and enduring. Finishes chosen to impress at first glance are giving way to surfaces that age gracefully and support long-term living.

This shift signals a deeper design maturity. Luxury is no longer defined by how quickly a space dazzles, but by how naturally it integrates into everyday life. Materials are selected for their ability to soften light, anchor architecture, and create visual continuity rather than momentary impact.

Why Shine Is Losing Its Allure

Highly reflective finishes once symbolised refinement. Today, they often feel visually restless—particularly in Indian interiors, where abundant natural light reveals their glare throughout the day. What once felt opulent can now feel overwhelming.

Subtler textures, warmer tones, and solid materials offer a more composed alternative. They allow proportion, scale, and architectural intent to lead, creating spaces that feel considered rather than performative.

Stone and the Language of Quiet Luxury

Natural stone has become central to this evolving aesthetic. Its weight, permanence, and tactile presence introduce a sense of reassurance that trend-driven materials struggle to replicate. Rather than dominating a space, stone establishes a steady visual rhythm—one that supports rather than competes with design.

This philosophy is reflected in the approach of Tilak Marbles, where collections are curated with architectural longevity in mind. Warm-toned marbles, restrained veining, and balanced surfaces are designed to integrate seamlessly into spaces instead of defining them overtly.

Commenting on this shift, Mr. Praveen Gangwal, Founder of Tilak Marbles, notes:

“Luxury today is less about immediate impact and more about how a space feels over time. Solid, understated materials bring a sense of calm that shiny surfaces often cannot sustain.”

He adds:

“When materials are honest and well chosen, they don’t need embellishment. They allow design to mature naturally, alongside the people who live with it.”

Silence as a Design Value

Silence in interiors is not emptiness—it is clarity. It reflects the intentional removal of excess so that material quality, light, and proportion can be fully experienced. Quiet luxury favours coherence over contrast, and depth over display.

Warm, grounded palettes support this philosophy by creating environments that feel emotionally steady. They invite touch, respond gently to light, and remain visually calm even as the space evolves over time.

A More Enduring Definition of Luxury

The new Indian luxury is defined not by shine, but by confidence. It values materials that endure, spaces that feel settled, and design decisions that do not demand constant reinforcement.

Subtle.
Solid.
Silent.

In this emerging design language, luxury is no longer something that announces itself. It is something that stays.

Inspired by the grandeur of weddings and the timeless grace of refined style, LANGUAGE® unveils its distinguished men’s wedding collection. Each piece in this line is crafted to complement life’s most celebrated moments where sophistication meets sentiment, and every step reflects confidence and class.

Leading the collection is the Stellan Monk, a statement shoe that brings together meticulous hand-painted artistry and classic brogue detailing, perfect for the groom who values individuality and elegance. The Kent Loafer captures effortless charm with its glossy finish and refined apron, offering a versatile silhouette that transitions seamlessly from traditional ceremonies to evening receptions. Completing the trio, the Santino Loafer combines soft premium leather with understated sophistication, making it an ideal choice for pre-wedding events, sangeets, and cocktail evenings.

Each design in this collection goes beyond footwear; it’s a celebration of craftsmanship and comfort. LANGUAGE® believes that true luxury lies in harmony: the balance of superior leather, modern design, and enduring comfort. Perfectly suited for weddings and grand occasions, these styles embody classic refinement with a contemporary touch, ensuring men look and feel their best through every cherished moment.

This wedding season, let LANGUAGE® accompany you on your journey of elegance and celebration. The collection is now available at LANGUAGE® stores in Chennai, Hyderabad, Navi Mumbai, Chandigarh, Indore, Ludhiana, Patiala, Bathinda, Sangrur, Barnala, Dubai, and across 250+ multi-brand retailers nationwide.

Bengaluru, Jan 16: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, today announced the e-commerce launch of Ten X You, the sports and athleisure brand co-created by cricket legend Sachin Tendulkar. Marking its marketplace debut, Ten X You has a distinct proposition as a play-first sportswear brand, designed to make sport more inviting, enjoyable and accessible for everyday Indians.

Built on a powerful belief “to help shift India from being a sports-loving nation to a sports-playing one”, Ten X You is designed for recreational, aspiring and fit-curious consumers who want to move more often, stay active and reconnect with sport in a way that feels natural. The brand also has a range of professional batsmen cricket shoes and plans to expand the portfolio of technically sound products across sports. The brand focuses on a far larger base of everyday players, putting comfort and community at the centre of its philosophy.

The Ten X You launch on Myntra spans an expansive range across footwear and apparel, built around comfort-led performance and everyday versatility. The footwear portfolio includes cricket shoes, multi-sport shoes for all turfs and courts, recovery shoes for running and walking and casual footwear. Sachin Tendulkar’s 25 years of insights as a cricketer and keen observer of other sports has shaped the design of Ten x You’s products. We combine the years of his technical experience to develop unique solutions to some of the problems which consumers face. The shoes are also designed especially for Indian feet which is slightly wider than the global average making it very stable and comfortable.  The apparel range comprises over 60 styles, including performance t-shirts, tanks and running shorts, crafted using premium nylon fabrics and functional silhouettes to ensure sweat wicking, temperature regulation,  breathability, ease of movement and seamless transition from play to everyday wear.

Commenting on the launch, Karthik Gurumurthy, Co-Founder and CEO, Ten x You, said,

“Ten X You is built to create comfortable, versatile sportswear that fits easily into everyday active lifestyles. The brand is designed for both professional and casual play, training and daily movement. The launch of our collection on Myntra, a platform that truly understands the pulse of India’s fashion, helps our fans hit their own style centuries every single day. Its long-standing role in enabling active, healthy lifestyles makes it the ideal partner to take this idea of joyful play to millions.”

Speaking on the association, Sachin Takkar, Vice President – Category Management, Myntra said,

 “Sportswear today goes far beyond the field; it has become a key part of everyday dressing. With sustained momentum and repeat engagement across our sports categories, Ten X You is a timely and compelling addition to Myntra’s sports portfolio. The brand’s focus on comfort, inclusivity and community-led play resonates strongly with evolving consumer preferences.”

Myntra has seen steady growth across its sports footwear and sports apparel categories, with core essentials such as sports shoes, t-shirts, track pants and jackets continuing to witness consistent demand. In the last six months, more than 60% of customers have made a repeat purchase within the category, highlighting the increasing demand. According to industry reports, India’s activewear and athleisure segment is among the fastest-growing lifestyle categories, driven by rising fitness awareness, casualisation of dress codes and demand for comfort-led clothing.

Ten X You is a step in bringing Sachin Tendulkar’s vision to encouraging the country to adopt a fitter lifestyle. He plays an active role in shaping the brand’s product philosophy, bringing decades of experience across grassroots, recreational and professional sport to ensure every product delivers on comfort, confidence and durability, without losing its everyday appeal.

Dubai / India, Jan 13: Sansaar, the premium home furnishings brand from the house of D’Décor Exports, has officially made its international debut in the GCC through a strategic partnership with Bru Textiles’ Fabric Library. The Dubai launch marks Sansaar’s first step in bringing India’s design excellence to luxury buyers abroad.

Built on principles of thoughtful design, timeless aesthetics, and conscious craftsmanship, Sansaar reflects a modern, globally informed approach to interiors. Founded by sisters Sanjana and Sarah Arora, the brand combines refined textures, contemporary color palettes, and understated design sensibilities with the manufacturing expertise and legacy of D’Décor Exports.

Gary Neiman, Director at Bru Textiles, said:
“At Bru Textiles, we have always believed that the most powerful businesses are built not just on scale or longevity, but on vision, integrity, and an instinctive understanding of people. Sansaar’s story of two sisters building a brand together, with trust, clarity, and shared purpose, is exceptional. Their approach to design-led, culturally aware, and thoughtful leadership aligns perfectly with our values. Partnering with Sansaar is not just a business collaboration, it is an alignment of vision, creativity, and long-term purpose.”

The Dubai rollout, completed in early December 2025, follows a B2B-led distribution model, with Sansaar’s fabric collections now available across select retail and trade counters in the GCC. The partnership leverages Fabric Library’s strong regional presence and expertise in the Middle East’s interior and design ecosystem.

Sarah Arora, Co-founder of Sansaar, commented:

“We are grateful to Gary and the team at Fabric Library for recognising Sansaar’s potential and supporting our entry into the GCC market. Their deep understanding of the region, strong distribution capabilities, and long-standing relationships make them ideal partners for our international expansion. We share a commitment to quality, design integrity, and long-term value creation, making this collaboration especially meaningful.”

Sanjana Arora, Co-founder of Sansaar, added:

“Working alongside Fabric Library is a significant milestone for Sansaar as we take our first step beyond India. We are proud to be the first Indian home furnishings brand to go global. The legacy of craftsmanship and quality that made D’Décor a trusted name continues in Sansaar’s entrepreneurial spirit, which strives for excellence while upholding family values and business ethics.”

With this launch, Sansaar sets the foundation for a phased global expansion into selective markets through strategic distribution partnerships, bringing India’s rich design heritage to discerning international audiences.

Kishangarh, Jan 13:  For decades, beige quietly occupied interior spaces—dependable, neutral, and often overlooked. Today, it has undergone a meaningful transformation. In contemporary architecture and design, beige is no longer a supporting element or safe fallback. It has emerged as a deliberate design language, expressing calm, permanence, and understated sophistication.

This evolution reflects a broader shift in how luxury is perceived. Where opulence once defined status, today’s most refined spaces prioritise restraint, tactility, and emotional clarity. Beige especially in natural stone has become the medium through which this modern sensibility is articulated.

From Neutral to Structural

In modern interiors, beige no longer fades into the background; it anchors space. It shapes light, softens architectural volumes, and allows form and proportion to take centre stage without visual disruption. Warm-toned palettes create environments that feel composed rather than curated—spaces that reveal depth and character over time.

Designers are increasingly gravitating towards materials that do not demand attention, yet reward sustained engagement. Beige marble, with its gentle veining and mineral warmth, achieves this balance—offering richness without excess and elegance without overt display.

When Stone Becomes the Language

This shift is particularly evident in The Sands of Serenity collection by Tilak Marbles. Conceived as a cohesive palette rather than a statement piece, the collection brings together warm-toned marbles that emphasise continuity, softness, and architectural relevance.

Stones such as Pale Muse, Nude Horizon, Calm Matter, Ivory Trace, Linen Vein, Ecru Mist, Tuscan Earth, Honey Dune, Sand Muse, and Desert Whisper are defined by restraint. Their appeal lies in subtle tonal variations and nuanced textures surfaces that respond gently to light and integrate seamlessly with wood, metal, and natural textiles.

Rather than functioning as mere backdrops, these marbles form the quiet framework around which interiors are thoughtfully composed.

Designed for How Spaces Are Lived In

Beige’s renewed relevance also stems from its adaptability. Warm-toned stone surfaces transition effortlessly across residential, hospitality, and commercial spaces. They allow furniture, art, and human movement to coexist harmoniously an increasingly vital consideration in long-term, sustainable design.

In Indian interiors especially, where natural daylight is abundant and spaces are experienced throughout the day, beige marble softens light without diminishing it. The result is environments that remain visually calm while retaining architectural precision.

Reflecting on this material evolution, Praveen Gangwal, Founder of Tilak Marbles, said:

“Beige today is not about playing it safe. It is about making a conscious design decision—choosing materials that bring balance, warmth, and permanence to a space.”

He added:  “With The Sands of Serenity, we focused on stones that support architecture rather than overpower it. These are marbles that allow interiors to feel lived-in, calm, and relevant—not just today, but for years to come.”

The New Definition of Sophistication

Sophistication in contemporary design is no longer about immediacy; it is about endurance. Spaces are not created to impress at first glance, but to hold attention quietly, age gracefully, and remain emotionally resonant over time.

In this context, beige marble has moved far beyond neutrality. It has become structure, atmosphere, and intent—a material that reflects a deeper understanding of luxury as something experienced, not displayed.

Mumbai,  Jan 9: The Kisna Diamond Marathon, a flagship event of Hari Krishna Exports Pvt Ltd  Run for Swachh Bharat, has been officially honored with the Guinness World Records™ title for organizing the 5 km race simultaneously across 55 cities in India on 28th December 2025. The recognition was formally presented during the felicitation ceremony held on 7th of January, marking a proud milestone for the initiative and its journey of national participation and social responsibility.

Organised by the Kisna Diamond Jewellery, a brand of HK Group, the marathon brought together runners from metropolitan cities, emerging urban centres, and rural regions, reinforcing the spirit of ‘Swachh Bharat, Swasth Bharat’ through disciplined planning, coordinated execution, and collective public involvement.

The 10th Edition of the Kisna Diamond Marathon recorded participation of over 20,000 runners nationwide, with synchronized flag-offs, uniform race protocols, and structured coordination across all participating locations. The initiative continues to strengthen its purpose of combining fitness with social commitment while supporting cleanliness-focused community initiatives.

Gratitude to Participants and Distinguished Dignitaries

HK Group extends its sincere appreciation to all participants, volunteers, city coordinators, partner organisations, and support teams whose commitment and coordinated efforts made this landmark achievement possible. HK Group also conveys heartfelt thanks to the distinguished dignitaries, Shri Satyanarayan Choudhary- Joint Commissioner of Police, Dr Bhushan Gagrani-BMC Commissioner  Shri Anup Metha-BDB President, Mr. Sean Lin-VP Debeers Group, Dr. Kailas Shinde-NAVI Mumbai Municipal Corporation Commissioner  Shri Russell Mehta Rosy Blue, Shri Dineshbhai Lakhani  Kiran Gems, and other dignitaries from the gems and jewellery industry.

Shri Ghanshyambhai Dholakia shared his reflections

“Inspired by Hon’ble Prime Minister Shri Narendra Modi’s Swachh Bharat Mission, I took the initiative to launch the Kisna Diamond Marathon in 2016 with just 350 participants. Today, it spans across 55 cities, honouring winners with natural diamonds. When Shri Prime Minister Narendra Modi learns that a Guinness World Record has emerged from our country, that too by HK, it will be a proud moment for the nation.”

Rooted in the values of discipline, unity, and social contribution, the Kisna Diamond Marathon continues to evolve as a purposeful national platform that encourages fitness, awareness, and community participation while strengthening its alignment with the spirit of a cleaner and healthier India.

Oshea Herbals, a trusted name in herbal skincare, presents its Papaya Clean Face Wash, a scientifically formulated cleanser enriched with Papaya Extract and Vitamin E. Designed to deeply cleanse while enhancing the skin’s natural radiance, this gentle yet effective face wash removes impurities, lightens blemishes, and helps reduce pigmentation, leaving skin refreshed, hydrated, and visibly brighter.

Unlike conventional cleansers that can strip the skin of moisture, Oshea’s herbal formulation ensures thorough cleansing without dryness, making it ideal for daily use. Suitable for all skin types including oily, combination, pigmented, and normal skin it caters to anyone seeking clear, glowing, and healthy-looking skin.

The Papaya Clean Face Wash combines the goodness of Papaya Extract, Vitamin E, Aloe Vera Extract, Mulberry Extract, and Liquorice Extract to target multiple skin concerns, from dark spots and dullness to uneven tone and pigmentation, while promoting a natural glow. Its balanced formulation makes it safe and effective for both men and women and can be incorporated easily into a twice-daily skincare routine.

With this offering, Oshea Herbals continues to merge herbal wisdom with scientific innovation, delivering skincare solutions that are effective, gentle, and perfect for everyday use.

 The ‘Sootdhara – Handloom Expo’ at Handloom Haat, Janpath, successfully concluded after witnessing an impressive surge in footfall during its final days. As the event reached its closing phase, excitement and buying momentum were at their peak. More than 70 weavers from across India showcased their completely authentic, traditional handwoven products, and sales saw a remarkable rise. Several weavers shared that the demand for many popular designs had been so high that multiple products were almost sold out.

From Uttarakhand, Shri Kanwarpal of Kanwarpal Hathkargha evam Hastshilp Bunkar Samiti attracted strong attention with his woolen shawls, lohis, jackets, mufflers, and blazers—items that experienced a notable jump in sales due to the winter season. From Maharashtra, Shri Faheem Ahmed of the Giram Taleb Kabir group presented premium Paithani sarees priced between ₹25,000 and ₹35,000, whose exquisite zari work and traditional pallus became a major attraction.

From Varanasi, Uttar Pradesh, Shri Mushtaq Ahmed’s collection of Banarasi sarees, suit materials and dupattas registered record sales this year, particularly the lightweight festive sarees that received overwhelming demand. Meanwhile, from Himachal Pradesh, Shri Nok Singh of Himalayan Weaver Handloom & Handicrafts Industrial Co-operative Society Ltd. earned consistent appreciation for his Kullu shawls, stoles, mufflers and woolen jackets, admired for their intricate and traditional weaving patterns.

According to the organizers, the core objective of the expo had been to provide a national platform to weavers and highlight India’s rich handloom heritage. The exhibition brought together the finest weaving traditions from the Northeast’s fine textiles and South India’s silk legacy to Maharashtra’s Paithani craft, Varanasi’s celebrated silk weaving, Himachal’s woolen artistry and North India’s cotton fabrics. Visitors not only shopped but also interacted directly with the weavers to understand their techniques, tools and design processes, making the expo a culturally enriching experience.

As the expo drew to a close, footfall continued to rise. Several stalls added new stock and introduced special offers to meet the increasing demand for genuine handloom products. Organizers expressed gratitude to Delhi residents for their enthusiastic participation and support for India’s traditional weaving communities.

Mumbai, Nov 28: Spykar, India’s top homegrown denim and fashion brand, announces its availability on Knot Now, a rapidly growing lifestyle and fashion commerce platform. This will enable their customers in Mumbai and Thane to get their favourite styles in 60 minutes with its quick delivery feature. In line with their Daur Apna Hai campaign, this association marks a strategic step in strengthening the brand’s digital footprint and making its trend-forward collections even more accessible.

With the launch of 60-minute delivery, Spykar and Knot Now are redefining convenience. Customers will benefit from quicker delivery alternatives for last-minute plans, urgent styling needs, or impulsive wardrobe updates from Spykar’s trendy collection across categories from the convenience of their home.

Sanjay Vakharia, Co-founder and CEO of Spykar, shared,

 “This collaboration resonates with our focus to cater to young India. By leveraging Knot Now’s dynamic ecosystem, we aim to expand reach, deepen engagement, and strengthen its community of trend-forward consumers.”

Spykar is among the first few premium brands to enlist on Knot Now.  When paired with effective last-mile logistics and real-time order tracking, the 60-minute delivery guarantee delivers a high-end, upscale shopping experience straight to the customer’s house.

Fur Jaden Introduces The Zippiee Scooty Luggage, Redefining Travel with Style and Mobility

Fur Jaden, one of India’s fastest-growing names in travel gear and lifestyle mobility, is pushing the boundaries of modern travel once again with the launch of the Zippiee Scooty Luggage, a first-of-its-kind electric ride-on suitcase designed to transform the way India moves.

Blending sleek aesthetics with purposeful innovation, the Zippiee Scooty Luggage reimagines the everyday suitcase as a smart companion for the new-age traveller. With its rider-friendly design, intuitive controls, and bold personality, it turns airport rush hours and long transit walks into an effortless, rideable experience.

Why the Fur Jaden Zippiee Scooty Luggage is a game changer:

• Dual Functionality: Transforms from a sleek carry-on suitcase into a rideable electric scooter in seconds. No more dragging heavy bags, just hop on and go.
• Speed & Performance: Cruise comfortably at up to 15 km/h with a detachable 3200 mAh battery that offers up to 10 hours of travel per charge. Designed to carry travellers weighing up to 90 kg, it’s strong, stable, and reliable.
• Smart & User-Friendly Design: Detachable wheels, plug-and-play setup, and an intuitive black button mechanism make switching from ride mode to suitcase mode seamless.
• Travel-Ready Features: LED speedometer to track your pace, easy-to-charge removable battery, and a bold poppy-orange colour that ensures you never lose sight of your luggage in a crowd.
• Safety & Convenience: Engineered for airport travel with simple battery removal for security checks, lightweight handling, and secure, durable materials.

With the Zippiee Scooty Luggage, Fur Jaden continues to redefine what mobility can look like for today’s traveller faster, smarter, and undeniably more fun. The suitcase stands as a reflection of the brand’s commitment to innovation and conscious design, while setting a new benchmark within India’s travel accessories space.