Category Fashion

This Valentine’s Day, go beyond words and let the timeless brilliance of natural diamonds speak for your emotions. Zen Diamond India presents a curated selection of elegant, versatile and meaningful pieces, created for modern couples and style-forward individuals who value both beauty and sentiment. From the Kismet Midnight Heartbeat Bracelet, a symbol of love in its many expressions, to the striking Iris Ruby Heart and Diamond Eye Ring, an ideal choice for a thoughtful Valentine’s gift, each design blends contemporary refinement with enduring romance. Perfect for celebrating milestones, anniversaries or simply the joy of being together, these pieces are crafted to turn every moment of love into a lasting memory.

• Zen Pirlanta Heart of Sunshine Ring

At the heart of this striking design is a vibrant yellow diamond, beautifully shaped into a heart and framed by a sparkling halo of natural diamonds, set on a finely pave-crafted band. Luminous and full of warmth, the ring captures the spirit of romance and celebration, making it an ideal choice for a meaningful proposal, a milestone anniversary or a memorable Valentine’s Day gift. Each facet reflects light with exceptional brilliance, while the halo and pave accents enhance its radiance, creating a piece that mirrors the depth and permanence of true emotion. Crafted for those who wish to express love with grace and confidence, this ring turns a special occasion into a moment to be cherished forever.

• Regal Radiance Heart Pendant

From the Love Knot Collection, this elegant necklace is a tribute to enduring bonds, brought to life with a graceful design set with natural diamonds. The heart-shaped pendant carries a quiet sophistication, making it a beautiful choice for romantic evenings, anniversaries, milestone moments or intimate celebrations. Resting close to the heart, it lends a touch of refined luxury to every occasion, turning both everyday moments and special milestones into memories that shine.

• Iris Ruby Heart and Diamond Eye Ring
  

Part of the Iris Collection, this refined ring showcases a vivid ruby heart framed by shimmering natural diamonds, coming together in a design that is both graceful and versatile. Created to transition seamlessly from everyday wear to special occasions, it adds a subtle yet striking touch of brilliance to any look. Comfortable, elegant and full of character, the ring makes a beautiful choice for daily styling, milestone moments or a meaningful Valentine’s Day gift, blending timeless appeal with a modern sensibility.

• Hearts Aglow Diamond Necklace

The Deck Up Collection brings a fresh expression of everyday elegance, elevated with a touch of luxury. Showcasing fine rose gold chains set with bezel-framed diamonds and distinctive pendants in silhouettes such as marquise, oval, teardrop, emerald and baguette, each design balances modern minimalism with enduring brilliance. Created for those with a keen sense of style, these necklaces move effortlessly from refined daytime looks to evening glamour, making them a versatile and striking addition to any jewellery wardrobe.

• Kismet Midnight Heartbeat Bracelet

A romantic yet bold accent, crafted to captivate and inspire. Perfect for weddings, festive celebrations, date nights, cocktail parties, and other special occasions, this bracelet adds a touch of graceful charm and emotional elegance to any ensemble. Its design celebrates all forms of love, allowing even married couples to commemorate their shared moments, anniversaries, and milestones in style. With the Kismet Midnight Heartbeat Bracelet, every heartbeat, every glance, and every memory is captured in a sparkling statement of enduring connection and timeless beauty.

Building a versatile wardrobe starts with pieces that combine comfort, functionality, and timeless design. From relaxed outings to everyday routines, well-chosen staples make dressing effortless. Westside brings together styles that transition seamlessly across occasions while keeping comfort at the forefront.

Bombay Paisley Blue Printed Cotton A-Line Dress

An effortless option for everyday styling, this blue dress from Bombay Paisley stands out with its striking ethnic prints on an A-line silhouette. It is designed with a knot-design bust, a V-neck, a smocked back and puff sleeves highlighting floral embroidery. The cotton-rich fabric build offers a breathable feel for all-day comfort, offering a charming choice for casual outings and dayming time plans.

Bombay Paisley Green Embroidered Cotton-Blend Palazzos

Bombay Paisley brings ease to summer wardrobes with these green palazzos showcasing floral embroidery along the hem. The high-rise silhouette is fitted with an elastic on the back and comes with side pockets for functionality. Cut from cotton-blend fabric, the design stays comfortable through long daytime hours and casual outings.

Gia Dark Brown Asymmetrical Cotton Blouse

Effortless and contemporary, this dark brown blouse from Gia is cut in an asymmetrical silhouette that brings subtle movement to the design. Crafted from breathable cotton with a crinkle texture fabric, it features a shirt collar, a concealed button-up front and three-quarter sleeves for a balanced fit. Completed with a front pocket detail, this is an easy option to style with matching trousers or contrast separates for everyday wear.

Gia Dark Blue High-Rise Jeans

Upgrade your everyday denim with these dark blue jeans from Gia, designed in a straight silhouette for easy styling. Featuring an elasticated waistband with adjustable drawstrings, they are crafted from a cotton-rich fabric and finished with multiple pockets for a comfortable fit.

Mumbai,  Jan 23:  Pepe Jeans London elevates its denim portfolio with the launch of Shiruku, a premium denim line inspired by the refined touch of Japanese silk, celebrated for its exceptional softness and smoothness.

Crafted for consumers who value comfort as much as style, Shiruku introduces the innovative features of fine textile engineering with sophisticated design to provide superior comfort, soft feel, and style.

Inspired by the sensorial elegance of Japanese silk, Shiruku Denim delivers an elevated wearing experience, light against the skin yet structured in silhouette, making it a versatile choice for all-day wear.

Prices starting from ₹4,999, Shiruku Denim is now available pan-India, across exclusive retail outlets, leading departmental stores, multi-brand outlets and leading e-commerce portals.

The launch of Shiruku further reinforces Pepe Jeans London’s position as a brand that continues to evolve with modern lifestyles while remaining rooted in its denim-first philosophy.

Building on the momentum of its ongoing Republic Day Sale, Croma is rolling out an impressive range of deals across premium home appliances, kitchen essentials, Apple products, and more from 23rd to 26th January. The initiative aims to deliver unmatched value and elevate the festive shopping experience for consumers nationwide.

Customers can enjoy a variety of benefits, including bank cashback, exchange bonuses, student-exclusive pricing, and easy EMI options, making this one of the year’s most value-packed electronics sales. Additional savings are available for select cardholders, enhancing the festive offers further.

Key highlights of Croma’s Republic Day offerings include:

• Premium TVs & Home Appliances: Significant savings across brands such as Samsung, TCL, and LG, with exciting deals on Neo QLED, QLED, and Mini LED TVs, as well as soundbars and other home essentials.

• Kitchen Appliances: Attractive offers on Frost Free refrigerators and other must-have kitchen appliances, helping families upgrade their homes ahead of the season.

• Smartphones & Accessories: Exciting bundle offers and exchange benefits on popular smartphone models, along with complementary accessories for select purchases.

• Apple Products & Laptops: Special student pricing on MacBook Air M4 and offers on other Apple devices with additional perks such as bank cashback, exchange bonuses, and free accessories.

A spokesperson from Infiniti Retail Ltd. said,

“Republic Day is an important shopping moment for Indian households, as customers seek meaningful upgrades for their homes and personal needs. Building on the strong response to our ongoing sale, we are excited to introduce enhanced offers across key categories. With compelling deals, added benefits, and expert in‑store guidance, we aim to ensure customers shop with confidence and enjoy a truly fulfilling experience.”

Croma’s Republic Day Sale is available across its retail stores and online platforms, offering consumers a seamless and rewarding shopping experience.

India, Jan 22: Gully Labs, India’s leading narrative-driven sneaker brand, has partnered with iconic sportswear label Nivia Sports to present Maidaan a collaborative capsule that redefines contemporary Indian streetwear through culture, memory, and community.

The partnership debuted with the Gully Labs × Nivia MAIDAAN launch, an all-star 3v3 football tournament and high-energy preview event held at Claygrounds. Six creator-led teams competed on the pitch, while guests experienced live music, DJ sets, curated food zones, and an exclusive first look at the Maidaan capsule. Rooted in nostalgia, shared spaces, and street culture, Maidaan is more than a collection it is a cultural movement that reclaims everyday grounds through a modern lifestyle lens.

Maidaan draws inspiration from outdoor moments with friends long afternoons, open conversations, and the freedom of simply being present. These grounds were not just places to play, but social hubs where style, identity, and self-expression naturally evolved. This philosophy anchors the collection, positioning Maidaan as a tribute to lived experiences rather than spectacle.

For decades, Nivia has been a familiar presence in Indian homes and neighbourhoods. With Maidaan, that legacy evolves through Gully Labs’ design-first, street-driven aesthetic, transforming nostalgia into wearable fashion grounded in emotion and authenticity.

The Maidaan capsule blends urban streetwear sensibilities with functional design, prioritising movement, comfort, and everyday versatility. The collection features lightweight sneakers with durable rubber outsoles and breathable, relaxed jerseys designed for ease and daily wear each piece bridging past and present through thoughtful design.

At the heart of the collection are three sneaker silhouettes Sova White, Eleven Crest, and Barefoot Blue. Designed as lifestyle-first hybrids, the silhouettes emphasise comfort and adaptability while incorporating subtle cues inspired by heritage, identity, and the quiet beauty of time spent outdoors.

Extending beyond footwear, the collection introduces the Gully Labs × Nivia Jersey, reimagined as a statement streetwear piece rather than conventional athletic wear. Crafted from breathable, moisture-wicking fabric with a relaxed, oversized fit, the jersey features graphic storytelling inspired by Kolkata’s cultural legacy, iconic institutions such as Mohun Bagan AC, and Nivia’s roots in Jalandhar, Punjab bringing together regional narratives, historic influences, and generations of Indian craftsmanship.

An abstract, floral tapestry inspired graphic flows across the chest and sleeves, weaving layered stories of place, memory, and belonging. Finished with ergonomic side splits, antimicrobial treatment, and breathable construction, the jersey transitions seamlessly from casual daytime wear to elevated street styling.

Commenting on the collaboration, Arjun Singh and Animesh Mishra, Co-Founders of Gully Labs, said,

“Maidaan reflects the spaces we grew up in, the friendships we formed, and the memories that stayed with us. Collaborating with Nivia allowed us to translate those emotions into a contemporary design language.”

A Nivia spokesperson added,

“Nivia has always been part of everyday Indian life. With Maidaan, that familiarity evolves into a modern expression one that connects legacy, community, and personal style.”

The Maidaan collection is now available in-store and online, with plans to expand across major marketplaces soon. Celebrated for its streetwear sensibility and culturally rooted design, the collection underscores a shared commitment to bold, expressive fashion that resonates with urban communities and culturally driven consumers.

New Delhi, Jan 22: Lifelong, one of India’s leading consumer lifestyle and fitness brands, has partnered with FindYourFit to bring back the seventh edition of The Wellness Carnival, a one-day celebration of holistic health and well-being, scheduled for January 31, 2026, at Sunder Nursery, Delhi, headlined by fitness icon Milind Soman. The collaboration reflects Lifelong’s continued focus on promoting active, balanced and wellness-led lifestyles across India.

Curated as an immersive wellness experience, The Wellness Carnival will bring together fitness, mental well-being and community engagement through a diverse lineup of activities. As part of the Carnival, Milind Soman will lead a 5 km community run, followed by an interactive session on how running and movement can be seamlessly integrated into everyday life, reinforcing the belief that fitness should be accessible, inclusive and sustainable. The event is expected to witness participation from over 2000 wellness enthusiasts, fitness professionals and families from across the city.

Himanshu Mehta, Head of D2C Marketing, Lifelong Online, said,

“The Wellness Carnival reflects what Lifelong stands for, making fitness and well-being simple, inclusive and sustainable. We’re proud to support a platform that inspires healthier choices through movement, mindfulness and community.”

Shivalika Bhasin, Brand Partnerships Manager at Lifelong Online and spokesperson for FindYourFit, said,

“At Lifelong, we’ve always believed that wellness is not a destination, it’s a way of life shaped by everyday choices. The Lifelong Wellness Carnival beautifully brings together movement, mindfulness and community in a format that feels inclusive and accessible and easy for everyone. Through our association, we want to support people and initiatives that inspire healthier choices, mindful living and make well-being a shared, joyful experience.”

Arushi Lohani, Co- Founder at FindYourFit added,

“With each edition, The Wellness Carnival continues to evolve as a space where people can explore wellness beyond workouts. Our collaboration with Lifelong and the presence of voices like Milind Soman help us make holistic well-being more approachable and relevant for today’s urban communities.”

Milind Soman added,

“Fitness doesn’t need to be complicated or extreme. It’s about consistency, enjoying movement and finding what works for you. Platforms like The Wellness Carnival, supported by Lifelong, help make wellness more approachable and inclusive for everyone.”

The Wellness Carnival will feature a wide range of experiences including yoga, Pilates, box flow, strength training workshops, animal flow, breathwork and journaling sessions, alongside wellness workshops, fireside chats and a curated Wellness Bazaar. Designed for participants across age groups and fitness levels, the Carnival aims to redefine how wellness is experienced in a social and engaging setting.

Through this association, Lifelong continues to extend its commitment beyond products by supporting platforms that inspire healthier choices, mindful living and community-led wellness experiences.

India, Jan 22: On the auspicious occasion of Saraswati Puja, also known as Vasant Panchami or Shri Panchami across different regions of India, Senco Gold & Diamonds presents a thoughtfully curated festive collection inspired by reflection, renewal, and purposeful beginnings. Celebrated as a day that honours learning, creativity, and clarity of thought, the festival also heralds the arrival of spring a season when individuals and families seek blessings for important milestones, from the start of education and weddings to new homes and meaningful new chapters in life.

Drawing from the spirit of the occasion, the Saraswati Puja Collection brings together spiritual symbolism, refined aesthetics, and master craftsmanship. Designed to accompany moments of devotion and transition, each piece reflects Senco’s belief that jewellery, when chosen with intention, becomes an enduring part of life’s most meaningful moments.

Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said,

“Saraswati Puja or Vasant Panchami holds a special place in India’s cultural and emotional consciousness. At Senco, we view this occasion as a celebration of knowledge, creativity, and purposeful living. Our jewellery is thoughtfully designed to become part of life’s meaningful milestones. Guided by knowledge, refined through skilled karigari, and shaped by timeless design sensibilities, each piece carries intention beyond beauty. Choosing jewellery on this auspicious day is about welcoming clarity, progress, and positive energy into one’s life. The Saraswati Puja Collection is an expression of faith, heritage, and enduring craftsmanship, created to be treasured today and across generations.”

The collection features classic gold necklaces in elegant sitahar styles with statement pendants, antique-finish chokers accented with pearls and temple-inspired motifs, intricate Kundan and Polki designs, traditional heavy gold bangles, and designer earrings defined by balanced proportions. Devotional pendants depicting Goddess Saraswati, Goddess Lakshmi, and Lord Ganesh are crafted with subtle detailing, while sacred gold coins from Senco’s spiritual collection offer a meaningful expression of auspicious gifting.

Handcrafted by master artisans and BIS hallmarked, each piece reflects Senco’s unwavering commitment to purity, precision, and enduring design where tradition is shaped by learning, and craftsmanship becomes a quiet expression of devotion.

This Saraswati Puja, Senco Gold & Diamonds celebrates the beauty of tradition and the promise of new beginnings with jewellery that transcends adornment, becoming part of rituals, blessings, memories, and the joy of gifting.

Kishangarh, Jan 20: There was a time when luxury in Indian interiors announced itself through gloss, reflection, and visual excess. Today, that language feels increasingly out of step with how spaces are designed, lived in, and valued. In its place, a quieter and more grounded idea of luxury is emerging—one rooted in material integrity rather than surface spectacle.

The new Indian luxury does not seek attention. It holds space.

From Surface Appeal to Lasting Substance

Across contemporary Indian homes and hospitality projects, designers are gravitating toward materials that feel calm, stable, and enduring. Finishes chosen to impress at first glance are giving way to surfaces that age gracefully and support long-term living.

This shift signals a deeper design maturity. Luxury is no longer defined by how quickly a space dazzles, but by how naturally it integrates into everyday life. Materials are selected for their ability to soften light, anchor architecture, and create visual continuity rather than momentary impact.

Why Shine Is Losing Its Allure

Highly reflective finishes once symbolised refinement. Today, they often feel visually restless—particularly in Indian interiors, where abundant natural light reveals their glare throughout the day. What once felt opulent can now feel overwhelming.

Subtler textures, warmer tones, and solid materials offer a more composed alternative. They allow proportion, scale, and architectural intent to lead, creating spaces that feel considered rather than performative.

Stone and the Language of Quiet Luxury

Natural stone has become central to this evolving aesthetic. Its weight, permanence, and tactile presence introduce a sense of reassurance that trend-driven materials struggle to replicate. Rather than dominating a space, stone establishes a steady visual rhythm—one that supports rather than competes with design.

This philosophy is reflected in the approach of Tilak Marbles, where collections are curated with architectural longevity in mind. Warm-toned marbles, restrained veining, and balanced surfaces are designed to integrate seamlessly into spaces instead of defining them overtly.

Commenting on this shift, Mr. Praveen Gangwal, Founder of Tilak Marbles, notes:

“Luxury today is less about immediate impact and more about how a space feels over time. Solid, understated materials bring a sense of calm that shiny surfaces often cannot sustain.”

He adds:

“When materials are honest and well chosen, they don’t need embellishment. They allow design to mature naturally, alongside the people who live with it.”

Silence as a Design Value

Silence in interiors is not emptiness—it is clarity. It reflects the intentional removal of excess so that material quality, light, and proportion can be fully experienced. Quiet luxury favours coherence over contrast, and depth over display.

Warm, grounded palettes support this philosophy by creating environments that feel emotionally steady. They invite touch, respond gently to light, and remain visually calm even as the space evolves over time.

A More Enduring Definition of Luxury

The new Indian luxury is defined not by shine, but by confidence. It values materials that endure, spaces that feel settled, and design decisions that do not demand constant reinforcement.

Subtle.
Solid.
Silent.

In this emerging design language, luxury is no longer something that announces itself. It is something that stays.

Inspired by the grandeur of weddings and the timeless grace of refined style, LANGUAGE® unveils its distinguished men’s wedding collection. Each piece in this line is crafted to complement life’s most celebrated moments where sophistication meets sentiment, and every step reflects confidence and class.

Leading the collection is the Stellan Monk, a statement shoe that brings together meticulous hand-painted artistry and classic brogue detailing, perfect for the groom who values individuality and elegance. The Kent Loafer captures effortless charm with its glossy finish and refined apron, offering a versatile silhouette that transitions seamlessly from traditional ceremonies to evening receptions. Completing the trio, the Santino Loafer combines soft premium leather with understated sophistication, making it an ideal choice for pre-wedding events, sangeets, and cocktail evenings.

Each design in this collection goes beyond footwear; it’s a celebration of craftsmanship and comfort. LANGUAGE® believes that true luxury lies in harmony: the balance of superior leather, modern design, and enduring comfort. Perfectly suited for weddings and grand occasions, these styles embody classic refinement with a contemporary touch, ensuring men look and feel their best through every cherished moment.

This wedding season, let LANGUAGE® accompany you on your journey of elegance and celebration. The collection is now available at LANGUAGE® stores in Chennai, Hyderabad, Navi Mumbai, Chandigarh, Indore, Ludhiana, Patiala, Bathinda, Sangrur, Barnala, Dubai, and across 250+ multi-brand retailers nationwide.

Bengaluru, Jan 16: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, today announced the e-commerce launch of Ten X You, the sports and athleisure brand co-created by cricket legend Sachin Tendulkar. Marking its marketplace debut, Ten X You has a distinct proposition as a play-first sportswear brand, designed to make sport more inviting, enjoyable and accessible for everyday Indians.

Built on a powerful belief “to help shift India from being a sports-loving nation to a sports-playing one”, Ten X You is designed for recreational, aspiring and fit-curious consumers who want to move more often, stay active and reconnect with sport in a way that feels natural. The brand also has a range of professional batsmen cricket shoes and plans to expand the portfolio of technically sound products across sports. The brand focuses on a far larger base of everyday players, putting comfort and community at the centre of its philosophy.

The Ten X You launch on Myntra spans an expansive range across footwear and apparel, built around comfort-led performance and everyday versatility. The footwear portfolio includes cricket shoes, multi-sport shoes for all turfs and courts, recovery shoes for running and walking and casual footwear. Sachin Tendulkar’s 25 years of insights as a cricketer and keen observer of other sports has shaped the design of Ten x You’s products. We combine the years of his technical experience to develop unique solutions to some of the problems which consumers face. The shoes are also designed especially for Indian feet which is slightly wider than the global average making it very stable and comfortable.  The apparel range comprises over 60 styles, including performance t-shirts, tanks and running shorts, crafted using premium nylon fabrics and functional silhouettes to ensure sweat wicking, temperature regulation,  breathability, ease of movement and seamless transition from play to everyday wear.

Commenting on the launch, Karthik Gurumurthy, Co-Founder and CEO, Ten x You, said,

“Ten X You is built to create comfortable, versatile sportswear that fits easily into everyday active lifestyles. The brand is designed for both professional and casual play, training and daily movement. The launch of our collection on Myntra, a platform that truly understands the pulse of India’s fashion, helps our fans hit their own style centuries every single day. Its long-standing role in enabling active, healthy lifestyles makes it the ideal partner to take this idea of joyful play to millions.”

Speaking on the association, Sachin Takkar, Vice President – Category Management, Myntra said,

 “Sportswear today goes far beyond the field; it has become a key part of everyday dressing. With sustained momentum and repeat engagement across our sports categories, Ten X You is a timely and compelling addition to Myntra’s sports portfolio. The brand’s focus on comfort, inclusivity and community-led play resonates strongly with evolving consumer preferences.”

Myntra has seen steady growth across its sports footwear and sports apparel categories, with core essentials such as sports shoes, t-shirts, track pants and jackets continuing to witness consistent demand. In the last six months, more than 60% of customers have made a repeat purchase within the category, highlighting the increasing demand. According to industry reports, India’s activewear and athleisure segment is among the fastest-growing lifestyle categories, driven by rising fitness awareness, casualisation of dress codes and demand for comfort-led clothing.

Ten X You is a step in bringing Sachin Tendulkar’s vision to encouraging the country to adopt a fitter lifestyle. He plays an active role in shaping the brand’s product philosophy, bringing decades of experience across grassroots, recreational and professional sport to ensure every product delivers on comfort, confidence and durability, without losing its everyday appeal.