Category Fashion

Bengaluru, India -24th April 2024|| Guduchi Ayurveda, a distinguished name in the field of Ayurveda renowned for its expertise in treating lifestyle disorders, proudly unveils a series of six health juices designed to address prevalent health concerns. This breakthrough range harnesses the power of ancient Ayurvedic principles combined with modern nutritional science to offer holistic wellness in a bottle.

The lineup includes Weight Loss Plus, Diabetes Plus, Ova Plus, Ortho Plus, Immunity Plus, and Digestive Plus. To add value for customers, every purchase of a Rs. 180 juice comes with a complimentary premium Aloe Vera Gel infused with Vitamin C, valued at Rs. 180, effectively making the health juice a complimentary addition. Crafted from 100% natural ingredients and subjected to over 100 quality checks, these specialized juices offer targeted solutions for common health issues such as Obesity, Diabetes, PCOS, Arthritis, immunity, and Digestive health.

Mr. Prashanth Vastred, Managing Director, Guduchi Ayurveda stated, “In today’s fast-paced world, it’s essential to have convenient yet effective solutions for maintaining health and vitality. Guduchi Ayurveda aims with this launch is to expand the reach of Ayurvedic products by ensuring they are readily available in supermarkets, general trade stores, and modern trade channels. Moreover, we have meticulously priced our health drinks to remain affordable without compromising on quality. We are confident in the strong sales potential of these products, driven by their accessibility and effectiveness in addressing prevalent lifestyle disorders. Our target is to achieve Rs 40 Cr in sales over the next 18 months, specifically targeting the Karnataka market.”

The brand already offers an extensive range of over 256 Ayurvedic medicines tailored to address various health conditions. Many of their products have demonstrated superior efficacy compared to modern medicines in specific conditions and have outperformed other Ayurveda brands. Situated in the tranquil surroundings of Udupi, Karnataka, the brand’s state-of-the-art manufacturing facility upholds the highest standards of quality, reflecting its commitment to authenticity and excellence.

New Delhi,23rd April 2024: On the occasion of World Earth Day, Pacific D21 Mall, Dwarka joined hands with Bajaj Foundation to raise awareness on environmental protection. The four-day-long campaign from April 19, 2024 – April 22, 2024, aimed to serve as a reminder to people to cultivate a responsible living culture and the pressing priority of sustainable living.

The E-Waste Awareness Campaign saw various sculptures and models created out of waste on display in the mall. Various school kids came forward and participated in this campaign reflecting their conscious approach to e-waste innovation.

Some of the notable displays included an Eco-Nataraj made from discarded keyboards, wires, batteries, and more, a Chandrayaan 3 model crafted using discarded CDs, keyboards, used cartridges, and motherboards, and a flowerpot made from waste materials such as a cut-out plastic bottle, cardboard rolls, and metal wire.

On the last day of the campaign and World Earth Day, there were different Nukkad Nataks performed by students from Modern School Barakhamba Road, ASN Senior Secondary School, Mayur Vihar Phase 1, S.L. Suri D A V Public School, Janak Puri. Besides, there were talk shows by students throwing light on environmental protection.

The play aimed to raise awareness of environmental threats and encourage people to be more conscious of their impact on the environment and protect nature.

23rd April 2024: Global — Today in celebration of Earth Day, Pakka – pioneers of compostable packaging manufacturer in India, along with other 14 companies have committed to end sourcing from Ancient and Endangered Forests in their textile and packaging supply chains, demonstrating their dedication to people and the planet. This commitment is part of the CanopyStyle and Pack4Good initiatives from solutions-driven environmental not-for-profit Canopy. Other forward-thinking fashion and lifestyle brands in today’s announcement include John Lewis & Partners, Kering, Groupe Beaumanoir, Zadig & Voltaire, C&A, PANGAIA, City Threads, 2WO+1NE=2, Zeus + Dione, and House of Hackney.

Every year, 3.4 billion trees are cut down to make man-made cellulosic fibre (MMCF)-based textiles, like viscose and rayon, and for paper packaging. That is equivalent to two soccer pitches worth of forests being cut down every second. Beyond their commitment to preserving the world’s most climate and biodiversity-critical forests, these companies will also invest in low-carbon, circular fibre alternatives like Next Gen materials, and advocate for forest conservation and restoration globally.

As Next Gen innovators — Pakka and other organisations like BlockTexx, Genera, Nordic Bioproducts, and Ponda offer solutions technologies that range from packaging solutions made from miscanthus pulp, clothing waste, wheat straw, or hemp residues to high-quality pulps for textiles and wetland-regenerating fibres. These innovators offer creative and low-impact alternatives to forest fibre. As new governmental regulations around deforestation, climate, and eco-design come into play, trailblazers such as these will provide the circular, climate-friendly materials that global brands need.

Founded in Ayodhya in 1981 as Yash Papers Limited, a leading manufacturer of low-grammage kraft paper, the company strategically forayed into sustainable packaging. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions, rebranding once again in 2023 to emerge as Pakka Limited. The company has established a global footprint, with its products accessible in over 40 countries and offices present in India, North America and it plans to establish a facility in Guatemala.

19th April 2024, Mumbai: In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin.

The Natural Earth Collection features dyes synthesized from non-edible agricultural and herbal industry waste, such as leaves and nutshells. One of the most striking features of the Natural Earth Collection is its unique aesthetic.

Each hue in the “Natural Earth” collection is carefully crafted with fully traceable dyes – from natural waste material to the store. Causing zero threat to the environment, these Organic base fabrics are the future of the earth. The resultant fabrics have an effect that seems like a defect to most, while that is the desired look of natural earth dyes. Natural earth dyes resonate with the concept of organic earth, celebrating imperfect perfection.

Infused with six eclectic shades including White, Medium Cotton, Dark Oak, Dark Forest, and Medium and Dark stone, that are easy on the eye and kind to the planet. Responsibly green and delectably gorgeous, the “Natural Earth” range seems to offer the best of both worlds for eco-conscious buyers!

New Delhi, 16th April 2024: A leading custom-made shirt business, the Shirt Dandy, announces its strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. Since 1865 Reda has been a model of style and elegance, a leader in the production of fine pure wool fabrics intended for the making of classic men’s suits. Reda production is the result of a consolidated heritage of values, consisting of the constant search for excellence, the valorization of the human relationship with all collaborators, and the attention to respect for the environment, which has led REDA to obtain B Corporation certification.

This groundbreaking collaboration will witness the shirt dandy joining forces with Tailoor, the software arm of REDA, renowned for its cutting-edge innovations. By aligning with Tailoor, TSD aims to accelerate the introduction of pioneering AI features into the Indian market, marking a significant advancement in the realm of custom shirt craftsmanship. This collaboration also marks a pivotal moment in the fashion industry, leading to a new era of innovation and personalized experiences for customers in the Indian market. They aim to redefine the custom apparel landscape in India by leveraging cutting-edge AI technology, 3D configuration, and innovative holistic customer experience. Through this, TSD will introduce a revolutionary virtual assistant, empowering customers to bring their own unique style visions to life with unparalleled ease and precision. The virtual assistant will act like a personal assistant and recommend fabrics, colors, and style choices based on customers’ questions and inputs.

On this partnership, Mr. Thomas Hebenstreit, Founder and CEO, the Shirt Dandy said, “We are excited about this groundbreaking collaboration with an Italian institution that paths the way in so many areas. This partnership marks a significant milestone for the shirt dandy as we strategically position ourselves to pioneer innovation in the Indian market for the years ahead. By leveraging Tailoor’s expertise and our passion for quality craftsmanship, we are poised to redefine the standards of sartorial excellence in India. Together, we are committed to delivering unparalleled value and sophistication to our discerning clientele. This collaboration underscores our unwavering dedication to pushing boundaries and setting new benchmarks in the fashion industry. We are excited about the limitless possibilities that lie ahead and look forward to making a lasting impact on the Indian fashion landscape.”

As part of this strategic collaboration, TSD is now actively seeking seed funding to fuel its ambitious growth plans. The infusion of capital will empower TSD to further enhance its product development efforts, scale its operations, and accelerate market penetration. With a clear vision and a strong foundation, TSD is primed to capitalize on emerging opportunities and establish itself as a frontrunner in the industry.

9th April 2024: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to environmentally-conscious consumers across the nation.

Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels, and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

“We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, of Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.

As the significant occasion of Gudi Padwa approaches, Reliance Jewels, one of India’s leading and rapidly expanding jewellery brands, is excited to announce the launch of its latest jewellery collection, designed to add extra sparkle to your celebrations. The new Gudi Padwa range, inspired by ancient patterns and contemporary designs, exudes timeless elegance and honours the spirit of new beginnings.

Gudi Padwa, which marks the arrival of spring and the traditional New Year in Maharashtra, is a time for celebration, prosperity, and togetherness. In keeping with the festive atmosphere, our collection includes a breathtaking selection of meticulously created necklaces and earrings that flawlessly combine cultural history and modern aesthetics.

The GudiPadwa collection stuns with intricate designs and handcrafted details. Each piece perfectly complements the festive spirit, whether you prefer a classic or contemporary look, these pieces will add a touch of sophistication and ensure you shine on this auspicious occasion.

Mumbai, India – March 27, 2024 — The city of Mumbai was alight with the glow of fashion and style last night as the AJIO Grazia Young Fashion Awards 2024 concluded in a star-studded extravaganza. The event, held on March 26th, 2024, at Jolie’s, Mumbai, once again brought together the brightest stars of the fashion world to celebrate creativity, innovation, and style.

The AJIO Grazia Young Fashion Awards 2024 witnessed a dazzling array of talent from across the fashion landscape. From emerging designers to seasoned veterans, the event showcased the diversity of India’s fashion industry. The awards also celebrated icons of the entertainment industry, with Bobby Deol and Disha Patani winning the People’s Choice award in the Male and Female categories, respectively. Ananya Panday was crowned the New Age Style Star, while Karisma Kapoor and Karan Johar were honoured with the Forever in Fashion and Style Connoisseur awards respectively. Content creator Masoom Minawala Mehta was recognised as the Homegrown Fashion Champion, while Sini Shetty’s Breakthrough Style caught the attention of the jury. Tania Shroff’s impeccable sense of style earned her the title of Best Dressed, Sobhita Dhulipala was hailed as the Fashion Trailblazer and Siddhant Chaturvedi was deemed the Fashion NXT.

This year’s winners represent a diverse range of talent, showcasing the best and brightest in Indian fashion. Among the standout winners are Ankur Verma, whose brand Til took home the coveted award in the Urbanwear category, while Amit Hansraj’s Inca impressed the jury to win in the Indie Cool category. Deepit Chugh’s Line Outline stood out in Menswear, and Pratyush Kumar’s Pieux earned recognition for its commitment to sustainability.

The AJIO Grazia Young Fashion Award 2024 in the Label Alert category went to Aishwarya Gajare for Bhuvana Iswari, while Madhurima Singh’s Dhuri captured the essence of fine craftsmanship in the Jewellery category. Ashay Bhave’s Thaely made strides in Footwear design, and Sonam Khetan’s Eveningwear collection exuded elegance and sophistication.

Speaking about the success of the event, Rohit Gopakumar, Director of Worldwide Media and CEO of ZENL BCCL TV & Digital Network, said, “The Grazia Young Fashion Awards continue to serve as a platform for recognizing and nurturing emerging talent in the fashion industry. We are thrilled to celebrate the achievements of these talented individuals who are pushing the boundaries of style and innovation. Through the continued support by our partners, we celebrate diverse talents, contributing to a dynamic and trendsetting fashion future.”

Mehernaaz Dhondy, Editor-In-Chief of Grazia India, added, “The 13th edition of the Grazia Young Fashion Awards showcased the incredible diversity and talent within India’s fashion ecosystem. It was inspiring to see the passion and creativity of the award winners, and we look forward to witnessing their continued success in the years to come.”

The evening witnessed a star-studded line-up from the entertainment industry and stalwarts from the fashion world that lit up the pink carpet with their presence. Celebrities from across the entertainment spectrum, including Karan Johar, Bobby Deol, Karisma Kapoor, Shraddha Kapoor, Ananya Panday, Mrunal Thakur, Sunny Leone, Sini Shetty, Ali Fazal, Richa Chadha, Sobhita Dhulipala, Mouni Roy, Kalki Koechlin, Disha Patani, Siddhant Chaturvedi, and others walked the pink carpet.

Their captivating presence and impeccable fashion choices illuminated the evening, adding an extra touch of glamour to the event.

AJIO Grazia Young Fashion Awards 2024 is co-powered by Vespa and Blenders Pride Glassware; Hydration Partner – Eaze Packaged Drinking Water; Energy Partner – Hell Energy Drink; Experience Partner – Jollies; and Education Partner – Bennett University.

For all updates from the grand event, visit Grazia.co.in or follow Grazia India’s pages on Instagram, Facebook and X. Check out the complete winner’s list below:

● GYFA Urbanwear: Til

● GYFA Indie Cool: Inca

● GYFA Menswear: Line Outline

● GYFA Sustainable: Pieux

● GYFA Label Alert: Bhuvana Iswari

● GYFA Jewellery: Dhuri

● GYFA Footwear: Thaely

● GYFA Eveningwear: Sonam Khetan

● GYFA Breakthrough Style: Sini Shetty

● GYFA Best Dressed: Tania Shroff

● GYFA Homegrown Fashion Champion: Masoom Minawala Mehta

● GYFA People’s Choice (Female): Disha Patani

● GYFA Fashion Trailblazer: Sobhita Dhulipala

● GYFA Fashion NXT: Siddhant Chaturvedi

● GYFA Forever in Fashion: Karisma Kapoor

● GYFA People’s Choice (Male): Bobby Deol

● GYFA Gen Z Style Star: Ananya Panday

● GYFA Fan Favourite: Shraddha Kapoor

● GYFA Style Connoisseur: Karan Johar

International Women’s Day calls for a celebration of not just strength but also the beauty that every woman carries within. This year, let’s turn the spotlight on self-care, exploring delightful DIY skincare and haircare rituals, complemented by product recommendations featuring natural ingredients that amplify your radiance.

Relaxing Facial Steam with Lavender: Begin your skincare journey with a calming facial steam infused with lavender essential oil. Boil a pot of water, add a few drops of lavender oil, and drape a towel over your head as you lean over the steam. Allow the aromatic vapors to envelop your face, promoting deep relaxation and opening pores for effective cleansing. Lavender’s soothing properties help ease tension, making it an ideal choice for this tranquil start to your self-care routine.
Nourishing Avocado Face Mask: Begin your self-care journey with a hydrating avocado face mask. Mash half an avocado and mix it with a tablespoon of honey. Avocado, rich in vitamins and fatty acids, moisturizes and nourishes the skin, while honey adds a natural glow. Leave the mask on for 15-20 minutes before rinsing it off with lukewarm water.
Revitalizing Coffee Scrub: Wake up your skin with a revitalizing coffee scrub. Mix ground coffee with coconut oil for a natural exfoliant that boosts circulation and removes dead skin cells. The caffeine in coffee is known for its skin-tightening properties, leaving your skin feeling refreshed and invigorated.
Soothing Green Tea Toner: Refresh your skin with a soothing green tea toner. Brew a cup of green tea and let it cool. Use it as a toner by applying it to your face with a cotton pad. Green tea is rich in antioxidants that help soothe the skin and reduce inflammation.
Calming Oatmeal Face Pack: Soothe your skin with a calming oatmeal face pack. Mix ground oats with yogurt and a tablespoon of aloe vera gel. Oats gently exfoliate, yogurt adds a cooling effect, and aloe vera provides a dose of hydration. Leave it on for 15 minutes before rinsing.
DIY Coconut Milk Hair Mask: Indulge your hair with a luxurious coconut milk hair mask. Combine coconut milk with a tablespoon of honey and a dash of olive oil. Coconut milk hydrates and conditions, while honey and olive oil add shine and strengthen your locks. Leave the mask on for 30 minutes before washing it out.
Aromatic Hair Mask with Ylang-Ylang: Extend the pampering to your locks with an aromatic hair mask with ylang-ylang essential oil. Blend a natural hair conditioner with a few drops of ylang-ylang oil, known for its ability to balance oil production and enhance hair luster. Apply the mask generously, allowing the sweet and exotic aroma of ylang-ylang to transport you to a tropical paradise while the nourishing properties of the oil revitalize your hair from root to tip.
Honey and Yogurt Hair Conditioning Treatment: Treat your hair to a luscious honey and yogurt conditioning treatment. Mix equal parts honey and yogurt, applying the mixture from roots to tips. Honey’s humectant properties lock in moisture, while yogurt’s proteins strengthen the hair. Leave it on for 30 minutes before rinsing thoroughly.
Strengthening Banana and Egg Hair Mask: For a powerful hair-strengthening treatment, whip up a banana and egg hair mask. Blend a ripe banana with an egg and a tablespoon of olive oil. Bananas are rich in potassium, vitamins, and natural oils, promoting elasticity and preventing breakage. The egg provides protein to fortify the hair shaft, and olive oil adds a nourishing touch. Apply the mask to damp hair, leave it on for 30 minutes, and rinse thoroughly.
Cooling Aloe Vera Scalp Treatment: Treat your scalp to a cooling aloe vera treatment to combat dryness and irritation. Mix fresh aloe vera gel with a few drops of tea tree oil. Aloe vera’s moisturizing properties soothe the scalp, while tea tree oil’s antifungal and antibacterial properties promote a healthy scalp environment. Apply the mixture to your scalp, leave it on for 20 minutes, and rinse thoroughly.
DIY Floral Infusion Bath: Indulge in a relaxing floral bath by adding fresh or dried flowers to your bathwater. Rose petals, lavender, or chamomile not only provide a delightful sensory experience but also have calming and skin-soothing properties.
Celebrate International Women’s Day by embracing the art of self-love, allowing these skincare and haircare rituals to amplify your natural glow and leave you feeling blissfully rejuvenated.