The elderly population is in need of extra care for preventing mortality due to Heart Attacks

Dr. Balbir Singh, Chairman- Cardiac Sciences, Max Hospital, Saket, New Delhi

As we keep going into the down year and try to look back at the progress of care of cardiac patients, we realize the rising number of heart disease patients in the country. We also understand the high risk and high death rates in elderly people.

This means we as cardiologists have to be extra careful, revising, and learning more technological skills. The good news for the patients is that we are improving technologies and new, safer procedures at Max Super Specialty Hospital at Saket. This is our endeavor to add more skills and save more lives.

The new technique which has been added at Max Saket and provides additional benefits are the Mitral Valve Clip, Cryoablation and the use of remote monitoring cardiac rhythm.

Being the pioneer investigator for all these new therapies, several patients who were not treatable are now finding benefits. The first Cryoablation in a patient with atrial fibrillation was performed in Nov of last year and the patient is asymptomatic on a one-year follow-up.

One of the toughest encounters that cardiologists face among the geriatric population is associated co-morbidities like renal, pulmonary, Cerebrovascular, and frailty that makes them highly vulnerable for cardiac surgery. But the latest innovations which are guided by these concerns emphasize minimally invasive interventions making the procedure much safer. Apart from the hardware, in the percutaneous intervention (PCI) the emphasis is laid on partially or completely absorbable stent platforms. They are hypothesized to decrease the late stent associated events and likely decrease dual antiplatelet therapy duration.

It has been often noticed, that in many cases though people are aware of the problems associated with their lifestyle choices, however, they continue doing that. Apart from aging, the major contributors to the problem are irregular sleep cycles, bad eating habits, stress, hypertension, pollution, high cholesterol, tobacco, alcohol, and many more. Therefore, Max Hospital Saket as an initiative to spread knowledge and awareness on how people make themselves prone to heart ailments used this platform. The experts also shared the ways to notice any early symptoms of heart attack and reach out to the nearest hospital for medical assistance.

Zydus Hospitals & Medtronic collaborate to launch India’s first indigenous AI based stroke care network in Gujarat

Bengaluru, 17th February 2023: Zydus Hospitals, Ahmedabad, and India Medtronic Private Limited, a wholly-owned subsidiary of Medtronic plc (NYSE: MDT), announced their partnership to support stroke patients in Gujarat via a hub and spoke network. As part of the partnership, Medtronic will collaborate with Zydus Hospitals to build an ecosystem that can help in the timely diagnosis and treatment of stroke patients by facilitating the use of indigenous AI-enabled technology and providing tools and technologies to support the education and training of doctors in select remote hospitals.

In India, nearly 1.8 million patients are affected by stroke each year.1 In the bigger cities with improved healthcare infrastructure, patients stand a better chance of proper diagnosis, followed by the requisite treatment. However, in the peripheral & rural settings, the challenges are aplenty. The partnership will serve the people of peripheral Gujarat by helping them deal with stroke as a disease effectively. The hub and spoke system works on an advanced AI capable of interpreting a CT scan for a stroke. A team of stroke experts at Zydus hospital (hub) would visualize the CT scan performed at the remote hospital (spoke) and handhold the local physician on further patient management. This way, the physician at the remote hospital is empowered to decide on the future course of action basis the patient’s needs and the patient receives the right treatment at the right time.

Michael Blackwell, Vice President, Medtronic India said, “At Medtronic, we’re accelerating the development of technologies that can help patients manage their disease while living their lives to the fullest. We’ve been consistently partnering with hospitals across India to advance our vision of transforming stroke care for patients in India. Through these collaborations, we can integrate technology to address local healthcare barriers across the care continuum.”

Dr. V N Shah, Mentor & Senior Endocrinologist & Metabolic Physician, Zydus Hospitals, stresses the need for a greater patient-centric approach. He says, “Medicine as a profession revolves around the patient. The patient-centric approach will take us on the path of constant improvisation. Stroke is a big disabler in developing countries like ours. Treatment of any disease starts with quick and efficient detection; the launch of peripheral stroke centers will enhance the survivability of our patients.”

Dr. Kalpesh Shah, Senior Consultant, Endovascular Neurosurgery, Zydus Hospitals emphasizes the fact that the “Brain is a complex organ, so are the diseases associated with it. Often stroke & brain hemorrhage lead to disability which is not just limited to the patient but the adverse effect is equally felt by the family and the household. Timely diagnosis of the disorders with the use of AI even when you are miles away from the specialist hospital can be a lifesaver enabling guided treatment to start immediately under expert supervision.”

Dr. Dipak Patel, Senior Consultant, Neurosurgery, Zydus Hospitals opines “Brain stroke may occur in the form of infarction or hemorrhage. Treatment within the first six golden hours has a greater impact on outcomes in the case of infarction or hemorrhage. Removal of a blood clot to open up the closed blood vessel and emergency surgery for hemorrhage or infarction is associated with good outcomes in such patient.”

Dr. Arvind Sharma, Senior Stroke Neurologist, Zydus Hospitals says “80% of strokes are preventable & time is the brain. If you keep hypertension, diabetes & obesity in check, and stop smoking, the chances of stroke can drastically reduced. If anyone has stroke symptoms, the right diagnosis and optimal treatment within the golden hour is paramount. Creating a network of remote stroke centers will bridge the care gap.”

Dr. Ajit Sowani, Senior Neurologist, Zydus Hospitals “In stroke, the most important course of treatment is to remove the block in the brain as soon as possible- and must be done within 24 hours from the onset of symptoms. The turnaround time is crucial in such a situation and the AI-driven technology helps clinicians to fast-track the next steps of treatment addressing critical patient diagnosis.”

Keep Your Eyes Safe & Secure

By Dr. Ipsita Basu, DO, DNB, DipNB, Consultant – Pediatric Ophthalmology, Disha Eye Hospitals

Most people are ignorant about basic eye health and hygiene. Ensuring proper protection and maintaining accurate eye hygiene can assist one to keep away further issues arising from negligence which can even make someone’s vision partial and also totally blind. Basic eye care can also help in avoiding common issues like eye allergies, conjunctivitis, redness, puffiness, etc.

Some easy but important eye healthcare guidelines which will help to safeguard your eyes and to combat any infection under any circumstances are listed below-

1. Use of Ultraviolet Goggles – We need to be careful while choosing our sunglasses. If an individual has to get exposed to the morning sun or be in the outdoor area for long hours, then it is always advised to make use of ultraviolet protective sunglasses only. This will help to prevent eye allergies and long-term eye diseases.

2. Avoid Contacting the Eyes with Unclean Hands- Do not rub your eyes with unwashed hands, especially if we are in outdoors and in public places, after shaking hands with other fellows or if we are in a state of heavy sweating. We, ourselves might become the career of infections or allergies to our eyes.

3. Be Careful With The Tear Film – It is necessary to avoid splashing water heavily inside our eyes. This may damage the tear film which is a protective layer. We must wash our eyes only if foreign particles like dust enter our eyes and cause irritation.

However, it is a requisite responsibility to clean our hands and face once we reach our home as this prevents dust and grime from entering our eyes and causing eye allergies. But this action must be undertaken very carefully. One should not be in a hurry or negligent while cleaning the face and eyes. A minor fault may lead to major damage as our eyes are the most sensitive organ in our body.

4. Be Cautious With Your Contact Lenses – Extra care is imperative for those who are regular users of contact lenses. Going to bed wearing the same is dangerous to eye safety and should not be worn for more than 16 hours. It might impact the cornea.

For maintaining an accurate vision it is always requested to the users to stick to the Do’s and Don’ts mentioned clearly by the ophthalmologists. One needs to be extra cautious regarding the Liquid which is used to wash the Lenses. The Date of Manufacture and the Period Of Its Expiry should be checked. Do not buy the liquid which has exceeded its expiry date or has no mention of this credential.

5. Take Caution Regarding Cosmetics Applied On The Eyes – Cosmetics have become an integral part of our day-to-day life. While decorating our eyes to impart a unique appearance in our personality, some safety and hygiene measures need to be considered seriously.

a. Avoid sharing any common handkerchiefs, towels, toiletries, etc. Do not share common eye cosmetics. Eye makeup should be light, especially during the daytime.

b. If Eye shadows are applied then it should not spill over into the eyes.

c. Ensure the application of waterproof mascara. Melted mascara can be harmful for the eyes. As, Mascara is mainly used to make Eye Lashes look elongated and beautiful but this artificial appearance is a threat in disguise to the safety of our eyes. Mascaras contain Fibers that can cause irritation and even when it enters the eye can cause blurred vision.

d. Be careful while using eyeliner. It should not get in contact with the eyes directly.

e. Refrain from applying Glittery Eye Cosmetics. Such metallic products cause heavy irritation in our eyes and may lead to serious damage like a deep scratch in the Cornea. It can permanently destroy the visionary capability if a person is wearing contact lenses.

f. High obsession with Eye Cosmetics can be an influential factor in causing ‘Corneal Abrasion’. The term ‘Corneal Abrasion’ refers to a particular kind of eye injury. This is caused when someone is applying eye makeup in a moving car or bus and the vehicle suddenly undergoes an abrupt slowdown and the individual hits her eye with the brush or the eyeliner or a sharp Eye Kajal stick. Such a state can lead to a severe scratch in the Cornea section.

g. Today, amongst women there’s a habit of using imposed Eyelash Extensions. Such eye cosmetics are undoubtedly short spanned and so any user is always reluctant to wash the eyes thoroughly as these eyelashes might fall off. This can prove to be dangerous. Prolonged application with no cleaning will become the dominant reason for a serious eye infection.

h. Be careful while removing the eye makeup, if somehow makeup goes inside the eyes, then rinse fast with cold water and don’t rub. Always remove makeup before retiring to bed no matter how late it may be.

Torrent pharma launches #BeShelCal strong campaign for increasing Calcium intake awareness in India.

India-wide release, 15th February 2023: One of India’s leading pharma brands, Torrent Pharmaceuticals Ltd, recently unveiled its first-ever 12-week-long campaign across TV and digital. With this new campaign #BeShelcalStrong, the pharma giant announces the entry of its brand Shelcal 500 – a market leader and the no. 1 doctor-recommended calcium supplement$ – as an over-the-counter (OTC) calcium supplement brand.

The ever-rising consumer empowerment, demand for relatable storytelling and expectation of engagement has necessitated creating of multi-channel marketing campaigns. Nowadays, consumer healthcare marketers understand that engaging consumers in out-of-the-box marketing practices is increasingly helpful in getting their point across. These subsequently encourage conversations around health issues and offer solutions to help individuals fix them.

In India, close to 40% of people are calcium deficient and 79% are Vitamin D deficient*. With this campaign, Torrent Pharma aims to raise awareness about the importance of fulfilling one’s calcium and Vitamin D3 needs in a way that is relatable to the daily lives of people.

As a part of the #BeShelcalStrong campaign, Torrent Pharmaceuticals has added a highly interactive calcium calculator on the website, www.shelcal.com, which will calculate the approximate daily dietary calcium intake of the user, meeting 100% RDA of calcium. Based on the analysis, consumers can make an informed decision about their calcium intake. In addition to this, consumers can connect via the toll-free number 18002020240 to seek assistance and resolve calcium-related queries.

Additionally, the TVC created under the campaign aims to address the aforementioned lack of dietary calcium amongst people by educating them to pay heed to their exhaustion and listen to their aching bones, especially after they turn 40. By depicting everyday instances, the film further highlights the need to supplement one’s diet with Shelcal 500 daily.

With its composition of 500mg of Calcium and 250 IU of Vitamin D3, Shelcal 500 helps optimize calcium absorption, increases bone density, improves muscle strength, and helps boost immunity. The calcium is sourced from natural ingredients like oyster shells, having good absorption/bioavailability in the body.

Furthermore, Shelcal500 is a consistent market leader in the Rx category, with a market share currently at ~43% that continues to rise$. And going OTC will see Shelcal further increase its market share substantially in the consumer healthcare segment.

Aman Mehta, Director at Torrent Pharmaceuticals Ltd, said, “With Shelcal’s entry into OTC, the brand is poised to become the largest calcium supplement brand in India. Via this campaign launch, we wish to encourage consumers to take calcium supplements regularly to make up for their dietary deficiencies. #BeShelcalStrong is a strong value proposition that intends to not only build on Shelcal’s brand awareness but also educate people about calcium’s importance to their diet, which in turn can positively affect their quality of life.”

Amal Kelshikar, Executive Director at Torrent Pharmaceuticals Ltd : “According to data, 40.6% of Indians are calcium-deficient, while 79% of Indians are Vitamin D-deficient*. Moreover, while RDA recommends 1000 mg/day of calcium, 1 out of every 2 Indians consume less than 50% of the recommended range*. However, the awareness amongst the consumers in this regard is low, or despite awareness, it is not acted upon. This is why it is important to not just spread awareness about the prevalence of calcium deficiency but also to get people to act upon filling their deficiencies. Thus, by taking Shelcal 500 to OTC while presenting a relevant, relatable and engaging campaign that is driving awareness about how critical it is to complete one’s calcium requirements, Torrent Pharmaceuticals is actively endeavoring to bridge the gap between consumers and a healthy, active lifestyle.”

Marketing of Consumer Health Care products can be interesting and powerful, while still remaining informative. In order to be successful, pharma marketers also need to recognize the importance of building long-term relationships with customers based on trust and care. Today’s hectic and fast-paced lifestyle often gives way to food habits and a diet that may lack adequate nutritional value, giving rise to several health implications. Owing to the pervasive Calcium and vitamin D deficiency in India, and with a vision to offer care via providing better and greater access to dietary calcium, Torrent Pharmaceuticals thus curated this compelling campaign that urges people to #BeShelcalStrong.

AstraZeneca Pharma India Ltd: Press Release: India-Sweden Healthcare Innovation Centre partners with the Directorate of Health Services Jammu to bring down the burden of Lung Cancer in the country

India Enhancing its efforts toward early detection of Lung diseases, India-Sweden Healthcare Innovation Centre and its knowledge partner AstraZeneca India collaborated with the Directorate of Health Services (DHS) Jammu to integrate Qure.ai’s smart artificial intelligence technology to detect lung cancer early on.

Under the aegis of Indo Sweden Healthcare Innovation Centre (ISHIC), Qure.ai is scaling up the integration of its AI-powered chest x-ray interpretation tool that can benefit the early and easy detection of lung diseases including lung cancer. The collaboration with DHS Jammu is a significant example of how technology can be leveraged and simply integrated in primary healthcare settings. Cecilia Oskarsson, Swedish Trade Commissioner to India said, “Innovation is critical to address the healthcare challenges in the country and we at the India-Sweden healthcare innovation centre are working towards a mission to support these innovative solutions. We are delighted to initiate this first project in Jammu towards early screening and diagnosis of lung diseases in the state. We look forward to supporting the start-up ecosystem and the states towards building an innovative ecosystem in the country.”

Dr. Sanjeev Panchal, Country President and Managing Director, AstraZeneca India said, “We celebrate the progress that has been made in cancer care, including advances in screening, the development of innovative therapies, greater public-private collaboration and increased prioritisation of health equity. As a global cancer community, we have many reasons to be optimistic about the future. We are moving ever closer to achieving our ambition – eliminating cancer as a cause of death.”

The AI-powered chest X-ray is designed to distinguish lung nodules in under a minute and minimise the chances of lung cancers going undetected. Importantly, this tool is being accessed in a primary care setting where x-rays are utilised most commonly. Commenting on the technological advantage of the solution, Prashant Warier, CEO of Qure.ai said, “Our mission is to use AI to make healthcare more accessible and affordable. Our machine-based learning tools are enhancing the analysis of simpler diagnosis tools such as x-rays, and ultrasounds to catch serious diseases at very early stages that significantly reduce the mortality rates. AstraZeneca has helped us spread our offering across the world which has led to approximately 170,000 scans in 25 countries, with high malignancy risk lung nodules identified in 1.6% of scans. Today we are tapping further into technology to enable faster diagnosis and speedy treatments.”

In 2020, there were an estimated 18.1 million cancer cases worldwide with Lung Cancer being the second most common form of the disease. The constant increase in the incidence of lung cancer highlighted the need for healthcare organisation around the world to come together, collaborate and innovate the way lung cancer was addressed. In India, ISHIC-a tri-part collaboration with AIIMS Delhi, AIIMS Jodhpur and Business Sweden with AstraZeneca and NASSCOM as the knowledge partner was formed to fortify the healthcare ecosystem by identifying, mentoring and integrating some of the smart and best-in-class healthcare solutions, in alignment with the health priorities of the country. To date, the centre has mentored over 37 promising start-ups that can enhance the way healthcare is accessed and delivered.

Apollo Medical College commemorates ‘World Congenital Heart Defect Awareness Day’ by performing the 150th Pediatric cardiac Procedure!

Apollo Medical College commemorates ‘

Hyderabad, 15th February 2023: Apollo Institute of Medical Sciences & Research Hospital (AIMSR, Apollo Medical College) commemorated World Congenital Heart Defect Awareness Day – 14th February 2023; by reaching the spectacular milestone of 150 Pediatric cardiac procedures and surgeries performed for congenital heart defects in the last one year alone, at the Apollo Medical College, Hyderabad.

Congenital heart defect (CHD) is the most common type of birth defect, 1 out of 100 infants are impacted by this. 25% of the CHDs require surgery or a procedure within the baby’s first year of life. More than 90% of children with CHD live into adulthood.

The team of pediatric specialists at Apollo Medical College, involved in achieving this humongous landmark, Dr. Sri Krishna, Head of Department of Pediatrics; Dr Amol Gupta, Pediatric Cardiologist; Dr Meena Trehan, Pediatric Anesthetist and Intensivist and Dr Sunil Kumar Swain, Paediatric Cardiothoracic & Vascular Surgeon; were felicitated on the occasion. The parent Mr. Kuruva Sri Ramulu & Mrs. Uma Devi of the 150th child Master Kuruva Manoj, a 2 years 8 months boy who had been discharged from the Pediatric ICU, from Arikera village, Kurnool district, Andhra Pradesh; were also felicitated on the occasion. This baby boy was suffering from a rare condition caused by a combination of four heart defects that are present at birth. Tetralogy of Fallot defects causes oxygen-poor blood to flow out of the heart and into the rest of the body. Risk factors include a viral illness such as rubella (German measles) during pregnancy, maternal alcoholism or a family history of the condition and were treated for the same by performing a critical ICR – Complete Repair of Tetralogy of Fallot, and he had recovered well and was discharged.

Apollo Medical College marked World Congenital Heart Defect Awareness Day by hosting a Congenital Awareness Walk, early in the morning, to raise awareness about congenital heart problems and the need to detect them early, for the child to lead a normal life. The College conducted a Continuous Medical Education program to build awareness in the medical fraternity about congenital heart disease and the paramount importance of early detection.

Migraine and Mental Health: Understand the Impact of This Head-Pounding Pain on Your Wellbeing

 By Dr Bhakti Gajjar, Consultant Neurologist, HCG Hospitals Ahmedabad

People who live with migraine know the actual grief they bring in – rattling auras, throbbing pain, nausea, pain in the eyes, and seeing spots of flashlights, sensitization to various environmental factors. It may look like just another kind of headache for a common person, but people accustomed to it know what a nightmare it can be. Whether they happen continuously or are episodic, migraine attacks can cause stress. Also, stress can trigger migraine episodes, a vicious cycle that may be difficult for you to escape.

Migraine commonly affects young age group and is triggered by work pressure, anxiety, stress and many environmental factors. Most people who suffer from migraine find difficult to give their full in work or do routine activities during an episode, so it affects many aspects of person’s daily life.

What Is Migraine?

Migraine is a neurological condition, a type of primary headaches that leads to pulsating headaches, mainly on one side of the head but can involve whole head. The symptoms can be mild, moderate, or severe that vary from person to person. Migraine episodes can last a few hours to days, and pain can be so bad that it impedes your normal routines. There are many trigger factors like light, stress, lack of sleep, empty stomach for long time, sudden change of atmosphere, cold weather, hormonal changes and many more. It is variable from person to person.

Common types of migraine include migraine with aura and migraine without aura.

1)Migraine without aura develops in phases. Premonitory phase-person experience symptoms like fatigue,mood changes,sensitivity to light and sound. Headache phase-moderate to severe headache lasting for 4-72 hours, throbbing and worsen with physical activity. Postdrome follows the migraine attack, have symptoms like fatigue and low mood.

2) Migraine with aura-An aura is a term used to describe the symptoms a person may experience before sometime of headache attack. An aura presents with temporary vision issues like flashes of lights or blind spots or other hindrances such as a tingling sensation on one side of the face or in the arm or leg and problems speaking.

3) Chronic migraine-A headache on at least 15days per month, with 8 of those days featuring migraine symptoms, must occur for more than 3 months. When people overuse pain relievers, they may develop drug overuse headache.

Other types :

  • Migraine with brainstem aura
  • Hemiplegic migraine
  • Retinal migraine

Diagnostic criteria vary depending on the type of migraine. We clinicians look for a pattern of recurring headaches and accompanying symptoms. Also duration and intensity of symptoms. Migraine diary with type, duration and frequency of symptoms could be of great help.

What Is Association Between Migraine And Mental Health?

Well, both migraine and mental health are intimately related. It is essential to understand the potential impacts of migraine on mental health and vice versa. Moreover, regulating one often involves managing both. At times people with migraine develop anxiety, while mental health condition comes first for a few people. Not only anxiety but many mental conditions like depression, stress disorders, and sleep disorders are interconnected with migraine. These conditions are more likely to affect a person if someone else in the family has them. Migraine and many mental health disorders affect similar chemicals in the brain. Following areas are involved in migraine and mental conditions.

There are several reasons why chronic migraine can affect a person emotionally. Thinking about when the next episode will spurt can cause anxiety, and living with persistent worry can also lead to depression. Also, chronic pain itself is so stressful for both the mind and body. Long-term stresses are known to impede the balance of hormones and chemicals in the brain and nervous system, affecting moods, and eventually, stress can make migraine bad.

Migraine, in most situations, can intrude with work, home, and social well-being, making you feel isolated and affecting your mental health. Also, the impact of chronic migraine can harm your self-esteem.

Current hypotheses on the neurobiological mechanism underlying the contribution of depression and anxiety to progression of migraine include shared dysfunction of the serotonergic system.

If you have chronic migraine:

  • Take measures to look after your mental health
    Do things that can lessen stress and anxiety
    Seek medical help when needed

Cause Or Effect?

The cause-effect relationship between mental ill-health and migraine is unclear , with possibility of bidirectional relationship. Depression is believed to be a strong predictor for episodic to chronic migraine; however, treatment for migraine does not ease anxiety or depression.

This link is bidirectional, with both contributing to the progression of the other. Some studies reveal that both migraine and depression may be caused by an underlying genetic factor, an environmental trigger, or both. Also, serotonin dysfunction plays a remarkable role in developing anxiety and depression. Genetic mutations can impede serotonin signalling in individuals with stress as well as those with migraine.

In addition, certain medications that treat migraine (triptans) work by targeting serotonin receptors in the brain. Thus, serotonin also controls the relationship between migraine and mental wellbeing.

Hormones also play a role.

Some women experience menstrual migraine, which develops immediately before or after the cycle. In addition, oestrogen levels are low during menstruation, which indicates that oestrogen deprivation may play a vital role in the development of migraine and mental ill-health.

Treatment

Migraine attacks are commonly managed by abortive medications like non-steroidal anti-inflammatory drugs. Preventive medications like antidepressants, antiepileptic drugs are added to treatment. For a few people, combining antidepressants with other medications that directly treat migraine may be very beneficial. We can use mono-therapy for both migraine and headache, different treatments for both conditions or sequential treatments.

Behavioural treatments are often used to treat migraine. Biofeedback therapy measures stress signals like muscle tension or body temperature to help people recognize the causes of stress so that they can react in real-time to enhance relaxation. Since psychiatric comorbidities so intricately affect migraines, their management becomes essential part to screen in patients with migraines.

Biofeedback therapy is mostly combined with relaxation training, which is a proven technique to ease stress which includes:

  • Deep breathing
  • Gradual muscle relaxation relaxation routines

Simple Tips to Manage Your Mental Well-being

Well, following a disciplined lifestyle help a person control emotional health, which can eventually help you have lesser or milder headaches.

  • Stay connected with family and friends
  • Get sound, restful sleep
  • Exercise regularly

Practice relaxation techniques to mitigate stress

Medical Treatment now possible for a surgical condition caused due to Long Covid

Dr. Sanjay Agarwala, Director – Professional Services, Head – Orthopaedics & Traumatology at P. D. Hinduja Hospital

Since the inception of Covid-19, infectious disease has been known to cause problems for the general public across the globe. One such problem has been associated with Long Covid where the blood supply to various parts of the body becomes poor and leads to Osteonecrosis.

Patients with Covid 19 are given corticosteroids for its management, but according to recent studies, lower threshold dose of steroids makes patients much more susceptible to suffering from Osteonecrosis or Avascular Necrosis (AVN), known for the death of bone tissue due to a lack of blood supply.

Avascular Necrosis (AVN) is known as the death of bone tissue caused due to the lack of blood supply. The condition can lead to tiny breaks in the bone and cause the bone to collapse. This process usually takes months to years to occur but leads to the need of joint-replacement surgeries.

When it comes to long covid, while patients were required to opt for surgical treatment methods like joint replacement surgeries in the past for these problems we have through various studies and research developed bisphosphonate therapy which can eliminate the need of surgical treatment if detected early.

The pandemic caused due to Covid 19 has been a wake-up call for the global healthcare system and while we are out of danger for the most part, Covid 19 is still around and very much dangerous. Patients suffering from Covid 19 are given corticosteroids which help in the management of the virus but after recovery, these patients start to experience pain in their joints.

MRIs have shown Osteonecrosis in these cases where patients require joint-replacement surgery for treatment but with Bisphosphonate therapy, patients can now be treated even without surgical procedure. The therapy helps in symptoms receding and the condition reversal.

Osteonecrosis of the hip is successfully treatable with Dr Agarwala‘s well researched bisphophonate therapy, which is different from osteoporosis management. Recent publications in international peer reviewed journals have established the validity of his long-standing research results. This is a Made in India, for the World Treatment, strategy.

Patients, who experience pain in the hip or thigh post covid recovery, are required to opt for MRIs as early as possible in order to diagnose AVN. Patients with early AVN (Ficat-Arlet Stage 1 and 2), can be successfully treated with Bisphosphonate therapy. While corticosteroids are lifesaving in the management of Covid 19, it is important to follow up if one experiences pain in the joints.

Early detection can lead to favorable outcomes for patients but the fight against Covid has been a long and tedious one and it still isn’t over. Therefore, it is still important to be aware of these conditions and never neglect them in case of post-recovery from covid. The general public at large should still follow covid norms in order to deal with these ailments.


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Sunteck Realty organises Healthcare Camp for Underserved Children in Naigaon

Sunteck Realty organises Healthcare Camp

Mumbai, 14th February 2023: Sunteck Realty, a Mumbai-based premium luxury real estate developer, organized a Healthcare Camp at Naigaon to observe National Deworming Day in collaboration with Human Welfare Charitable Trust and Samhita Social ventures. The initiative is a part of Sunteck Realty’s pioneering ESG project, Sunteck Saathi’s community engagement program. The goal of this medical camp was to deliver preventive healthcare to over 200 underprivileged children in a shelter home. The healthcare camp included general physician examinations, dental examinations, and eye examinations. The camp was organized in the vicinity of the Naigaon shelter home with a specialty team of doctors and allied staff.

Anupma Khetan, Customer Experience Evangelist for Sunteck Realty, commented on the project by saying, “Children are the future of the nation; therefore, they need to be cared for. Given that they will be the ones to lead India toward the path of success, children should live in an environment that is both healthy and environmentally sustainable. So, in light of our nation’s bright future, this is our company’s small contribution.”

The United Nations Global Compact and the Government of India have recognized HWCT (Human Welfare Charitable Trust), which primarily focuses on education and skill development for children, youth, and women in Mumbai and rural Maharashtra. Kalpesh Kabra, Founder and Trustee of HWCT India Foundation said, “We are grateful that Sunteck Realty has supported our children receive medical check-ups from specialized doctors, dental surgeons, and ophthalmologists.

Priya Naik, Founder, and CEO at Samhita Social Ventures say Proactive healthcare screening is the first step towards good health and well-being. Identifying healthcare issues during the formative years of children is critical since it directly impacts their cognitive abilities. This intervention is a stepping stone towards improving the health of the future of our country.

Sunteck Realty, in association with Human Welfare Charitable Trust also organized the Information, Education, and Communication (IEC) session on the importance of good nutrition and a balanced diet for children. Mothers and other kid guardians were invited to the session in order to improve the uptake of this information. A therapeutic link will also be established for those detected with ailments or issues.

Indian Immunologicals Limited launches its first set of virtual medical representatives

India, 13th February 2023 – The healthcare sector in India is leaping forward with digital innovations at an accelerated pace. Government of India’s initiatives like the National Digital Health Mission, integration of artificial intelligence, data governance, and 5G services fuelling a rapid paradigm shift in the healthcare industry which is already on the threshold of a new era of digital transformation. The covid-19 pandemic primed the evolution of healthcare business models by channelizing novel digital concepts and strategies. Indian Immunologicals Limited (IIL) the Hyderabad-based subsidiary of National Dairy Development Board (NDDB) has been in the forefront of business process innovation. Propelling the digital ecosystem, IIL, through its division Human Biologicals Institute, launched its first set of virtual medical representatives, a pioneering alternative to facilitate physician’s interface in form of eMOz i.e. A virtual realm where e-reps can connect with doctors and foster digital relationships.

 

Traditional sales models in the pharma industry have been primarily indexed on engagement between sales representatives and physicians which has led to volume-based formulae, more sales representatives equal more visits to doctors, assuming incremental business. However, long have the industry embraced the challenge that the average time spent by physicians with a sales rep has seen a drastic downturn owing to various intersecting factors. The COVID-19 pandemic caused further restrictions that significantly curtailed reps’ access to physicians.

eMOZ is a cutting-edge and promising tool for information sharing. eMOz has inbuilt capabilities to provide constant updates on the specific needs of the physicians, thus fostering meaningful, tangible, and enduring gains. eMOz will enable complete stakeholder management on a virtual platform by providing detailed access to products and services. This will reduce several entry barriers while enhancing the cost efficiency.  eMOz will eventually be acquiring AI avatars of sales representatives to interact and assist physicians in one of its kind experiences. eMOz will provide credible solutions digitally for better patient care by offering greater convenience to physicians and save their precious time.

Speaking on the launch of eMOz, Dr. K. Anand Kumar, Managing Director of IIL said “This generation of healthcare professionals are quite open for digital channels of communication, and we envision to provide an engaging digital experience to our customers while focussing foremost on covering untapped markets”.

On the ground level, unveiling eMOz has witnessed significant interest from doctors. Dr Santosh Kumar Mishra, Senior Obstetric & Gynaecologist from Sanjita Maternity Care & Hospital, Bhubaneswar (Odisha) who interacted through eMOz and placed an order as well, said “There has been a huge emergence of various digital channels in our life post-pandemic, experiencing something like eMOz from Indian Immunologicals Limited is unique & interesting. It is more convenient than some of the usual drop-in interactions

While in-person rep visits still hold value, eMOz avatars will accentuate digital value perception among all stakeholders”, Vice President, Human Health business, Mr. Shakul Srivastava said.