Startup Mahakumbh to host 3,000 future entrepreneurs on March 20

New Delhi, India, 9 March 2024: Startup Mahakumbh, India’s premier startup event, scheduled to be held from March 18-20, 2024 at Bharat Mandapam and Pragati Maidan, would host a special day dedicated to Future Entrepreneurs in India on March 20, 2024. With a focus on cultivating entrepreneurial spirit among students, the Future Entrepreneurs Day will gather close to 3,000 individuals handpicked by colleges and incubators nationwide for their inclination towards entrepreneurship. These aspiring entrepreneurs, hailing from multiple districts of India, represent the diverse talent and potential that India possesses.

The focus of Future Entrepreneurs Day is on inspiring these budding founders to create startups of tomorrow for India. Students will have the exclusive opportunity to connect with industry leaders, seasoned entrepreneurs, and like-minded peers. These interactions will not only foster meaningful relationships but also pave the way for future mentorships and collaborations, nurturing the next generation of innovators. Serving as a catalyst for the next generation of Indian entrepreneurs, showcasing the country’s potential to innovate and lead in the global startup ecosystem, Future Entrepreneurs is a key part of Startup Mahakumbh.

“Today’s youth are not merely job seekers; they are the architects of India’s future,” remarked Prashanth Prakash, Member, Organising Committee, Startup Mahakumbh. “Through the Future Entrepreneurs Day, we aim to empower these young minds to become job creators, driving innovation and progress in our society.”

“We are excited to welcome the brightest students from all corners of India to Startup Mahakumbh,” added Madan Padaki, Member, Organising Committee, Startup Mahakumbh. “Their participation will not only enrich the event but also contribute to shaping the destiny of India in the Amrit Kaal through the creation of startups of tomorrow.”

“While this platform is a celebration of the startup ecosystem, the future generation is a key part of the growth,” acknowledged Sanjeev Bikhchandani, Member, Organising Committee, Startup Mahakumbh. “Through the initiative we aim to celebrate and hone the can-do spirits of young and aspiring future entrepreneurs.”

The event will also feature pitching and storytelling masterclasses, providing attendees with essential skills to communicate their ideas effectively. Moreover, interactions with angel investors will offer invaluable insights into investor expectations, preparing these budding entrepreneurs for future fundraising endeavors.

Additionally, the event will establish a structured learning program for participants, guiding them through the intricacies of entrepreneurship through a 30-hour online learning program, culminating in a certification. This initiative aims to democratize access to entrepreneurship education, ensuring that aspiring entrepreneurs across India have the resources they need to succeed.

For more information about Startup Mahakumbh and the Future Entrepreneurs Day, Interested institutions, incubators can write to nominate Students for the Futurepreneurs Day.

Himalaya Wellness Tackles Spots in The Women’s T20 League In Association With Rcb

National, March 9, 2024: Following the resounding success of its association with Royal Challengers Bangalore (RCB) during the inaugural edition of the Women’s T20 League that embraced beauty positivity, leading Wellness brand, Himalaya Wellness, is proud to announce its continued partnership with the team for the ongoing season. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field. Through this quirky campaign Himalaya acknowledges that while no one can take these well-deserved spots, for the unwanted spots on face, there’s Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

RCB Players at Interactive Session with Himalaya Wellness 2

The new campaign, for Himalaya’s latest offering, the Himalaya Dark Spot Clearing Turmeric Face Wash #TakeMySPOT, carries a very powerful message. Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range effortlessly tackles unwanted spots on the face. The turmeric face care range harnesses the power of organically sourced turmeric that is extracted using the time-tested Ayurvedic method called Svarasa.

Unfolding in two phases, the campaign cleverly used the concept of “spot” with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the “spot” theme kept the audience guessing. This effectively amplified the campaign’s message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilized a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.

In the second phase of the campaign, the brand wittingly revealed that the spots reference was to the unwanted spots on the face that Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range can effectively remove. This impactful reveal seamlessly tied the campaign’s message to the brand. With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. It reminds everyone that while no one can take away their hard-earned spots, Himalaya can help tackle those unwanted spots on their faces. The campaign sustained its clever utilization of the “spot” concept through a series of videos featuring cheeky interactions between Danish and RCB’s star cricketers. The brand’s association was revealed on 29th February, with a change in the RCB players’ cap messages. The mystery finally resolving itself created excitement amongst the RCB fans, causing it to trend on twitter again on the no1 position.

For more than 90 years, Himalaya Wellness Company has been a leader in bringing Wellness in every Home and Happiness in every Heart.

Mr. Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, expressed his enthusiasm about the partnership, stating, “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

“We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya. “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”

Speaking on the occasion, Rajesh Menon, Vice President and Head of Royal Challengers Bangalore (RCB), said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matters to impact the society positively.”

Ms. Gayatri Kabilan, Category Manager – Face Wash, added, “This innovation marks Himalaya’s greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”

EDII kick starts its annual startup summit ‘Empresario 2024’ on Tech Innovations

Ahmedabad, March 9, 2023: The Entrepreneurship Development Institute of India (EDII), on Thursday, kick started its annual startup summit and entrepreneurship festival— Empresario 2024. The event was inaugurated by Shri Banchha Niddhi Pani, IAS, Commissioner, Technical Education, Office of Commissioner of Higher Education, Government of Gujarat. Other dignitaries at the inauguration included Shri Vishal Chiripal, Director, Chiripal Group, and Dr Sunil Shukla, Director General, EDII.

edii

The two-day festival (March 7-8, 2024) includes master classes by industry veterans, talks by successful startup founders, workshops, discussions, networking sessions, and startup awards. The summit also comprises panel discussions on Agritech and Healthtech. A special round table of startups, which participated in Shark Tank, like Bottom Line Sprays, Maisha, WeHear, Simply Salad, and Torch it will also be held as part of the summit. A Big Pitch event, where over 75 startups will pitch their products and services to a panel of investors with the objective of garnering funds. The theme for this year’s celebration is ‘Tech Innovations’.

In his inaugural address, Shri Banchha Niddhi Pani, said, “India is on the brink of a big tech revolution, and AI is playing a vital role. We’re already the world’s IT capital, with tons of opportunities for young people. Through iHub, Gujarat’s government is here to support entrepreneurs with everything from legal advice to mentoring. Our goal is to make sure our youth aren’t just looking for jobs, but creating them. With Viksit Bharat 2047 in mind, we’re committed to helping India become a $5 trillion economy.”

Speaking about Empresario, Dr Sunil Shukla, Director General, EDII, said, “We’re thrilled by the decade-long surge in entrepreneurship, epitomized by events like Empresario. In just 10 years, startups have soared from 500 to 1 lakh, with incubation centers skyrocketing from less than 50 to about 2,000. Empresario celebrates innovation, driven by our nation’s youth. Technological advancements in AI and machine learning are powering startups and MSMEs. Looking ahead, we’re dedicated to fostering this entrepreneurial spirit.”

Shri Vishal Chiripal, Director, Chiripal Group, said, “At the heart of entrepreneurship lies fearlessness and a willingness to embrace risks. Startups in India are not just businesses; they are the engines driving our economic growth. As an investor, I prioritize passion, purpose, scalability, and market potential. For young entrepreneurs, sectors like rescaling, robotics, EV-shared storage, and semiconductors offer promising opportunities for success.”

Some of the notable speakers over the two days include: Shri Ravi Varmora of Univia; Shri Mihir Shah of Agriown Farmtech; Shri Hit Desai of Bull Agritech; Dr. Harsh Shah of AgroCast; Dr. Abhisheka Tripathy from Axiom; Shri Dhruv Patel of D3S Healthcare; Shri Vaibhav Shitole of IOTA; Dr. Karnav Patel of Altea Enterprise; Shri Kuldeep Sagar, Director; Sanket Foundation.

Charged by Thums Up unveils its new campaign featuring Aamir Khan and Darsheel Safary

National, 09 th March 2024: Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign “Mind Charged, Body Charged,” featuring Aamir Khan and Darsheel Safary.

Along with its new packaging and flavour, new Charged promises to deliver an unmatched drinking experience that leaves consumers invigorated, both in mind and body.

Conceptualized by Ogilvy, the new Charged film features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Aamir portraying various avatars throughout the film in larger- than-life situations. The creative is meant to show how Charged acts as the enabler to accomplish impossible, big achievements which require both physical agility & mental alertness. The campaign highlights the product’s invigorating effects, empowering Gen-Z to embrace and overcome life’s challenges.

Talking about the campaign, Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia said, “With the introduction of the new Strawberry variant of Charged by Thums Up, our aim is to continuously innovate, providing invigorating experiences to consumers. With this campaign, we are thrilled to welcome the legendary Aamir Khan back to the Coca-Cola family after 17 years, embodying the essence of Charged alongside Darsheel Safary, evoking a sense of nostalgia and excitement.”

Aamir Khan, commenting on his association with the campaign, said, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really enjoyed doing it. I’m happy to be a part of the Thums Up/Coke family. I am looking forward to the campaign going public and the audience response.”

Darsheel Safary, commenting on the association said, “It’s an absolute honour to be associated with the legendary Aamir Khan and reuniting on the screen with him after 17 years post Taare Zameen Par. As a young individual, I’m thrilled to embody the spirit of Charged, inspiring others to embrace life with vigor and passion, just like the beverage itself.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “Mind charged, Body Charged is an anthem of possibilities. Aamir Khan and Darsheel reunite after 17 years to ignite a passion of being able to do anything and everything. Aamir was a delight to partner with and he truly pushed the team to go beyond the obvious. He has personally sat through each and every role and crafted them to perfection. Hat tip to Adavit Chandan, the director who made this vision come to life with such class and passion. Big thanks to the entire team who pushed all boundaries to make mind charged and body charged happen.”

Charged by Thums Up continues to push boundaries, ensuring that its offerings resonate with evolving consumer preferences. The campaign will be rolled out on TV, digital and social.

AWS Generative AI Competency Launch for Partners

9th March 2023, rapidly evolving technology landscape, generative artificial intelligence (AI) is leading the charge in innovation, revolutionizing the way organizations work. According to a McKinsey report, generative AI could account for over 75% of total yearly AI value, with high expectations for major or disruptive change in industries. Additionally, the report states generative AI technologies have the potential to automate work activities that absorb 60-70% of employees’ time.

 With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy.

 To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps Amazon Web Services (AWS) customers more quickly adopt generative AI solutions and strategically position themselves for the future. AWS Generative AI Competency Partners provide a full range of services, tools, and infrastructure—with tailored solutions in areas like security, applications, and integrations to give customers flexibility and choice across models and technologies.

 “Partners play an important role in supporting AWS customers leveraging our comprehensive suite of generative AI services. We are excited to recognize and highlight partners with proven customer success with generative AI on AWS through the AWS Generative AI Competency, making it easier for our customers to find and identify the right partners to support their unique needs.” ~ Swami Sivasubramanian, Vice President of Database, Analytics and ML, AWS

 According to Canalys, AWS is the first to launch a Generative AI competency for partners. By validating the partner’s business and technical expertise in this way, AWS customers are able to invest with greater confidence in generative AI solutions from these partners. This new competency is a critical entry point into the Generative AI partner opportunity, which Canalys estimates will grow to US$158 billion by 2028.

 “Generative AI has truly ushered in a new era of innovation and transformative value across both business and technology. A recent Canalys study found that 87% of customers rank partner specializations as a top three selection criteria. With the AWS Generative AI Competency launch, we’re helping customers take advantage of the capabilities that our technically validated Generative AI Partners have to offer.” ~ Ruba Borno, Vice President of AWS Worldwide Channels and Alliances

 Leveraging AI technologies such as Amazon Bedrock, Amazon SageMaker JumpStart, AWS
Trainium, AWS Inferentia, and accelerated computing instances on Amazon Elastic ompute Cloud (Amazon EC2), AWS Generative AI Competency Partners have deep expertise building and deploying groundbreaking applications across industries, including healthcare and life sciences, media and entertainment, public sector, and financial services.

Addverb Announces Partnership with DHL Supply Chain in North America

India, 9th March 2024Addverb, a global leader in robotics and warehouse automation solutions, announces a newly launched partnership with DHL Supply Chain in North America. The partnership involves 52 sorting robots, Zippy, and an Addverb software solution deployed in a DHL Supply Chain distribution facility in Columbus, Ohio. The robots are powered by Addverb’s enterprise software platform, allowing DHL Supply Chain to scale and maximize their throughput for the facility.

Addverb Logo

Addverb’s core offerings include Fixed and Flexible solutions (Material movement, storage, sortation, reverse logistics and picking), allowing clients to integrate efficient and scalable automation systems seamlessly into their existing infrastructures. Addverb’s Enterprise Software is being utilized by DHL Supply Chain and gives clients the flexibility to integrate and leverage various warehouse management layers for Warehouse Management Software (WMS), Warehouse Execution Systems (WES), Warehouse Control Systems (WCS) and Fleet Management Software (FMS) throughout their entire warehouse distribution operation.

With the integration of Addverb’s sortation solution, the Columbus distribution center witnessed a more than 300% surge in throughput and efficiency. “We’re very pleased with the partnership between DHL Supply Chain and Addverb. Our project timelines, requirements and deliverables have all been met by Addverb, and it has allowed us to realize an over 300% increase in throughput capability at the Columbus, Ohio site, without having to add more staff to the team,” said Don Sweeney, DHL Columbus Facility General Manager.

DHL Supply Chain’s facility is now fully utilizing Addverb’s automation solution, adding sortation to the existing fleet of robots at the Columbus distribution center which already include Assisted Picking and Container Unloading Robots. Commenting on the partnership, Sriram Sridhar, Chief Revenue Officer, Addverb Americas mentioned, “DHL Supply Chain has greatly improved sorting rates, accuracy and efficiency. Addverb could not be more excited about the partnership with DHL Supply Chain, and looks forward to the continued growth of the partnership.”

Founded in 2016, Addverb offers AI-enabled fixed & flexible automation solutions, allowing clients to realize new levels of efficiency, reliability and revenue. Our AI-driven solutions and software are designed specifically to serve the global E-Commerce, Warehouse Distribution and Manufacturing industries. Addverb’s maintains multiple offices, and client locations in North America, with Headquarters located in Irvine, California and satellite offices throughout the United States.

600+ attendees from 300+ organisations to enter the playground of opportunities at Unstop’s Talent Meet 2024

09th March 2024: Unstop, the talent discovery, engagement, and hiring platform for students and graduates, is conducting the Unstop Talent Meet 2024 on 20th March at Taj Yeshwantpur, Bengaluru. The event shall bring together HR leaders, university partners, and students to address the one thought driving the ever-evolving HR landscape – what’s the future of talent hiring?

Unstop Talent Meet 2024 is expected to have 600+ attendees, 300+ organisations, 25 panel speakers, and 7+ speaker sessions. Rahul Subramanian is set to host the event in his unique engaging style. Industry leaders including Nathan SV, Partner, Deloitte; Pankaj Bansal, Group CEO, People Strong; Padmaja Alaganandan, Partner – PwC ; Vikram Tandon, Global Chief Human Resource Office, Adani Group will be present at the event. A unique series of discussions titled Talent Talks will provide insights into employer branding, talent  assessment and share secrets to hire ‘right’. Speakers from brands such as Marico, Air India, ITC, Mondelēz, L’Oreal, Lenovo, Ather, and many more, shall participate in the Talent Talks.

The event will see the release of the much awaited Unstop Talent Report 2024 based on the views shared by students, HR leaders and university partners. The report will reveal insights into Talent Discovery, Engagement and assessments. Burning questions such as who is hiring now and how to bridge the skill gap to help students land their dream jobs shall be answered in the report.

The Unstop Employer Branding Tracker will be released with the Dream Employers list in various categories as voted and curated by students. Alongside this, students will be recognized for their performance and participation in competitions all year long through the Unstop Talent Awards 2024.

Mr. Ankit Aggarwal, Founder and CEO of Unstop, said, “We are pleased to announce Unstop Talent Meet 2024, formerly called the Unstop Campus Hiring Meet. It is the biggest platform of its kind for students, graduates, HR leaders, and industry experts to come together, share insights, and explore opportunities. We invite HR leaders, University Partners and Students to come together and unlock possibilities on the playground of opportunities.”

The event saw 300+ HR leaders, 180+ organisations, 50+ universities, 20+ panellists last
year.

Dormer Pramet Unveils New Product Line that Focusses on Enhanced Operational Versatility and Reliability

India, March 09, 2024: Dormer Pramet, a prominent name in metal cutting tools and a part of the Sandvik Group, announces the launch of its latest products for 2024, designed to revolutionize and simplify tool choice, setup, and optimization in manufacturing processes. The emphasis on operational versatility, plug & play design, and easy usability for the new range underscores Dormer Pramet’s commitment to simplifying machining operations.

Amit Raina

Newly launched products include the Dormer R003 and R023 – versatile solid carbide jobber and stub drills providing low cost per hole, low thrust force, and consistent tool life for a wide range of applications. These drills, designed for general-purpose applications, excel in other common workpiece materials such as carbon steels. The drills feature a specifically designed split point for self- centering, a Titanium Nitride (TiN) tip coating only on the cutting zone, that offer a high level of cost efficiency and also ensure extended and consistent tool life. The CTW grinding technology enables multiple regrinds without losing chip evacuation performance by providing a continuously thinned web along the entire flute length. The combination of the flute geometry and 120°-point angle make the drills a versatile choice for broader application on both CNC and conventional machines. The R003
jobber drills for general purpose usage are available in metric range from 1mm up to 14mm, and imperial range N60 – 1⁄2 inch, while the R023 stub drills with a shorter length of flute and increased rigidity are offered in metric range from 1mm up to 12mm.

In addition to this, Dormer Pramet also introduces its range of highly productive multi-application Dormer E397 and E398 taps for process security and consistent performance in large batch production. Two styles, spiral point and spiral flute, cover through- and blind-hole tapping for a broad range of steel manufacturing industries such as automotive, medical, general engineering, fasteners, and others. The new taps design supports tapping into depth up to 2,5 times diameter and excels in mild steels, but also provides reliable performance in a range of other materials including stronger steels, stainless steels, cast irons, and stronger non-ferrous alloys. All taps are made of a unique Powder Metallurgy High-Speed Steel substrate (HSS-E-PM) providing both toughness and edge strength to allow high cutting speeds without sacrificing tool flexibility. In addition, top TiCN coating permits high cutting speeds allowing for reduced cycle times, and has a low coefficient of friction, which protects against adhesion and cold welding. Nearly 90 items for each of the two styles are available, including DIN, DIN/ANSI and newly also JIS standards.

The company also introduced the SSO12 milling family which is a versatile high feed milling concept suitable for the Die and Mold industry and general machining. The positive design of milling cutters and inserts ensures high productivity, low vibrations, reduced noise and a high degree of power efficiency. The new HFC cutters provide high metal removal rate through a particularly fast feed rate per tooth, evacuating chips upwards in a controlled direction, and offering long durability of cutting edge as well as energy savings. The range consists of three types of cutter bodies, both inch and metric,
and a simple offer of geometries and grades.

And lastly, the T8415 PVD turning grade is Dormer Pramet’s high-performance solution for turning a wide range of steel and ISO materials. Offering a unique combination of toughness and wear resistance, T8415 allow users a broad range of application while extending tool life. It performs well with coolant on stainless steel and Heat Resistance Super Alloys (HRSA) and allows applications in hardened steels.

The new generation of the grade has a multi-layered PVD coating ensures predictable performance over a broad range of workpieces. T8415 features specific layers for improved security, reduced friction, long tool life and a high degree of wear. Intended for finish to medium turning applications, the grade performs optimally at medium cutting speeds, and light to medium feed rates. The use of coolant in specified applications contributes to long tool life. T8415 is available in a range of shapes and sizes, with positive and negative chip breaker geometries. In line with Dormer Pramet’s commitment to simplifying choices, reducing tooling inventory, and enhancing performance, these new products mark a significant leap in manufacturing efficiency.

Mr Amit Raina, Country Manager, India said, “We are thrilled to launch these cutting-edge solutions that embody Dormer Pramet’s dedication to operational simplicity and efficiency. Our new products are designed to empower manufacturers, offering versatility, durability, and performance across various applications. This aligns with our brand promise to simplify machining processes and drive success for our customers.”

Dormer Pramet’s commitment to innovation and customer success is reflected in these new offerings, promising a brighter, more efficient future for the manufacturing industry.

Streaming is Seeing Phenomenal Growth in India; a Large Part of That Growth is Coming from Outside Metros – Sushant Sreeram, Country Director, Prime Video India

MUMBAI, India — March 9, 2024 — In a highly engaging panel curated on the opening day of FICCI FRAMES 2024 titled ‘Reinvent: Navigating the Future of the Media and Entertainment Industry’, Sushant Sreeram, Country Director, Prime Video India delved into the dynamic landscape of the streaming industry in India, exploring growth trends while highlighting Prime Video’s business and content commissioning strategy.

FICCI Frames 2024 - Sushant Sreeram Panel

Moderated by Ashish Pherwani, Partner, Ernst and Young, the panel began with a keynote from Sanjay Jaju, Secretary, Ministry of Information and Broadcasting. In addition to Sushant Sreeram, the panel saw the participation of industry leaders from multiple M&E sectors, including Gaurav Dwivedi, Chief Executive Officer, Prasar Bharti, Kevin Vaz, Chair, FICCI Media and Entertainment Committee, and Chief Executive Officer – Broadcast Entertainment, Viacom 18; Sandhya Devanathan, Co-Chair FICCI Media and Entertainment Committee, and Vice President and Head, Meta India; Arjun Nohwar, Co-Chair, FICCI Media and Entertainment Committee, and General Manager – India & South Asia, Warner Bros. Discovery and Shripad Ashtekar, Chairman & Managing Director, Signpost India.

Responding to a question on key trends across SVOD, TVOD and AVOD business models, Sushant said, “Streaming is seeing phenomenal growth in India. It has, in fact, become a dominant use-case for internet in the country, and a large part of that growth is coming from outside the metros. We have about as many people streaming content in India, as those watching linear TV. This is a very significant inflection point for the video streaming industry in India.”

He went on to share, “Another key point to note is that there is no one single customer for streaming, our customers sit across the spectrum of accessibility, affordability, and the languages in which they prefer to consume entertainment. Therefore, our strategy for building solutions for India has always been to focus on “AND” solutions, rather than making choices between “this” or “that”. That is exactly why Prime Video’s entertainment hub – where all the different VODs come into play, continues to do incredibly well. In fact, India is one of the frontrunners on new customer adoption for Prime Video globally. Also, our Channels proposition, where consumers get access to content from popular streaming services with add-on subscriptions, has grown well, with more than 20 partners on the service. Further, our Movie Rentals service where consumers – both Prime members and those who aren’t yet Prime Members, can rent movies ala carte, is seeing great consumer uptake across the country. Mini TV, Amazon’s free ad-supported service, also posted steady great growth in 2023. When we think about how to serve India, we prioritize what is important for customers – great value, great selection, and convenience. It is true for what we do at Amazon overall and the same holds true for Prime Video as well.”

Responding to a question on the cost of content, Sushant spoke about the fact Amazon and Prime Video is invested for the long term in India. Elaborating on the same, he said, “It is important to place this in context – our investment thesis is built on developing this category over a fairly long period of time. That’s the time horizon that we operate with for all our investments at Amazon, and the same holds true for Prime Video. The second is that we want to create a category of great cinematic storytelling and we know that consumers value that. We realized that creating an ecosystem across the board, not just the service, but creators and the technical ecosystem is an investment that is well made.”

He went on to add, “the other thing about our investment thesis is that we look at it through the lens of how we bring in customers to enjoy this multi-benefit proposition for Prime, which is a unique proposition for customers and Prime Video is a part of that. That changes how customers evaluate what is value for money, and that gives us the impetus to continue to make investments. And finally, we want to make all the great stories that we can, but we realize that we can’t make all of them. We’re therefore always excited about the collaborations that we can forge, with creators, Channel partners and studios to build out a true video entertainment marketplace. The fact that Prime Video has close to 100 projects right now in various stages of production and development is a clear indication that there is appetite for great stories in the country!”

To wrap up the highly engaging session, each participant was asked their Mantra for 2024, to which Sushant replied, “For us it’s still Day 1!” Day 1 is both a culture and an operating model that puts the customer at the center of everything Amazon does. Day 1 is about being constantly curious, nimble, and experimental.

Safeguard Your Data: The Most Reliable Cybersecurity Brands for Network Security

Network security stands as a cornerstone in the realm of cybersecurity, playing a pivotal role in safeguarding an organization’s invaluable data and systems from malevolent cyber threats. In today’s digital landscape, the proliferation of cybersecurity brands offering diverse network security solutions can render the selection process daunting for businesses. Therefore, in this comprehensive listicle, we aim to explore and delve into the top-tier cybersecurity brands renowned for their reliability in delivering robust network security solutions tailored to meet the diverse needs of modern enterprises.

Cisco:

Cisco is a trusted brand in the cybersecurity industry, and its network security solutions are among the best in the market. Its security solutions include firewalls, intrusion prevention systems, and VPNs that help protect your organization’s network against cyber-attacks.

Fortinet:

Fortinet is a leading cybersecurity brand that offers a broad range of network security solutions. Its security solutions include firewalls, intrusion detection and prevention systems, and VPNs. Fortinet’s network security solutions are known for their robustness, scalability, and ease of management.

Noventiq:

Noventiq is a leading global solutions and services provider in digital transformation and cybersecurity, headquartered in London. The company enables, facilitates, and accelerates digital transformation for its customers’ businesses, connecting over 80,000 organizations across a comprehensive range of industries with best-in-class IT vendors, alongside its own services and solutions. With around 6,400 employees globally, Noventiq operates in approximately 60 countries with significant growth potential in multiple regions. In May 2023, Noventiq announced its intent to list on Nasdaq through a proposed business combination with Corner Growth Acquisition Corp.

Palo Alto Networks:

Palo Alto Networks is a renowned cybersecurity brand that provides advanced network security solutions. Its security solutions include next-generation firewalls, threat detection, and prevention systems, and secure access solutions. Palo Alto Networks’ network security solutions are known for their intelligence, automation, and high-performance capabilities.

Juniper Networks:

Juniper Networks is a well-established cybersecurity brand that offers a broad range of network security solutions. Its security solutions include firewalls, VPNs, intrusion detection and prevention systems, and security analytics. Juniper Networks’ network security solutions are known for their reliability, scalability, and ease of management.

The cybersecurity brands listed above are some of the most reliable brands for network security. They offer advanced network security solutions that can help protect your organization’s sensitive data and systems from cyber threats. When choosing a network security solution, it’s essential to consider factors such as reliability, scalability, and ease of management. With the right network security solution, you can enhance your organization’s cybersecurity posture and reduce the risk of cyber-attacks