Mumbai, September 19, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, today announced the launch of a new campaign “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. Centered around Parle Platina Hide & Seek’s premium coffee variant, the campaign brings alive playful and heartwarming encounters, with the irresistible taste of cookies acting as the catalyst.
Parle Platina Hide & Seek Caffé Mocha is a unique offering that combines the rich aroma of real coffee with the indulgence of the world’s finest choco chips, making it one of a kind. Known globally as the world’s best moulded cookies, Hide & Seek continues to innovate while staying rooted in delighting cookie lovers across generations.
With International Coffee Day around the corner, the campaign leverages the perfect occasion to celebrate the Caffé Mocha variant and create buzz among coffee enthusiasts and cookie fans alike. By associating with Ananya Panday and Lakshya, the brand aims to elevate its imagery and strengthen its connection with Gen Z and millennial audiences.
Commenting on the campaign, Mayank Shah, Vice President at Parle Products, said: “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence. Ananya and Lakshya perfectly capture the youthful, vibrant, and playful spirit of the brand, making them the ideal faces to tell this story. Through this campaign, we are not just introducing a flavor; we are creating a cultural moment that connects deeply with today’s generation and strengthens Hide & Seek’s position as the most loved cookie brand in India.”
Vinod Kunj, MD and CCO of Thought Blurb Communications added, “Coffee has always been about connections. With Parle Platina Hide & Seek Caffé Mocha, we have reimagined that ritual. Here choco and coffee come together to create a warmer, richer way to begin a conversation. The playful banter between Ananya and Lakshya shows how the cookie can break the ice and open up a new connection.”
Ananya Panday shared her excitement, saying,“Coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly! I am delighted to represent a brand that I grew up enjoying and now get to share with my fans in such a fun way.”
Echoing her thoughts, Lakshya added, “Hide & Seek Caffé Mocha’s new campaign brings to life a playful and relatable connect that shows how something as simple as sharing a coffee cookie can spark meaningful connections. Working on the Hide & Seek Caffé Mocha campaign with Ananya has been a wonderful experience. I can’t wait for everyone to catch up over Hide & Seek Caffé Mocha and make it part of their own stories.”
Designed to resonate with India’s growing coffee culture, “Catch up over Hide & Seek Caffé Mocha” invites consumers to celebrate little joys and connections over every bite.
