Mumbai, 17.08.2024: To celebrate this Independence Day, Zeno Health, India’s leading omni-channel platform for quality and affordable generic medicines, has launched a campaign titled ‘#AzaadikaHealthyJashn’. The startup will be promoting healthy lifestyles and supplements across all its stores in Mumbai and Pune and has partnered with local gyms in the city as well.
Speaking on the launch of the campaign, Soumya Pattnaik – Director (Planning and Category), Zeno Health said, “This year, the Government of India unveiled its vision to promote a Viksit Bharat through several encouraging measures and schemes. As we celebrate Independence Day, it is an opportune time for us to kickstart this mission across the country. With our goal to democratize healthcare, addressing our citizen’s common health issues and resolving their affordability for medicines is one of the ways in which we can contribute towards a Viksit Bharat. We take pride in knowing that several gym owners and members will also be participating in this initiative towards a healthier country as well.”
During the monsoon season, Mumbai witnesses the rise of several health issues and illnesses. Viral fever, cough, cold and joint pains are among the few common illnesses that citizens suffer from during this season. With the goal of helping Mumbaikars tackle these common issues, Zeno Health launched the new campaign.
Through this campaign, the startup is attempting to create an awareness about the need of health supplements by promoting these and other pain relief medicines across 180 stores in Mumbai and Pune. In order to expand the reach of the campaign, the startup has also partnered with local gym to promote health and protein supplements for its members.