Bengaluru, March 1st, 2024: The Roadster Life Co, the 11-year-old and one of the most-loved, and sought-after brands available on Myntra, has launched its new brand campaign, ‘trends with benefits’. The campaign features the brand’s new ambassadors, ace stand-up comedian, Zakir Khan, and Bollywood diva, Jacqueline Fernandez, and highlights its trend-first fashion offerings.
Renowned for its denim heritage, The Roadster Life Co has evolved into a brand synonymous with exploration, adventure, and daring pursuits. As a brand with a celebrated legacy and loyal customer base, it’s now poised to elevate its offerings to meet the increasingly trend-first demands of fashion-forward consumers in both metro, as well as tier 2 and tier 3 markets, thus connecting with the evolving needs of its existing and new customers. Introducing three key concepts – Neo Core, Road Trip Ready, and UtilityxStreet – The Roadster Life Co will bring a monthly dose of trendy selection to Myntra’s platform. These styles will span across key categories including men’s casual wear, women’s western wear, casual footwear, and accessories, curated for both everyday moments and special occasions, enabling shoppers to stay on top of the fashion game. ‘Trends with Benefits’ encapsulates the brand’s commitment to providing affordable access to the latest trendy fashion from the brand at an affordable price. The promise extends beyond mere style, and includes ‘benefits’ of empowering individuals to elevate their fashion quotient, boost confidence, and help them unleash their limitless potential.
The choice of stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez as brand ambassadors brings a unique blend of relatability and fashion credibility to the brand and aligns with its latest positioning. As his first fashion brand endorsement, Zakir offers relatability, as someone who has made it big from humble beginnings. He is able to connect with fans across the country, enjoying massive clout on social media and a strong fan base. Known for her glamorous and stylish fashion, Jacqueline adds an authority of fashion to the brand. As the first woman brand ambassador
for The Roadster Life Co, she embodies the perfect fit for the brand, synonymous with her fashion choices – trendy yet comfortable, stylish yet practical. With this, The Roadster Life Co aims to tap into both of their wide fan base while playing an instrumental role in making trendy and branded fashion accessible to them.
The two brand films along with multiple 10-15-seconders featuring Zakir and Jacqueline drive home the message of the brand injecting confidence and charisma into an individual’s persona through trend-first fashion, while highlighting the latest affordable trendy fashion for everyday and special occasions across men’s casual wear & women’s western wear at an affordable pricing.