Polycab India Announces ‘Junior Experts Scholarship Program’ for Children of Electricians in Gujarat

Polycab India Announces

Gujarat,20th June 2023 India’s leading manufacturer of Wires and Cables and one of the fastest-growing FMEG companies Polycab India Ltd. announced the launch of the Polycab Junior Experts Scholarship Programme. This initiative aimed at empowering the children of electricians in the state of Gujarat. The Polycab Junior Experts program offers scholarships worth INR 10 Lakhs to deserving students who are currently enrolled in recognized educational institutions in Gujarat Secondary and Higher Secondary Education Board and Central Board of Secondary Education in India.

To qualify for the scholarship, applicants must be studying in the 10th or 12th grade. Successful candidates in the 10th grade will receive a scholarship award of INR 11,000, while those in the 12th grade will be granted a scholarship award of INR 20,000. These scholarships are intended to assist students in pursuing their educational goals Interested students must give a missed call on 9665445152 to participate. The last day to send in the application is June 30, 2023.

Mr Nilesh Malani, Chief Marketing Officer, Polycab India said “We recognize that electricians are the backbone of our electrical ecosystem and an integral part of Polycab’s business. We deeply value their contributions and are committed to their welfare. The scholarship program is an attempt to enable a better future for the children of electricians and empower their dreams and aspirations. Quality education is a right of every individual, and we are humbled that as a company we can give these children an opportunity to shape their future.”

Polycab India has consistently demonstrated its unwavering support for the electrician community, and now it takes a step further with the introduction of the Polycab Junior Experts Programme. Understanding the significance of their role in the electrical industry, Polycab has actively provided assistance and resources to empower electricians. Through various initiatives such as training programs, workshops, and technical guidance, Polycab India has equipped electricians with the necessary skills and knowledge to excel in their profession. Polycab has also launched the Polycab Experts Program, empowering electricians with a rewarding platform to grow their businesses and earn attractive rewards.

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Documentary Film by students of the Journalism and Mass Communication Program at Navrachana University wins an award at the Golden Fern Film Awards

Documentary Film by students

“Taal aur Tarang: A Symphony of Instrument Makers” is a documentary film which was an Award Winner in the Documentary Film category at the January 2023 Session of Golden Fern Film Festival held in Darjeeling.

The film was conceptualized and created solely by the students of the Journalism and Mass Communication Program at Navrachana University. It was directed, shot, and edited by Pranshu Shah, Chaitali Dixit conducted the interviews and wrote the script. Juhi Singh handled the appointments and schedules. Palak Shrivastava and Sharnav Garge assisted during the shoots and helped research the subject.

“Taal Aur Tarang” is a documentary on the community of musical instrument makers of Vadodara city. For over 150 years the families of these instrument makers have passed on the art of instrument making from one generation to the other. India gained freedom from the British and monarchy dissolved into democracy, but the legacy of these craftsmen still goes on. This documentary was a humble attempt to document their past, shed light on their present, understanding the future of these families. The film primarily covers three families of instrument makers – the Tanjorakar’s, the Duggar’s and the Mistry’s among other.

In the age of technology and machinery, where almost every aspect of our lives in some or the other way is commodified, these instrument makers prove that the human touch is irreplaceable. They bring an instrument to life, they offer it a soul, and they are creators of sound. Unfortunately, there is little accessible documentation available about their rich history. Through this documentary, the students have managed to create a lasting digital document that acts as a testament of their invaluable contribution to the musical heritage of the city.

This Infostealer targeting the Windows OS malware became May’s Most Wanted Malware in India

New Delhi, 20th June 2023- Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a leading provider of cybersecurity solutions globally, has published its Global Threat Index for May 2023. Research revealed FormBook an Infostealer targeting the Windows OS which was first detected in 2016 had a 10.77% impact on India. The malware is also marketed as Malware as a Service (MaaS) in underground hacking forums for its strong evasion techniques and relatively low price. FormBook harvests credentials from various web browsers, collects screenshots, monitors and logs keystrokes, and can download and execute files according to orders from its C&C. The threat index revealed Healthcare followed by Communications, Manufacturing, and Finance/ Banking became the most attacked industries in India.

Globally, researchers reported on a new version of shellcode-based downloader GuLoader, which was the fourth most prevalent malware last month. With fully encrypted payloads and anti-analysis techniques, the latest form can be stored undetected in well-known public cloud services, including Google Drive. Meanwhile, Qbot and Anubis took first place on their respective lists, and Education/Research remained the most exploited industry.

The GuLoader malware, widely used by cybercriminals to bypass antivirus detection, has undergone significant changes. The latest iteration employs a sophisticated technique of replacing code in a legitimate process, facilitating its evasion from process monitoring security tools. The payloads are fully encrypted and stored undetected in renowned public cloud services, including Google Drive. This unique blend of encryption, raw binary format, and separation from the loader makes the payloads invisible to antivirus programs, posing a significant threat to users and businesses worldwide.

Last month also saw both Qbot and Anubis taking first place on their respective lists. Despite efforts to slow down malware distribution by blocking macros in Office files, Qbot operators have been quick to adapt their distribution and delivery. It has recently been seen abusing a dynamic link library (DLL) hijacking flaw in the Windows 10 WordPad program to infect computers.

“Public tools and services are increasingly being exploited by cybercriminals to deliver and store malware campaigns. The trustworthiness of a source no longer guarantees complete security,” said Maya Horowitz, VP Research at Check Point Software. “This highlights the urgent need for education on identifying suspicious activities. We strongly advise against disclosing personal information or downloading attachments unless the authenticity and benign nature of the request have been confirmed. Additionally, it’s crucial to have advanced security solutions like Check Point Horizon XDR/XPR in place, which can effectively identify if an allegedly benign behavior is actually malicious, providing an extra layer of protection against sophisticated threats.”

The Education/Research sector continues to be the most targeted industry, according to Check Point’s Index. The report also revealed that the “Web Servers Malicious URL Directory Traversal” vulnerability is the most exploited, impacting 49% of organizations globally. This is closely followed by “Apache Log4j Remote Code Execution” and “HTTP Headers Remote Code Execution” vulnerabilities, affecting 45% and 44% of organizations worldwide, respectively.

Top malware families

*The arrows relate to the change in rank compared to the previous month.

Qbot was the most prevalent malware last month with an impact of 6% worldwide organizations, followed by Formbook with a global impact of 5% and AgentTesla with a global impact of 3%.

  1. ↑ Qbot –Qbot AKA Qakbot is a multipurpose malware that first appeared in 2008. It was designed to steal a user’s credentials, record keystrokes, steal cookies from browsers, spy on banking activities, and deploy additional malware. Often distributed via spam email, Qbot employs several anti-VM, anti-debugging, and anti-sandbox techniques to hinder analysis and evade detection. Commencing in 2022, it emerged as one of the most prevalent Trojans.
  2. ↑ Formbook – Formbook is an Infostealer targeting the Windows OS and was first detected in 2016. It is marketed as Malware as a Service (MaaS) in underground hacking forums for its strong evasion techniques and relatively low price. FormBook harvests credentials from various web browsers, collects screenshots, monitors and logs keystrokes, and can download and execute files according to orders from its C&C.
  3. ↓ AgentTesla – AgentTesla is an advanced RAT functioning as a keylogger and information stealer, which is capable of monitoring and collecting the victim’s keyboard input, system keyboard, taking screenshots, and exfiltrating credentials to a variety of software installed on a victim’s machine (including Google Chrome, Mozilla Firefox and the Microsoft Outlook email client).

Top Attacked Industries Globally

Last month, Education/Research remained in first place as the most exploited industry globally, followed by Government/Military and Healthcare.

  1. Education/Research
    Government/Military
    Healthcare

Top exploited vulnerabilities

Last month, “Web Servers Malicious URL Directory Traversal” was the most exploited vulnerability, impacting 49% of organizations globally, followed by “Apache Log4j Remote Code Execution” impacting 45% of organizations worldwide. “HTTP Headers Remote Code Execution” was the third most used vulnerability, with a global impact of 44%.

  1. ↔ Web Servers Malicious URL Directory Traversal – There exists a directory traversal vulnerability on different web servers. The vulnerability is due to an input validation error in a web server that does not properly sanitize the URI for the directory traversal patterns. Successful exploitation allows unauthenticated remote attackers to disclose or access arbitrary files on the vulnerable server.
  2. ↔ Apache Log4j Remote Code Execution (CVE-2021-44228) – A remote code execution vulnerability exists in Apache Log4j. Successful exploitation of this vulnerability could allow a remote attacker to execute arbitrary code on the affected system.
  3. ↔ HTTP Headers Remote Code Execution (CVE-2020-10826, CVE-2020-10827, CVE-2020-10828, CVE-2020-13756) – HTTP headers let the client and the server pass additional information with an HTTP request. A remote attacker may use a vulnerable HTTP Header to run arbitrary code on the victim machine.

Top Mobile Malwares

Last month Anubis rose to first place as the most prevalent Mobile malware, followed by AhMyth and Hiddad.

  1. Anubis – Anubis is a banking Trojan malware designed for Android mobile phones. Since it was initially detected, it has gained additional functions including Remote Access Trojan (RAT) functionality, keylogger, audio recording capabilities and various ransomware features. It has been detected on hundreds of different applications available in the Google Store.
  2. AhMyth – AhMyth is a Remote Access Trojan (RAT) discovered in 2017. It is distributed through Android apps that can be found on app stores and various websites. When a user installs one of these infected apps, the malware can collect sensitive information from the device and perform actions such as keylogging, taking screenshots, sending SMS messages, and activating the camera, which usually used to steal sensitive information.
  3. Hiddad – Hiddad is an Android malware which repackages legitimate apps and then releases them to a third-party store. Its main function is to display ads, but it can also gain access to key security details built into the OS.

Check Point’s Global Threat Impact Index and its ThreatCloud Map is powered by Check Point’s ThreatCloud AI: the brain behind Check Point’s security. ThreatCloud AI provides real-time threat intelligence derived from hundreds of millions of sensors worldwide, over networks, endpoints and mobiles. The intelligence is enriched with 40+ AI and Machine Learning technologies that identify and block emerging threats,and exclusive research data from Check Point Research, the intelligence and research arm of Check Point Software Technologies.

Next Education and Nikon Youth & Kids Program Join Forces to Foster Creativity and Photography Skills in Young Learners

 Nikon Youth & Kids

PAN India,20th June 2023: Next Education, a leading technology-driven company revolutionizing the K-12 education sector in India, has collaborated with Nikon Youth & Kids Program, a renowned initiative dedicated to nurturing photography skills in children. This association exemplifies Next Education’s ongoing commitment to delivering holistic, innovative, and experiential learning opportunities for students worldwide.

With its Next Learning Platform, Next Education has established a formidable presence in the K-12 education sector, providing a comprehensive digital learning tool that encompasses interactive content and engaging learning activities. This collaboration with Nikon Youth & Kids Program further solidifies Next Education’s mission to promote creativity, critical thinking, and practical skills among students.

By integrating the Nikon Youth & Kids Program into its curriculum offerings, Next Education expands the horizons of learning for students, introducing them to the captivating world of photography at an early age. This hands-on approach to education not only cultivates artistic and technical skills but also encourages observation, creativity, and self-expression, which are invaluable in all facets of learning and life.

Arpit Dugar, Head of Business Development, Middle East, Next Education, said, “We believe in empowering students with hands-on experience and developing in-demand skillsets. This partnership aligns perfectly with our vision of fostering creativity, critical thinking, and practical skills among young learners. By integrating photography into our curriculum solutions, we aim to provide a comprehensive education that equips students for the challenges and opportunities of the 21st century.”

Arya Chitra, Head of Nikon Youth & Kids Program, said, “We are pleased to announce our collaboration with Next Education in our joint effort to foster young talent and empower them through the art of photography. Through this partnership, we aim to inspire young learners to observe, create, and express themselves in new and exciting ways. By integrating photography into Next Education’s curriculum solutions, we will unlock the potential of thousands of young photographers, enabling them to explore their artistic abilities and develop valuable life skills.”

The collaboration serves as a testament to Next Education’s dedication to staying abreast of the ever-evolving educational landscape. By recognizing photography as a vital skill in the digital age, Next Education ensures that its offerings are proficient in using modern tools and technologies, equipping learners for future career paths and personal pursuits.

Furthermore, educators will benefit immensely from this partnership, as it presents a new avenue to engage students and enhance their learning experience. The integration with the Nikon Youth & Kids Program offers exciting opportunities for project-based learning, where students can apply their photography skills across various subjects, fostering interactivity and enjoyment in the learning process.

Leading GCC Sun Life Asia Services Centres repositions itself as Sun Life Global Solutions

Bengaluru, June 19, 2023: Sun Life Asia Service Centres (ASC), a microcosm of the global insurance and asset management leader Sun Life, repositions itself as Sun Life Global Solutions (SLGS). The strategic move aims to advance the organization’s value proposition and further its journey in close collaboration with Sun Life’s business groups. In line with its ambitious growth trajectory, SLGS aims to recruit 1000 approx. new talent in the next two years. This significant expansion presents a distinct opportunity for skilled workforce in India and Philippines to collaborate with Sun Life, effectively showcasing their exceptional capabilities and immense potential.

The new name Sun Life Global Solutions (SLGS) underscores its global impact delivered through developing solutions, experiences and furthering innovation. With this strategic evolution, SLGS will also reaffirm its position as a key talent hub for Technology, Operations and Client care center. In addition, it will also lay focus on its expertise in key knowledge skills like actuarial, finance services, legal services, risk and compliance monitoring.

Sun Life plays an essential role for its Clients in the areas that matter most to them, and takes great pride in helping them build brighter, optimistic futures for themselves and their families. The goal is to build deeper digital relationships and more personalized experiences so we can better anticipate and serve our Clients’ unique needs. SLGS brings deep technology and digital capabilities by attracting top talent and a constantly upskilling workforce comprised of dynamic and motivated professionals.

 Mr. Tarun Sareen, Managing Director, Sun Life Global Solutions

Mr. Tarun Sareen, Managing Director, Sun Life Global Solutions

Expressing his views on the repositioning, Mr. Tarun Sareen, Managing Director, Sun Life Global Solutions, said, “It is truly a privilege to be the enablers driving the organisational Purpose of Sun Life in India and Philippines. The word Global reflects our outreach and the collaborative journey with Business Groups across the globe. And the word Solutions emphasizes our focus on designing and delivering solutions to our clients and advisors – be it through a digital asset, a transaction we process, a Client call we cater to or a solution. Solutions to us signify optimism and taking the forefront to solve challenges, create pathways and manifest opportunities – and keep on architecting and solving for the future. This is what makes us – Sun Life Global Solutions “

He further said, “Our culture is our superpower. SLGS takes pride in being a Great Place to Work. We are committed to nurturing a purpose led and values driven culture where we all do best work of our lives thriving in a diverse, equitable and inclusive work environment. We believe in truly empowering our teams through a caring and thriving workplace encouraging them to bring their whole and authentic selves to work. Further with a shared vision and purpose, inclusive leadership, people centric practices we are building a highly engaged workforce which imbibes a sense of belonging.”

Sun Life Global Solutions plays a key role in driving the organisation’s enterprise strategy. They provide services and solutions to all pillars – Canada, Asia, US and Asset Management and Corporate functions. Over the course of its journey, SLGS has evolved as a key capability hub, creating many assets for the organization like Client Care Centre, Operations, Technology, Financial shared services, Actuarial, Legal and HR Shared services amongst others. Sun life Global Solutions will play an even larger role in the coming years by nurturing a stronger talent pool and leading digital and transformation initiatives.

Sun Life Global Solutions is a listening, caring and vibrant organization, its consistent high engagement scores speak of this culture. SLGS has received the Great Place to Work honorifics, ranked among the “Top 100 Best Companies for Women in India”, SLGS has been featured among India’s Best Workplaces in IT & IT-BPM 2022 – Top 50 by Great Places to Work. These recognitions reflect our Culture, practices, and focus on being a purpose-led organization well-equipped to serve business priorities and deliver exceptional value for its clients.

New Book Explores the Life of a Police Officer

 CRPF officer Rakesh Kumar Singh

New Delhi: – A new book, Behind the Uniform: Not Just a Cop, provides a unique insight into the life of a police officer. Written by serving CRPF officer Rakesh Kumar Singh and psychologist Ms. Shubhangi Singh, the book offers a behind-the-scenes look at the challenges and rewards of police work.

“We wanted to write this book to give people a better understanding of what it’s like to be a police officer,” said Singh. “We hope that by sharing our experiences, we can help to build a more positive relationship between the police and the community.”

 Life of a Police Officer

The book covers a wide range of topics, including the day-to-day duties of a police officer, the challenges of dealing with crime and violence, and the importance of community policing. It also includes personal stories from the authors about their experiences on the job.

“We hope that this book will help to dispel some of the myths and stereotypes about police officers,” said Ms. Shubhangi. “We want people to know that we are human beings just like them, and that we are committed to serving and protecting our communities.”

Behind the Uniform: Not Just a Cop is also a sort of self-help guide for policemen who are facing stress and mental agonies owing to service conditions and a must-read for them.

Start-up valuations are dropping globally

Bengaluru India June 19, 2023 – Recent market analysis reveals a substantial decline in start-up valuations across the globe. This downward trend has raised concerns among investors, entrepreneurs, and industry experts. The decreasing valuations indicate a shift in the start-up ecosystem and highlight the need for careful assessment and adaptation in this evolving landscape opines Venu Kondur CEO Lobb Logistics.

Venu Kondur CEO Lobb Logistics

Factors contributing to the drop in start-up valuations are multi-faceted and influenced by a combination of market dynamics, investor sentiment, and regulatory changes. Some key factors include:

Market Correction: After a prolonged period of rapid growth and high valuations, the market is undergoing a natural correction. Investor expectations have shifted towards more realistic and sustainable valuations, leading to a recalibration in start-up pricing.

Increased Scrutiny: Investors are becoming more discerning and cautious in their investments, conducting thorough due diligence and demanding stronger business fundamentals. Start-ups with unproven business models or unsustainable growth trajectories are experiencing downward pressure on their valuations.

Regulatory Environment: Regulatory changes, particularly in areas such as data privacy, digital currencies, and technology governance, have introduced uncertainties and increased compliance costs. These factors can negatively impact start-up valuations, as investors factor in potential risks and legal challenges.

Evolving Investor Landscape: The investment landscape for start-ups is evolving, with a shift in focus towards sectors such as health-tech, climate tech, and sustainable solutions. Start-ups operating in other sectors may face greater challenges in attracting funding and achieving favourable valuations.

While the decline in start-up valuations presents challenges, it also brings opportunities for entrepreneurs and investors. This changing landscape encourages a renewed focus on business fundamentals, sustainable growth strategies, and demonstrating clear value propositions to investors.

Industry experts emphasize the importance of adopting a long-term perspective and adjusting strategies accordingly. Start-ups should prioritize building robust business models, cultivating strong customer relationships, and differentiating themselves in the market to withstand market fluctuations and attract investment.

Investors, on the other hand, are advised to conduct thorough due diligence, carefully assessing a start-up’s market potential, team expertise, competitive advantages, and scalability before making investment decisions. Collaborative partnerships and strategic investments in promising start-ups can yield significant returns in the long run.

“While the decline in start-up valuations may present challenges, it also brings an opportunity for entrepreneurs and investors to recalibrate their strategies and build sustainable businesses,” said Venu Kondur, CEO Lobb Logistics. “By focusing on solid fundamentals and addressing market needs, start-ups can position themselves for long-term success despite the changing investment landscape.”

The declining start-up valuations are indicative of a maturing market that requires adaptability, resilience, and strategic planning. Entrepreneurs, investors, and policymakers are urged to monitor market trends closely and collaborate to foster an ecosystem that encourages innovation, growth, and long-term value creation.

Cultivating Excellence – How Upskilling and Continuous Learning Shape Indian Teachers for Global Success

19th June 2023  The education landscape is changing constantly and institutions are adapting to many new formats and areas in order to facilitate evolved developments. Amidst this, the role of teachers has become increasingly vital. They are not only responsible for imparting knowledge but also for creatively igniting young minds and enabling them to grow independently in the future. It is at this point, that teacher upskilling and continuous learning for educators in India is being embraced more than ever before. This helps teachers cultivate excellence by enhancing their skills and opening doors to new opportunities across the globe.

The Government of India recognized this 3 years ago when it launched a National Education Policy (NEP) that especially focused on the importance of teacher upskilling and development. Infact, The Union Budget for 2023-24 also saw a significant allocation of ₹3,418.07 crores (20% higher than the previous year) to enhance upskilling resources for the youth. This was a crucial step in encouraging institutions to focus on pedagogy for teachers with high-quality content that eliminates the monotony in teaching.

“Teacher upskilling is not just a choice but a necessary mandate,” says Rishabh Khanna, Founder, and CEO of Suraasa, a leading career-tech and skill-tech start-up for teachers. Recognizing the power of learning, Khanna further emphasises “I firmly believe that a teacher has the ability to make a profound impact, and continuous learning serves as the cornerstone of this journey. Teacher upskilling programs focus on enhancing pedagogical techniques, classroom management strategies, student engagement, and the seamless integration of technology in teaching practices. This allows teachers to effectively utilise educational apps, online resources, learning management systems, and collaborative tools to enhance student learning outcomes.” He further outlines that technology-enabled teaching not only enhances educational practices but also promotes digital literacy among students, equipping them with the essential skills required for the future.

Through comprehensive learning throughout their careers, teachers are able to address the diverse learning requirements of new-age students. This is evident in the inclusive practices by educators to accommodate students with special needs, cater to multilingual classrooms, and foster an empowered learning environment. Infact, in many ways, teacher upskilling goes beyond individual growth; it encourages the formation of collaborative learning communities where each student can share experiences, exchange ideas, and collectively solve challenges.

While upskilling and continuous learning prove to be an enriching experience for all students, it is also a great way for teachers to get their talent, skills, efforts, and achievements recognized. This recognition serves as a crucial part for teachers to stay motivated towards what they do best. Hence, upskilling programs often incorporate mechanisms for recognizing educators’ growth, such as certifications, badges, or endorsements. These recognitions not only validate teachers’ skills but also serve as a catalyst for their continuous professional development.

By embracing these professional development programs, India can empower its teachers to create impactful learning experiences. After all, upskilling is an investment in the future of education and enables every teacher to have the potential to make a lasting impact on students’ lives.

Zee 24 Taas telecasts सहकार परिषद on 17th June 2023; will emphasize on ‘Harnessing the Power of Co-Operation

Sahkar Parishad

The cooperative movement and the need for improvisation in policies for boosting socioeconomic growth is now the talk of the town. As it has been one of the most effective movements across the state of Maharashtra, Zee 24 Taas plans to draw the attention of its viewers to how cooperative societies have contributed significantly towards the economic development of the nation

Sahkar Parishad (सहकार परिषद), a one-of-its-kind IP of Zee Taas, goes on air on Saturday 17th June 2023 at 4 pm. This special screening will majorly focus on ‘Harnessing the Power of Co-operation’ – comprising the on-ground reality of Co-Operative Dairy, Co-operative Farming Agriculture & Animal Husbandry, Sugar Industry, Banking, and Rural Credit and Co-operative Housing Societies.

Maharashtra has been one of the pioneer states in initiating an impactful cooperative movement, which is now existent across the agricultural sector, agro-processing industry, agro-marketing, sugar cooperatives, fisheries cooperative societies, cooperative dairy societies, housing societies, etc. However, there have been multiple factors that hamper smooth functioning, and improving their credibility is the need of the hour.

Congratulating the Zee24 Taas team on this initiative, Chief Guest and keynote speaker – Shri Sharad Pawar, Member of Rajya Sabha & Former CM, of Maharashtra, said, “Firstly, I would like to congratulate Zee 24 Taas for making सहकार परिषद a reality. This platform will soon become a future-prominent platform for policymakers, and the brightest minds across the cooperative sectors to have a dialogue on broader governance and discuss the possible solutions to the challenges existing in the system. Cooperation should increase and be sustained for the development of the state.”

Encourage the audience to watch the Sahkar Parishad ceremony on their screens. Dr. Nilesh Khare, Editor, Zee 24 Taas, said, “The cooperative movement has contributed significantly to the development of rural Maharashtra. There is also a high potential for public-private partnerships, and collaborations to promote innovation and also bring to light the challenges faced by the cooperative systems across the nation. Sahkar Parishad will surely be an eye-opener to the citizens of India towards the interception of governance and improvisation of policies and credibility not only in the state of Maharashtra but also in India.”

Mr. Abhay Ojha, CEO, ZMCL further added, “Zee Media strongly believes in providing content which allows viewers to have an in-depth understanding of factors that have a huge impact on their lives. We created Sahkar Parishad to help citizens understand the diversification of partnerships with governments, businesses, and other organizations. The success of the inaugural edition of Sahkar Parishad further encourages us to expand such initiatives to other regions of India soon.”

The show is powered by Akkudas Trading – Dudhkandi & Associate Sponsors are Calton Paint, Pune Peoples Co-op Bank, GP Parsik Sahakari Bank Ltd, Washishthi Milk and Milk Products Ltd, and Rajasthani Multistate Co-Op. Credit Society Ltd.

Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

From sweet musings to the old-school though of Opposites Attracts: Here are 4 Reasons to Watch Amazon miniTVs Highway Love

From sweet musings to the old

With multiple romance dramas and love stories dominating the digital space, Amazon miniTVs Highway Love is carving its own identity owing to a multitude of reasons. The series stars Ritvik Sahore and Gayatri Bhardwaj in lead roles, as they explore human emotions and tell the tale of two very different personalities. The narrative follows the lives of Dhun Dhun, an introvert, and Inaya, an outgoing and fearless girl. The two cross paths on the Mumbai-Pune Highway and end up playing a significant role in each other’s lives.

If that doesn’t entice you enough, here’s a list of 4 reasons why we suggest you watch this romantic drama:

Brilliant Chemistry: Following the success of Ishq Express, the pair is back to entertain you with this charming love story, looking adorable as ever. The cute Nok-Jhok between the duo, their love-hate moments and moments that make your heart melt, it is impossible to get enough of Dhun Dhun and Inaaya.

Love is in the air: If you believe in finding love at the most unexpected places, then you should definitely watch this web series. This compelling love story will keep you hooked till the very end. With the classic ‘opposites attract’ love story, its captivating and heart-pounding romance will make you reminisce when you meet your special someone for the first time.

Stellar Performance of the cast: During the entire duration of this web series, it will become difficult to distinguish between Ritvik and Dhun Dhun and Gayatri and Inaya. The actors have perfectly managed to breathe life into these characters and make us seem like people next door who we have known for ages.

Free to watch: Yes! You get to enjoy a lovely tale of romance, companionship, and a wholesome relationship for free. You don’t have to pay anything to view this intriguing and beautiful show on a subscription basis. It is available for free on Amazon miniTV within the Amazon Shopping App.