Renault India Deliveres First Bs6 Step 2 Compliant Triber Amt to Mr. V V S Rao in Hyderabad

Renault India Deliveres

Hyderabad,9th June 2023 Renault India, the leading European brand in India, is pleased to announce the first delivery of Renault TRIBER AMT compliant with the BS6 step 2 in Hyderabad. Mr. V V S RAO has become the proud owner of the first enhanced Renault TRIBER AMT. The deliveries took place at the PPS Hyderabad dealership, marking a significant milestone for Renault India in the state of Telangana. Renault TRIBER AMT range, with enhanced class-leading safety features, starts at INR 8.12 lacs ex-showroom Delhi.

The entire range of Renault TRIBER comes with innovative and advanced safety features as part of the Human First Program which is designed to minimize the risk of accidents and improve overall safety for occupants and pedestrians alike. As part of this program, Renault has upgraded and introduced new and enhanced safety features across all its product range in India, that are designed to minimize the risk of accidents and improve overall safety. Under the Human First Program, Renault India’s product line-up boasts of innovative and class leading safety features such as Electronic Stability Program (ESP) for enhanced control on curvy roads, catering to both amateur and experienced drivers, Hill Start Assist (HSA) which prevents car roll-back when starting uphill after braking, Traction Control System (TCS) that identifies wheel speed irregularities, automatically reducing spins to maintain grip on slippery surfaces and prevent accidents and Tyre Pressure Monitoring System (TPMS) which provides real-time alerts for under-inflated or punctured tyres in the vehicle.

India’s safest 7-seater, Renault TRIBER has been greatly valued by the customers for the proposition that it offers in terms of outstanding quality, modularity and attractive design with superior value packaging. In addition to all the features of Renault TRIBER it offers the best level seating space in all rows and offers one of the largest boot space of 625L in its category. It is built with best level safety features and boasts of a 4-Star Safety Rating for Adult occupant safety by Global NCAP.

As Renault India commences deliveries of BS6 step 2 compliant KIGER and TRIBER AMT range, the company remains committed to offering products that delivers the highest global standards of safety to Indian customers. Renault has achieved a significant milestone of having over 9,00,000 satisfied customers across India.

Customers looking to own the sporty, smart, and stunning Renault KIGER and India’s safest 7-seater TRIBER, can book the car through the authorized Renault dealerships present across Telangana, ensuring a seamless and hassle-free experience.

Western Digital Sets New Corporate Sustainability Targets and Commits to Net Zero Emissions by 2032

9th June 2023– Western Digital Corp. (NASDAQ: WDC) today announced ambitious new corporate sustainability targets that extend the company’s core commitment to positively impacting its global environmental footprint. The new targets focus on powering the company’s operations with 100% renewable energy, achieving net zero Scope 1 and Scope 2 emissions across the company’s operations, as well as water and waste reduction targets.

Sustainability strategies are core to Western Digital’s business. Through thoughtful planning and execution, the company has already set and achieved goals such as running certain facilities on renewable energy and reducing energy consumption per unit produced. Specifically, the company’s new target commitments include:

  • Running its global operations on 100% renewable energy by 2030
  • Achieving net zero emissions in the company’s operations (Scope 1 and 2 emissions) by 2032
  • Reducing water withdrawals by 20% by 2030
  • Diverting more than 95% of our operational waste from landfills by 2030

“Committing to these new, aggressive sustainability targets furthers Western Digital’s priority to be a good environmental steward and put forth data-driven goals and metrics to hold our organization accountable for mitigating the impacts of climate change,” said Irving Tan, Executive Vice President of Global Operations at Western Digital. “We have already made significant progress undertaking measures to reduce emissions, water and waste, to leverage renewable energy as well as low-carbon product design and packaging. These new targets reiterate our commitment to be an industry leader in sustainability.”

Western Digital’s established sustainability program has already set aggressive goals and has been recognized by industry organizations. For example, the company’s goals to reduce scope 1 and 2 emissions by 42% by 2030 and reduce scope 3 use-phase emissions/Terabyte by 50% by 2030, both from an FY2020 base year, were approved by the Science Based Targets initiative (SBTi) in 2021, and since then the company achieved nearly 15% absolute scope 1 and 2 emissions reduction. Additionally, as a founding member of the First Movers Coalition, Western Digital has committed to at least 10% net-zero fuels by 2030 for ocean shipping. ​​Western Digital’s facilities in Shanghai, China and Penang, Malaysia have been recognized by the World Economic Forum’s Lighthouse Network as Sustainability Lighthouses.

“As sustainability becomes a business priority for organizations, companies that commit to and show progress towards achieving actionable sustainability targets will be recognized as sustainability leaders in the industry,” said Curtis Price, VP Sustainability Research at IDC. “Western Digital’s new commitment in the areas of net zero emissions, water and waste reduction and renewable energy, exemplifies the company’s dedication to reducing the impact of its business operations on the planet and paving the way for other companies to follow suit.”

Western Digital Sets New

Sunteck Beautifies Naigaon on World Environment Day

World Environment Day - Sunteck 1

Mumbai Metropolitan Region – Naigaon, June 8, 2023: There isn’t anything more enjoyable than time spent in a park, the feel of the lush green grass below your feet, neatly trimmed hedges, colourful flower beds, butterflies and the cheerful chirping of birds. Bringing joy to the residents of Naigaon East this World Environment Day, Sunteck Foundation offered development of a park at Tivri in Naigaon with the help of the local authorities to provide a clean and green community and a recreational space for children and adults.

Sunteck Foundation by Sunteck Realty have always been in the forefront to improve community conditions and uplifting the environment towards a sustainable lifestyle.

World Environment Day - Sunteck 1

Parks positively impact the environment as they help in improving air quality, promote biodiversity, and also naturally cool air and surfaces. Moreover, they offer people recreational opportunities and encourage an active lifestyle helping to relieve stress and increase sense of wellness. This initiative by Sunteck to develop the community park at Naigaon is towards building more sustainable spaces to encourage and engage the community in green initiatives for the betterment of the overall environment and society.

Speaking about sustainability being central to Sunteck Anupma Khetan, the customer experience evangelist at Sunteck Realty, expressed, “As an organisation we are committed to developing sustainable spaces and believe that development should not be limited to within the boundaries of our projects. In our endeavour towards the betterment of community, we have been dedicatedly working towards supporting environment and social causes that encourage sustainable living among public at large.” 

Sunteck has supported in the development of this 450 sqmt park at Tivri in Naigaon by providing soil & manure filling, along with lawn grass and a variety of plants and shrubs namely Calliandra Brevipes (Powder Puff), Tecoma Stans (Yellow Bells), Murraya Paniculata (Orange Jasmine), Nerium Oleander (Sweet Scented Indian Oleander), Hibiscus Variegated (Javakusum), among others.

For media queries, Contact BeanstalkAsia: 

Jyoti Prakash | +91 8010681238 | jyoti@beanstalkasia.com

Samakshi Sawal | + 91 9082980959 | samakshi@beanstalkasia.com

3rd West Bengal State Ranking Tenpin Bowling Tournament from 8th June till 11th June organised by Bengal Tenpin Bowling Association from 11am till 7pm

West Bengal State Ranking Tenpin Bowling Tournament

3rd West Bengal State Ranking Tenpin Bowling Tournament from 8th June till 11th June organised by Bengal Tenpin Bowling Association which is affiliated to Tenpin Bowling Federation India at Amoeba Mani Square from 11am till 7pm

It is a four days championship

Total of three rounds in 3days and knockout round in Final day is going to happen in this championship.

ROUND I:

All Tenpin bowlers will play 1 block of 6 games.
Top 16 Tenpin bowlers based on total pin fall of 6 games will qualify for Round II.

Round 2nd

Top 16 Tenpin bowlers from Round I will play 1 block of 6 games.
Top 8 tenpin bowlers based on total pin fall of Round 1 and Round 2 will qualify for Round III.

Round III

Top 8 tenpin bowlers from Round II will play 1 block of 6 games.
Top 4 Tenpin bowlers based on total pin fall of Round 1, Round 2 and Round 3 qualify for the Knockout Round.

Knock-Out Round

Match 1 : Rank 1 Vs Rank 4
Match 2 : Rank 2 Vs Rank 3
Winner of each Match will be decided based on the cumulative pinfall of 2 games. In case of Tie: One ball roll-off until the tie is broken.

Final Round

Winner of both the Matches in the Knockout Round will play 2 games.Based on Cumulative Pinfall of 2 Games, the winner will be decided.
In case of Tie: One ball roll-off until the tie is broken.

Mmaximize steals the spotlight – Masoom Minawala and Schbang launch a talent management vertical

From left to right - Sohil Karia, Harshil Karia, Masoom Minawalla, Akshay Gurnani

Schbang has launched a joint venture with global influencer and entrepreneur Masoom Minawala called Mmaximize. It brings the personal and professional experience of Minawala with Schbang’s strategy, industry know-how and business acumen.

A content creator herself, Masoom Minawala has been the recipient of Forbes Asia’s 30 under 30 list, and has represented India at many global platforms She is collaborating with Schbang, the digital and technology transformation company associated with key Indian and international brands like Amazon, TATA Neu, H&M, Johnson & Johnson, Fevicol, Mattel and Jio. The eight-year-old company has over 1200 employees and has been awarded LinkedIn’s top startups in India in 2018, 2021, and 2022. Schbang has also won the Social Media Agency of the Year by ET Brand Equity and has been awarded as India’s Fastest Growing digital agencies 2023 by Agency Reporter.

As per the Influencer marketing report, the Indian influencer marketing industry’s value will reach Rs. 2,200 crores by 2025, growing at an annual rate of 25% over the next five years. Creators are doing more with their platform, like conducting workshops, bagging big-budget productions, and venturing into entrepreneurship, among many other things.

Mmaximize aims to provide a 360-degree multifaceted approach for creators to build their personal brands. The services will include PR & Image building, identifying revenue streams, legal and financial support, invoicing and billing, negotiating brand deals, building brand strategy and monthly and quarterly content planning.

Mmaximize’s vision is to build an unassailable business model for India’s top creators that fuses their creative prowess with Mmaximize’s strategy, analytical thinking, industry know-how and business acumen to foster the creation of personal brands and realize their full potential.

On the collaboration, Masoom Minawala – Global Influencer, Entrepreneur and Investor said, “The business of influencing has been a passion from the day I started creating content —the art of strategy, brand building, client servicing, cultivating relationships with brands to create multiple streams of revenue, all of it. While I’ve been fortunate to establish a solid framework for myself, there has always been a burning desire to extend this expertise to others in the industry.”

“That’s how Schbang MMaximize was born—an amalgamation of my 12 years of experience & expertise and Schbang’s digital reign, infrastructure, & access to over 300 brands” she continued.

Harshil Karia, Founder, Schbang said, “For Schbang, this is an important strategic move. It brings us closer to creators and helps us leverage our efficient service standards, and access to tech companies and clients to be able to deliver a market-beating service for Talent in India and beyond. It will also help the large client pool in Schbang give the first opportunity to co-create IPs with many exciting creators and celebrities.

I could not think of anyone better than Masoom to partner with on this joint venture.” he continued.

Uber Launches Advertising Solutions to Serve India’s Biggest Brands

8th June 2023 Uber´s advertising division and Uber India have today announced the official launch of Journey Ads, a first-of-its-kind advertising option for India, as well as its partnership with Httpool by Aleph to help connect India’s brands with innovative advertising solutions.

Journey Ads, an initiative from Uber’s advertising division, offers an engaging way for brands to connect with consumers throughout the entire ride process – from the moment they book their trip through to the end of their ride. Journey Ads deliver brands unparalleled share-of-voice and consumer attention from millions of riders across the region.

Through leveraging Uber’s first-party data and insights, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data with advertisers. This allows brands to place relevant content in front of purchase-minded riders in brand-safe and captivating ways while respecting consumer privacy.

With a one-hundred percent share of voice during the entire trip, consumers are exposed to the ad content for more than 100 seconds, well above industry averages.

In addition to Journey Ads, brands are also able to leverage Uber’s first-party data and insights to reach riders while in the vehicle via Uber’s in-car tablet pilot in Delhi and Mumbai.

Uber will partner with Httpool by Aleph, to help connect India’s brands with these effective and high-impact advertising surfaces. With an innovative set of proprietary technology, performance solutions, and extensive market knowledge, Httpool by Aleph enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROI.

Dr Mark Grether, VP, General Manager of Uber advertising said: “Since Journey Ads launched last year, we’ve seen advertisers embrace the surface with click through rates above 3% and an average global view time of over 100 seconds – both well above industry standards, Given that impact, it’s exciting to see this impactful advertising surface scale in India.”

Prabhjeet Singh, President, Uber India and South Asia added: “The Uber advertising team’s surfaces, such as Journey Ads and in-car tablets, offer brands a unique opportunity to grow relationships with consumers by connecting them at a moment when a customer is uniquely attentive. I’m excited to see this offering expand to give more Indian brands a space to create meaningful audience engagement.”

Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, said: “We are proud to partner with Uber to bring its unique advertising solutions to India. This is a milestone moment for on-the-move digital advertising globally. Connecting brands with consumers is in Aleph’s DNA and partnering with Uber in the region allows us to leave our mark together from the start of the journey.”

Amit Gupta, Managing Director with Httpool by Aleph in India, reiterated the significance of the partnership. “We are proud to partner with Uber to help bring its unique advertising solutions to India. The collaboration between Uber and Httpool by Aleph has unlocked an extraordinary opportunity to tap into the vast potential of reaching consumers during their journeys by leveraging the power of Journey Ads and in-car Tablets. This enables Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience.”

Ather announces India’s first 60 month loan product for EV two-wheelers

Bengaluru, 8th June 2023: Scoring yet another industry first, Ather Energy, India’s leading electric scooter manufacturer, today announced a new 60-month vehicle loan product that will make EV scooters more affordable and accelerate its adoption in the world’s largest two-wheeler market. This is also the first time that a finance product with a tenure of 5 years has been rolled out in the EV industry.

Despite a long and successful track record of vehicle financing, Indian banks and NBFCs (non-banking financial companies) have until now refrained from exposing themselves to loan tenures longer than 36 months and 48 months under special circumstances.

Monthly repayment of the loan or EMI (equated monthly instalments) under the new 5-year vehicle loan offered by Ather can be as low as INR 2,999, making it one of the most compelling financial products available for EV two-wheeler buyers in India.

Ravneet S. Phokela, Chief Business Officer Ather Energy, said, “Affordable vehicle loan products have for long been a critical last-mile enabler for the stupendous growth of the Indian two-wheeler market. The growing popularity of EV scooters in the country has necessitated the need for vehicle loan products with a longer tenure. It is an ongoing journey for us to ensure we make our scooters accessible to a wider audience, and attractive financing is an effective tool to quicken EV adoption in the country. As an industry pioneer, Ather has worked closely with some of India’s leading retail finance players, banks, and NBFCs to design and offer the country’s first 60-month EV loan product and pave the way for other OEMs. We believe this extended loan period will make EVs even more lucrative and bring in more customers. We hope and expect other two-wheeler brands, particularly in the EV market to also start offering a similar 60-month loan product to their customers.”

Ather has partnered with IDFC First, Bajaj Finance, and Hero FinCorp to offer India’s first 60-month EV two-wheeler loan and expects more retail financiers and banks to join hands to strengthen its pioneering effort.

India’s current global stature as one of the leading automobile markets owes a good part of its success to a robust retail finance industry in the country, a fact best highlighted by the two-wheeler market. Three out of every four vehicles sold in India are two-wheelers, and again three of every four of these are bought with loans. Given the relatively premium price of the current generation of EV scooters in the country and its increasing popularity, the time was just ripe for Ather to step in to create a pioneering financial product for its perfectly engineered fourth-generation performance scooters.

“Since November 2022, we have seen the number of customers who opt for loans increase from 20% to 50% now. With the segment poised to grow in the coming years, attractive EV financing schemes are even more relevant and they will be crucial to fuel the industry’s growth in the coming years. I am very happy that Ather is the first to offer a 60-month loan in the Indian EV two-wheeler industry,” Ravneet added.

Despite being a recent entrant in one of the most fiercely competitive two-wheeler markets in the world, Ather is already recognized as an industry pioneer. As an electric mobility start-up, founded by two “industry outsiders”, Ather built India’s first aluminum frame scooter, with first smart vehicle implementation (touchscreen interface, navigation, on-board diagnostics, and mobile and data connectivity) and the first to deliver a field-proven technology stack (Connected Charger, Battery Pack, BMS, Motors, Motor controllers).

The superior quality of Ather scooters which comes with another industry-first five-year warranty, was one of the key reasons for banks to extend loan tenure for Ather customers to five years.

For more details: https://www.atherenergy.com/#pricing

Scheme details:

Specifics IDFC Bajaj Finance Ltd.
Scheme Type/Name UnZip 100% LTV
ROI 8.99% 8.99%-9.99%
Tenure (months) 12 to 60 12-60
Max Loan Amount 100% 100%
Processing Fee 2.00% 2.00%
Advance EMI
Other Charges ₹1331 ₹1,100
Stamp Duty As per Actuals As per Actuals
Maximum Dealer Payout 1% 1%
Accessories Upto INR 5000 INR 4000 or 6% of ex-showroom

 

GARRTEN launches functionally chic luxury leather accessories for men and women in India

GARRTEN launches

Mumbai,8th June 2023 GARRTEN, a luxury leather fashion brand, has introduced a range of functionally chic luxury leather accessories for men and women. The newly introduced range of products by GARRTEN includes 4 styles in leather backpacks – signature, slim, rolltop, travel, and 2 styles of leather accessories – dopp kits and wallets, available in full grain & saffiano leather. All products are available in a variety of colors.

GARRTEN backpacks and accessories have been designed through years of research to highlight the stylish luxury element while being mindful of their functional demands. Made using the finest 100% full-grain leather, GARRTEN’s leathers are soft and supple with a sheen, adding that luxurious touch and feel. The brand’s focus on durability intersects with fun when using top-grade polyester interior lining in classy contrasting colors like red and cinnamon, complementing the exterior leather hue. All products are equipped with Japanese YKK® metallic zippers that are world-renowned for their quality, standard, and durability.

Leather backpacks from GARRTEN are equipped with – leather top handles that add to the style and support the modern lifestyle that we are living today; double zipper closure; front zipper pocket with pen & card slots, cable loops, pockets for mobile & key strap; Back zipper pocket for extra reach for small essentials; hand-pounded rivets at the stress points for added durability and weight management, and last but not the least, they come with a padded laptop compartment. See all styles at www.garrten.com.

“We believe in offering exactly what the customer desires – exclusivity, high quality, and exceptional customer service. Everything in our collection can be summed up in two words – Stylish Luxury, said Harshminder Sidhu, Founder & Chief Brand Officer at GARRTEN. “We are inspired by the classics – design, fashion, architecture, etc., but love to mix it up, creating functional luxury handcrafted pieces to meet our modern lifestyle needs. The result is a luxury leather accessories brand innovating to elevate personal experiences of modern-day global citizens who are constantly on the move.”

Interestingly GARRTEN products are handcrafted by local artisans with generational craftsmanship skills, hence directly impacting them and their families. They are empowered to earn a stable, healthy income through dignified work and environment.

The Indian market is projecting high demand for leather products, with Statista reporting that the Leather & Related Products market in India is projected to grow by 8.33% (2023-2028) resulting in a market volume of US$3.65bn in 2028.

Leading the way to Atmanirbhar Bharat – Dr. C.V. Raman University, MP (Khandwa), Commences Admissions for the 2023-24 Academic Year

 8th June 2023: Dr C.V. Raman University (CVRU), a part of the renowned AISECT Group of Universities (AGU), situated in Madhya Pradesh (Khandwa), announces admissions for its prestigious, Undergraduate (UG), postgraduate (PG) and diploma programmes. CVRU Khandwa is a leading University dedicated towards excellence in education and research to develop a holistic learning ecosystem. Aspiring students can apply for the AISECT Joint Entrance Examination to gain admission to courses across streams. The exam will be held online 1st June to 30th June 2023 and the last date for registration is 31st May.

CVRU is well-recognised for its innovations in the agriculture sector, by offering courses in food processing and value addition incubation, which includes demonstration and training. The courses also include participatory research and practical exposure to agriculture students. This year the University is all set to introduce new courses in water conservation, dairy development, and livestock development. Other University Programme’s include BCA, MCA, M. Sc. IT, and a new proposed program BTech Agricultural Engineering

The University is recognized under section 2 (f) of the UGC Act and approved by AICTE New Delhi. It is also a member of the Association of Indian Universities (AIU). CVRU is widely recognised for its excellent education and modern facilities. The university offers excellent infrastructure with well-equipped labs, libraries, and sports facilities to ensure an excellent educational experience. The skilled faculty at CVRU are committed to supporting each student with care and support.

Speaking on this Mr. Santosh K. Choubey, Chancellor of C.V. Raman University said “We take pride in offering courses that are in alignment with the National Education Policy (NEP). We aim to provide students with a well-rounded education that emphasises academic learning and hands-on industry experience. Our skill-based courses are designed to help students discover their true potential while promoting their overall personality development. As a university, we strive to build a curriculum that equips our students with the knowledge and skills needed to succeed in their chosen careers and make meaningful contributions to society.”

In alignment with The New Education Policy (NEP), the integrated curriculum offered by the University bolsters holistic development. In today’s competitive job market, CVRU Khandwa instils students with the required skillsets to meet the growing demands of the ever-evolving industry.

The innovative courses offered by the University focuses on making students industry ready offers a plethora of benefits like earn while you work option, real time work environment for effective simulation training and flexible course selection. B. Voc courses are also available across other upcoming sectors like IT, Agriculture, Bamboo Craft, Food Service and Rural tech.

On top of its excellent infrastructure, the university offers students effective placement and training support. The university offers multiple skill courses to enhance students’ expertise and grants scholarships to meritorious students. With strong industry linkages, including renowned companies like Microsoft, Tata Motors, Reliance, HCL, and BSNL, students benefit from valuable industry exposure. In addition to this, CVRU Khandwa organizes career development webinars, virtual placement drives, and personality development sessions, equipping graduating students with the necessary skills for success to further support students’ growth.

Online registration for AJEE is available in two modes. The candidates can register on AISECT’s online portal www.ajee.aisectonline.com and pay the application fee for further process. Students can also register through AISECT centres. The results of the exam will be declared on 1st July 2023. Registration forms for AJEE will be available online and will be available for all the AISECT Centres http://ajee.aisectonline.com/AJEEOnline/AJEEIndex.aspx. The candidates can take the exams online by logging into http://ajee.certificationexam.in/login/index.php and pay the application fee for further process. Students can also register through AISECT centres. Aspiring students can register using their phone number and email Id, an application fee of INR 500 will be charged for the enrolment process.

The last Date for the online registration is 31st May 2023. Online exams will be conducted from 1st June to 30th June 2023. Results will be declared by 1st July 2023.

Attron Automotive raises 4.75 crores from Anicut Capital, Pontaq VC, Venture Catalyst and Yashovardhan Shah

Attron Automotive raises

8th June 2023, Pune: Attron Automotive, a leading provider of innovative motor and controller solutions for electric vehicles (EVs), today announced the successful completion of the first round of funding, raising a total of 4.75 crores. It was led by Anicut Capital and the round saw participation from Pontaq VC, Venture Catalyst and Yashovardhan Shah. The funds will be utilized to support the company’s key growth initiatives, including the setup of an assembly line, establishment of a prototyping facility, team expansion, and research and development efforts to drive innovation in existing and new technologies.

The infusion of funds will enable Attron Automotive to make significant progress towards achieving its goals – the company plans to set up an assembly line with an initial capacity of 10,000 units per month with an aim to expand it to 70,000 units per month within the next five years. Additionally, Attron Automotive will grow its team, focusing on research and development and sales to meet the growing demand for products. The company’s R&D team will also be responsible for developing new technologies, allowing Attron Automotive to maintain a competitive edge in the market. Furthermore, the establishment of a prototyping facility will streamline the production of samples for customers, reducing lead times and fostering faster adoption of Attron Automotive’s solutions.

“We are thrilled to have successfully raised 4.75 crores in this fundraise, which will be instrumental in driving our expansion plans and fuelling our innovation initiatives. The involvement of Anicut Capital as investor and mentor brings valuable expertise, insights, and guidance to Attron Automotive. Their support will help the company navigate challenges, make strategic decisions, and avoid common pitfalls. This assistance has prepared us to provide an exceptional experience to our future customers and undertake significant responsibilities for larger OEM players in the industry. Additionally, Anicut Capital’s extensive network will introduce us to potential customers, partners, suppliers, and other investors, opening up new opportunities for collaborations and resources. Post fundraise, we have outlined a set of milestones aimed at capturing a significant market share. We aim to acquire 10% market share in the 3 and 4-wheeler load carriers’ market within the next three years, leveraging our proprietary motor and controller E-powertrain solutions. This investment not only validates our potential but also positions us for significant growth and market leadership in the electric vehicle industry”, said, Mosam Ugemuge, Founder and CEO, Attron Automotive.

“We are excited to back Attron Automotive in their journey towards transforming the electric vehicle industry. Attron Automotive’s young and enthusiastic team, their innovative product, and the vast potential for market penetration is poised to revolutionise the Indian market. With the Niti Ayog’s EV policy aimed at reducing EV dependence on China, Attron’s proposition of an IP driven Made in India electric motor will further give them the required market impetus to excel.”, said, Ashvin Chadha, Managing Partner, Anicut Capital.

Looking ahead, Attron Automotive has formulated an expansion and growth strategy. The company plans to target original equipment manufacturers (OEMs) seeking to transition from Chinese powertrain components to domestically manufactured solutions. Furthermore, Attron Automotive aims to collaborate with other EV component OEMs, such as battery, BMS, DC-DC Converter, and VCU manufacturers, to offer complete EV solutions for retrofitting and new product development.

With a successful track record in the industry, Attron Automotive has developed a proprietary motor topology that achieves motor efficiency exceeding 97%. The company’s pre-integrated motor controller solutions cater to various low voltage and high voltage applications, including automotive, defense, aviation, and agriculture. Attron Automotive has already completed field testing of its system with multiple OEMs and is now poised for mass production following the setup of its assembly line.