Kochi, April 14, 2023: Muthoottu Royal Gold, one of the group companies of M Mathew Muthoottu Group, rolled out its 24-carat gold coins featuring Lord Krishna on the occasion of Vishu, the spring festival in Kerala which marks the first day of the astronomical year.

The coins were unveiled by Dr. V.K Vijayan, Chairman, Guruvayoor Devaswom at Guruvayoor Temple, and Mr. Mathew Muthoottu, Managing Director of Muthoottu Mini Financiers Ltd (MMFL) in the presence of dignitaries, including Mr. PE Mathai, CEO of MMFL, Padma Shri Dr. Sundar Menon, President of Thiruvambadi Devaswom, Trissur, Mr. C. Manoj, Member of Guruvayoor Devaswom, Mr. Vijayakumar Menon K, Senior Accountant, Income Tax Office, Trissur, Mr. Jisson Thomas, Associate Vice President of Muthoottu Royal Gold, and Mr. Sanal Kumar, Zonal Manager of MMFL.

The coin is themed around Lord Krishna as the god is famously worshipped during Vishu. It is available in three variants: 0.5gm, 1gm, and 2gm, and features a 3D figure of baby Lord Krishna relishing butter, showcasing a unique story that captures the essence of the god’s divine playfulness. Each coin is packaged in a special tamper-proof blister package in the shape of a banyan leaf.

Speaking on the occasion, Mr. Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers, said, “We are excited to launch these unique Lord Krishna coins on the occasion of Vishu, also known as the festival of lights and prosperity. Based on a timeless local belief that wealth that is shared with others will multiply in abundance, Vishu celebrates the tradition of ‘Kaineetam’, which is revering of coins and currency notes. With the launch of these coins we intend to engage deeply with our customers and be an integral part of their festivals. The coins also represent our commitment to preserving and promoting the rich Indian art and culture, and we hope they become a cherished possession for our customers.”

Mr. PE Mathai, CEO, of Muthoottu Mini Financiers, added, “The launch of Lord Krishna coins on the auspicious occasion of Vishu is a testament to MMFL’s commitment to promoting the state’s rich cultural heritage. We are excited to offer our customers a unique and valuable product that celebrates the spirit of Vishu and hope that these Lord Krishna coins become a much-valued possession for our customers and stand for years to come as a symbol of their faith and prosperity.”

Customers can purchase the Lord Krishna coins either by visiting their nearest Mini Muthoottu Financiers branch or by buying them online on the company’s website, www.muthootturoyalgold.com.

Gurgaon, 14 April 2023: With the Baiyappanahalli-Whitefield metro project likely to be fully operational by mid-year, rentals of office spaces in Whitefield are likely to go up by about 8-10% over the next two years, as per Colliers’ latest report “Bengaluru Metro Rail: Key office market impact”. The growth in rentals will also hinge upon the overall occupier demand, macroeconomic factors etc. The metro line towards Whitefield, which became partially operational in March 2023, has been one of the most anticipated lines in the city as it will connect the technology hub of Whitefield to the rest of the city.

Whitefield, the second largest office market in Bengaluru, has an office stock of about 40.4 million sq feet, with vacancy levels hovering around 17.2% as of Q4 2022. However, the metro project is likely to boost occupier activity in the region, with enhanced accessibility and reduced commute time.

Arpit Mehrotra, Managing Director, Office Services – South India & Head of Flex | India said: “Metro’s enhanced connectivity can foster the growth of offices in key locations. Improved connectivity, such as efficient and reliable public transportation options, can attract more businesses to set up offices in previously inaccessible or inconvenient to reach. With better connectivity, companies can benefit from a larger pool of potential employees who can commute to their offices easily and efficiently. This, in turn, can lead to a more diverse and skilled workforce, enhancing productivity and innovation. Moreover, better connectivity can also help businesses reduce operational costs, particularly in transportation and logistics. By having easy access to public transportation, companies can reduce their reliance on private vehicles and streamline their transportation and logistics operations.”

The report tracks the progress in the construction of the metro project at different stages alongside its impact on the commercial office segment. It deep dives into how Whitefield and CBD markets have witnessed a steady rise in office supply as well as leasing over the years, as the metro work has progressed. The report highlights that the average annual supply in Whitefield rose by 10% during 2017-22, as the construction of the metro project began when compared to the 2011-16 period. Gross leasing in Whitefield rose 18% during the metro construction stage (2017-22) compared to the planning stage (2011-16).

In CBD, over the last 12 years from the time of the metro project construction, about 64% of total leasing has happened during the Metro operation stage (2017-22). Moreover, the office supply in the CBD rose more than 4 times during the operation stage (2017-22), led by the expected improved connectivity of the metro.

“Bengaluru CBD has undergone a transformation through building upgradations, redevelopments and change in land uses since the metro work commenced. This has spurred occupier activity in the area, leading to a 79% increase in leasing during 2017-22 as compared to the preceding 6-year period. Today, CBD market is experiencing low vacancy levels at 3.2%, despite increased supply, indicating occupiers’ need to be centrally located with superior connectivity. Metro project has undoubtedly transformed the office market of CBD and will positively impact the Whitefield market as well in next 2-3 years as Baiyappanahalli – Whitefield metro begins operations.” says Vimal Nadar, Senior Director and Head of Research, Colliers India.

“Overall, improved connectivity can create a virtuous cycle of economic growth, where more businesses set up offices in key locations, leading to more job opportunities and a more robust local economy,” added Mehrotra.

Average annual leasing and supply in Whitefield (million sq ft)

Source: Colliers

*Planning Stage is the period between project approval and commencement of civil work that includes project formulation and pre-construction activities such as land acquisition, geotechnical surveys, etc.

Gross absorption: does not include lease renewals, pre-commitments and deals where only a letter of Intent has been signed.

Data pertains to Grade A buildings

 Flex space to see increased activity in Whitefield

Over the years, while demand for flex space has skyrocketed in the city, the expansion of flex players has been limited in Whitefield due to its limited connectivity with other parts of the city. For instance, during 2022, while flex space contributed to 13% of the total leasing of city, it accounted for only 2% of the total leasing of Whitefield. However, once metro gets fully operational in Whitefield in 2023, flex operators are likely to strengthen their presence in the market. As occupiers look at decentralized working, Whitefield has numerous advantages for flex spaces, ranging from:

1.  Established residential catchment in the form of the presence of young IT professionals and ex-pats
2.  Seamless connectivity to other parts of the city once the metro is operational
3.  Presence of Grade A office projects
4.  Competitive rentals

Hence, we expect Whitefield to cater to the spillover demand from Outer Ring Road and to become a preferred office location once the connectivity to central Bengaluru gets enhanced.

Bengaluru, April 14, 2023: Myntra has ushered in cricketing phenom and sporting icon, Virat Kohli to join its clique of celebrity brand ambassadors, as the platform stays true to its commitment to elevating the nation’s everyday fashion quotient as part of its “Be Extraordinary Every Day” campaign. The onboarding of Virat as Myntra’s brand ambassador is set to bring his allure, charisma, and energy to the platform’s brand campaign while enabling Myntra to tap into his loyal fanbase across the country.

In the film, Virat is representing Myntra’s diverse range of fashion and lifestyle offerings, from men’s casual wear to footwear, watches, and headphones. With Virat’s effortless style and innate confidence, the ad is aimed to inspire viewers to elevate their everyday look and make every moment extraordinary, driving home the point that one’s style is not just limited to apparel. Myntra’s position as the ultimate destination for fashion and lifestyle is strengthened by its partnership with the celebrated cricketing superstar.

The ‘Be Extraordinary Every Day’ campaign puts the spotlight on Myntra’s ability to offer choices for shoppers across the country, fulfilling their day-to-day fashion and lifestyle needs, and elevating their style game. This includes a wide selection of 6000+ leading international, domestic, and D2C brands, along with a colossal 1.7 million styles across a broad spectrum of price points. Myntra hosts one of the largest collections of branded men’s wear with close to 4 lakh styles from leading domestic and international brands.

By Dr. J V Srinivas, Lead Consultant – Orthopedics & Joint Surgery, Aster RV Hospital

Arthritis is a condition that results in joint inflammation and pain. There are 2 types of arthritis: Osteoarthritis (OA) and rheumatoid arthritis (RA). When the cartilage that resides between the bones in the joint breaks away, it causes OA which is the most prevalent type of arthritis. It is commonly known as “wear and tear” arthritis. Arthritis is a common ailment. OA is a primary cause of impairment in older people, affecting an estimated 7% to more than 500 million of the world’s population.

Types of arthritis

There are other types of arthritis besides Osteoarthritis and Rheumatoid Arthritis, including:

•  Juvenile arthritis: This umbrella term refers to a collection of diseases that affect children
•  Spondyloarthropathies: An autoimmune disease that affects the joints
•  Systemic lupus erythematosus (SLE): This autoimmune disease can affect a variety of body tissues, including joints
•  Gout: Urate crystals build up in the joints in this disorder
•  Infectious and reactive arthritis: Infectious and reactive arthritis refers to joint inflammation caused by an infection
•  Psoriatic arthritis: Almost one-third of persons with psoriasis suffer from this illness

Here are some of the myths surrounding arthritis that may help you understand arthritis myths and arthritis facts.

Myth 1: Only older people get arthritis

While the risk of arthritis grows with age – half of the people aged 65 and up have arthritis – the truth is that arthritis affects people of all ages, including children and young adults. 300,000 children, adolescents, and adults suffer from juvenile arthritis and other rheumatic diseases.

Arthritis affects people of all ages, but it is more common in older people. According to one study, doctors diagnosed arthritis in 49% of adults aged 65 and up. Among these, 30% of adults between the age of 45 and 64 and 7% of people between the ages of 18 and 44 were diagnosed with arthritis. As discussed previously, RA manifests itself in a variety of ways among people of age 20 – 40.

Myth 2: Arthritis cannot be prevented

Although you cannot prevent arthritis, you can lessen your risk of developing it or delay the beginning of some forms. There are over 100 different forms of arthritis and related illnesses, and some risk factors, such as being female, are unavoidable. Other risk factors can be reduced by staying physically active, maintaining a healthy weight, wearing protective gear during sports, not smoking, avoiding overuse or strain, and practicing excellent body mechanics during activities.

Myth 3: After diagnosis, there is nothing left to do for arthritis

Although there is no treatment for arthritis, there are many things that can be done to alleviate pain, lessen disability, and enable people to keep doing the things they enjoy. Many kinds of arthritis can be reduced in disability and quality of life with early diagnosis and suitable treatment options. Physical activity, a healthy weight, self-management education, rehabilitative therapies, medication, and, in extreme circumstances, surgery are all options.

The duration of the disease varies depending on the type. Many types of arthritis have medications that can help lessen symptoms and halt disease development. Certain types of arthritis can be slowed by adopting certain lifestyle modifications, such as keeping a healthy weight, quitting smoking, eating a nutritious diet, and getting enough sleep.

Myth 4: Wait till the joint pain symptom fade away

More than joints can be saved with early detection and treatment. Arthritis can harm the heart and other organs in some people. It is critical to understand the type of arthritis you have since treatment differs, and early treatment can help you avoid permanent joint and organ damage. So, if you are experiencing joint pain, schedule an appointment with the best orthopedic doctor in Bangalore and explain all of your symptoms, as well as any family history or previous joint injuries.

A widespread misunderstanding is that an inflamed or sore joint needs to be rested. Muscle weakness, soreness, and stiffness can result from insufficient exercise.

People with arthritis should engage in some form of physical activity (as directed by a physician or physiotherapist/occupational therapist), such as:

Mobility exercises to improve or maintain joint range of motion and flexibility (e.g., stretching)

Strength exercises to build muscle strength, provide joint stability, and improve function (e.g., weight-bearing activities)

Aerobic exercises to improve Cardiovasc fitness (e.g., walking or cycling).

Myth 5: Weather changes can make arthritis worse

There is a long-held belief that damp and rainy weather aggravate arthritic symptoms. However, it is not conclusive, and not everyone with arthritis appears to be affected by the weather.

Despite medical breakthroughs, we still have a lot to understand about arthritis. However, by adopting a healthy lifestyle that includes exercise and a well-balanced diet, we can lower our risk of developing arthritis and slow its progression. Better treatments will undoubtedly emerge as scientists continue to research these illnesses.

Myth 6: Nightshade vegetables worsen arthritis

Nightshade vegetables, such as tomatoes, eggplant, potatoes, and peppers, have long been associated with arthritis. Some people feel that particular foods worsen arthritis symptoms. But there is no proof that nightshade veggies cause inflammation or worsen the symptoms of arthritis. The Arthritis Foundation, on the other hand, recommends anti-inflammatory meals such as antioxidant-rich colored fruits and vegetables, omega-3-rich oily fish, nuts and seeds, and legumes to be added to your diet.

Mumbai, 13 April 2023 – Building on its success as one of the leading digital imaging solutions company, Canon India today embarked upon the next phase of growth with the launch of a state-of-the-art Live Office in Mumbai to elevate the customer experiential journey. The latest development comes as part of its 2023 growth strategy ‘Transformation’ across domains. On its way of solidifying its industry leadership as a futuristic and innovative technology brand even further, the unique office infrastructure brings to force an integration of technology and experiences, while getting Canon’s entire ecosystem on one single platform for all its key stakeholders be it Employees, Partners or Customers. With India as one of the most important markets in Asia for Canon, the company regards this as a concrete step in defining its success in the near future as it moves ahead to replicate the concept for its headquarters and regional branch offices spread across India.

As part of its corporate infrastructure pillar, Canon’s Live Office efforts are directed towards elevating the experiential aspect which is a step up from its other successful experiential formats like Image Square, PIXMA Zone, BIS Lounge, and NVS experience centers. Dedicated to creating world-class experiences, Canon will utilize this platform to demonstrate its global legacy, technological innovation and its complete 360-degree imaging portfolio. It will exhibit Canon’s expansive operating ecosystem comprising of cameras, printers, surveillance cameras, copiers, multi-functional devices, and much more, under one cohesive platform.

Canon India has been witnessing a successful growth trajectory with year-on-year growth while showing utmost agility post-pandemic by foraying into new avenues and building new customer segments. Besides ‘Corporate Infrastructure’, under ‘transformation’ as a key strategy for this year, Canon India will also revolutionize its product portfolio alongside organization workflows to supplement rapid growth plans.

Speaking about the announcement, Mr Manabu Yamazaki, President & CEO, Canon India said, “As we look towards the future and embark on this next phase of growth with transformation at its core, we are looking at expansion across our product portfolio, revolutionizing experiences, and much more, to strengthen our legacy as a total hardware and software solutions provider. Through 25 glorious years in India, we have gained insight about unique customer patterns while also studying the changing dynamics of the industry moving towards a digital age. Understanding the importance of the India market, we have remained agile and innovative while leveraging the power of technology to drive growth and create new opportunities. As a testament to our commitment and to achieve a new pinnacle of transformation, we are excited to pioneer the launch of one of its kind Live Office concept in India.”

He further added, “With it, we are bringing everyone onto a single platform that weaves together the ideal synergy of technology to create experiences like never before. Live Office will showcase our entire portfolio of products and services as well as empower both customers and partners. We look forward to setting foot in this new direction and channelise how best we can continue delivering and delighting.”

For employees, the new space will provide a platform for maximizing creativity and collaboration by gaining first-hand feedback and insights into customers’ needs. On the other hand, customers and partners will gain a comprehensive understanding of Canon’s offerings while also connecting with the brand’s legacy of innovation, empowering them to make informed purchase decisions.

Over the years, customer experiences have emerged at the heart of the relationship between a business and its customers. With a sharp focus on every aspect of business and having entered many new business avenues, Canon India continues its promise of delivering exceptional products and solutions that meet the evolving needs of their customers, along with creating meaningful experiences.

Enclosed are the captions for the attached pictures-

ICB Zone: Canon India’s experiential imaging zone for customers and business partners at the newly launched Live Office, demonstrating the latest imaging marvels from Canon.

Printing Zone: Canon India’s experiential zone for customers and business partners at the newly launched Live Office, showcasing marquee products from Canon’s B2B and B2C printing portfolio.

Surveillance Zone: The experiential surveillance zone at Canon India’s new live office will educate customers and business partners on Canon’s latest surveillance cameras and video analytics capabilities.

April 13 2023  Dates are the fruit of the date palm trees. Grown in many tropical regions around the world, dates are majorly consumed as a staple in the Islamic community. As the holy month of Ramadan approaches, Muslims around the world have started to prepare for a time of spiritual reflection and prayer. During this month, they fast all day long and while breaking that fast during Iftar, the 1st bite consists of dates as it holds a cultural and a religious importance for them.

Apart from having a religious and cultural value the reason dates are eaten during Ramadan is because of their multiple health benefits. In this article, we will explore the same and why they are perfectly suitable in your diet during Ramadan.

The Health Benefits of Dates-
Dates are an abundant source of energy. They are rich in fiber and essential vitamins and minerals. Here are a few benefits you must know

A house of nutrients- Dates have an excellent nutrition profile. Rich in essential nutrients such as potassium, magnesium, and iron. Just a single date contains about 15% of the daily recommended intake of potassium, which is essential for maintaining healthy blood pressure, preventing heart disease and maintaining your bone strength.

Promotes Digestive Health: Dates are rich in fiber. This helps maintain your digestive health. Fiber helps keep the body’s digestive system running smoothly, preventing constipation and other digestive problems.

Boosts Energy Levels: Dates are high in natural sugars which include glucose, fructose, and sucrose. These sugars give you an instant boost of energy, thus, making dates an excellent snack to consume during Suhoor and Iftar.

Road to a healthy Heart: Rich in antioxidants and potassium, consumption of dates reduces inflammation and prevents the collection of plaque in the brain. This eventually regulates blood pressure and reduces the risk of heart problems.

Aids in Weight Management: Low in calories and fats, naturally sweet and rich in fiber, dates can be sometimes used as an alternative to sugar while baking and cooking. The high fiber content keeps you full for a longer period of time. Thus, dates are the best snacking option as well for those aiming for weight loss.

When it comes to buying dates during Ramadan, there is no better choice than APIS. A leading brand in the world of dates, Apis offers a wide range of high-quality dates that are perfect to eat at Sehri to start the day and be energized till Iftar.

The range includes Arabian Pearls Dates (Fard), Ajwa Dates, Khudary Dates, Select Dates, and Royal Zahidi Dates and a lot more.

These quality dates are handpicked, sorted, and packed with the best techniques and hygiene to ensure that only the best quality dates reach the consumers.

One of the reasons why APIS Dates are perfect during Ramadan is because of their fine quality. Better than any other dates in the market, these are a rich source of energy. This quality benefits specially during the day when you are fasting and your energy levels are low. These dates are also a good source of fiber which keep you full and satisfied throughout the day.

In addition to their nutritional value, APIS Dates are good in taste. They have a sweet and rich flavor that makes them a popular choice for snacking as well. Whether you are looking for an instant boost of energy during Sehri or a tasty treat to break your fast at Iftar, APIS Dates are the perfect choice.

Dates are a delicious and nutritious food item that is perfect for consumption during Ramadan. Rich in vitamins, minerals, fiber, and antioxidants, these aid in maintaining your health during the fast. APIS Dates are an excellent option for people looking for high-quality dates. So this Ramadan, make sure to include dates in your Sehri and Iftar.

Oberoi Mall, one of the trendiest retail destinations is celebrating its 15th Anniversary with a series of fun and exciting activities from the 14th – the 30th of April.

Two-week long anniversary celebration includes Shop, Play & Win Campaign with assured Gift vouchers, and 1 Lucky winner stands a chance to win the Mega prize (TV and sound bar)

The mall will be decorated with Cherry Blossom and Champagne Gold color design elements. The Mall has also organized an award ceremony for the retailers which will be followed by fun games and refreshments on 15th April.

There’s something for everyone!

We’d Love to see you all at Oberoi Mall!

Nearly 100 juried artists from throughout the country to participate in the St. Charles fair

(St. Charles, Mo., April 13, 2023) Mosaics Fine Art Festival will host its 28th annual event on Fri., Sept. 15 from 4 to 9 p.m., Sat., Sept. 16 from 10 a.m. to 8 p.m., and Sun., Sept. 17 from 11 a.m. to 4 p.m. The family-friendly event, which is free and open to the public, will be held along several blocks of North Main St. in Historic St. Charles, Mo. where more than 30 restaurants and over 75 shops are located.

The three-day festival includes approximately 100 juried artists from more than 15 states who will exhibit artwork available for purchase. Media categories include clay, drawing, glass, leather, metal, pastel, oil/acrylic, photography, printmaking, sculpture, watercolor, and wood. A total of $5,000 will be awarded to the top nine artists.

The Children’s Village area will feature hands-on art experiences for children to create their own make-and-take art masterpieces. Hours are 11 a.m. to 4 p.m. on Sat. and Sun.

The Mary Hediger Memorial Art Shop for Kids is a kids-only gallery where children ages 14 and younger can buy professional artwork. Designed to foster art appreciation at a young age, all pieces are donated by participating festival artists and can be purchased for a nominal fee.

The H. Robert Pank Memorial Music Stage will showcase a variety of performing artists throughout the weekend. The Artists for Adoption Pet Pavilion, located at the north end of the festival, will be open to families interested in adopting pets from Stray Paws Adoptables.

The Joyce Rosen Founder’s Scholarship art display will include select high school students’ works of art. Scholarships will be presented in memory of Joyce Rosen, the original festival founder and a longtime supporter of St. Louis artists and events.

The Mosaics Fine Art Festival is a nonprofit organization that showcases local and regional artists while educating the community’s children and adults in how art can enhance their lives. The festival features a wide array of artwork produced by a mix of emerging, mid-career and established artists in all media. For more information, call (314) 406-2067 or visit Mosaics Fine Art Festival.

Mumbai, 13/4/23: AAIBA Design Private Limited, an integrated creative and digital agency helmed by Saurabh Chandekar and his wife Rasika Chandekar, has won the Silver Award at the NYX Awards, 2023. AAIBA won the award in the Design – Poster Series category for the creative digital campaign the agency had carried out for the Screen Writers Awards (SWA) 2020.

The NYX Awards 2023 winners were announced after extensive evaluation by an eminent global jury comprising professionals such as Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and more. The jurors chose from a massive entry list of over 1500 names before deciding the eventual winners.

The latest award win is for AAIBA’s innovative, engaging, and highly impactful digital campaign for the Screen Writers Awards, a path-breaking event organized by the Screen Writers Association (SWA), India. AAIBA won the award for its superior creativity, which ade the judges identify it as one of the best entries in the category. The clarity of design and creativity of vision was deemed to uphold the best standards of excellence and execution.

SWA is the governing body representing Screen Writers across the country’s large, small, and OTT screen formats. The organization aims to ensure fair representation of the entertainment industry writers and give them due recognition and honor. SWA organized the Screenwriters Award 2020, and AAIBA successfully amplified the initiative through its well-executed end-to-end digital and social media promotions for the landmark event. With the 2 nd Award win for the SWA campaign at the NYX Awards 2023, AAIBA has once again proved it is the best player in its category.

Speaking about this, Saurabh Chandekar, Founder of AAIBA Designs, said, “Winning an international award is always a special achievement, and with this win at NYX Awards, 2023, we have added the second trophy to this landmark campaign. It was a very special campaign and a major creative endeavor for us as we aimed to combine the depth that the art of writing requires with the glamour and playfulness that the entertainment industry offers. We collaborated with SWA to understand their vision and created a flawless, holistic, unique, impactful brand identity. I am glad that the jury at the NYX Awards, 2023, also found AAIBA’s efforts worthy of this global recognition.”

Sharing her thoughts on the SWA 2020 campaign creatives winning the prestigious NYX Award, Manisha Korde, Chair of SWA Awards, said, “This campaign was a humongous task as we had to create a visual brand identity for the entire SWA Awards campaign, and held a lot of discussions with AAIBA about the world of screenwriters and our aspirations about the positioning of the awards, which are the first of its kind in India. AAIBA and SWA put their best foot forward. I am ecstatic that AAIBA’s vision for SWA Awards 2020 has fetched yet another international recognition through this win at the NYX Awards, 2023.”

The NYX Awards is a leading international awards program that recognizes, celebrates, and provides acknowledgment favoring all who possess extraordinary caliber across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio. NYX simulates monumental achievements of boundless industries, viewed as a symbol of the highest standards for those who bear it.

Mumbai, 13th April 2023: TECNO the premium technology brand has launched its first-ever foldable smartphone, the PHANTOM V Fold 5G in a starry unveiling ceremony in presence of the revered Bollywood star and Brand Ambassador Ayushmann Khurrana at JW Marriott, Sahar. The actor has been associated with the brand for the past two years and has played a pivotal role in enhancing the brand imagery and recall among the Indian youth and further establishing TECNO as a disruptive smartphone brand. The advent of the ‘Beyond the Extraordinary’ Phantom V Fold marks TECNO’s entry into the foldable device market, under its flagship PHANTOM product line.

TECNO PHANTOM V Fold 5G, priced at INR 88,888 comes with the Industry-first Full Sized Fold with largest 7.85″ 2K+ LTPO display. The phone boasts a dual-screen display and a 5-lens Ultra HD camera system, promising an immersive visual experience and exceptional image quality. The PHANTOM V Fold 5G aims to enhance user experience in various smartphone aspects, it achieves this through its flagship dual LTPO screens, which offer a 10bit display for sharper and more detailed visuals and an adaptive 10-120Hz high refresh rate, enabling smooth motions and fluid transitions both when folded and unfolded. The smartphone is available in two colors – Black and White. The back cover is 100% Renewable Fiber made of emerging environment-friendly organic material from plastic waste.

Furthermore, TECNO’s Foldable offering redefines the Fold segment by introducing the largest 5000 mAh battery coupled with a power-packed 45W charger. Also, the phone is supported by the specially designed HiOS based on Android 13 for providing an efficient UI that could also be adapted to work on large displays. The users can enjoy seamless multitasking and productivity with amazing features like Split screen, Parallel Window, Smart touch, Multiple windows etc. Additionally, the Fold is packed with the most advanced MediaTek 9000+ 5G processor based on 4-nanometer fabrication.

Commenting on the launch of PHANTOM V Fold, Arijeet Talapatra, CEO TECNO Mobile India, said, “By addressing the new-age consumer needs and leveraging our vast ecosystem to offer best-in-class technology on our smartphones, we are shifting our gears to consolidate our product portfolio in the ultra-premium segment with the Phantom series, ranging from 25K up to 100K. The Phantom series is the culmination of all the technological innovations at TECNO, reflecting our continuous commitment to user insights, research and development. Be it through Phantom X2 pro, which stands out as the only smartphone in the industry with World’s First Retractable Portrait camera. And now with Phantom V Fold, we foray into the foldable phone category with the best-in-class screen size, battery, camera & flagship processor in the segment. As a company, we have always been working towards bringing advanced technology to our consumers at disruptive prices and with PHANTOM V our aim is to change the fold market segment in less than 100K. This phone is a great device for people yearning for multitasking, new form factor and lifestyle.”

Speaking about being a part of the unveiling ceremony of PHANTOM V Fold 5G, Brand ambassador Ayushmann Khurrana, said, “I am thrilled to be a part of TECNO’s momentous journey. The foldable segment is going through an exciting disruption and with PHANTOM V Fold, the brand is truly redefining the experience. I am also excited to see how this big fold smartphone will change the way we interact with our devices and have a transformative impact on the consumers.” 

Beyond the Extraordinary offers

Key USPs of TECNO Phantom V Fold:

• Two Flagship Screens With New Form Factor to Create New Possibilities

Unfolded, PHANTOM V Fold reveals an outstanding 7.85-inch display with an optimal 8:7 aspect ratio and 2K+ resolution on an ultra-flat screen with a virtually invisible crease, which also lets the user work on 2 different apps simultaneously. Empowering users to discover greater smartphone fluency, whether gaming, watching movies or at work, PHANTOM V Fold’s flagship dual LTPO screens have 1100nits of maximum brightness, HDR10+ support and TUV A-rated 36months of display fluency. The phone’s 6.42-inch sub-screen has a unique micro-curved design and a 21:9 aspect ratio for a classic single-screen flagship smartphone experience. The result of extensive research into usage scenarios and global smartphone use, the sub-screen’s dimensions are optimal for single-handed operation, sitting naturally in the palm while allowing the users to comfortably take command using just a thumb.

 TECNO’s Technologies Inspire A Robust and Industry Minimum Screen Crease

PHANTOM V Fold’s main inner screen is enhanced by the results of TECNO’s continuous pursuit of the next best technologies. The brand’s self-developed, aerospace-grade drop-shaped hinge creates an ultra-flat main inner screen surface that is virtually crease-free. The hinge’s innovative reverse snap structure significantly improves the phone’s structural stability, while its aerospace-grade material creates strength with a light weight. The device hinge has gone through a testing of 200,000 + fold /unfold crease and measures just 0.11mm.

• MediaTek Dimensity 9000+ SoC Delivers Multitasking  with Ultimate Performance

PHANTOM V Fold is the world’s first foldable smartphone to be powered by MediaTek’s flagship Dimensity 9000+ 5G processor for delivering an exceptional performance that allows ultra-efficient multi-tasking and seamless switching between screens. The AI processing unit of the phone is designed to achieve maximum effective performance in the latest AI-accelerated trends including AI-multimedia, gaming, camera, and social video experiences. PHANTOM V Fold has a mighty 21GB RAM (12GB LPDDR5x + 9GB) via Memory Fusion 2.1 Technology and up to 512GB internal storage.

• Five Ultra HD Lenses for Unprecedented Image-Making

PHANTOM V Fold’s ultra-clear 5-lens photography system creates an unprecedented image-making experience with lenses to meet a wide range of uses. With three rear lenses and two front lenses, users can explore a new world of photography. Enabling spectacular night-time image making, PHANTOM V Fold’s 50MP Super Night main camera features a super light-sensitive custom 1/1.3-inch sensor and 7P composition. Making up the other rear lenses are a powerful 50MP telephoto lens with 2X 50mm Golden Portrait Focal Length, and a 13MP ultra wide-angle lens. PHANTOM V Fold also has a 32MP front camera embedded in the secondary screen and a 16MP front camera featured in the primary screen. Additionally, click selfies with 50MP ultra flagship rear camera, Real time preview while clicking image features of Phantom V Fold phone too.

• HiOS13 Fold Provides a Super-Optimized Software Experience

The large-screen foldable smartphone experience offering has often been hampered by having operating systems unsuitable for the devices. As a result, TECNO developed HiOS13 Fold – a highly optimized and customized operating system based on Google’s Android 13, specially designed for foldable device, and further optimised 2000+apps for big Fold display, and top 1000 apps 90% adapted for Split Screen Mode & Multi Windows Mode.