Mumbai, April 13, 2023 – Trane® – by Trane Technologies (NYSE: TT), a global climate innovator – is celebrating its 110th anniversary as a world leader in creating comfortable, energy-efficient indoor environments for commercial buildings, industry, and homes.

The Trane Company was incorporated in 1913, 28 years after James Trane and his son Reuben started a family plumbing business in La Crosse, Wisconsin. It established its position as a pioneer in climate control in the 1930s with the patent of its first air conditioner and the launch of Turbovac, a water chiller that fundamentally altered the industry’s approach to large-building air conditioning systems. Today, the company’s solutions can be found in renowned landmarks such as New York City’s Grand Central Station and the Burj Khalifa in Dubai, the world’s tallest building, as well as numerous buildings and homes around the world.

“Since 1913, Trane has been pioneering innovation that advances industries and improves lives and communities,” said Donny Simmons, president, of Commercial HVAC Americas, Trane Technologies. “Today, Trane Technologies continues to challenge what’s possible for a sustainable world – a purpose built on more than a century of big ideas, bold action and extraordinary impact.”

Through industry-leading action and innovation, Trane Technologies is decarbonizing buildings, industry and the cold chain. The Trane business has been granted more than 6,000 patents to date worldwide, and is helping customers succeed with new innovative solutions such as the Thermal Battery™ Storage-Source Heat Pump System, which eliminates the need for fossil fuels by making all-electric heating and cooling possible in commercial buildings even in cold climates and dense urban environments.

“I’m pleased to congratulate everyone involved with Trane on the celebration of 110 years of business success,” said Jill Billings, Wisconsin State Representative, 95th Assembly District. “Trane Technologies is certainly a leader in industry innovation and furthers the values and legacy of its founders. Trane continues to work to make buildings safer, comfortable and energy efficient, to the benefit of people worldwide.”

By advancing its 2030 Sustainability Commitments, including the Gigaton Challenge, Trane Technologies was the first in the industry and among the first across all sectors to receive validation from the Science Based Targets Initiative (SBTi) for its near-term 2030 emissions reduction targets and its long-term 2050 net-zero target. Trane Technologies was named 18th and first in its industry category in the 2023 JUST 100 and is among FORTUNE Magazine’s World’s Most Admired Companies and Forbes’ America’s Best Large Employers.

Mumbai,13th April 2023: Homesfy Realty Ltd. India’s 1st tech-enabled real estate brokerage listed on NSE Emerge – records its best annual performance ever. Pre Sales value for Q4-FY23 grew by 51% with a value of ₹599 Crores over Q3-FY23 and 15% compared to Q4-FY22. This is particularly notable in light of the challenging global environment and the rising cost of home loans in the domestic market. This is Homesfy’s first operational update since listing on NSE Emerge, and it has been informed to the exchange.

For FY23, the average unit price stood at ₹ 91 Lacs, with an improvement of 7.5% over last year’s price of ₹ 84 Lacs. Mumbai’s sales volume was up by 42%, and Bangalore’s sales volume was up by 37% compared to FY22.

Top developers in FY23 include Lodha, Runwal Group, Prestige, Godrej, and L&T, significant contributors to high sales value and volume growth. Mumbai region contributed about 70% of total sales volume, followed by Bangalore, comprising 20%. Presales value contribution by our broker aggregation platform mymagnet.io grew 53% to ₹222 Crore from ₹145 Crore. Cash flow from collections has increased by 51% to ₹47.38 Crore.

The increasing sales and new launches indicate that the Indian housing sector is growing substantially. In the last quarter, January-March 2023, housing sales in India rose by 22% to 85,850 units across eight cities from 70,630 units in the Q4 of the previous financial year. New launches grew 86% to 1,47,780 units — the highest in a quarter — from 79,530 units. (source REA India)

Mr. Ashish Kukreja, Founder & CEO, Homesfy.in & Mymagnet.io, mentioned that “This is what we call transformative years for the sector. The last quarter in FY23 ended well for Homesfy and the real estate sector, that too when we witnessed one of the fastest-ever rises in interest rates. It is possible to see a rate hike in the first half of 2023-24 and a cycle stop in the second half. But, the industry expects to continue to see strong demand for quality tier-1 branded homes.”

He also added that “the government has been investing in infrastructure mega-projects like highways, and new airports, with significant policy initiatives such as “Housing for All”. This increases the possibility that the real estate market in Tier 2 and Tier 3 markets will also snowball, generating substantial returns for investors. These factors will stimulate both real estate holdings’ quantitative and qualitative growth.”

The sector’s performance in Q4 indicates a genuine interest in housing, and the momentum is expected to continue despite global uncertainty.

April 13, 2023, New Delhi | As per the American Express Travel® 2023 Global Travel Trends Report based on survey data from travelers across the United States, Australia, Canada, Mexico, Japan, India, and the United Kingdom, 90% surveyed Indians are prioritizing travel plans focusing on personal wellness with 87% planning on spending more money on luxury experiences than conventional luxury goods this year.

“Indians are planning to travel for gaining new experiences, learn about a city and its culture, break away from the monotony, and try new food or cuisine. New trends like solo and leisure travel are also picking up amongst Indian travelers,” says Sanjay Khanna, CEO, of American Express Banking Corp India. “With the ongoing demand for travelling, we are backing our Cardmembers with compelling offers and benefits, helping them get better value for their trips and creating joyful memories.”

Pop culture and social media are influencing the rise of “set-jetting”.

•  The top sources of travel inspiration for surveyed Indians include Instagram (63%), Facebook (63%), online blogs (49%) and TV shows (49%).
•  48% of Indian respondents agree that they have been inspired to travel this year by a recent TV show/movie, with Game of Thrones and Emily in Paris topping the list.
•  95% surveyed Indian GenZers agree that they are inspired to visit specific travel destinations after seeing them featured on TV shows, news sources or movies.

Culinary delights driving the travel preferences of Indians.

•  Highest amongst all the surveyed countries, 86% Indian respondents shared that they typically book travel destinations based on popular restaurants located there. Participating in the local restaurant scene and food festivals are top experiences they are looking forward to during their upcoming travels.
•  When it comes to food inspiration, more than 98% surveyed Indians agree that they are open to venturing out of their comfort zone and trying new foods while traveling.

Supporting local communities and the environment is on the minds of Indians while traveling.

•  97% are interested in going on a vacation that supports local communities in 2023.
•  94% of surveyed Indians say that they are more mindful of the environmental impact of their travel decisions compared to a year ago.

Exploring lesser-known destinations and traveling on off–the–beaten path.

•  98% of surveyed Indians want to travel to a place they have never been before.
•  Indian respondents are seeking hidden gems as 94% agree that they want to explore lesser-known destinations and 95% agree that they want to travel to a destination that is off–the–beaten path.

*Methodology:

The American Express 2023 Global Travel Trends Report is based on data obtained through an online poll conducted by Morning Consult between February 3rd – 11th, 2023 among a sample of 1,000 travelers from Australia, Canada, India, Japan, Mexico, the UK, and 2,000 travelers in the US who have a household income of at least a $70k equivalent, and who typically travel by air at least once a year. Results from each market survey have a margin of error of plus or minus 3 percentage points.

Gen Z and Millennials are defined as respondents as being born between 1981 – 2012.

Bengaluru, April 13, 2023: Real estate major Puravankara Limited (BSE: 532891) has achieved the highest ever annual and quarterly sales of any financial year since inception by clocking Rs. 1,007 Crore in sale value in Q4 and a total of Rs. 3,107 Crore for FY23, the company announced today in its operational update.

Commenting on the operational performance, Mr. Ashish Puravankara, Managing Director said, “We have achieved the highest ever annual and quarterly sales of any financial year since inception, with Q4 sales of Rs. 1,007 crores and FY23 sales at a record high of Rs. 3,107 crores. The Company has consistently experienced growth during FY23, indicating our sustained efforts towards gaining market share. Despite maintaining a strong pace of sales growth, our unwavering commitment to execution, prompt delivery, and customer satisfaction remains at the forefront of our priorities. We expect our pre-sales growth momentum to continue, driven by a healthy pipeline of new launches of 14 million sqft in coming quarters.”

Key Sales highlights (on a consolidated basis)

•  Achieved the highest ever sale value of INR 3,107 Crore for FY23, the highest in any financial year since inception. A sizeable increase of 29% compared to INR 2,407 Crores in FY22.
•  This impressive increase in sales is accompanied by an equally impressive increase in customer collections from the real estate business; which increased to INR 2,258 Crore in FY23 in comparison to the customer collection of INR 1,440 Crore in FY22. This implies a whopping jump of 57%.
•  Average price realization increased by 14% to INR 7,768/sft during FY23 from 6,838/sft in FY22.
•  Achieved highest ever sale value of INR 1,007 Crore for the fourth quarter of any financial year since inception. Up by 21% compared to INR 831 Crore in Q4FY22.

New project launches in FY23

Quarterly Performance Summary:

Yearly Performance Summary:

Real estate is expected to contribute a larger share of India’s GDP and expand its market size in the coming years. The continued strong momentum and high demand are positive indicators for the real estate market which indicates that there is a healthy balance between supply and demand, with more buyers than available properties. The unchanged repo rates will further support the existing growth momentum. In this consolidation phase, we expect to potentially gain market share.

By Dr. Pavan Yadav, Lead Consultant – Interventional Pulmonology & Lung Transplantation

Extracorporeal membrane oxygenation (ECMO) is a life support technique used to support patients with severe respiratory or cardiac failure. The indications for ECMO can vary depending on the patient’s condition, but generally include:

Severe respiratory failure: ECMO may be used for patients who are not responding to mechanical ventilation or other treatments for severe respiratory failure, such as acute respiratory distress syndrome (ARDS), pneumonia, or pulmonary embolism.

Cardiogenic shock: ECMO may be used for patients with severe heart failure or cardiogenic shock, which is a condition in which the heart is unable to pump enough blood to meet the body’s needs.

Bridge to transplant: ECMO can be used as a bridge to transplant for patients who are waiting for a lung or heart transplant and are critically ill.

Post-cardiotomy shock: ECMO may be used in patients who develop shock after cardiac surgery, particularly in those with pre-existing cardiac or pulmonary disease.

Trauma: ECMO may be used for patients with severe lung or heart injury due to trauma.

Pulmonary hypertension: ECMO may be used for patients with severe pulmonary hypertension, a condition in which the blood pressure in the lungs is elevated and can lead to right heart failure.

Overdose or poisoning: ECMO may be used in cases of drug overdose or poisoning, in which the patient’s lungs or heart may be compromised.

The decision to use ECMO is made by a team of medical professionals, including critical care specialists, pulmonologists, and cardiothoracic surgeons, who will evaluate the patient’s condition and determine if the potential benefits of ECMO outweigh the risks. ECMO is a complex and expensive procedure that requires specialized training and expertise, and is typically reserved for patients who are critically ill and not responding to other treatments.

ECMO in Covid 19

ECMO (extracorporeal membrane oxygenation) has been used as a treatment for severe cases of COVID-19, particularly in patients with acute respiratory distress syndrome (ARDS) who are not responding to conventional treatments. ECMO can provide respiratory and cardiac support to patients with severe lung damage and low oxygen levels.

The use of ECMO during COVID-19 has been associated with some promising outcomes in select patients, although it is not a suitable treatment for all patients with severe COVID-19. ECMO is a highly invasive and complex procedure that requires specialized equipment and a team of highly trained medical professionals. As a result, it is typically reserved for critically ill patients who have not responded to other treatments.

ECMO is associated with a number of risks and potential complications, including bleeding, infection, and damage to the blood vessels. Patients who receive ECMO during COVID-19 require close monitoring, and the decision to use ECMO is typically made on a case-by-case basis, taking into account the patient’s individual clinical condition, overall health, and other factors.

In some cases, ECMO may be used as a bridge to other treatments, such as lung transplantation or recovery. It is important to note that ECMO is not a cure for COVID-19, and patients who receive ECMO may require additional treatment and support after they have been weaned off the machine.

The use of ECMO (extracorporeal membrane oxygenation) has increased in recent times, particularly during the COVID-19 pandemic. ECMO has been used as a treatment for severe respiratory failure in patients with COVID-19 who are not responding to conventional treatments. During the pandemic, there has been a significant increase in the number of patients with severe respiratory failure, particularly those with acute respiratory distress syndrome (ARDS) associated with COVID-19. ECMO has been used in some of these patients as a last resort treatment option, and there have been reports of positive outcomes, including improved survival rates and reduced need for mechanical ventilation.

ECMO (extracorporeal membrane oxygenation) has been associated with good outcomes in certain patients with severe respiratory and/or cardiac failure. The use of ECMO is typically reserved for critically ill patients who have not responded to conventional treatments, and it can be a life-saving intervention in some cases.

One example of a condition where ECMO has been associated with good outcomes is acute respiratory distress syndrome (ARDS), which is a severe lung injury that can be caused by a variety of factors, including infections, trauma, and other conditions. ECMO has been used as a treatment for severe ARDS, and studies have shown that it can improve survival rates and reduce the risk of complications.

ECMO has also been used in patients with severe cardiac failure, such as those with cardiogenic shock or cardiac arrest. In these cases, ECMO can provide temporary support to the heart and circulatory system, allowing the heart to rest and heal. Studies have shown that ECMO can be effective in improving survival rates and reducing the risk of complications in these patients.

Mumbai, India, 13 April 2023 – AVEVA, a global leader in industrial software driving innovation and sustainability, has signed a memorandum of understanding (MoU) with Petrofac, a leading provider of services to the global energy industry.

The new agreement will see AVEVA cooperate with Petrofac towards:

•  Digital transformation of the end-to-end supply chain system process, including engineering cataloging, procurement, site material control and construction planning
• Supporting the delivery of Petrofac’s net-zero targets using AVEVA’s sustainable engineering solution

The plan includes, cooperation kick-off, design thinking sessions for new solutions and use cases, technical assessments, an execution strategy and more.

George Eapen, Group CIO, Petrofac said: “Petrofac and AVEVA have a long-standing relationship and we are very happy to partner with them to build on to our multi-year digital transformation strategy. As part of our agreement, we will build digital capabilities internally and for our customers that are aligned to Petrofac’s environmental, social and governance

(ESG) and sustainability agendas.” Caspar Herzberg, CEO, AVEVA said: “AVEVA’s solutions drive measurable emission reductions across scopes 1, 2 and 3, helping industrial companies to meet climate commitments aligned to the Paris Agreement. We are delighted to be able to support Petrofac in accelerating the energy transition for their customers, by deriving data-led insights that unlock more efficient ways of working and drive responsible use of our world’s resources.”

Under the MoU, Petrofac will also explore the deployment of AVEVA Enterprise Resource Management (ERM) and AVEVA Process Simulation in its engineering delivery services, while replacing legacy inhouse and third-party solutions. The new AVEVA solutions will provide Petrofac with value chain visibility and secure audit trails for tracking material procurement, minimizing waste and ensuring regulatory compliance.

AVEVA’s pioneering software integrates with existing systems to transform siloed supply chains, enabling companies to execute sustainable projects by optimizing resources, reducing material and shipping waste, and delivering efficiency and optimization gains.

April 2023, New Delhi: In a bid to strengthen its healthy product portfolio, Apis India, one of the leaders in the organized honey trade market of India after launching its Peanut Butter spread has now announced the launch of its brand-new chocolate spread that will be available in hazelnut flavor. Apis Hazelnut Chocolate Spread is a regular source of protein and energy.

Breakfast, being the most important meal of the day is frequently skipped, particularly among young adults. Apis India’s new hazelnut chocolate spread aims for chocolate lovers to look forward to their breakfast. The great mixture of ingredients is what makes it so enticing and fun to eat with anything. One can enhance the flavors of various foods just by adding Apis Chocolate Spread to them, which will make them even more delectable. It can be enjoyed with bread, waffles, shakes, smoothies, pancakes, and even ice creams.

Speaking on the launch, Mr. Amit Anand, Managing Director, Apis India Pvt. Ltd says,” Apis India is always willing to experiment with the evolving needs of our consumers. With the expansion of our spread category, we aim to make snacking for children as well as adults more fun. We strive to keep consumer trends and demands at the forefront of its product development, resulting in innovative, relevant, and differentiated offerings by launching convenient and healthy products to strengthen the brand equity.”

Apis Hazelnut Chocolate spread is a good source of energy and has comparatively low cholesterol content. It comes in a 350gms jar and is priced at Rs. 349. The product will be available across all e-commerce platforms, MT and GT Stores.

The launch of the products is a step forward in having a broader portfolio. Currently, the brand is among one of the leading FMCG companies with a range that includes a variety of healthy products like Honey, Dates, Cornflakes, Choco flakes, Green tea, Saffron, Apple Cider Vinegar, Pickles etc.

India-wide Release, 13th April 2023: After the incredible response it received in the first-ever Sourdough Summit held in 2021, India’s largest hand-crafted artisan bakery brand, The Baker’s Dozen held the second edition of the country’s only Sourdough Summit on April 5, 2023, to celebrate the love and passion for sourdough, marketing and entrepreneurship. Marking their 10th anniversary, the brand hosted this one-of-a-kind, one-day virtual event through a series of Instagram and LinkedIn lives which brought together elite guests and speakers immersed in impactful sessions on varied topics. Baking enthusiasts, food bloggers, entrepreneurs, marketers, and other aspiring professionals showered the summit with immense love and appreciation for their active participation, making it a grand success.

The Baker’s Dozen, having completed a decade in the industry, has accomplished numerous noteworthy milestones, signifying a remarkable chapter in their journey. This year’s event surpassed previous editions, with a stellar lineup of industry experts and notable personalities from diverse fields, delving into a range of brilliant and thought-provoking topics. The summit’s sessions covered a spectrum of subjects, from the bakery industry to scaling a business with omnichannel strategies, building and fortifying teams, and effective marketing tactics. The summit constituted 4 live sessions – the first session was held on the brand’s Instagram handle @freshattbd while the other three were conducted on LinkedIn.

The summit opened with an Instagram Live discussion on ‘The Sourdough Club of India’ with Aditi Handa (Co-founder & Head Chef, The Baker’s Dozen) along with three other culinary experts – Avian Thaliath (Co-founder & Director, Lavonne Academy), Saloni Malkani (Co-founder, The FBAI) and Sujit Sumitran (Baker, Executive & Leadership Coach, The Yellow Submarine). The first session shed light on the history and culture of one of the world’s oldest bread – sourdough and its swelling demand in India since Covid-19. It also created awareness about why customers must shift from unhealthy white bread to preservative-free Sourdough bread and brought to the fore its health benefits.

The next live session was held on LinkedIn, where D2C experts brought into focus ‘The Omnichannel Path for Food Industry’, drawing more than 1000 impressions with 550+ viewers. The speakers’ list had prominent names like Sneh Jain (Co-founder & Managing Director, of The Baker’s Dozen), Punita Sabharwal Kapoor (Deputy Editor, of Entrepreneur Magazine), Nitin Bhardwaj (Co-founder & COO, of Jimmy’s Cocktails) and Anish Shrivastava (Senior Vice President of Revenue, Blinkit) who were on a panel discussion providing insightful details on the importance of omnichannel strategies in scaling up a business and its significance for a D2C brand. The session also highlighted the roadblocks to building a successful omnichannel strategy, when and how one can chalk out this pathway for their brand and also how branding and marketing help in boosting the overall omnichannel presence.

For the third session, the panelists revealed their knowledge and field expertise on LinkedIn on the importance of ‘Building and Strengthening a Team’ which drew more than 791 impressions and 500+ viewers. The list of panelists included Aakanksha Gupta (Co-founder, The Other Circle) the moderator of this 3rd live session, Disha Singh (Co-founder & CEO, Zouk), Arjun Vaidya (Co-founder, V3 Ventures) and Mohit Sadaani (Co-founder & CEO, The Moms Co.) where they spoke about how team building plays a pivotal role in building a brand, the challenges of team building across different business stages and what matters the most when it comes to keeping the team contended. Sharing his expertise, Mohit Sadaani explained how he is involved in various team-building activities and the process of building and sustaining a strong team.

The last session dealt with ‘Discovering Market Approach’ and marketing leaders like Ms. Vani Gupta Dandia (Founder, Cherry Peach Plum), Meghana Narayan (Co-founder, Slurrp Farm), Simeran Bhasin (Business Head, Alternative Protein), Saurabh Bajaj (EVP of Prepaid Marketing, Vodafone Idea), and Bobby Pawar (Chairman & Chief Creative Officer, Havas Group) explained why marketing is critical in brand development and received an overwhelming response of 413 impressions with 200+ viewers. The session finally came to an end with an interesting debate on whether an emotional connection or functional benefits offered by the product adds more to brand growth.

Ms. Aditi Handa, Co-Founder & Head Chef, The Baker’s Dozen, commented, “ We are extremely happy that we teamed up with such eminent industry leaders and together made the second edition of the Sourdough Summit a fulfilling and successful one. This time too, we had left no stone unturned in curating this one-of-a-kind, annual Sourdough festival and this was just another step that strengthened our foundation. Through the panel discussions, we were able to promote the art and magic of sourdough and hold impactful discussions on the business of food in India, business scaling and other industry-related issues. The summit definitely provided the audience with a unique chance to learn and interact with others who share the same interest.”

Ms. Aakanksha Gupta, Founder & CEO of The Other Circle, stated, “The Baker’s Dozen has been a valued partner of our organisation for many years. We are proud to highlight TBD as one of those rare brands that actively engages in commendable initiatives, such as hosting a Sourdough Summit, to foster category growth from the ground up and raise the bar for the entire Indian baking industry as a whole. The discussions held during the summit were exceptionally informative and engaging, providing valuable insights from an entrepreneur’s perspective on a diverse range of topics. We eagerly look forward to and are committed to participating in TBD’s future initiatives as they remain one of our favorite brands.”

Further, as part of this year’s summit, The Baker’s Dozen celebrated its journey by conducting an exclusive tour of its 30,000 sq ft factory in Ahmedabad during the week of April 3rd. The factory tour showcased TBD’s product-making process and German packaging technique, with product tastings and a meet-and-greet session with the brand’s co-founders. The event received an overwhelming response of more than 50 visitors, with partners, investors, media, and influencers in attendance, all of whom have supported the brand since its inception. Visitors were impressed by the detailed factory tour provided by Team TBD and praised the brand’s focus on maintaining impeccable hygiene standards while building India’s largest artisan bakery brand.

Gurugram, April 2023: Freecharge, one of India’s leading digital financial services platforms, launched its new ad campaign “Pay Kar Befikar” for Indian Premier League (IPL) season 16. The Ad features actor Jaideep Ahlawat, who appeared in multiple series in 2022 and was highly praised for his performance in the web series Paatal Lok and popular Bollywood films.

The new TVC of Freecharge featuring Bollywood/OTT star Jaideep Ahlawat was launched during the IPL and the Ad will be actively promoted through IPL season 16, across the JioCinema OTT platform and other digital platforms. In its latest Ad,

Freecharge unleashed an unseen ‘Shayrana Andaaz’ of the action hero Jaideep Ahlawat. From memes to brand engagement to discourse on social media, with its launch, the campaign name “Pay Kar Befikar” has become a trending hashtag on social media platforms.

Jaideep is shown in the commercial sharing the benefits of Freecharge UPI & Pay Later and encouraging customers to use the products to claim cashback and rewards. With the new Ad campaign, Freecharge aims to deepen customer engagement of its holistic offering across payments & lending products and instil confidence in customers to live ‘Befikar’ without worrying about payments.

Shweta Singhal, CMO and Head of Growth at Freecharge said; “IPL has always been an excellent platform for brands to grab cricket fans’ interest. This is a great time to interact with customers to foster brand awareness. We are extremely excited about our association with actor Jaideep Ahlawat as a new face for our Ad campaign, around the theme ‘Pay Kar Befikar’.

The campaign talks about the easy payment and credit options offered by Freecharge to its consumers and the product’s versatility across QR, POS, and online channels. I believe the TVC will resonate with our customers, fuelling the growth of UPI and Pay Later products. This Ad Campaign during IPL will help us to position Freecharge as one-stop solution for payment and credit needs. “

Freecharge will also be introducing several contests on its social media handles for its customers and the lucky customers will get a chance to win exiting gifts & cashback.

The Indian CCTV market has experienced tremendous growth over the last few years. According to a report by Mordor Intelligence, it is further expected to grow at a CAGR of 20.9% by 2028. The market’s rapid expansion is partly due to the government’s focus on smart cities as well as the need for efficient governance to manage and tackle various societal issues.

Today, we have best practices and guidelines, which help ensure that businesses and public sector departments deploy CCTV effectively to manage and control their operations. However, they can often face challenges of the inefficiency of the systems. In a large number of instances, the reason can be due to choosing the wrong storage platform.

For example, CCTV has proven to be extremely useful in e-policing. The presence of surveillance systems acts as a deterrent to criminal activities, enhances public safety by monitoring public spaces, and helps manage traffic flow and reduces congestion on roads and highways. However, surveillance systems can be extremely demanding, requiring uninterrupted multi-stream capture, and have the needed endurance and reliability for a wide range of weather fluctuations. Therefore, it is pivotal to consider the below factors before choosing a storage option for these CCTV systems:

• Continuous monitoring: The storage solutions – hard disk drives (HDDs) for central storage and SD/microSD™ cards for edge or on camera storage) – should be designed for systems that operate 24×7, in multi-stream, multi-camera environments. For instance, dozens or even hundreds of CCTV cameras are vital in 24/7 road network management as continuous monitoring of traffic helps in identifying congested areas, bottlenecks, and accidents, enabling authorities to take corrective measures to improve traffic flow and reduce congestion.
• High capacity: Smart video surveillance solutions should have the highest capacity for storing more high-resolution video and data longer. This also helps in doing better analysis, thereby producing sharper insights. Higher resolution cameras can capture more detailed images that can be analysed over a period of days/weeks. This helps in providing a more accurate representation of traffic conditions and behaviour, thereby facilitating traffic authorities to make informed decisions.
• Improved ATA streaming: The whole purpose of installing CCTV cameras is to be able to clearly record what is happening and to go back and check the footage whenever needed. The storage device for a security camera system should be able to record, store and re-play videos non-stop from multiple feeds, or streams. In case of any technical glitch that can cause lags, the hard drive, for example, should have features to help move on to capture the next frame, or risk losing crucial footage.
• With improved ATA streaming, traffic authorities can store high-quality footage with a reduced risk of data loss or corruption and ensure they don’t miss out on any vehicles that are either over-speeding or have faulty license plates.
• Higher endurance:. When it comes to choosing a storage option for CCTV systems, higher endurance is crucial. By selecting a storage solution with higher endurance, CCTV cameras can withstand extreme weather conditions and operate for longer periods, ultimately reducing downtime and maintenance costs. Retail grade microSD cards lack endurance specifications and may require maintenance service. It is important to know in advance if a microSD card requires maintenance, particularly if it is a critical part of the security system. WD Purple microSD cards come with a Card Health Monitor capability that checks on the card health and alerts the operator when maintenance is needed.

• 24*7 support: It is important that the microSD cards deliver high endurance, reliability, and extended temperature range for smart video and different types of surveillance CCTV cameras like wireless, Wi-Fi, IP, DVR, and NVR-based systems. In the event of a power cut or a similar event that disrupts the connection between the camera & DVR, the microSD cards should be capable of allowing uninterrupted storage of security video.

Continuous support can ensure that traffic surveillance cameras continue to operate even in the event of a component failure or outage or at the time when the city is at its most vulnerable state.

The growth of the Indian CCTV market is expected to continue at a rapid pace, driven by the government’s focus on smart cities and efficient governance. However, the efficiency of the systems can be impacted if the wrong storage solution is chosen. It is crucial to consider factors such as continuous monitoring, high capacity, improved ATA streaming, higher endurance, and failover support when selecting a storage option for CCTV systems. By choosing the right storage solution, businesses and public sector departments can ensure that their surveillance systems operate effectively and efficiently, thereby enhancing public safety.