Magicbricks launches India’s first AI powered marketing solution tool: Project Market Scanner (PMS)

magic brick

NEW DELHI, 13th March, 2023: Magicbricks, India’s leading real estate platform, announces the launch of India’s first AI-powered marketing solution tool: Project Market Scanner (PMS) for developers and real estate agents. This unique tool sets Magicbricks apart as the first in the industry to offer an artificial intelligence tool that matches buyers with the right properties in real time.

The AI-powered PMS tool helps developers access relevant and high-intent homebuyers by using sophisticated algorithms and data analytics to personalize and automate search results, increasing reach by up to 65%.

Project Market Scanner (PMS) acts as a reach maximizer, predicting results based on customers’ previous search history so that each project reaches its maximum Response Generation Capacity. It also takes into account buyers’ preferences for specific property attributes and optimizes images that they are most likely to respond to. This can lead up to an 82% increase in lead-to-impression ratio and helps close the gap between what buyers expect and the projects activated on the portal offer, creating a win-win situation for both.

Commenting on the launch of Project Market Scanner, Rohit Manghnani, Chief Product Officer, Magicbricks said “The residential demand for homes increased 8.5% in 2022 and will continue to grow at a rapid pace in 2023 as well. With lots of available options, matching interested homebuyers with the right property is a classic Big Data problem for the real estate industry. Project Market Scanner is a customer-centric solution that enables developers to sell faster in this highly competitive market. This is a significant step forward for Magicbricks in the realm of prop-tech, delivering accurate and comprehensive search results to our users while maximizing returns for the advertisers.”

Ashu Gupta, National Sales Head at Magicbricks, believes that Project Market Scanner is a cutting-edge technology and a game-changer in the real estate industry. “We are constantly pushing the bar on innovation at Magicbricks by bringing new tools to the disposal of our customers looking to sell their properties. One of the biggest challenges that developers face is to access high intent, relevant customers, and we aim to improve their lead generation efforts with this high-utility innovation.”

Magicbricks has pioneered many industry-first innovations and with the PMS tool, it continues to empower its 55,000+ strong community of developers and real estate agents to sell over 2 lakh projects and maximize their revenue.

Warm Regards

Naiknavare Developers Announces the Launch of the Last 100 Units from the Total Inventory of Avon Vista Residential Project

14th March 2023 | Pune: Naiknavare Developers, renowned for its well-thought-out community-centric residential and commercial projects in Mumbai, Goa, and Pune, has today announced the launch of its last 100 units from the total inventory of its cutting-edge residential project, Avon Vista in Balewadi Pune.

Naiknavare Developers in collaboration with Profile Developers is offering 2 and 3 BHK apartments spread across 6 impressive towers on 6 acres of land, of which, 2 towers have already been delivered and 2 remain under construction. The luxurious residential project provides 30+ lifestyle amenities including a convenience store, pet zone, co-working spaces, indoor game zone, jogging and walking track, pool table, tennis court, futsal court, squash court, party lawns, well-equipped gymnasium, aerobic and yoga room, children’s play area, multipurpose sports court, skating rink, infinity swimming pool, and pet zone among others.

Sited in a strategic location in close proximity to the Mumbai-Pune Expressway and Hinjewadi IT Park, the project facilitates additional perks to its residents, such as Vivz World Pre-School and the Indian Academy of Digital Marketing, coupled with several recreational spots. In terms of construction capabilities, the project is meticulously designed using developed technologies, like automated steel cutting machines to fabricate parts by the removal of material and aluminium panels to cut, shear, bend, punch, and drill materials; reduce manpower; and fasten the construction speed. In addition to this, the project has utilized aluminium framework panels for column shuttering, as they are light in weight and thus help to handle and shift heavy materials with ease. These panels are bolted together with stub pin and wedge connection that enables quick erection of the column forms.

Speaking on Avon Vista residential project, Mr Anand Naiknavare, Head of Business Process at Naiknavare Developers, said, “This is one of our biggest residential projects in recent years and comes within two months after the launch of our ambitious projects, Neelaya Gruhashodh and Kutumb India’s First Intergenerational Community and Avasa Meadows. The launch of the final 100 units from the total inventory of Avon Vista at such a critical time reflects our confidence in Pune’s real estate market, which will continue to flourish due to emerging tech hubs, educational institutions, and a better quality of life. While this is the scenario across the city, the western part, especially, is the fastest growing area and has witnessed high demand for residential projects in the recent few years. In fact, the housing prices, too, are anticipated to increase by 2 to 3 per cent in the ongoing year across the city, as the demand remains strong for premium housing options. Avon Vista will attract a large number of new home buyers and investors who were earlier apprehensive due to price constraints, lack of amenities, or limited inventory.”

“We are happy and satisfied with the response we have received so far on this project. With the launch of the remaining 100 units, we are enabling potential home buyers to invest in a project that redefines class-leading quality and luxury real estate,” he added.

Commenting on the progress of the project, Mr Neel Naiknavare, GM of Operations and Team Building at Naiknavare Developers, said, “We are thrilled to bring forth the final set of our inventory from the Avon Vista project in Pune to our customers. With the intent to narrow the time period between the last launch and this one, without compromising the construction quality, we deployed multiple contractors on-site, which helped us monitor the construction work closely, save time, and prepare the residences for sale. At the end of it all, we want to deliver our projects as per the committed timeline and fulfil customer expectations. To achieve the same we are deploying double shuttering sets, steel bending machines, platforms and safety cages to deliver the project in record times.”

Avon Vista towers have also made use of a concrete batching plant to obtain the desired strength and quality of construction. The project is backed with alum-form technology to cut down the need for conventional building methods, save time, and create more efficiency with quality. Out of the total towers, three of them are equipped with cup lock systems to support vertical loads, improve construction finishing, and keep work platforms safer to navigate. The integration of the M.S. platform projected at mid-height of the towers help complete all the external finishing activities, which run simultaneously with upper floor RCC work. Additionally, the bricks utilized for the construction purpose are manufactured in-house, which furthermore helps to keep quality in check and save sourcing time.

To facilitate appropriate dwelling and working conditions for workers and their families, the developer has established a labour camp in the adjacent neighbourhood of the main site, comprising of tents, common toilets and washrooms, and a dedicated study space for kids – run and monitored by two teachers. From the safety perspective, three specialized safety officers are hired on-site to oversee employee safety and security.

Naiknavare Developers is planning to further reinforce its presence across markets like Mumbai and Goa along with Pune with more project launches in the pipeline that are set to be unveiled this year and in the following one.

Wakao Introduces the Revolutionary Vegan Burger Patty made with Jackfruit – The Continental Burger Patty!

continental burgar patty

March 2023: Indulge in a novel culinary experience that is not only delectable but also sustainable and ethically sourced – it’s time to tantalize your taste buds with Wakao Foods’ latest creation, the Continental Burger Patty. Made from the finest jackfruit, this vegan patty is the epitome of wholesome nutrition, providing an optimal balance of protein, fiber, and essential spices.

Boasting a remarkable 53% of jackfruit as its core ingredient, the Continental Burger Patty is further fortified with pea protein and a melange of flavorsome spices, all carefully curated to deliver an unparalleled gustatory experience. Not only does this vegan delicacy mimic the texture of pulled meat with remarkable accuracy, but it also serves as a healthier option for health-conscious, vegans and vegetarians alike.

Prepared with the utmost care and attention to detail, this vegan patty can be effortlessly grilled or fried, just like any regular patty. The succulent texture and robust flavor are sure to gratify the palates of even the most discerning burger aficionados.

Sairaj Dhond, Founder and CEO of Wakao Foods, stated, “Our ardent mission is to offer our valued patrons healthy and nutritious culinary options that are both sustainable and ethically sourced. We are proud to launch the Continental Burger Patty, an innovative addition to our line of vegan products that will appeal not only to our loyal customer base but also to meat enthusiasts searching for healthy and plant-based options.”

Containing an impressive 113 Kcal, 10.1 grams of protein, 11.6 grams of carbohydrates, and 7.2 grams of dietary fibre per 100 grams, the Continental Burger Patty is a bona fide dietary powerhouse, offering a complete and balanced diet.

With a one-year shelf life under ambient temperature, the 400-gram pack of this product is affordably priced at INR 450, making it an accessible and attractive option for all.

Wakao Foods’ state-of-the-art facilities in Goa ensure that their products meet the highest quality standards, thereby ensuring that the Continental Burger Patty is not only delectable but also free of any compromise in terms of quality.

To get your hands on the Continental Burger Patty and a range of Wakao Food products, including this awe-inspiring vegan patty, visit their website at www.wakaofoods.com or select e-commerce platforms. The Continental Burger Patty is a must-try for all burger enthusiasts searching for a wholesome, sustainable and scrumptious alternative. Get your hands on this culinary masterpiece today and savour the delightful and nutritious taste of jackfruit.

Manappuram Finance signs MoU with Digital University Kerala for employee training and product development

Thrissur, March 14, 2023: Manappuram Finance Limited, one of India’s leading NBFCs, and Digital University Kerala (DUK) have signed a Memorandum of Understanding (MoU) to enhance digital learning and capacity building. The partnership will allow Manappuram Finance to leverage the expertise of DUK in digital education and technology.

The MoU aims to facilitate the capacity building of Manappuram Finance’s employees and upskilling through customized learning solutions provided by DUK. The two organizations will also collaborate on product developments in advanced technologies such as blockchain. Digital University Kerala will provide Manappuram Finance with customized training and development programs to enhance the digital skills of its employees.

Mr. V.P. Nandakumar,

Speaking on the occasion, Mr. V.P. Nandakumar, MD & CEO of Manappuram Finance, said, “We are delighted to partner with Digital University Kerala. This partnership will help us to develop new products with cutting-edge technologies and enhance the digital skills of our employees. It is a testament to the importance of digital education and the critical role it plays in helping organizations stay competitive and relevant in today’s fast-changing business environment.”

Digital University Kerala is a state-of-the-art digital university that provides online courses and training programs to help individuals and organizations acquire the necessary skills and competencies required to succeed in the digital age.

SBI Mutual Fund mobilises around Rs. 3,600 crore in the SBI Dividend Yield Fund NFO, becomes largest in the category

New Delhi, March 14, 2023: SBI Mutual Fund, the largest mutual fund house in the country, announced that it had mobilized around Rs. 3,600 crores in its New Fund Offer of SBI Dividend Yield Fund, which opened on Monday, Feb 20, 2023, and closed on Monday, March 6, 2023. With this, the fund house now commands over 25% share, the largest in the Dividend Yield category, which now has a total AUM of Rs. 13,844 crores.

The fund house recorded strong growth on the back of a strong promotion in regional languages, with around 1.23 lakh applications from 70% of pin codes in the country and around 40,000 new investors (new PAN registrations).

The fund house believes that the category has a lot of potential and dividend yield funds should be part of an investor’s portfolio, especially those looking to invest directly in equity or looking for a regular cash flow from dividends.

SBI Dividend Yield Fund will reopen for subscriptions on Friday, March 17, 2023.

Team Computers organizes an Experiential CXO Meet with Google Cloud in Goa

Team Computers, a leading provider of cutting-edge digital services and IT consulting services, recently held an experiential event in collaboration with Google Cloud, bringing together 20 CIOs from across the nation to explore digital transformation. The event took place at the luxury Avartaara resort in Goa from 10th March to 12th March 2023.

Goa is known for its myriad land of overwhelming beaching, thrilling water sports, scrumptious seafood, lavishness in cruises, and whatnot than enjoying the stunning nightlife.

Team Computers ensured that the experiential convene was as enriching and enjoyable as possible. Starting from wine & cheese tasting sessions, and off-route cycling trips to explore the beauty of Salvador, with stunning vistas and unique trails. The scenic boat trips, cruising along with a close view of majestic Miramar beach, cascading rivers, and lush forests. And finally ending the day on a luxury sundowner with live music followed by the gala dinner featuring delicious cuisine from around the world, as well as relaxation and rejuvenation activities to make the most of their voyage. To create a memorable experience they made sure that CIOs get to explore the beauty of idyllic Goa.

By combining the power of digital technologies with innovative thought-leadership sessions and real-world use cases, the event provided an immersive experience that inspired attendees to rethink their current strategies. The attendees had the chance to gain first-hand experience with Google Cloud’s AI, ML used cases through interactive demonstrations and hands-on activities.

There were valuable insights shared on the latest tech trends and how to stay ahead of the competition in this rapidly evolving digital landscape by Mr. Ranjan Chopra who is the managing director and CEO of the homegrown IT brand. They discussed how technologies like machine learning, artificial intelligence, blockchain, 5G, and edge computing can be used to develop innovative solutions that can revolutionize businesses.

Sharing his views on the convene, Mr. Ranjan Chopra, says we wanted to ensure that CIOs get to experience the unseen gems of Goa together, and gain an in-deep insight into the challenges and problems that CIOs were facing, in order to be able to provide them with unique tech solutions that could address their needs most effectively. And these tech solutions should take into account the individual needs of the CIOs, delivering tailored results that are from a variety of angles.

Adding onto to this Mr.Prasenjit Mukherjee, CIO, of Jindal Water Infrastructure Ltd says more than exploring Goa’s beauty and culture, it was an exciting opportunity for us to build meaningful connections with other industry professionals, learn about the latest developments in Google Cloud and engage in enriching conversations with knowledgeable peers.

Team Computers indeed made the experiential conference a memorable one in the sun-soaked paradise of Goa. With their incredible organizational skills, they created an atmosphere that was conducive to creative thinking and meaningful conversation. The attendees flocked to the event, excited to be part of such a unique experience.

Mumbai’s Alison and Kavita associate with VogueStar beauty Pageant cum Fashion Show 2023

Alison and Kavita

New Delhi, March 2023: VogueStar, an inclusive platform of the women and by the women supporting them create their distinctive identities, will organize an all-India fashion week cum beauty pageant in Jaipur. The upcoming extravaganza of fashion and beauty will be curated by Alison Woodham, a renowned fashion show choreographer based out of Mumbai. Another celebrity trainer KavitaKharayat will groom the beauty pageant participants for the grand finale.

The event which will be hosted at Le Meridian Hotel on 14th to 16th April 2023 is set to spread a message around unity in diversity. Alison and Kavita are working day and night to ensure a magnificent and memorable grand finale. Conceptualized by Alison, the grand finale of the VogueStar beauty pageant and Fashion Week will witness state level winners trained by Kavita,walk the ramp donning designer masterpieces crafted by emerging designers from across the country.

With over 20 year of experience, Alison Woodham is a business woman who has taken her career from a single show to a multi-city operation. She has to her credit big-city shows like The Chivas Fashion Tour, Launch of Belvedere, Lakme fashion week, Vogue, Sabyasachi, Manish Malhotra, Anamika Khanna, Shantanu & Nikhil, TarunTahiliani, Christain Dior, Ayesha Depala and many more.

Elating about her participation as a curator of the fashion week cum beauty pageant, Alsonsaid, “Miss and Mrs VogueStar India and VogueStar Fashion Week is an event of its type which provides equal opportunity to women from across the country irrespective of their backgrounds, age, region, etc. I find myself fortunate enough to be a part of this unique show and to support these young women to realize their potential and perform in front of the world.”
Ex-supermodel Kavita has been associated with VogueStar since the beginning and contributed in screening process of contestants for the beauty pageant. A well-known face of the fashion industry, Kavita has worked with pioneer designers such as Manish Malhotra, Sabyasachi, Abu Jani and Sandeep Khosla among others. She has regularly been participating in Lakme Fashion Week, Wills Fashion Week andInternational Fashion weeks – Rome Fashion Week and Singapore Fashion Week.Kavita has been grooming VogueStar contestants to perform to the best of their abilities on the day of grand finale.

Being a part of the grand event, Kavita said, “I believe that women can achieve what they want if they are given equal opportunities. VogueStar is such as platform and I am happy to be here and helping these young participants with my knowledge of the fashion world.”

Divided into two categories, the pageant will crown three national winners under Miss VogueStar India and MrsVogueStar India. The MrsVogueStar India is further categorized into two groups where in the group will be for married women from the age group of 18-35 while group 2 will be for women who are between 36-50 years. The idea behind this categorization is to ensure fair competition and inclusion of women across the age groups and relationship status to perform with best of their abilities.

VogueStar team comprises all female members abiding by its motto of creating a safe space for women. During the scanning rounds, VogueStar received registrations from 1200 passionate women from 28 states and eight union territories who wanted to create a mark in the society. With this VogueStar also invited budding and emerging fashion designers from all over the county to represent their state in the fashion week. The 30 selected designers are in the process of employing their imagination on fabric, embellishments and embroidery to create an exquisite collection with a unique Indian appeal for the grand finale.

Global Accreditation for Magnistretch Spine Care Mattress

magniflax

New Delhi, March 14th, 2023: Magnistretch Spine Care Mattress (ACA certified), a product of Magniflex India, has received global accreditation from renowned medical experts for its effectiveness in decompressing and stretching the spine. Prof. Antonio Herrera Rodríguez from the University of Zaragoza (Spain) and Physio. V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab (India) have certified the effectiveness of the mattress.

Magnistretch Spine Care Mattress is a one-of-its-kind product that uses patented materials and Memoform layers to provide pressure-induced body contouring support while sleeping. It helps alleviate pressure points and reduce muscular contractions during sleep.

Commenting on the certifications, Mr. Anand Nichani, Managing Director, Magniflex India, said, “These certifications strengthen our resolve in giving people one of life’s essentials…quality and healthy sleep. Nearly 60 percent of Indians suffer from lower back pain at some point in their lives, and lower back pain is one of the leading causes of disability worldwide. Lack of support from mattress reinforces poor sleeping posture, strains the muscles, and does not help keep the spine in alignment, all of which contribute to lower back pain.”

“Magnistretch is certified by ACA (American Chiropractic Association), a leading national association in the United States, for the beneficial effect of stretching and relaxing the spine for those lying on the mattress. It helps in reducing back and neck pain. It also comes with a special layer that uses the weight of the body to stretch the back from the cervical and lumbar areas towards the lower back and feet.”

Prof. Antonio Herrera Rodriguez and other internationally acclaimed researchers have conducted numerous studies on orthopedics and trauma surgery, including research on hip replacement and peer-reviewed medical studies. As part of his review and research, Prof. Herrera conducted a research on Magnistretch. His study found that the new mattress is designed to relax the muscles of the whole spine and help relieve stress and strain.

His research drew the following conclusions…

  •  The design of the Magnistretch mattress works as expected in terms of biomechanics (study of how living things move and interact with their environment), providing a gentle stretch on the spine while one sleeps. The mattress achieves this by allowing for natural movement and distributing loads in a way that supports the spine without causing any harm.
  •  The mattress helps with intervertebral-disc recovery regardless of one’s sleeping position. –
  •  Magnistretch mattress is designed to be activated by the weight of one’s body.
  •  Magnistretch promotes spine decompression, reduces muscle contractions and relieves cervical pain caused by poor posture while sleeping.

Physio. V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab has validated and recommended the product for people suffering from spine-related discomfort or pain. “I have personally used the mattress to study its effectiveness on the spine. It actually relaxes the muscles of the whole spine and revitalizes the discs during sleep by improving blood flow. It allows quality sleep by relieving stresses and strain,” he said.

Magnistretch uses a thermo-regulating fabric certified by NASA. This fabric is used to manufacture the space suits of astronauts. The fabric allows the mattress to absorb high heat and release it during low temperatures, thereby providing the perfect temperature to the person lying on the mattress.

DPIIT launches the first edition of the National Incubator Capacity Building Program to accelerate the growth of the Indian startup ecosystem

National Incubator Capacity Building Program

Delhi, 14 March 2023: The Department for Promotion of Industry and Internal Trade (DPIIT) under the Startup India initiative launched the first edition of the ‘National Incubator Capacity Building Program’ to support the growth of incubators across the country. This is following suggestions from the National Startup Advisory Council (NSAC) constituted by DPIIT, chaired by Shri Piyush Goyal, Minister of Commerce & Industry, Government of India to build a strong ecosystem for nurturing innovation and startups to drive sustainable economic growth and generate livelihood opportunities.

The hands-on training program is designed to help incubators become sustainable. The initiative will provide 3 months mentorship and advisory support to the incubators and provide knowledge resources & tools for entrepreneurs to grow. The program is implemented by Villgro, winner of National Incubator Award 2020 by DPIIT, GoI.

The program will develop customized business models for incubators and organize masterclasses, workshops on managing the Startup India Seed Fund Scheme (SISFS). It will also offer access to VITALS (Villgro Information Tracking and Learning System), a technology-based information system for tracking incubation of enterprises.

Business Advisors such as Paul Basil, Mohammad Azhar, Chand Das, Rama Kannan and Arun Venkatesan will mentor and guide upto 20 incubators. They will go through a 12-16 week long 3-phased cohort-based hybrid capacity development program which will consist of self-learning modules and in-person sessions.

Speaking about the National Incubator Capacity Building Program, Mr Prashant Prakash, Member National Startup Advisory Council, said, “There is a dire need for efficient incubators that can support the vibrant startup community and scale innovative solutions. We are delighted to launch this program, which will help us identify our first cohort of visionary incubators and enable them to create impact at scale. Over the last 7 years, Startup India has been an enabler of the India Startup Ecosystem, and we look forward to working with incubators in developing process-driven incubation and investment, through this program”

“India’s start-up ecosystem has witnessed immense growth in the past few years & incubators have played a vital role in this regard. However, start-ups in Tier 2 & 3 cities require guidance and mentorship in order to develop a sustainable and scalable business model. Villgro is determined to develop the capacity of incubators by guiding the cohort with knowledge of the domain, incubation plans, and customized roadmaps.” says Mohammad Azhar, Lead, Govt & Public Sector Initiatives, Villgro.

Incubators that are incorporated or a registered entity in India with a special focus on early-stage startups, having a minimum of 5 employees and at least 5 start-ups incubated in the current or last financial year can apply for this program on the Startup India Platform by 25th March 2023.

Staqu collaborates with IIT Delhi – FITT to foster the Indian Innovative Sphere in India

Staqu collaborates

Gurugram, March 14, 2023: Staqu, the premier Artificial Intelligence (AI) implementation enabler in India, has partnered with the Foundation for Innovation and Technology Transfer (FITT) at the Indian Institute of Technology (IIT), Delhi. The objective of this collaboration is to leverage the research-backed data available with IIT Delhi and maximize its utility and functionality for enhancing and improving the quality of real-time data collected by JARVIS, an AI-based video analytics platform. FITT appointed Professor Chetan Arora as the project in-charge (PI) for this research collaboration.

Staqu aims to integrate research-backed data to revolutionize the Indian innovation sphere. By utilizing the expertise of IIT Delhi’s researchers and FITT’s technology transfer capabilities, Staqu hopes to create a one-of-a-kind platform that is based on research-backed data and has real-time capabilities.

Commenting on the partnership, Atul Rai, CEO and Co-founder of Staqu, said, “We are excited to collaborate with IIT Delhi’s FITT and leverage their expertise in technology transfer. This collaboration will help us in integrating research-backed data with JARVIS to make it more reliable and effective. We believe that this collaboration will help us in our goal of revolutionizing the Indian innovation sphere.”

Prof Chetan Arora is a crucial contributor in making this collaboration a success. He is a prominent name in the field of Artificial Intelligence and Machine Learning from Indian academia. With authoring over 100 research papers in the field of computer vision and machine learning, he is one of the most cited researchers and known for his work in egocentric action and activity recognition at IIT Delhi.

Commenting on the collaboration, he said, “By collaborating with Staqu, we are excited to leverage our research-backed data and technology transfer capabilities to help create a platform that can revolutionize the Indian innovation sphere. We believe that this collaboration will help in maximizing the utility and functionality of our research-backed data and make it more accessible to the industry.”

FITT provides superior program management services and is steadily increasing its operational landscape. The many responsibilities played by FITT can be seen in its support of technological innovations and entrepreneurship, business alliances, technology development, consulting, cooperative R&D, technology commercialization, development initiatives, corporate memberships, etc. These positions are required by the Foundation’s main mission, which is to demonstrate the Institute’s “intellectual ware” to the industry to unlock its knowledge base and embed industrial relevance in IIT Delhi’s teaching and research.

Staqu and FITT at IIT Delhi will work together to ensure that the research-backed data is optimally utilized to enhance the capabilities of JARVIS. This collaboration will help JARVIS to better analyze data collected from various sources, including CCTV cameras, mobile phones, and social media, and provide critical insights to stakeholders in real time.