Ace Turtle Teams Up with Funky Monkeys to Launch Indoor Play Areas across its Toys“R”Us Stores in India

Mumbai, March 14, 2024: ace turtle, India’s leading technology-native retail company and Funky Monkeys, India’s premier indoor play center today announced their partnership to launch Indoor Play Areas at Toys“R”Us stores across the country. The first collaborative venture between Funky Monkeys and ace turtle will unfold within the expansive 12,500 sq ft. Toys“R”Us flagship store located at Linking Road, Bandra in Mumbai.

The new space will showcase the best of what each brand offers and will ensure that kids who visit have the time of their lives from the moment they set foot in! Funky Monkeys will be opening its play center on the top floor of the Toys“R”Us flagship store, offering its signature play and birthday party experiences for kids. Spanning multiple floors with a wide assortment of international and Indian toy brands, the Toys“R”Us flagship store, launched in December 2023, has redefined the toy shopping experience. With the new addition of the Funky Monkeys Play Area, families and kids can now look forward to a greater experiential shopping experience in the store.

“Partnering with Toys“R”Us India is a unique opportunity for Funky Monkeys to offer our unparalleled play experiences for kids in a fun, safe and clean indoor environment. Toys“R”Us globally has been the most trusted destination for children and parents looking for toys for more than 70 years and we are excited to partner with them and share our expertise in Indoor Play Management,” said Binita Bodani Putcha, Founder & Managing Director, Funky Monkeys Play Centers.

“We look forward to opening many more Centers along with Toys“R”Us as they expand to other cities across India. Kids and parents can now experience a world class integrated experience of shopping for toys and playing within the same space!” said Sanjay Ghadiali, Co-Founder & Director, Funky Monkeys Play Centers.

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Toys“R”Us in India said, “We are excited to have partnered with Funky Monkeys Play Centers, India’s premier indoor play center & birthday party venue for kids and to launch a play area at our Bandra store. At India’s largest high-street toy store, our aim is to offer more than just a visit – we want families to enjoy a memorable and delightful time together, creating moments of joy and recreation. We look forward to providing the globally renowned and signature toy shopping and playing experience to kids and their parents in Mumbai.”

Funky Monkeys Play Centers are exclusively designed for children aged 6 months to 14 years and offer hands-on discovery and learning through spontaneous and unstructured ‘Free Play’, while incorporating elements of fun and entertainment. Each center has two play zones – a Toddler Zone & a Junior Zone, offering a unique environment for kids to ‘Play & Learn’ in along with a full-service café and birthday party area.

In 2023, ace turtle unveiled the first Toys“R”Us store in India in Hyderabad and the flagship Toys”R”Us store in Mumbai both of which have received phenomenal response from customers. ace turtle plans to expand the retail footprint of Toys“R”Us to other cities in India this year. Additionally, customers across India have been shopping for their favourite toys

Ace Turtle Enters Strategic Collaboration with Myntra to ​Distribute ​Dockers in India

Mumbai, March 12th, 2024: ace turtle, India’s leading technology-native retail company today announced its ​strategic ​​collaboration ​with Myntra, one of India’s leading platforms for fashion​, beauty and lifestyle​ for the online launch of Dockers, the khaki lifestyle apparel brand​ and a division of Levi Strauss & Co​. ace turtle is the exclusive licensee of Dockers in India. ​​​

AT X Myntra 2

The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra’s unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers’ ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise.”

Sharing her perspective, Jayanti Ganguly, VP – Business, Myntra said, “Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers stands for timeless style, effortless elegance and flawless quality and this would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation.”

​​Myntra will offer ​​​​the ​​complete apparel​ ​collection​​ of Dockers​​, comprising over 160 SKUs, ​catering to diverse fashion preferences of​​ premium Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country.​ Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.​

ace turtle Launches Dockers® Store and E-Commerce in India

Mumbai, February 22, 2024: ace turtle, India’s leading technology-native retail company today announced the launch of lifestyle apparel brand Dockers® in India with the opening of the first retail store in Delhi before the launch of a dedicated e-commerce website by early next week to enable online shopping across India.

This exciting partnership brings Dockers’® legacy of timeless and versatile clothing to the Indian market, catering to the evolving needs of the modern Indian consumer. The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.

Commenting on the launch, Nitin Chhabra, CEO, ace turtle, said, “We are thrilled to introduce the globally renowned Dockers® experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi. The store exemplifies our commitment to providing consumers with an unparalleled shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach and deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”

Located in the bustling Pacific Mall in the Pitampura area of Delhi, the retail store provides an immersive shopping experience for fashion enthusiasts. It is a vibrant space designed to reflect the Californian spirit. Customers can browse through a curated selection of Dockers’® latest collections, experience the brand’s heritage through interactive displays, and receive personalized styling advice from expert staff.

Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers® said, “We are incredibly excited to reintroduce Dockers® to India, marking a significant milestone in our global expansion journey. The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers who appreciate quality, comfort, and style. Our partnership with ace turtle will ensure that we deliver the authentic Dockers® experience to consumers across the country.”

The dedicated Docker in will provide consumers across India with convenient access to the brand’s full range of offerings. With easy navigation, secure payment options, and seamless delivery, Indian consumers can now shop online for their favourite Dockers® products from anywhere.