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Delhi, India, September 30, 2024: Signify, (Euronext: LIGHT) the world leader in lighting, has announced its association with Indian cricket maestro, Rahul Dravid as the brand ambassador for the next two years. This strategic union comes ahead of the festive season, underlining Signify’s commitment to innovation, excellence, tradition, and festivities.

Rahul Dravid, adored for his noteworthy cricket career and revered role in Indian sports, epitomizes the essence of Signify’s values – legacy, integrity, innovation, and dedication to providing customers with an unsurpassed lighting experience. This association will usher in a new era for the lighting industry, as it fortifies the brand’s commitment to inspire and celebrate with the consumers in India.

Commenting on the association Sumit Joshi, CEO & MD – Signify, Greater India, remarked “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. Taking a step ahead, we are thrilled to have Rahul Dravid join the Signify family as the face of our brand. His enduring appeal and unwavering dedication perfectly mirror Signify’s foundational principles, resulting in a collaboration that exemplifies perseverance, quality, and innovation.”

Highlighting Signify’s strategy Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “We are glad to have Rahul Dravid join us who is known for his grit, determination and integrity, personifies those very qualities that Signify stands for and hence he was the perfect choice for us. Our collaboration with Rahul initiates a new chapter in Signify’s journey, where tradition meets innovation. His association with us will amplify our engagement with the Indian consumer and we are geared up to launch some exciting campaigns with him soon.”

Rahul Dravid, Former Captain and Coach of the Indian National Cricket Team, reflecting on the partnership, said “I feel honoured to be a part of the Signify family! The lighting leader Signify is synonymous with leadership, innovation, sustainability and cutting-edge technology. I am thrilled to represent a brand that resonates so deeply with my professional journey and their commitment to pushing boundaries parallels my own pursuit of excellence. I look forward to this partnership and to contributing to the company’s continued success.”

Rahul Dravid will be representing Signify brands in India, providing an opportunity to connect with a diverse audience. Known for his dedication, resilience, and perseverance, Rahul Dravid’s image harmonizes seamlessly with the brand ideals, presenting the possibility of facilitating a deeper and broader consumer engagement.

India’s leading and fastest-growing eyewear brand, Lenskart is set to revolutionise the eyewear industry and break boundaries once again with the launch of its brand-new product line titled ‘Hip Hop Collection’. This dynamic range of eyewear celebrates the bold and rebellious spirit of the hip hop culture, offering a fresh take on self-expression and style

In a groundbreaking collaboration with multi-platinum Indian rapper DIVINE, Lenskart has crafted a bespoke line that fuses eclectic fashion with the fearless attitude of hip hop. Serving as a statement of ambition, attitude and authenticity, the product line is more than just a visual accessory

Inspired by the audacious spirit of the streets, the collection features 26 unique designs, each reflecting the disruptive creativity of hip hop culture. From sleek high-shine finishes to bold cut-out frames and dual-toned temples, these pieces are crafted to make a statement. Built for durability and designed for individuality, the collection incorporates lightweight TR90 and stainless steel, ensuring unmatched comfort and long-lasting style. This collection is a testament to Lenskart’s commitment to providing eyewear that is not only fashionable but also functional.

Commenting on the launch Ramneek Khurana, Co-Founder, Lenskart shares, “At Lenskart, we believe in creating eyewear that not only enhances vision but also serves as a medium of self-expression. The Hip Hop Collection is a testament to our commitment to innovation and style. With DIVINE as the face of this collection, we are thrilled to bring a flavour of hip hop culture to our customers, empowering them to be bold and authentic in their choices.”

As one of the trailblazers of the Indian hip hop revolution, this collaboration marks a significant milestone in the Mumbai-based rapper’s journey. DIVINE states, “Hip hop is a way of life, a mindset, a form of expression. This collection captures the essence of a culture and movement I’m very passionate about, allowing individuals to make a statement and embrace their individuality. I’m excited to collaborate with Lenskart and can’t wait for everyone to experience the magic of this Hip Hop Collection.”

Since its founding in 2010, Lenskart has transformed the eyewear industry globally, offering more than just glasses—it has empowered millions to view fashion through a fresh lens. This latest collection aligns with Lenskart’s mission to bring cutting-edge designs to the forefront, combining high fashion with everyday functionality. From prescription glasses to trendsetting sunglasses, Lenskart continues to lead the revolution in affordable yet luxurious eyewear. Today, Lenskart serves millions of customers both online and in over 1,500 stores across India and beyond producing eyewear with purpose and innovation.

February 2024: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer- centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.

 The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Commenting on the initiative, Shri Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the
proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”

 “Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

Commenting on his collaboration Superstar Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

 Mr. Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimising cement recipe that makes it most suitable for Roof Column and Foundation. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce which assists home builders and contractors in using the cement in the right way. The RCF campaign brings to fore this value proposition”.