Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’

February 14, 2024; Mumbai, India: This Valentine’s Day, Comedy Central, India’s leading English Entertainment channel from Viacom18, is set to redefine the way we celebrate love and togetherness! In a connected world where smartphones paradoxically keep people apart, Comedy Central flips the story with a new creative campaign, ‘Your Happy Place, Happier TWOgether!’

Comedy Central - Happier TWOgether- PR

Comedy Central invites fans to share a special moment with their loved ones in a unique, immersive digital experience. In tandem with Sociowash, an Integrated Advertising Agency, the brand turns the device that keeps people distant in real life – their smartphones – into a catalyst for connection. By splitting a short film into two halves, the campaign urges viewers to ‘Watch It Together’, i.e., to watch the complete film by physically putting two phones together.

Speaking on the innovation, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “The campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers to stay connected in the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everyone that it takes two to tango.”