Tag Canon

Bengaluru , 18 July 2024 – Canon India, a leading company in digital imaging solutions,unveiled two remarkable additions to its EOS R series: the EOS R1 & EOS R5 Mark II. As pioneers in the photography and videography segment, Canon is yet again ready to revolutionize the industry and surpass customer expectations with its next gen intelligent features, quality, speed and convenience.

EOS R1 is the company’s first flagship EOS R system camera targeted at action genre photographers who need to capture the decisive moment even under severe shooting conditions, along with media & video production departments. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.

The EOS R5 Mark II, a full-frame mirrorless camera that outperforms the EOS R5, with groundbreaking features like the high-performance new 45-megapixel back-illuminated (BI) stacked CMOS sensor and Accelerated Capture image processor system. Additionally, it includes enhancements such as Eye Control AF and Cinema EOS features, bringing Canon’s esteemed “5 series” from the EOS system into the next generation. These functionalities make EOS R5 Mark II a true all-rounder camera for photo and movie professionals alike.

Commenting on the launch, Mr. Tiger Ishii, Executive Officer, Canon Inc., President & COO, Canon Marketing Asia & President & CEO, Canon Singapore, said “As a dynamic epicenter of technological advancement and creative innovation, India has proven to be an essential hub for Canon’s global growth strategy. The market has been proving exceptionally well for our camera business, establishing our leading global market share in the DILC segment. As we look forward to strengthening our legacy of EOS series, the launch of the EOS R1 and EOS R5 Mark II underscores our unwavering commitment of bringing pioneering cutting edge technologies to empower users. These new cameras are more than products; they are gateways for Indian filmmakers and photography professionals to redefine storytelling through unmatched visual excellence. With India as one of the top performing markets in Asia, I am confident that this launch will contribute significantly to making this year a landmark for us.”

Sharing Canon’s intent behind the new products, Mr. Toshiaki Nomura, President & CEO, Canon India, said, “The newly launched, much awaited flagship EOS R1 introduces new dimensions in imaging technology with excellent usability and reliability to stay at the forefront of users’ needs and technological advancements. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.”

He further added, “Canon’s legacy in India, particularly through the revered EOS 5D series, is a testament to our commitment to innovation and excellence. With the launch of the EOS R5 Mark II, we are poised to revolutionize the landscape of filmmaking and photography, ushering in a new era of ‘timeless legacy’. Both EOS R1 and EOS R5 Mark II are powered with the most advanced image processing system in EOS history, with high-speed continuous shooting prowess, professional-level movie capabilities, Intelligent auto focus, all enhanced by deep learning technology. We are confident these products will resonate deeply with our Indian consumers, further solidifying Canon’s leadership in the imaging industry.”

India, 20 February 2024 – Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share[1] of the global market for 21 consecutive years from 2003 to 2023.

Canon’s EOS series of interchangeable lens digital cameras are imaging systems based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses. Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 115[2] RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018, that includes the full-frame mirrorless camera EOS R5—the first camera to feature 8K video recording[3]—released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.

In 2023, Canon led demand for mirrorless cameras and lenses by further expanding its lineup of EOS R series cameras and lenses. This expanded lineup included the EOS R50 (released in March 2023), an APS-C size mirrorless camera complete with easy-to-use and convenient functions, the EOS R8 (released in April 2023), a full-frame camera that is both small and lightweight while demonstrating high performance and the EOS R100 (released in June 2023), an APS-C size mirrorless camera that even beginner photographers can use to enjoy full-fledged shooting, and 9 RF lenses[4].

Additionally, Canon-brand cameras comprised the number one share[5] of Rugby World Cup France 2023, demonstrating that they have earned the deep trust of professional photographers. Based on the support of this wide range of customers, Canon managed to secure the No. 1 share of the global market for the 21st consecutive year.

Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs.