Angel One’s latest campaign, #RahoHameshaSuper, highlights the SuperApp’s speed, security

Mumbai, Feb 8th, 2024: Angel One, India’s leading fintech player, launches their latest campaign #RahoHameshaSuper, in its commitment to revolutionize the investment landscape. The second edition of the Angel One SuperApp campaign reaffirms their commitment to elevate user experience, by delivering best-in-class speed, security and reliability experience, thereby revolutionizing the fintech landscape.

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Earlier the successful multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp across the country. Now, the second edition spotlights what makes the SuperApp truly SUPER – its key features of being Fast, Secure and Reliable – catering to the needs of young, aspiring investors and traders across diverse regions. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country.

At the heart of the campaign lies the SuperApp, a comprehensive solution designed to meet the diverse needs of users. From online trading and investing to direct mutual funds and sovereign gold bonds, SuperApp serves as a one-stop destination, simplifying the investment process for individuals from all walks of life. Under this 360° integrated marketing campaign #RahoHameshaSuper, Angel One pledges to empower individuals across the nation in their investment, trading and wealth-creation journeys. Users can anticipate an investment and trading experience through the app that is both seamless and secure, surpassing any previous standards.

Key highlights of the Angel One SuperApp includes ensuring lightning-fast execution even in low-network areas. With a focus on customer-centricity, the SuperApp’s features are enhanced to meet evolving user demands. Furthermore, security remains a top priority with SuperApp, incorporating diverse measures such as two-factor authentication, pin and robust portfolio privacy options. These enhancements solidify Angel One’s position as a trusted and innovative fintech platform for secure and confident online trading and investing.

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, expressed his thoughts on the campaign, stating, “RahoHameshaSuper is more than just a campaign; it symbolizes a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials. By showcasing the app’s unique features and benefits, we are expecting a significant boost in the brand consideration scores and facilitate our growth strategies.”

Mr. Dinesh Thakkar, Chairman & Managing Director, Angel One Limited, stated, “Angel One is actively embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and create the most trusted fintech brand.”

#RahoHameshaSuper campaign employs a versatile, multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.