Tag fitness

Be fit and keep the lifestyle diseases and doctors away: Film star and director Srinivas Avasarala

Hyderabad, August 23, 2024……Hitex is organizing the 7th Edition of SportExpo India 2024 for two days on August 23rd and 24th at Hitex, Madhapur in the city.

The two-day expo was inaugurated by Mr. Srinivas Avasarala – Director & Actor; Mr. Vishwaraj Mohan – Decathlon; Mr. Jayapal Reddy – Executive Director, NMDC; Mr. Aditya Reddy – Buddy Bashl Mr. Srikanth T.G, Business Head, Hitex Business Center.

Speaking on the occasion the film star and director Srinivas Avasarala said, my fitness mantra is to go to the gym as soon as I get up from bed, but never do. By visiting the Sports Expo and seeing many fitness freaks, I am now motivated and doubly charged to get back to fitness, which I skipped after COVID-19.

It is very important to have an active lifestyle. And my message to people is that your body is a very important thing in life. Be fit and take care of it. It is better to be fit rather than regret later, the film star added. Be fit and keep the lifestyle diseases and doctors away, he added.

The expo is a B2C platform that unites leading brands and exhibitors from diverse segments of the sports, fitness, nutrition, and wellness industry. It has 55 exhibitors informed TS Srikanth, Business Head of Hitex.

NMDC Hyderabad Marathon 2024 powered by IDFC FIRST Bank, India’s second-largest marathon and a World Athletics Label Race is a Marathon partner of SportExpo.

SportExpo India 2O24 brings a holistic approach to mainly emphasize sports and fitness as a profitable industry as well as an avenue for health and wellness, added Srikanth.

Gamology, a fun gaming zone, was one of the attractions at the Expo. It has a lot of engaging and funny games. Our games elevate the gaming experience of any social gatherings, corporate events, get-togethers said Ayyappa Chakilam. Our games are fun, stress-busters, and ideal for parties, corporate events, educational institutions events, and gatherings. Some of the interesting and out-of-the-ordinary games include Fintastic Fish, TossBoss, ShiftSwift, ShuttleShowdown; BalanceBattle; RollingRumble; Knockdown King, CoinChaos; QuadMad; TwistyEscape, and others.

The Hyderabad Runners Society (HRS), India’s first institutionalized running group will be organizing 5K- a “Curtain Raiser” of the 13th Edition of the NMDC Hyderabad Marathon powered by IDFC FIRST Bank on Saturday at 7 am.

Mr Aditya Reddy of Buddy Bash who is supporting the expo said ‘We make things that help people engage with life and loved ones– through leisure games and play.

Buddy Bash, Decathlon, Hyderabad Runners, and Community are some of the partners of the expo.

13th August 2024, New Delhi: As fitness becomes a buzzword in today’s world, the true meaning of fitness often gets lost in the noise of endless promotions. From dietary habits and gym routines to yoga, dance, sports, and high-tech workout regimes, the market is flooded with campaigns designed to influence our approach to fitness.

However, Anytime Fitness, a globally recognised world’s largest gym chain, has taken a refreshingly different stance with its latest campaign, “Be Fit Fest 3.0.” Just before Independence Day, the brand began circulating a series of intriguing posts on its social media platforms that have sparked curiosity and conversation.

While the full narrative of the campaign has yet to be revealed, the posts suggest an “anti-ads” approach to promoting fitness. The first post boldly states, “Energy drinks need ads to boost sales, but you don’t need an ad to boost your energy.” This message suggests that while products like energy drinks require promotions, fitness should be a natural part of our daily lives—something we don’t need reminders or advertisements for. Fitness, according to Anytime Fitness, should be as routine and essential as any daily activity, integrated seamlessly into our lives without the need for external prompting.

Subsequent posts continue to echo this sentiment, questioning the necessity of advertisements and promotional activities to encourage health and fitness.

In conversation with Amit Nair, Senior Marketing Manager, Anytime Fitness India revealed his excitement and said, “We will be flagging off Be Fit Fest 3.0 with a remarkable video on this 15th August, which will be beyond the expectations of our viewers, and I believe people will start looking forward towards fitness from a different lens. Stay Tuned.”

With “Be Fit Fest 3.0,” Anytime Fitness is not just promoting physical well-being but also challenging the traditional marketing approaches that dominate the fitness industry. By encouraging people to view fitness as a vital, everyday necessity rather than a trend driven by ads, Anytime Fitness is setting a new standard for what it means to be truly fit.

As the landscape of fitness evolves, HDOR (Hundred Days of Running) is at the forefront, offering innovative virtual training solutions that cater to a global audience. Since 2015, HDOR has been pioneering virtual running and cycling challenges, making fitness accessible, engaging, and convenient for everyone.

Revolutionizing Fitness with Virtual Challenges

HDOR has built a robust platform that seamlessly integrates with popular fitness tracking apps like Strava, enabling automatic activity data import. This means participants can focus on their workouts while HDOR takes care of the rest. The platform hosts a variety of events, from single-day challenges to extensive multi-day and annual programs, ensuring there’s something for every fitness enthusiast. Notable events include the renowned “100 Days of Running” and “Tour De 100,” which have seen participation from tens of thousands of athletes worldwide.

User-Friendly Features and Accessibility

One of HDOR’s standout features is its user-friendly mobile app, which provides quick access to fitness data, progress reports, and statistics. This real-time data accessibility helps users track their performance and stay motivated. The platform’s live fitness dashboard allows participants to observe their progress and compare their achievements with others in their group, organization, or geographical area.

Achievements and Rewards

HDOR believes in celebrating every fitness milestone, no matter how small. Participants receive digital finisher certificates, and for those who achieve specific goals, specially designed medals are available, adding a tangible reward to their virtual achievements.

Global Community and Events

HDOR’s virtual events foster a sense of community and global participation. With over 100,000 participants from numerous countries, these events have become a global phenomenon. HDOR continually launches new and exciting events, such as distance challenges and themed runs, to keep participants engaged and motivated throughout the year.

Conclusion

HDOR is redefining the fitness landscape by making exercise more accessible and enjoyable through its innovative virtual training capabilities. Whether you are an avid runner, cyclist, or someone just beginning their fitness journey, HDOR offers a supportive and engaging environment to help you achieve your goals. Join the future of fitness and become part of a global community dedicated to health and wellness.

The quest for a fit and healthy lifestyle has become increasingly important in modern society, with a noticeable rise in the fitness industry attesting to this cultural shift. Gone are the days when fitness solely revolved around rigorous workouts and strict dietary regimens. Today, the definition of wellness extends beyond physical exercise, encompassing mental health, mindfulness, nutrition, and overall lifestyle choices.

As society becomes increasingly health-conscious, the market for fitness and wellness  a seismic shift, marked by innovation, inclusivity, and technology-driven advancements. Individuals are looking for ways to maintain their overall well-being through dietary choices, exercise routines, and the integration of supplements. This growing emphasis on fitness has led to a significant impact on various aspects of the market. The paradigm shift has propelled the industry into a realm that prioritises individualised experiences tailored to diverse needs and preferences.

Amongst this, one striking trend that has emerged as a crucial factor is the increasing emphasis on flavours in the development of fitness supplements. The influence of flavours in the variety of wellness and fitness supplements reflects the evolving preferences and inclinations of health enthusiasts. Today, individuals have access to a multitude of choices that extend beyond conventional brand formulations. Consuming health supplements used to be a bit unpleasant, but now, with different and pleasant flavours, it has become an enjoyable part of staying fit. Also, a major aspect of this flavour revolution is the wide array of options available to consumers.

Whether it's protein powders, nutritional shakes, or dietary supplements, the market is flooded with a variety of flavours to cater to different tastes. This shift in focus from merely meeting nutritional needs to enhancing the overall sensory experience has played a significant role in attracting a broader audience to the fitness market. Recognising the significance of flavours in their products, Vestige Marketing, a prominent player in the industry, has placed a high priority on this element. One of their standout offerings, the Veslim Shake, not only supports weight management effectively, but also offers a variety of flavours to cater to diverse preferences.

Mr Gautam Bali, MD, Vestige Marketing Pvt Ltd, has highlighted the importance of taste in their products. He stated, “At Vestige, we remain committed to addressing the evolving health and fitness needs of consumers. Our focus on aligning with these needs drives us to introduce new products. With the introduction of Vanilla and an improved Mango variant of our specially formulated weight management Veslim Shakes, we aim to assist individuals in maintaining a healthy weight while enjoying the enhanced flavours. We believe in making wellness accessible without compromising on essential nutrients or taste, enabling individuals to stay dedicated effortlessly to their health goals.”

The importance of flavours in the fitness market goes beyond mere indulgence. It addresses a critical aspect of adherence to fitness routines. Individuals are more likely to incorporate supplements into their daily regimen if they enjoy the taste of these products. This shift from viewing supplements as bitter medicine to embracing them as a flavourful part of one's routine has contributed to the sustained growth of the fitness industry.

The evolving landscape of the fitness and wellness market reflects a fundamental societal shift towards prioritising health and well-being. With technology as an enabler, inclusivity as a guiding principle, and a holistic approach as the cornerstone, the industry is poised for continuous growth and innovation, empowering individuals on their journey towards a healthier and more fulfilling life.