An Effective Road Safety Awareness Campaign by Honda Motorcycle and Scooter India at Chengalpattu, Tamil Nadu

Chengalpattu, 18th July: HMSI believes that Safety of every individual is a topmost priority. To ensure that awareness on road safety reaches lakhs of citizens, it frequently conducts Road Safety Awareness Campaigns across various regions of the country. One such campaign was recently held in the town of Chengalpattu which left a lasting impact on the participants. On the grounds of St. Columba’s Higher Secondary School and Seventh Day Adventist Matriculation Higher Secondary School, HMSI achieved one of its milestones where it saw an active participation of more than 2500 school students and staff members.

Honda Wing Mark Logo

The road safety campaign featured interactive activities such as safety riding theory session, danger prediction training, road safety quiz, helmet awareness, and Riding Trainer session that kept the participants engaged throughout the campaign.

HMSI strongly believes that children are the future of this society and their awareness of road safety at an early stage can contribute to making the roads accident free. It frequently conducts road safety awareness programs that are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, and government institutions.

HMSI extends its gratitude to the authorities of St. Columba’s Higher Secondary School and Seventh Day Adventist Matriculation Higher Secondary School for their support in organizing this important initiative. Together, we can make a significant difference in creating safer roads and reducing accidents.

Since inception, in the state of Tamil Nadu, HMSI has imparted education to nearly 3 lakhs adults and children, focusing on promoting responsible road usage and cultivating safe riding habits. Additionally, HMSI has reached more than 60 lac individuals across the country with its road safety education initiatives.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporates and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

  1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
  2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
  3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

Honda Motorcycle & Scooter India concludes second edition of Honda Manesar Half Marathon – Run for Road Safety

12 March 2024: Honda Motorcycle & Scooter India (HMSI) is proud to conclude the second edition of the Honda Manesar Half Marathon – Run for Road Safety with a stellar success. Flagged off from HMSI’s Global Resource Factory at IMT Manesar in Gurugram, Haryana, it took place on
10th March 2024. This event was organized to amplify awareness about road safety, aligning with the company’s global vision to realize zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.

Achievers of Honda Manesar Half Marathon

In pursuance of its vision to be a ‘Company which society wants to exist’, HMSI is dedicated towards fulfilling its social objectives. The Honda Manesar Half Marathon served as a powerful platform, bringing together over 6,000 enthusiasts to run for the noble cause of road safety. There were three categories of participation: 5km fun run, 10km run & 21.1km Half Marathon. The route was carefully curated in the IMT Manesar area to ensure a smooth experience for everyone.

Renowned bollywood actor Jimmy Shergill graced the occasion as the celebrity guest. Participants not only contributed to a safer road environment but also won exciting prizes. Top achievers were awarded the coveted Shine 100 & stylish Dio 110. Additionally, there were cash rewards as well to acknowledge their remarkable achievements. To add an element of excitement for all participants, a thrilling lucky draw was conducted, and one fortunate individual walked away with the grand prize – Honda CB350.

The success of the Honda Manesar Half Marathon underscores the commitment of HMSI towards promoting road safety and fostering a healthier community. HMSI extends heartfelt gratitude to all participants, Government authorities of Haryana, Industry association of IMT Manesar and various industries situated in IMT Manesar who contributed to the resounding feat of the Honda Manesar Half Marathon. The entire proceeds from this event will be donated for the road safety cause.

Speaking on the occasion, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle and Scooter India, said “We are thrilled to host the successful second edition of the Honda Manesar Half Marathon – Run for Road Safety. It was not just a race, but a movement towards creating safer roads for everyone. Honda is committed to making a positive impact on road safety, and this marathon is a testament to that commitment. I thank all the participants for making this event a great success and let us all take pledge with determination to create a safer and more responsible society.”