Kareena Kapoor Khan Leads IVFkiPehel: Indira IVF’s Awareness Campaign to Tackle India’s Fertility Crisis

Mumbai 01 July 2024: Furthering the mission to offer a future filled with hope for couples experiencing infertility, Indira IVF proudly launches its new awareness campaign, #IVFkiPehel. An initiative that will emphasize the crucial role of seeking guidance from fertility specialists, guiding couples through the often-challenging path to parenthood with expert advice and support.

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Low awareness about fertility issues and treatment options remains a significant challenge for many individuals and couples worldwide. Despite advancements in medical technology making fertility treatments more accessible and efficient, a lack of awareness often leads to delayed or missed opportunities for seeking help. This can prolong the emotional and physical strain experienced by those struggling to conceive.

This campaign embodies the essence of ‘pehel‘—meaning ‘taking the first step’—and urges couples to prioritize professional advice over myth-driven, outdated, or traditional fertility treatments.

With Bollywood superstar Kareena Kapoor Khan leading the charge to dispel myths and motivate aspiring parents, this campaign will inspire countless individuals to seek the right guidance for fertility treatment.

According to the latest WHO report, infertility is a global crisis, with one in every six people struggling to conceive. This issue is especially alarming in India, where it poses a significant health threat to young people, particularly women of childbearing age. The last report by E&Y reveals that over 27.5 million Indians are currently affected by infertility, a figure projected to rise sharply. ‘The Lancet’ recently predicted a continued decline in India’s Total Fertility Rate (TFR), highlighting an urgent need to address infertility and increase public awareness about advanced treatment options. This trend threatens the country’s demographic future and underscores the critical need for immediate action.

#IVFkiPehel aims to educate about infertility and its treatments, emphasizing the importance of consulting fertility doctors early and getting timely checkups. By offering accurate information and support, it aims to change perceptions and motivate individuals to take the first step toward professional consultation and treatment. By stressing the importance of seeing a fertility doctors early and getting the right checkup up done on time, the campaign will empower couple to take informed decision.

Speaking on the launch of the #IVFkiPehel campaign, Dr. Kshitiz Murdia, CEO and Co-Founder, Indira IVF, said, “Over the last two decades the advancement in medical technologies has revolutionized fertility treatment, making it more achievable, accessible, and affordable than ever before. Currently, Indira IVF operates over 140 centers across, ensuring widespread access to comprehensive fertility care. This field has experienced tremendous growth, with futuristic technologies and advanced diagnostic tools significantly enhancing the chances of success. Our #IVFkiPehel awareness campaign will enlighten couples about these advancements and the right guidance from fertility specialists will successfully turn their parenthood dreams into reality.”

Sharing his thoughts behind launching #IVFkiPehel campaign, Nitiz Murdia, Co- Founder and MD, Indira IVF said, “Our goal in launching this campaign is to spread widespread awareness, reaching every corner of our country. We want everyone to understand that infertility is a medical condition requiring expert attention for timely treatment.We want our campaign to evolve societal attitudes towards fertility treatments and empower couples to seek the medical help they need without stigma or hesitation”.

Speaking on her association with Indira IVF, actor Kareena Kapoor Khan said: “We think getting pregnant is so easy, but we don’t realize how many people—both men and women—struggle with infertility. I was shocked to learn that 1 in 6 people face infertility today, with many unsure where to seek advice. Seeking a specialist’s help when struggling to conceive, which is such a major life milestone, seems crucial.

Raising awareness about fertility issues feels like being part of a movement that’s truly touching lives. And joining hands with Indira IVF, an organization that has been pioneering infertility awareness and has helped more than 150000 couples realize their dreams of parenthood, has been an honour. I want to tell couples fighting infertility “IVF KI PEHEL KARO – take that crucial first step and seek expert medical help. I wish my voice for Indira IVF’s #IVFkiPehel helps in building awareness and encourages people to take the right step and seek professional support for infertility”

Indira IVF to Train India’s Talent in Reproductive Medicine with NBE Accreditation

National, 14 March 2024: Indira IVF, India’s largest network of infertility treatment hospitals, announced its accreditation in the esteemed Fellowship of National Board (FNB) – Reproductive Medicine course by the National Board of Examinations (NBE), India. The accreditation has been provided to its Udaipur and Pune hospitals for four and two seats, respectively. The company aspires to train 100 FNB candidates in the next five years hence, addressing the critical need gap for trained fertility specialists in the country.

As a distinguished institution in India, the National Board of Examinations (NBE) sets exceptional benchmarks for medical education and training, and provides accreditation to organisations that fulfil its stringent guidelines. Medical graduates who have a DNB/MS degree in Obstetrics and Gynaecology can appear for the qualifying examination and a selected few are allocated seats in NBE-accredited Medical Colleges, Institutes or Hospitals. The Fellowship of National Board – Reproductive Medicine course is widely recognised for its comprehensive curriculum and rigorous training protocols, ensuring that professionals in the field of reproductive medicine adhere to the highest standards of expertise and competence.

During the two-year fellowship, selected candidates will go through a rigorous course divided into theoretical, clinical, practical and symposia formats that takes them through knowledge, skills, behaviour, delivery of rehabilitative care, and methodology of research and training.

Mr Nitiz Murdia, Managing Director, and Co-Founder of Indira IVF, expressed his elation on the achievement of the accreditation, stating, “We are honoured to receive accreditation from the National Board of Examinations to train India’s next generation of specialists in Reproductive Medicine. In addition to providing technologically-backed treatment to patients, Indira IVF hospitals are also equipped to facilitate research and training with its state-of-the-art infrastructure.”

“As per recent estimates, there are currently 1,950 gynaecologists who perform IVF treatment in the country however, there will be a requirement of 1.5-2x of the current availability by 2028. The silver lining is that there are over 35,000 gynaecologists in India who can be trained to become specialists to meet the increasing demand of IVF treatment in the country,” Mr Murdia added.

The accreditation bestowed upon Indira IVF by the NBE is a testament to the company’s unwavering commitment to delivering world-class fertility treatments while upholding the highest standards of medical education. In its existing efforts for the same, the academic wing of Indira IVF, Indira Fertility Academy (IFA), has trained 150+ andrology technicians, 200+ embryologists, and 350+ fertility specialists. In the next five years, it plans to add around 300 to 350 fertility specialists to address the gap owing to the increase in requirement of assisted reproductive technology treatments in the near term.

Hyderabad Woman with Rare Turner Syndrome Achieves Pregnancy

Hyderabad, 01 March, 2024: In an extremely rare case, a woman with Turner Syndrome conceived and gave birth to a healthy child in Hyderabad. Sheila (name changed, 30) and her husband, Hussain (name changed, 32), have been married for over three years and were unable to conceive naturally or with in vitro fertilisation (IVF) despite trying for over a year. This changed when the couple visited a city-based IVF hospital where she was diagnosed with Turner Syndrome.

Turner’s syndrome is a rare genetic disorder characterized by absence or abnormality in one of X chromosome in the affected female. These individuals are characterised by short stature, broad chest, webbed neck, heart defects, swollen hands and feet, inability to straighten the elbow joints, low hairline, hearing problems, and absence of menstruation. Moreover, sexual development is stunted in individuals with Turner Syndrome, leading to underdeveloped ovaries and infertility.

Upon consultation, it was found that Sheila had attained menarche or the beginning of menstruation at 13 years of age, experiencing less blood flow and irregular cycles ever since. Her short stature, small uterus, and small ovaries with few antral follicles led her doctors to study her chromosomes (called karyotyping). This concluded that she has one less than the normal number of chromosomes found in human beings, that is, Sheila has 45 chromosomes instead of 46. Hussain was found to have normal health parameters.

Dr Trupthi Ganapathi – Gynaecologist & IVF Specialist from Indira IVF Hyderabad who worked on the case and treated the patients said, “Sheila’s Turner Syndrome diagnosis indicated a significant impact to her fertility. Despite the initial setback experienced by the couple, we devised a personalised and comprehensive treatment plan to enhance her reproductive health. This included Hormone Replacement Therapy (HRT) to prime her uterus, while additional procedures like hysteroscopy cavity enhancement, and platelet-rich plasma (PRP) therapy further optimised the uterine environment. This helped achieve an endometrial thickness of 7mm before embryo transfer.”

Thereafter, a single good grade embryo was carefully selected and transferred resulting in a successful pregnancy. With regular medical follow-ups, comprehensive healthcare to ensure the mother and baby’s well-being, Sheila and Hussain had a child at 36 weeks.