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New Delhi, 27 November 2024: Freudenberg, a worldwide technology business based in Germany, will attend CPhI & PMEC India 2024 on November 26-28. Freudenberg, a trusted supplier of biopharmaceutical devices, systems, high-performance sealing, and filtering solutions, services to pharmaceutical and healthcare industries in India. The booth, located in Hall No. 15 – No. A.22, will feature pioneering solutions from its firms, including Freudenberg Medical (FM), Freudenberg-NOK India (FNI), and Freudenberg Filtration Technologies.

Commenting on the participation, G Sivasailam, Managing Director, Freudenberg Performance Materials, and Director and CEO of Freudenberg Regional Corporate Center India said: “Freudenberg’s longstanding commitment to innovation and collaboration drives our contributions to India’s pharmaceutical and healthcare industries. Through our participation in CPhI & PMEC India, we aim to bring innovative products and technologies that meet the evolving needs of these vital sectors, delivering reliability, safety, and performance.”

Freudenberg Medical

Freudenberg Medical, a fluid handling innovation pioneer for over 30 years, offers precision-engineered solutions made in the United States and Germany. Freudenberg Medical recently announced the PharmaFocus® Premium ASTC UV-Shield Tubing, which is specifically intended for photosensitive pharmaceuticals and has a platinum-cured silicone interior and an opaque exterior to maintain the integrity and stability of light-sensitive fluids. The company also provides advanced single-use components such as y-connector manifolds, tubing assemblies, and bottle cap assemblies with numerous inlets and outlets designed for cGMP bioprocesses. The HelixFlex™ TPE Tubing is a high-performance solution for cell and gene therapies. It provides outstanding visibility, durability, and sterilization adaptability.

“Freudenberg Medical is redefining manufacturing by combining Virtual Reality (VR) and Artificial Intelligence (AI) to enhance training, streamline production, and drive efficiency across global sites. With new facilities under construction in Germany and Costa Rica, this innovative approach is giving customers greater transparency and collaboration while cutting costs, reducing waste, and setting new standards for the future of production layouts,” remarked Falgun Jani, Business Head – India Region, Freudenberg Medical

Freudenberg-NOK India

Freudenberg-NOK India demonstrates its experience in sealing systems tailored to pharmaceutical applications. Among its major breakthroughs are the Radiamatic® HTS II Seals, which are hygienic PTFE radial shaft seals designed for process industries, as well as inflatable and profile seals that provide outstanding resilience to harsh circumstances, ensuring reliability in pharmaceutical environments. Additionally, its clamp seals and O-rings, which are ISO and DIN approved, are designed to reduce contamination hazards while maintaining optimal performance.

Senthil Kumar E, Sr. General Manager – Industrial Services Division of Freudenberg-NOK India, stated “Our robust local presence, combined with globally recognized sealing technologies, positions us as a trusted partner to India’s pharmaceutical industry. We are committed to enabling reliable and efficient operations across critical applications.”

Freudenberg Filtration Technologies

Freudenberg Filtration Technologies has been a leading producer of innovative air filtration systems to the automotive, industrial, and pharmaceutical industries since 1998. Its current product line is intended to create safe and efficient pharmaceutical settings. Key offerings include innovative Fan Filter Units (FFUs) tailored to different capacities and automation requirements, Safe Change Housing/BIBO Units prioritising containment and safety during filter replacements, and high-temperature and ISO 16890 filters designed specifically for critical pharmaceutical processes.

Chinmay Korad, Country Head – Pharma, Freudenberg Filtration Technologies India, remarked “With the rapid growth of India’s pharmaceutical sector, the company remains steadfast in its commitment to providing cutting-edge filtration solutions. These solutions are designed to meet the highest standards of safety, operational efficiency, and compliance with international regulations. As the demand for pharmaceutical products increases, FFT continues to support the industry by delivering advanced technologies that ensure the integrity of the manufacturing process and the safety of both workers and consumers.”

This year marks Freudenberg Group’s 175th anniversary of global operations, with Freudenberg India playing an important part in the organization’s continuous expansion. The company’s extensive and innovative product range demonstrates its commitment to fulfilling the crucial demands of India’s pharmaceutical and healthcare industries, with an emphasis on precision, quality, and sustainability.

New Delhi, 22 November, 2024: Prasar Bharati, the national public broadcaster launched Waves its OTT platform at the International Film Festival of India, Goa (IFFI).

Waves was launched by Dr. Pramod Sawant, Honourable Chief Minister, Goa. Speaking at the launch he said “It is indeed a momentous occasion for the Indian entertainment industry with the launch of Waves OTT. I am very happy to see the diverse range of content on the platform, including a host of films  and content across languages including Konkani.”.

Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, present at the launch said “Waves OTT marks a significant step in the Indian government’s Digital India vision. The Comprehensive, inclusive and diverse OTT will bridge the digital media and entertainment divide, on the back of its collaboration with BharatNet for last mile connectivity to rural audience.”

Waves makes its entry  as a wide-reaching aggregator OTT , with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages – Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese, spread across 10+ genres of Infotainment; Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations  (LionsGate PTC, to name a few) for video and gaming content (Mud Games, Tag Labs, Freak X Games and Game Tech Point), educational content (like PACE bringing test prep tutorials for students) and online shopping through CSC-SPV’s ONDC supported e-commerce platform.

Chairman, Prasad Bharati, Shri Navneet Kumar Sehgal said “as part of our commitment towards healthy family entertainment and providing window for India’s rich and vast cultural landscape we are bringing one stop information hub to the millions of Indian homes. Waves is one of the only OTT networks which is your window to not only the world of clean family entertainment but also to shopping, games and news and current affairs for kids and youth. A bonanza for all.”

Under its notified Content Acquisition Policy 2024 for acquiring content for Waves OTT, Prasar Bharati has curated a strong content lineup to satisfy diverse tastes of subscribers in all age groups across urban, metros, middle India and NRI audiences who seek Indian / regional / International viewing experience.

Shri Gaurav Dwivedi, CEO of Prasar Bharati, at the event said, “Waves, brings a wide range of  content for clean family viewing, into every Indian home that can use this platform to watch, listen, read, play, shop in a curated environment. As a conscious step to unlock the potential of young creators in the creative economy, Waves also offers its platform to content creators like the National Creator Awardees – Kamiya Jani, RJ Raunac, Shraddha Sharma of Your Story, Tech Guru Gaurav Chaudhary some of who are at IFFI.” Waves has opened its portal to student grad films, and film and media colleges like FTII, Annapurna, AAFT have partnered with Prasar Bharati on Waves.

New Films and shows on Waves to be screened at IFFI include Roll No.52 a student grad film from Annapurna Film and media Studio by Nagarjuna and Amala Akkineni aligning with the Young Film Maker’s theme of IFFI ‘24; Fauji 2.0 a modern adaptation of the iconic 1980s Shahrukh Khan show Fauji, and will be screened by Director Sandeep Singh and cast Gauhar Khan. The other films to be screened are Oscar winner Guneet Monga Kapoor’s social change film Kicking Balls a true story on child marriages and will screened by Guneet; Jackson Halt a crime thriller will be screened by Producer Neetu Chandra and Jaiye Aap Kahan Jayenge with a social message of mobile toilets screened by Sanjay Mishra.

Spotlight on Waves includes Live events like the Prabhu Shriram Lalla Aarti live from Ayodhya and the monthly Mann ki Baat by Hon’ble Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will be carried live on WAVES from 22 November. WAVES has also launched a Cyber Security awareness campaign with Daily Video messages in partnership with CDAC, MeitY. This campaign is backed by programmes such as Cyber Crime ki Duniya (a fictionalized series) and Cyber Alert (by DD News features).

Some other films and shows on WAVES are Fantasy action super hero Monkey King the Hero is Back, the national award winner film Fouja, Armaan, Vipul Shah’s thriller show Bhed Bharam, family drama Thode Door Thode Paas featuring Pankaj Kapoor, Kailash Kher’s music reality show Bharat ka Amrit Kalash, Sarpanch, BeCubed by Hotmail Founder Sabeer Bhatia, women centric shows and films Corporate Sarpanch, Dashmi, and Kariathi, Jaanki. WAVES also carries a selection of popular animation programs including Doggy Adventure, Chota Bheem, Tenaliram, Akbar Birbal, and games like Krishna Jump, Fruit Chef, Ram the Yodha, Cricket Premier League tournament.

Expanding the repertoire of content formats, language, genre and reach on Waves are Live channels including Doordarshan, Akashvani, and private channels across multiple categories such as news, general entertainment, music, devotional, sports.

Central Government ministries and states are also joining hands with Prasar Bharati to co-develop or contribute varied content such as docudramas, dramatized or fictionalized shows, reality shows with entertainment value, as an effective vehicle for meaningful messages.

Some content includes a documentary on the 75^th anniversary of the Hon’ble Supreme Court of India, cyber security awareness with CDAC MeitY, the NFDC archives titled Cinemas of India, the Information and Broadcasting Ministry’s rare archival content like historical photos compiled in subject-wise photos albums, and Journals and publications. The Ministry of External Affairs, Ministry of Finance, IGNCA, Ministry of Culture and India Post have also contributed informative and entertaining programming to WAVES.

The Digital Experience of Waves fuses Indian ethos with modern look and feel, friendly UI/UX, cross-Platform compatibility, personalized profiles and Curated Playlists. Waves is an OTT with a difference – it provides an e-commerce platform in collaboration with ONDC/ CSC-SPV that will promote MSMEs and local enterprises, fostering their growth and visibility.

Kochi, November 22, 2024: Aster Medcity, in collaboration with Aster Volunteers, the global CSR arm of Aster DM Healthcare launched a free HbA1c test campaign aimed at supporting the elderly population. The campaign was inaugurated by Honourable Aluva MLA Anwar Sadat at the Aluva Welfare Association Trust as part of World Diabetes Day celebrations.

The initiative will provide free check-ups to various elderly care centres across Ernakulam district, providing crucial diabetes screening for 500 senior citizens.

This initiative is part of a broader effort by Aster Volunteers, driven by the Aster DM Foundation, to touch lives through healthcare, education, social empowerment, environmental sustainability, and disaster relief activities. To date, Aster Volunteers has impacted over 5 million lives globally, with this campaign being another testament to its impactful presence.

Latheef Kasim, Assistant General Manager of Aster DM Foundation, Dr. Mansoor Hassan, Chairman of Welfare Association Trust and others attended the event.

Photo Caption: Aluva MLA Anwar Sadat undergoes the first test in the free HbA1c test campaign organized by Aster Medcity and Aster Volunteers at Aluva Welfare Association Trust as part of World Diabetes Day.

Tamil Nadu, October 25, 2024: Equitas Small Finance Bank becomes the first small finance bank to offer a dedicated mobile loan application with the launch of Selfe Loans. The user-friendly interface of the app allows its users to apply for loans from the comfort of their location.

As the festive season approaches, Equitas SFB recognizes the increased financial needs of small businesses such as provision stores, teashops, and repair centers. These enterprises often require additional funds to support inventory expansion, manage working capital, and capitalize on seasonal business opportunities. To address this need, the bank offers long-term credit, term loans secured against the borrower’s property through the Selfe Loans app. It combines the flexibility of digital lending with tailored financial products, to empower small businesses to thrive during this crucial business period.

Through the app, Equitas is focused to provide solution to this growing demand aiming to increase the use of internet in the realm of financial services and reducing the chances of users being exposed to financial frauds. Currently, the app offers secured loans without income proof including loans against property, home loans, merchant overdraft, new and used car and commercial vehicle loans. The bank plans to expand loan products and will be made available within the app.

The Selfe Loans App, is available on both iOS and Android app stores, with a user-friendly interface that can be accessed in regional languages. Through the app, the bank currently provides secured loans and plans to introduce personal loans for salaried professionals. Additionally, customers can track and manage their loan through the app.

National, October 23, 2024 – Schneider Electric, the leader in the digital transformation of energy management and automation, will announce its latest innovations at Enlit 2024. Against a backdrop of increasing pressure on the energy sector, the company is delivering end-to-end smart solutions across the energy chain, with the goal of enabling businesses to thrive.

Recent climate agreements have highlighted the urgency of modernizing electric grids, aiming to phase out fossil fuels and enhance renewable energy adoption. With approximately 40% of the grid being over 40 years old, innovation is necessary to ensure that energy systems can integrate new technologies and meet future demands effectively. Transitioning to digitally equipped grids facilitates the integration of renewable energy sources while managing emerging energy demands with greater efficiency and reliability.

Schneider Electric will announce the following innovations and partnerships at Enlit Europe 2024:

•  Advancements in Schneider Electric’s Virtual Substations: As a member of the Edge for Smart Secondary Substation Systems (E4S) Alliance, Schneider Electric will demonstrate new technologies needed to optimize the management of energy flows in smart grids. The PowerLogic T300 RTU is virtualized on the E4S hardware platform, simplifying substation design and enhancing operational capabilities.
• Digital grid solutions for a sustainable future: Schneider Electric continues to strengthen its digital grid capabilities, including:
• Net Zero dashboard: Integrated with EcoStruxure ADMS and DERMS, the new Digital Grid Sustainability Service Net Zero Dashboard offers key net-zero measures and KPIs for monitoring grid decarbonization, helping utilities quantify emissions and gain insights to guide sustainability strategies.
• Grid flexibility: Utilities around the world, including PG&E and Elektrilevi, are working with Schneider Electric, deploying EcoStruxure DERMS to help manage the increasing complexity of grid constraints from the rapid growth of distributed renewable assets. European utility Elektrilevi started with a proof-of-concept project and validated their own acceptance criteria. They are now in the process of rolling out a full project using Schneider Electric’s Stepwise approach.
• Grid resiliency: Schneider Electric is implementing strategies powered by the AiDash platform, using satellite and AI technology to provide real-time insights and analytics. These help utilities prepare for extreme weather conditions and reinforce grid resiliency.
• Holistic LV network monitoring: This addresses the complexities of integrating low-carbon technologies, ensuring efficient planning, monitoring, and operation of the low-voltage grid.
• Partnership with Unareti: Italian Distribution System Operator (DSO) Unareti is optimizing costs and enhancing service delivery for its customers in Milan and Brescia by leveraging Schneider Electric’s EcoStruxure Advanced Distribution Management System (ADMS) platform. The unified platform provides real-time management, critical asset monitoring, analytics, and data-driven decision-making. Thanks to this project, Unareti has been able to significantly enhance the efficiency of its existing infrastructure by leveraging the integration of both ADMS and PowerLogic T300’s virtualization capabilities. This has allowed for greater intelligence at the secondary substation level, further strengthening Unareti’s operational excellence. A demonstration of this solution will be presented at Enlit.
• New purchasing options: Schneider Electric is introducing subscription packages to support the digitalization journey of DSOs, providing customers with access to the latest features upon each new release.
• Active Plus Medium Voltage switchgear with EcoCare: Demonstrated for the first time at Enlit, Schneider Electric’s Active Medium Voltage equipment, combined with EcoCare membership, a next-generation service plan, is a robust foundation for peak performance and extended lifespan. The natively connected equipment is designed for remote monitoring and advanced analytics, providing 24/7 oversight that helps identify early-stage issues and adopt a condition-based maintenance approach.

New Delhi – Indian Overseas Bank (IOB) proudly announces the launch of the “IOB-MAHILA SHAKSHAM” scheme, a unique initiative designed to finance individual Women Self-Help Group (SHG) members of the DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission) SHGs. This scheme aims to uplift women by facilitating their transition to entrepreneurship and ensuring their financial self-reliance.

This scheme is in line with the Ministry of Rural Development’s (MoRD) ‘Lakhpati Didi Yojana’, which is designed to improve the financial standing of women SHG members from matured DAY-NRLM SHGs. The goal is to ensure these women earn a sustainable annual income of at least household through financial assistance and entrepreneurial support.

Key Features of the “IOB-MAHILA SHAKSHAM” Scheme:

• Financing for individual Women SHG members to foster entrepreneurship.
• Credit support to individual members of DAY-NRLM SHGs.

• Promotes the financial independence of women and aims to deepen credit outreach to SHG members. In support of this initiative, the Ministry of Rural Development has also introduced the “Women Enterprise Acceleration Fund (WEAF)”, which includes the following benefits:

• Reimbursement of Credit Guarantee Fees: Covered under CGFMU for banks on micro-enterprise loans up to, provided to women entrepreneurs from the SHG network for a maximum period of 5 years.
• 2% Interest Subvention: Applicable on enterprise loans up to per borrower for a maximum period of 3 years, based on prompt repayment to incentivize good repayment behavior.

IOB’s commitment to financial inclusion and women empowerment was further solidified with the signing of a Memorandum of Understanding (MoU) with the Ministry of Rural Development on 16th October 2024 in New Delhi. This MoU focuses on financing individual Women SHG members and deepening credit access to entrepreneurial SHG members.

Speaking on the occasion, a senior official of Indian Overseas Bank said, “We are proud to launch the ‘IOB-MAHILA SHAKSHAM’ scheme in partnership with the Ministry of Rural Development. This scheme is aimed at promoting entrepreneurship among women and improving their financial standing. It aligns perfectly with our broader mission to foster financial inclusion and empowerment in rural India.”

With this MoU and the launch of the “IOB-MAHILA SHAKSHAM” scheme, Indian Overseas Bank reinforces its commitment to uplifting women entrepreneurs, driving inclusive growth, and contributing to the overall development of rural India.

Bangalore, October 18: Home Centre, India’s most preferred destination for homemakers to create their dream homes, has launched its latest Diwali collection with the heartwarming campaign “Speaking Gifts by Home Centre”. The multi-medium campaign is an ode to the thoughtful gifting to loved ones where gifts express the feelings often words fail to capture.

The campaign underscores how gifting can serve as a powerful expression of emotions. More than just materialistic presents, gifts represent heartfelt connections and meaningful gestures. Diwali is a perfect occasion to celebrate these bonds with loved ones with thoughtful gifts, an idea embodied by the campaign’s tagline, “This Diwali Unwrap Emotions with Speaking Gifts by Home Centre.”

Speaking on the new campaign, Sitaram Kumar, CEO of Home Centre India, stated, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts.”

Shikha S Mazumdar, Head Marketing & VM Home Centre India added, “Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”

The campaign is launched as a digital first campaign with visibility across all key social media platforms and will be seen across all leading malls, OOH locations, Home Centre stores and print media.

The campaign beautifully showcases the latest Home Centre Diwali Collection comprising a stunning range of products for gifting, hosting, cooking and decorating. Whether it’s elegant tableware for hosting Diwali dinners, cozy and stylish decor to revamp your living room, or plush decor to welcome guests, each item is carefully designed to reflect the essence of this festive season. Make this Diwali extra special and create unforgettable moments with Home Centre’s new range, designed to bring families together in celebration. Visit any of their 95 stores or shop online to discover the perfect gifts that speak from the heart.

Mumbai, October 08, 2024: The Wadhwa Group, a leading real estate company and a major player in Mumbai’s real estate market, has unveiled ‘Evara,’ an exclusive signature villa plot development within their prestigious Wadhwa Wise City (WWC) integrated township project in Panvel. These premium villa plots, starting from a minimum carpet area of 1,600 sq. ft., are priced from Rs. 1.49 crore onwards.

‘Evara’ is a plotted development project situated within the 200+ acre integrated Wadhwa Wise City township, nestled in lush tropical green mountains housed amidst nature, but yet within easy access to urban areas like Navi Mumbai and Mumbai. Residents can enjoy a lifestyle hub with vibrant retail plazas, malls, high streets, and a state-of-the-art sports complex. All this in the midst of 53,000 acres of greenery with 70% open spaces and Superior air quality.

Speaking on the occasion, Mr. Sandeep Sonthalia – CEO, Wadhwa Wise City said, “We are excited to introduce ‘Evara,’ our latest and most exclusive Signature villa plot development within our prestigious Wadhwa Wise City Township in Panvel. This development represents a perfect blend of luxury and serenity. Plot owners will immensely benefit from the convenience factor as all social infra facilities are close at hand. Our aim with ‘Evara’ is to provide a tranquil retreat away from the city’s hustle and bustle, with the added benefit of superior air quality, excellent connectivity to surrounding urban areas and high price appreciation over the long term.”

Conveniently located within 20-30 minutes are Orion Mall, Golf Course, Adlabs Imagica, and Della Adventure Park. Top educational institutes and leading healthcare facilities are within 5-15 minutes, including St. Wilfred’s School, Delhi Public School, DAV Public School, Lifeline Hospital, DY Patil Hospital, and Fortis Hospital.

Embraced as Mumbai 3.0, Panvel is not just witnessing infrastructural metamorphosis but stands as a beacon for those seeking quality living spaces and robust investment opportunities. Panvel offers exceptional connectivity, with key locations just 10-20 minutes away, including the Mumbai Trans Harbour Link (Atal Setu), Mumbai-Pune Expressway, Mohape Railway Station, Thombrewadi Bus Stop, Sion-Panvel Highway, and Panvel Railway Station.

October 9, 2024, New Delhi: Vestige Marketing Pvt. Ltd., the leading home-grown direct-selling company, today announced the launch of two new innovative products —Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray. These two additions under the Vestige Prime brand are easy-to-use sublingual sprays that ensure quick absorption and faster results.

In today’s fast-paced world, where stress, tight deadlines, and hectic schedules dominate our lives, many are experiencing issues like hair loss and poor sleep—both of which can significantly affect confidence and overall quality of life. To address these concerns, Vestige brings to you Absorvit Melatonin Sublingual Sprays and Biotin Sublingual Spray, designed to support better sleep and healthier hair from within.

Sublingual sprays are gaining global popularity as they offer an easy-to-use solution. Sprayed directly under the tongue, they provide higher bioavailability with rapid absorption.

The revolutionary Vestige Prime Absorvit – Biotin Sublingual Spray is designed for individuals facing hair loss, thinning or slow growth. This spray may help restore self-esteem by promoting stronger, shinier hair. With a 90% absorption rate, its advanced sublingual delivery system ensures efficient biotin uptake, providing an easy and effective solution for healthy hair. The product is also ideal for those mindful of their calorie intake, as it features a low glycemic index, making it a suitable choice for the calorie-conscious.

Vestige Prime Absorvit – Melatonin Sublingual Spray offers a solution for individuals with inadequate or irregular sleep patterns. People affected by poor sleep often struggle with a lack of focus, productivity and overall health. This spray may promote restful, sound sleep without fear of dependence. Formulated to induce natural sleep, it provides a 90% absorption rate and delivers quick results, allowing users to wake up refreshed and relaxed. This fast-acting sleep supplement is ideal for those seeking a non-addictive remedy to regulate their sleep cycle.

Commenting on the launch of these two products, Mr. Gautam Bali, Founder, Managing Director, Vestige Marketing Pvt. Ltd., said, “At Vestige, we conceive new and innovative products that meet the evolving needs of today’s consumers. We are thrilled to introduce our latest offerings — the Vestige Prime Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray — for those looking for fast and easy solutions to cope with hair loss and irregular sleep patterns. These sprays offer a smarter, more effective solution for improving hair health and enhancing sleep quality.”

The launch of these two products exemplifies Vestige’s commitment to delivering innovative health solutions that align with the modern consumer’s needs. Utilising an advanced sublingual delivery system that bypasses first-pass metabolism, these products ensure fast, effective and convenient self-care. By merging convenience with scientific efficacy, Vestige aims to simplify and enhance the self-care experience of individuals.

National, 7th October 2024: This Diwali, Tanishq, India’s largest retail jewellery brand from the house of TATA, launches a film directed by internationally acclaimed filmmaker Mira marking her first-ever Indian TV commercial. Conceptualised by Lowe Lintas, Tanishq’s festive campaign, titled Nav-Raani, pays homage to the Modern-day Queens—the women who rule their worlds with grace, strength, and unyielding confidence. The film beautifully showcases women who don’t necessarily need crowns to feel royal but wear their strength, beauty and elegance as a badge of royalty. The Nav-Raani collection’s exquisite designs embody each woman’s unique qualities, offering jewellery crafted with unmatched artistry to highlight her regal spirit.

Made by Women, for the Women is the essence of the campaign, highlighting the characteristics of the Modern-day Queens, who are ruling the world with grace. This campaign shines a light on women’s multifaceted roles, from nurturing family bonds to excelling in their careers, showcasing their ability to balance the boardrooms and living rooms effortlessly. It reflects the solidarity among women and how they are queens of hearts by uplifting each other in their journeys. The collection Inspired by the splendour of royal courts, majestic palaces, and storied heritage; Nav-Raani redefines traditional jewellery by merging intricately handcrafted artisanship with contemporary flair.

The film opens on a magical Diwali night, spotlighting four Nav-Raanis in different settings, each highlighting the beauty, power, and sophistication of the modern woman. While she may not have the luxury to embody a queen every day, her regal persona radiates during festive moments like Diwali, when she adorns herself with exquisite jewellery from the Nav-Raani collection. Whether lighting diyas or hosting family gatherings, the film showcases how the collection is designed to enhance her inner majesty, making her feel elegant.

Pelki Tshering, Chief Marketing Officer, Tanishq, said, “This Diwali, we are excited to bring to you “Nav-Raani” – Royal Jewellery for Modern-Day Queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

Speaking about the campaign, Vasudha Misra, President (Creative), Lowe Lintas, added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

Tanishq has long been a brand that speaks to women and their stories. With campaigns that extend beyond jewellery and dive deep into the lives of its consumers, the brand continues to resonate with women across India. The latest campaign reflects Tanishq’s enduring belief that every woman is a queen, deserving of jewels that mirror her inner beauty and strength. As India prepares to celebrate Diwali, Tanishq invites every woman to embrace her inner Nav-Raani and adorn herself with the unique jewels of the season.