Tag Marketing

by Sakshi Kalani ,Founder & CEO of Savy Click and Jaipur Unfolded

As 2025 approaches, the marketing landscape is poised for a transformative shift, driven by advancements in technology, the rise of new consumer demographics and evolving global priorities.

Here’s why 2025 marks a critical moment for brands worldwide:

1. Accelerated Adoption of Emerging Technologies

Artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) will move from experimental to essential. These technologies will enable hyper-personalized customer experiences, immersive marketing campaigns, and virtual shopping environments to become a mainstream platform for consumer interactions and brand storytelling.

2. Gen Alpha steps In

The eldest members of Gen Alpha, the first truly digital-first generation, will enter their teenage years in 2025. This cohort will drive cultural trends and significantly influence family purchasing decisions.

3. Zero-Party Data Revolution

With privacy regulations tightening and the decline of third-party cookies, brands will rely on zero-party data, where consumers voluntarily share information in exchange for value. Transparency and trust will be paramount for marketers to maintain access to this critical resource.

4. Marketing Goes Green

By 2025, global sustainability goals and consumer demand for environmentally conscious products will push brands to adopt authentic, actionable measures. Marketing campaigns will focus on showcasing tangible impacts, moving beyond greenwashing to deliver credible narratives.

5. Stepping into Phygital Marketing

The convergence of physical and digital experiences will reshape marketing strategies. From augmented reality showrooms to gamified retail spaces, 2025 will blur the lines between online and offline interactions.

As these shifts converge, 2025 will challenge brands to embrace innovation, sustainability, and authenticity to stay competitive.

Gurugram, November 7, 2024: The Internet and Mobile Association of India (IAMAI) today launched a comprehensive document on the “Best Practices for Affiliate Marketing in India” at the India Affiliate Summit (IAS), India’s premier annual conference for affiliate marketing professionals. Organised by IAMAI, IAS 2024 serves as a platform for thought leaders and industry captains to address key issues within the affiliate marketing ecosystem.

Affiliate marketing spending in India currently stands at around $331 million, with projections reaching over $420 million by 2025. This anticipated growth underscores the urgent need for standardised practices and ethical guidelines to sustain the industry’s expansion. The Best Practices for Affiliate Marketing in India document by IAMAI addresses this need, providing a comprehensive framework to guide the industry toward greater transparency, trust and efficiency.

Given India’s position as one of the world’s top 10 markets in affiliate marketing, there is immense potential for further growth. Key factors driving this growth include the rising penetration of mobile phones, the rapid expansion of the e-commerce sector, robust digital infrastructure, and government initiatives such as Digital India. Together, these elements are anticipated to enhance the role of affiliate marketing as a strategic tool for companies across the country.

The comprehensive framework outlined in the document aims to foster trust, transparency, and efficiency across the affiliate marketing ecosystem.

The key objectives of launching the Best Practices for Affiliate Marketing are to:

• Establish industry-wide standards for ethical, transparent and effective campaigns
• Foster trust between advertisers, affiliates, and consumers
• Provide compliance guidance in a complex regulatory landscape
• Offer guidelines on performance optimization and KPI measurement
• Address common challenges such as unclear contracts and undisclosed terms

The document includes:

• Overview of different types of affiliate marketing
• Guidelines for technical setup and KPI tracking
• Best practices for various campaign formats (CPV, CPL, CPS, CPI)
• Emphasis on transparency and compliance

In October 2023 IAMAI facilitated the creation of a taskforce, comprising nine renowned companies of the affiliate marketing sector with the intention of creating affiliate marketing best practices guidelines. Companies involved in drafting the document include leading brands such as Affle, Admitad, Grabon, mFilterIt, Optimise, Tyroo, Valueleaf, and vCommission.

October 9, 2024, New Delhi: Vestige Marketing Pvt. Ltd., the leading home-grown direct-selling company, today announced the launch of two new innovative products —Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray. These two additions under the Vestige Prime brand are easy-to-use sublingual sprays that ensure quick absorption and faster results.

In today’s fast-paced world, where stress, tight deadlines, and hectic schedules dominate our lives, many are experiencing issues like hair loss and poor sleep—both of which can significantly affect confidence and overall quality of life. To address these concerns, Vestige brings to you Absorvit Melatonin Sublingual Sprays and Biotin Sublingual Spray, designed to support better sleep and healthier hair from within.

Sublingual sprays are gaining global popularity as they offer an easy-to-use solution. Sprayed directly under the tongue, they provide higher bioavailability with rapid absorption.

The revolutionary Vestige Prime Absorvit – Biotin Sublingual Spray is designed for individuals facing hair loss, thinning or slow growth. This spray may help restore self-esteem by promoting stronger, shinier hair. With a 90% absorption rate, its advanced sublingual delivery system ensures efficient biotin uptake, providing an easy and effective solution for healthy hair. The product is also ideal for those mindful of their calorie intake, as it features a low glycemic index, making it a suitable choice for the calorie-conscious.

Vestige Prime Absorvit – Melatonin Sublingual Spray offers a solution for individuals with inadequate or irregular sleep patterns. People affected by poor sleep often struggle with a lack of focus, productivity and overall health. This spray may promote restful, sound sleep without fear of dependence. Formulated to induce natural sleep, it provides a 90% absorption rate and delivers quick results, allowing users to wake up refreshed and relaxed. This fast-acting sleep supplement is ideal for those seeking a non-addictive remedy to regulate their sleep cycle.

Commenting on the launch of these two products, Mr. Gautam Bali, Founder, Managing Director, Vestige Marketing Pvt. Ltd., said, “At Vestige, we conceive new and innovative products that meet the evolving needs of today’s consumers. We are thrilled to introduce our latest offerings — the Vestige Prime Absorvit Biotin Sublingual Spray and Melatonin Sublingual Spray — for those looking for fast and easy solutions to cope with hair loss and irregular sleep patterns. These sprays offer a smarter, more effective solution for improving hair health and enhancing sleep quality.”

The launch of these two products exemplifies Vestige’s commitment to delivering innovative health solutions that align with the modern consumer’s needs. Utilising an advanced sublingual delivery system that bypasses first-pass metabolism, these products ensure fast, effective and convenient self-care. By merging convenience with scientific efficacy, Vestige aims to simplify and enhance the self-care experience of individuals.

Pune, 26th March 2024; NIEM The Institute of Event Management – A vision crafted by Dr. Hoshi Bhiwandiwalla, established in 2000, Asia’s leading event management institute, renowned for its innovative approach. Dr. Bhiwandiwalla’s contributions, honored with the Rajiv Gandhi Rashtriya Ekta Award, have elevated NIEM’s stature, earning accolades like the EEMAX Global, Maharashtra Gaurav Award to name a few.

NIEM students expertise was showcased at their in-house event, the Event Manager of the Year Award on March 15th, attracting over 650 attendees. Participants from renowned institutions like D. Y. Patil College, JSPM University, MIT World Peace University, Prof. Ramkrishna More College, MMCC, AIMS College, Pratibha College, Modern College, Symbiosis College, VIT College, VIIT College competed fiercely, with Marathwada Mitra Mandal College, Symbiosis College of Arts and Commerce, and Allana Institute of Management Science emerging as winners.

The event featured captivating performances, highlighting NIEM students exceptional organizational skills. Distinguished guests like Sharad Sankla, TMKOC fame, and Dr. M. D. Lawrence, Vice Chancellor at Allana Institute graced the occasion, adding to its prestige.

The institute offers industry-recognized courses covering Event Production, Marketing, Accounts, Set Designing, Presentation Skills, Sound and Light Production, Wedding Planning and Decor, and much more emphasizing practical training with 70% of the curriculum dedicated to hands-on experience. While the celebration was joyous, Dr. Hoshi Bhiwandiwalla’s absence served as a poignant reminder of his visionary leadership. NIEM pays homage to his enduring legacy and invites individuals to contribute to its ongoing excellence in event management education.

As NIEM celebrates this milestone, it invites aspiring event managers to join its legacy. Only students at NIEM get the opportunity to work on renowned events like Filmfare, Zee Cine Awards, IPL, National and International Destination Weddings, Live Concerts, and more. NIEM also proudly boasts its 97% placement track record year after year in event planning & production, wedding decor & design, artist management companies, luxury event venues, and more. Admissions for the 2024-25 batch are open, offering individuals passionate about event management an opportunity to embark on a transformative educational journey.

In the ever-evolving world of marketing, staying ahead of the curve is crucial. Lead generation, a critical aspect of any business’s growth strategy, is undergoing a transformative shift thanks to the advent of AI technology. At the forefront of this revolution is Leadzen.ai, a platform that is redefining the way businesses approach lead generation using cutting-edge AI tools. Here’s an in-depth look at how Leadzen.ai is changing the game and setting new standards in the industry.

1. AI-Driven Data Enhancement

The era of sifting through mountains of data manually is over. Leadzen.ai leverages AI to process and refine vast datasets, ensuring that businesses have access to the most accurate and relevant information about potential leads. This AI-driven data enhancement not only saves time but also significantly increases the precision of targeting, making marketing efforts more effective and efficient.

2. Advanced Geotargeting Capabilities

Understanding and reaching the right audience is key to successful marketing. Leadzen.ai’s sophisticated geotargeting tool allow businesses to pinpoint their audience with incredible accuracy. Whether it’s targeting a specific city, neighborhood, or even a particular demographic within an area, Leadzen.ai’s AI algorithms provide unparalleled insights, enabling highly targeted and personalized marketing campaigns.

3. Cutting-Edge Real-Time Analytics

In today’s fast-paced market, real-time data is invaluable. Leadzen.ai offers real-time analytics, giving businesses a significant edge by allowing them to respond swiftly to market trends and customer behaviors. This immediacy ensures that marketing strategies remain relevant and impactful, greatly enhancing the chances of converting leads into customers.

4. Efficient Email Discovery and Verification

Email marketing remains a powerful tool in lead generation. Leadzen.ai’s AI-powered email finder tool streamlines the process of building a robust email list. By efficiently identifying and verifying email addresses, businesses can ensure their messages reach the right people, reducing bounce rates and increasing the effectiveness of email marketing campaigns.

5. Customizable Smart Filtering

Every business has unique needs when it comes to lead generation. Leadzen.ai’s smart filtering system allows for highly customized searches, enabling businesses to narrow down their focus to the most relevant leads. Whether it’s filtering by industry, job title, education, or other criteria, Leadzen.ai ensures that businesses spend their resources targeting the leads that matter most to them.

The Future of Lead Generation

As we look to the future, it’s clear that AI and automation will continue to play a pivotal role in lead generation. With platforms like Leadzen.ai leading the charge, businesses can expect more innovative tools and strategies to emerge, further enhancing their ability to connect with potential customers in meaningful and effective ways.

Leadzen.ai is not just a tool; it’s a game-changer in the realm of lead generation. By harnessing the power of AI, it offers businesses a smarter, more efficient, and more effective way to identify and engage with potential customers. As the landscape of marketing continues to evolve, Leadzen.ai stands as a beacon of innovation, leading the way towards a more data-driven, targeted, and successful approach to lead generation.