Tag Mr. Ajay Kapur

Chandigarh, 16 July 2024: Ambuja Cements and ACC’s waste management arm, Geoclean, is revolutionising how municipalities and industries manage their waste by providing innovative and sustainable solutions. Utilising co-processing technology, Geoclean ensures complete recycling and recovery of resources inherent in waste, leaving zero residue for landfills and significantly reducing environmental impact. With seven pre-processing and 12 co-processing facilities across the country, Geoclean has played a key role in increasing the Thermal Substitution Rate (TSR) to 8.5% during FY’24.

Mr. Ajay Kapur, CEO – Cement Business, Adani Group said, “Sustainable waste management is the need of the hour as our cities and industries are growing at a rapid rate. Willingness and capability to manage waste is a classic example of a forward-thinking, sustainable and responsible business. It integrates perfectly into our larger climate change mitigation and carbon footprint reduction goals. We are glad to be contributing towards the circular economy through Geoclean, and our endeavour is to continue on this path towards revolutionising waste management.”

An integral part of the Adani Group’s Cement Business, Geoclean collaborates with over 20 municipalities and several industries to deliver sustainable waste management solutions, effectively diverting waste from landfills. Leveraging technological expertise, a skilled workforce, and standardised systems, Geoclean offers customised, safe and reliable waste management solutions. This initiative addresses current environmental challenges and aligns with a vision for a sustainable future.

Managing waste can be costly and time-consuming, posing significant challenges. Geoclean assists its customers across diverse industrial sectors by offering comprehensive services including guidance, assessment, logistics support, pre-processing, and final waste treatment through co-processing. Geoclean also collaborates with municipalities to manage significant volumes of municipal solid waste sustainably. Geoclean’s efforts have remediated over 10 legacy landfills resulting in reclaiming over 100 acres of land.

Geoclean’s advanced waste handling and treatment facilities are key to advancing a closed-loop circular economy. During FY’24, Geoclean co-processed more than 17 lakh tonnes of waste and conserved over 1 million tonnes of natural resources. Geoclean’s new pre- and co-processing facility at Ambuja Marwar and co-processing facility at ACC Jamul are fully operational, boosting utilisation of waste-derived fuels at these locations, elevating TSR to 15%.

Geoclean further solidifies its position as a leader in sustainable waste management through its ambitious goal of achieving 25% TSR by 2028. Expanding in key markets to manage Refuse Derived Fuel (RDF) and provide Extended Producer Responsibility (EPR) services, Geoclean will continue to offer innovative solutions across industrial, municipal and agricultural sectors.

Bengaluru, 19 February 2024: The acclaimed ad campaigns of Ambuja Cements and ACC – ‘Mazbooti Ki Misaal’ and ‘Bharosa Atoot’ – have captivated audiences on Connected TV (CTV) platforms, thanks to data-driven decisions and digital awareness. Partnering with Starcom India and Frodoh World, the reach of these campaigns has expanded. The ad films are now streaming across OTT platforms like Disney+ Hotstar, Sony LIV, Zee5, and Jio Cinema, redefining brand engagement in the ever-evolving digital age.

These campaigns have received an overwhelming response across TV and digital platforms, setting the stage for Ambuja and ACC’s latest strategic leap into CTV. This move is designed to captivate a fresh audience demographic, amplifying brand visibility and reinforcing recall in a dynamic brand campaign push.

Mr. Ajay Kapur, CEO, Cement Business, said, “In today’s fast-paced media landscape, our leap into connected TV advertising is a testament to our innovation ethos. Our aim is to target a fresh, engaged audience, boosting the visibility and resonance of our iconic brands. Our strategic step to captivate CTV viewers is about staying connected and memorable in a world where brand interaction is key to our B2C success.”

The success of ‘Mazbooti Ki Misaal’ lies in the gripping narrative of the ad film that showcases the story of a loving family and their devoted Giant Elephant. Amid a quaint home, the child and the elephant share playful moments, from flying kites to splashing water and storytelling. The film gracefully captures the symbiotic existence, emphasizing daily routines where the mother cares for both child and elephant. A surprising scene unfolds on the terrace, showcasing Ambuja Cements’ attributes of unmatched mightiness and dependability with the Giant Elephant’s playful mishap, highlighting the brand’s ‘Giant Compressive Strength’.

From towering urban structures to individual households, ACC has been pivotal in shaping India’s infrastructure and impacting the lives of its citizens. ACC’s ‘Bharosa Atoot’, depicts the journey of a military personnel, emphasizing “trust” as the cornerstone of our brand. Symbolism abounds in the ad, from navigating scenic hill roads to portraying a mother’s nurturing guidance and a heartwarming family reunion, all representing the enduring legacy and trust associated with ACC. Our goal is to lead viewers on a journey showcasing the significance of our constructions and their positive impact on individual’s lives and the nation at large. It’s an ultimate journey of earning the unbreakable trust of India.