ASICS and Rohan Bopanna come together to inspire people to move

India, 12th March 2024: ASICS, a Japanese sports performance brand along with its brand athlete, Rohan Bopanna comes together to amplify the global brand campaign, ‘Move Your Mind with ASICS’. Rooted in ASICS’ timeless philosophy of “Sound Mind, Sound Body,” this campaign celebrates the transformative power of movement as a gateway to holistic well-being. ASICS believes in the transformative potential of movement to elevate spirits and mental well-being. The company asserts that engaging in physical activity can lead individuals to a more positive psychological state. ASICS emphasizes that this principle applies universally, irrespective of one’s athletic prowess or background.

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.

Bopanna’s rise to World Rank 1, not only reaffirms his status as a true champion but also serves as an inspiration to aspiring athletes everywhere, proving that with hard work and dedication one could achieve the aspired goals.

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear.

With this campaign, ASICS also launches, the French Blue Pack collection with Rohan Bopanna that include favourites of Rohan and other Tennis players worldwide, Gel-Resolution 9, Solution Speed FF 3 and Pro Fit Tech Apparel. In ASICS’ tennis collection, fit and performance are combined with advanced technologies and materials to create tennis shoes tailored to match one’s playing style.

Excited about the launch of the campaign, ASICS brand athlete Mr. Rohan Bopanna said “For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like ASICS which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court. Together, we strive to inspire others to recognize their potential and embrace movement as a pathway to self-discovery.”

Commenting on the launch of the brand campaign, Mr. Rajat Khurana Managing Director – ASICS India and South Asia said, “For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, encourage personal movement in order to achieve their ultimate goals.”

Gopi’s Golden Run: ASICS Athlete Clinches Top Spot in National Marathon

Bengaluru, India – February 27th, 2024ASICS, a global Japanese sportswear, proudly kicked off its successful association with the Apollo Tyres New Delhi Marathon 2024 as the official sports goods partner. The marathon, held on 25th February, Sunday marked a significant milestone for ASICS, empowering over 20,000 participants as it expanded its presence in the northern market of India, reinforcing its commitment to promoting active lifestyles and supporting runners of all levels.

The event witnessed an overwhelming response from participants and spectators, highlighting the growing popularity of running as a recreational and competitive sport in the region. ASICS played a pivotal role as the official sports goods partner by providing participants with access to high-performance footwear and apparel designed to enhance their running experience.

Additionally, ASICS celebrated the remarkable achievement of T. Gopi, who emerged victorious in the marathon. Gopi’s association with ASICS reflects the brand’s dedication to supporting athletes on their journey to success. ASICS has been a committed partner with T. Gopi, providing him with cutting-edge gear and unwavering support to help him reach new heights in his athletic career over the years.

Commenting on the successful collaboration, Mr. Rajat Khurana, Managing Director of ASICS India and South ASIA, said, “We are delighted to be associated as the official Sports goods partner for Apollo Tyres New Delhi Marathon 2024. This partnership signifies our vision dedicated towards promoting health, wellness, and the uplifting benefits of running. This event provided us with a fantastic opportunity to connect with runners and showcase the best-in-class products that ASICS is renowned for.”

Speaking of the collaboration Mr. Nagraj Adiga, Chairman and Managing Director of NEB Sports, stated, “We are thrilled to have ASICS on board as our official sports goods partner for the New Delhi Marathon 2024. Their expertise in providing top-quality running gear has undoubtedly contributed to the overall success of the event. With our mutual goals, we look forward to a long standing partnership with ASICS to promote fitness and sportsmanship across the country.”

ASICS has experienced significant growth in the running space across regions, solidifying its position as a preferred choice among athletes and fitness enthusiasts worldwide. With a diverse range of innovative products tailored to meet the needs of every runner along with the ASICS Running Club, an initiative aimed at fostering a supportive and inclusive running community. ASICS continues to inspire individuals to push their boundaries and strive for excellence in their pursuit of fitness. This collaboration with Apollo Tyres further underscores ASICS’ commitment to empowering individuals to lead healthier, more active lives through the transformative power of sport.