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Mumbai / Uttar Pradesh, July 18, 2024: Freyr Energy, India’s leading rooftop solar solutions company, is ramping up its initiatives to grow the business in Uttar Pradesh’s residential rooftop segment. Building on its commitment to promoting solar energy adoption, Freyr Energy has already solarized 10 villages in the Lakhimpur and Bahraich districts, achieving a total installed capacity of more than 300 kW. Additionally, the company has completed significant solar projects in the state, including Subharti (1 MW), Enertia (450 kW), and Brijbasi Art Press Ltd. (185 kW). With an existing installed solar capacity of 3.4 MW in UP, Freyr Energy is well-positioned to intensify its expansion into the residential sector as well.

The company is accelerating its efforts to improve the adoption of residential rooftop solar installations through the use of technology and aims to solarize 1,000 households by March 2025. Addressing the financial challenges that have historically hindered solar adoption, the company offers Zero-cost EMI loan schemes and facilitates quick loan evaluation. Freyr Energy‘s customer-centric approach is evident in its commitment to simplifying the transition to solar energy. The company’s tech platform, FreyrEnergy App, streamlines the entire solar installation process, ensuring a seamless and hassle-free experience for clients from initial consultation to post-installation services.

Freyr Energy’s initiatives are aligned with the ‘Uttar Pradesh Renewable Energy Policy‘ (MPREP-2022), which aims to achieve 6,000 MW installed Rooftop Solar Projects by 2026-27. By contributing to the state’s existing achievements in solar energy, Freyr Energy is enhancing Uttar Pradesh’s renewable energy potential and solidifying its impact in the market.

“The Uttar Pradesh government’s proactive approach to solar energy is commendable,” noted Radhika Choudary, Co-founder & Director of Freyr Energy. She said, “Government’s ambitious target of installing 22,000 MW of solar power projects by 2027 reflects a shared vision for a greener future. Freyr Energy is proud to be a part of this transformative journey towards renewable and sustainable energy. With PM Surya Ghar Yojana and Additional State’s subsidy of up to 30,000/- Uttar Pradesh residents can avail of a joint subsidy of up to Rs. 98,000/- for a 3 kW system. These state schemes and incentives are very motivating for the customers to transition to solar. By working together with the government and the people of Uttar Pradesh, we at Freyr, aim to make solar power accessible to every household.”

Mumbai, July 18, 2024: Traya, India’s first health-tech brand to treat hair loss internally, unveils astonishing findings from an extensive study involving 2.8 lakh women across India. The survey reveals that 71.19% of Indian women experience medium to advanced widening or female pattern hair loss, highlighting that hair loss is a significant concern that transcends age. As per the study, over 51% of women aged between 36 and 40 are already encountering medium to advanced stages of hair loss. Given that stress, depleted energy levels, and hormonal issues are the primary root causes, it underscores an urgent need for heightened awareness and early intervention.

The study brought to light that stress and low energy levels are rampant among Indian women. The most startling discovery was that 88.6% of the women who struggle with hair loss suffer from moderate to severe stress. Stress and anxiety are significant contributors to hair loss, with the high pressures of modern life exacerbating the condition. Additionally, the study found a connection between lack of sleep and hair loss, as it revealed that 48.14% of women experiencing hair loss also struggle with poor sleep habits.

Similar to the findings in Traya’s survey on men’s hair loss, dandruff emerged as a major cause of hair loss in women. Over 70% of women linked their hair loss to dandruff, with 22% facing severe cases, making it crucial to address dandruff for effectively reducing hair loss. Furthermore, 90% of the 2.8 lakh women who participated in the Traya study reported low energy levels, emphasizing the urgent need to address hair loss from within. Moreover, PCOS was identified as a rising cause of hair loss among young women aged 18-25.

Speaking on the findings, Saloni Anand, Co-Founder of Traya, stated, “Hair loss is predominantly considered to be an issue faced by men, leading many women to ignore or feel uncomfortable discussing it. However, it is a significant and growing concern for women, requiring effective and comprehensive intervention. Our study aims to help women understand the various causes of hair loss and tackle them effectively. The issue is quite complicated for women, where damaged hair strands and low hair volume pose significant problems too. There have also been psychological implications linked to hair loss, such as anxiety and diminished self-esteem.” She adds “In today’s fast-paced world, many women encounter early hair loss but turn to quick fixes that offer temporary solutions rather than addressing the root causes. This only prolongs the problem and makes it harder to treat effectively. At Traya, we advocate for a holistic approach to hair health, focusing on the underlying issues. Our goal is to educate women on the importance of early and comprehensive treatment, steering them away from superficial solutions and towards long-lasting results.”

Overall the study highlights the necessity for a personalized and holistic approach to treatment, as a one-size-fits-all solution is ineffective. Traya continues to advocate for holistic solutions to hair loss, focusing on creating awareness and encouraging timely intervention.

Mumbai, July 18, 2024 – Enam Investments has led a $8 million growth capital investment round in Corvi LED, a world-class lighting products design company. This significant infusion will allow Corvi LED to expand into new geographies with a more robust distribution network, diversify its product portfolio, and further enhance its technological capabilities.

Founded in 2012 with a relentless focus on design, efficiency and sustainability, Corvi has consistently disrupted the LED industry with ground-breaking innovations that have redefined the category and earned global acclaim. The company holds over 100+ patents and registrations, showcasing its commitment to technological advancement and has exported to 24 countries across Europe, the Middle East, Africa and South-East Asia.

The funds will be mainly used to scale up operations and make substantial investments in marketing and distribution to strengthen the company’s market presence in B2C and B2B segments. The company is set to introduce a compelling range of new LED products that meet the modern demand for ergonomic design and aesthetics.

Commenting on the development, Mr. Vimal Soni, Founder of Corvi LED, stated, “While innovation has stagnated across the industry after the shift to LED lights, Corvi LED has continued to lead with our relentless focus on design, development (R&D), and efficiency. This capital infusion will further propel our efforts to pioneer new advancements in lighting technology, setting higher standards for sustainability and user experience. We plan to transform the global lighting market and build a distinct brand with our innovative product range and technology.”

He further added, “The LED market in India looks very promising due to the booming real estate, urbanization, smart cities mission, and several technological advancements. At Corvi LED, we are well-positioned to capitalize on these opportunities and solidify our position as a leader in the industry.”

Vallabh Bhanshali, Chairman of Enam Group, said, “We are extremely excited to be working with an Indian company that is designing genuinely best-in-class lighting products. We see tremendous potential in Corvi’s approach to this industry. The team has demonstrated exceptional innovation and leadership in the LED sector. We are confident of their ability to create top-tier products that will redefine the lighting market in India.”

Mumbai, July 18, 2024: The Estée Lauder Companies is pleased to announce the third edition of BEAUTY&YOU India. Created by ELC’s New Incubation Ventures (“NIV”) and launched in partnership with India’s preferred beauty and lifestyle retailer – NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on July 16, 2024, through August 29, 2024, Winners will be announced on November 16, 2024, at a live event in Goa.

The 2024 program builds on the success of previous years with the theme of Supercharged Futures. The beauty opportunity in India continues to grow with more brands, increased innovation, significant investment dollars, and a consumer base looking for the best solutions. BEAUTY&YOU India 2024 seeks applicants with a supercharged vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skin Care, Makeup, Hair Care and Fragrance categories.

An exciting addition to this year’s program is that winners will have access to the BEAUTY&YOU India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited. This unique opportunity is designed to provide the winners with invaluable insights and mentorship from these experts and affirms the program’s commitment to fostering the growth and development of the next generation of Indian-focused beauty entrepreneurs.

From the first edition in 2022 to the second in 2023, the applicant pool doubled in size. This growth has significantly enhanced the visibility and opportunities for the winners, underscoring the program’s positive impact.

“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey,” said Shana Randhava, Senior Vice President, The Estée Lauder Companies New Incubation Ventures.

“The global recognition of India’s potential as both a powerful consumer market and entrepreneurial hub is more evident now than ever before. NYKAA is proud to be a part of nurturing this ecosystem,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. “In its third edition, BEAUTY&YOU India is more than just a platform — it’s a gateway for Indian entrepreneurs to showcase their creativity and rigor on a global stage and we are excited to be part of their future.”

“Participating in BEAUTY&YOU India since its first edition has been an immensely rewarding experience, particularly in seeing its transformative impact on the Indian beauty industry. The program enhances the trajectory of emerging brands by providing a platform that fosters growth, innovation, and visibility,” said 2024 BEAUTY&YOU India judge Katrina Kaif, Actor and Co-Founder, Kay Beauty, “In my role as the co-founder of Kay Beauty, I have a deep appreciation for such platforms that support entrepreneurs in their journey. As we enter the third edition, I am as excited and committed as ever to discover and support brands that are shaping the future of beauty in India.”

Mumbai, July 18, 2024 – In a rare glimpse into the world of high-stakes celebrity branding, Bollywood powerhouse Kiara Advani pulled back the curtain on her USD 66 million brand empire at the Brand World Summit 2024. Advani’s candid revelations offer a golden opportunity for brands seeking to unlock the full potential of celebrity partnerships in today’s cutthroat market.

In a riveting conversation with Krystyna Devina Lason, Senior Anchor & Producer, Times Internet, Advani laid bare the blueprint for her endorsement success. The secret? A laser-focused approach to brand selection and a commitment to authenticity that resonates with millions.

“It’s about finding that perfect match,” Advani revealed, citing her renewed partnership with Pond’s as a “jodi that’s meant to be.” This strategy of forging long-term alliances has catapulted Advani to the upper echelons of India’s most valued celebrity endorsers.

But it’s not just about star power. Advani’s insistence on using the products she endorses – from Mango’s fashion-forward designs to Tresemme’s hair care range – has created a trust factor that’s pure gold for brands. “When I speak about a product, my audience knows it’s coming from a place of genuine experience,” Advani emphasized. For brands looking to tap into the Advani effect, the actor shared her criteria for the perfect partnership: a brand’s vibe, market positioning, and ethical alignment must all hit the mark. But the real game-changer? Advani’s hands-on approach to campaign creation. “I’m not just a face,” she asserted. “I’m a creative partner invested in the brand’s success.”

In a move that should have marketing teams sitting up straight, Advani also revealed her secret weapon for maintaining consumer trust: active follow-ups on customer feedback. This consumer-centric approach ensures brands deliver on their promises, creating a win-win situation for all parties involved.

Advani’s insights at the summit don’t just offer a peek behind the celebrity curtain – they signal a seismic shift in India’s advertising landscape. As the industry moves towards more authentic, value-driven partnerships, Advani’s approach serves as a masterclass for brands looking to stay ahead of the curve.

With a decade-long career in Bollywood and a portfolio boasting 26 top-tier brand endorsements, Kiara Advani isn’t just riding the wave of change – she’s creating it. For brands looking to make their mark in 2024 and beyond, the message is clear: it’s time to take notes from Bollywood’s branding maverick.

Mumbai, July 17, 2024: CarePal Secure, India’s leading health protection marketplace, has announced its Corporate Agency Agreement with Care Health Insurance. This alliance aims to extend Care Health’s comprehensive health insurance solutions to CarePal Secure customers, including those with pre-existing ailments.

The collaboration integrates Care Health Insurance’s products into CarePal Secure’s extensive offerings, providing robust health coverage to a wider population. It aims to reduce reliance on crowdfunding for medical expenses while offering financial security against unforeseen health costs. Notably, the initiative extends its benefits to people with pre-existing health conditions who often struggle to find adequate coverage.

CarePal Secure’s affiliated crowdfunding platform, Impact Guru, has witnessed a diverse array of patients facing serious health challenges, including cancer, accident-related injuries, and organ transplant requirements. While the incidence of critical illnesses in India has risen significantly, advancements in diagnostics, technology, and medicine have transformed many previously incurable diseases into manageable conditions, with some even becoming curable. Consequently, individuals who were once deemed uninsurable are now considered viable candidates for health insurance coverage.

Speaking on this association, Pankaj Nawani, CEO of CarePal Secure, said, “We are thrilled to partner with Care Health Insurance to bring this vital service to our customers. Our goal is to expand Health coverage not only among the general population but also among ex-patients who are most in need of safeguarding their health but are not sufficiently aware of the options that are available in the market. Towards this goal, we are very happy to have Care Health Insurance as our esteemed partners.”

Ajay Shah, Head of Distribution, Care Health Insurance, said, “We are pleased to partner with CarePal Secure, one of the most trusted healthcare financing platforms in India. Their commitment to financial inclusion and accessible quality healthcare aligns perfectly with our goal of providing comprehensive health insurance solutions backed by superior service.”

By combining CarePal Secure’s expertise in health protection with Care Health Insurance’s specialized health insurance products, this union promises a seamless integration of services that cater to the unique needs of all consumers. This association highlights the commitment of both organizations to enhance the quality of life for their customers.

MUMBAI, India, July 17, 2024– Dun & Bradstreet, a global leader in business decisioning data and analytics, released the Composite Business Optimism Index for Q3 2024, which stands at 78.9, 3.9% higher compared to Q2 2024. Four out of six optimism indices have shown improvement with optimism for net sales at seven-quarter high. The Dun & Bradstreet Composite Business Optimism Index, which has been measuring the changing business sentiment of India Inc. since 2002, is a leading indicator for India’s overall growth, with a correlation co-efficient of around 80% with the Gross Domestic Product (GDP).

Highlights

• Optimism for net profits remain undeterred in Q3 2024, reaching the highest in 9 quarters.
• ptimism for level of selling prices has recorded an improvement of 7 percentage points, reaching the highest value in 7 quarters.
• Optimism for order books has increased by 2 percentage points on quarterly basis.
• Optimism for fresh hiring of employees remains stagnated for four consecutive quarters.
• Optimism for inventory levels moderated by 1 percentage point, compared to previous quarter.
• Transportation and storage sector is the least optimistic on three out of six parameters.

Arun Singh, Global Chief Economist, Dun & Bradstreet said, “The Dun & Bradstreet Business Optimism index shows that Indian businesses are very positive. High consumption and a revival in rural demand due to expected good monsoons have boosted corporate confidence. Additionally, lower consumer prices and higher real incomes have pushed sales optimism to a seven-quarter high. On the supply side, businesses are gearing up for increased production, as seen in the recent 5.3% average growth in the IIP over the last three months, ending April 2024. Despite slow global market recovery, Indian businesses remain highly optimistic about profitability and liquidity.”

Key findings from the Q3 2024 survey

The optimism for increase in volume of sales has improved by 7 percentage points in Q3 2024, compared to previous quarter. Food, Beverages and Tobacco manufacturing industries are the most optimistic, while the transportation and storage sector is the least optimistic on this parameter.

The optimism for increase in net profits has improved by 1 percentage point in Q3 2024, compared to Q2 2024. Food, beverages and tobacco manufacturing industries are the most optimistic, while the transportation and storage sector is the least optimistic with respect to increase in net profits on quarterly basis.

The optimism for increase in level of selling prices has improved by 1 percentage point on quarterly basis in Q3 2024. Mining sector is the most optimistic on this parameter, while the food, beverages and tobacco manufacturing sector is the least optimistic regarding increase in level of selling prices compared to previous quarter.

The optimism for increase in new orders has improved by 2 percentage points in Q3 2024, compared to Q2 2024. Textile, wood, paper and leather manufacturing industries are the most optimistic, while the transportation and storage sector is the least optimistic regarding order book expansion on quarterly basis.

The optimism for inventory levels has decreased by 1 percentage point in Q3 2024, compared to Q2 2024. Electrical, electronics and hardware manufacturing sector is the most optimistic on this parameter, while the chemical, rubber, plastics and pharmaceuticals manufacturing industries are the least optimistic regarding inventory levels on quarterly basis.

The optimism for increase in hiring of employees has remain unchanged in Q3 2024, compared to previous quarter. The automobiles sector is the most optimistic, while the chemical, rubber, plastics and pharmaceuticals manufacturing industries are the least optimistic regarding the hiring of employees, compared to previous quarter.

Mumbai, July 16th, 2024: Pepperfry, India’s leading online furniture and home decor company, proudly introduces the latest addition to Woodsworth’s distinguished furniture line – the “Zellige” collection. Inspired by the captivating Moroccan architectural art of Zellige, this collection embodies the intricate beauty and vibrant color palette characteristic of traditional Moroccan mosaic designs.

The Zellige collection is a symphony of colors, merging the bold hues of Fuchsia, Royal Blue, and Vibrant Red with the calming neutral tones of the desert, such as Sand, Taupe, Beige, and various shades of White. These elements come together in complex geometric patterns that showcase artistic freedom and meticulous craftsmanship.

Each piece in the Zellige collection is a tribute to this stunning art form. The natural wood color of high-quality Mango wood is gracefully complemented by digitally printed motifs on MDF panels, capturing the earthy vibrancy of the Thar Desert. The collection features an array of furniture pieces, including study tables, console tables, coffee tables, bedside tables, end tables, side tables, dining sets, and queen & king size beds.

The Zellige collection can elevate your home decor with its vibrant colors and intricate designs, adding a touch of exotic elegance to any space. These unique pieces serve as both functional furniture and artistic statements, transforming your home into a visually stunning haven.

Woodsworth from Pepperfry epitomizes the idea of bringing exceptional value with distinctive furniture for your home. Reflecting designs that are sleek, trendy, and functional, Woodsworth from Pepperfry delivers the perfect blend of style and value, aesthetics and functionality, as well as comfort and uncompromised quality.

The Zellige collection is now available exclusively on Pepperfry’s website and in stores across India. Experience an unparalleled selection of unique furniture pieces that add a touch of elegance to your home decor at Pepperfry’s stores.

Mumbai, July 16, 2024: Bank of Baroda (Bank), one of India’s leading public sector banks, announced the launch of the bob Monsoon Dhamaka Deposit Scheme, a special term deposit product offering higher interest rates. The bob Monsoon Dhamaka Deposit Scheme is available in two tenor buckets – offering interest rates of 7.25% p.a. for 399 days and 7.15% p.a. for 333 days. The scheme opens on 15^th July, 2024 and is applicable on retail deposits below Rs 3 crore.

Senior citizens will earn an additional interest rate of 0.50% p.a. – 7.75% p.a. for 399 days and 7.65% p.a. for 333 days. Further, Non-Callable Deposits will get 0.15% extra (applicable on minimum deposits above Rs 1 crore to less than Rs 3 crore).

The bob Monsoon Dhamaka Deposit Scheme offers a maximum interest of 7.90% p.a for 399 Days, which includes 0.50% p.a. for senior citizens and 0.15% for non-callable deposits.

*NRE customers can avail the 399 Days bob Monsoon Dhamaka Deposit Scheme and Non-Callable Deposits less than Rs. 2.00 crore only.

Shri Sanjay Mudaliar, Executive Director, Bank of Baroda said, “Bank of Baroda is pleased to announce the bob Monsoon Dhamaka Deposit Scheme, enabling customers to earn a higher rate of interest on their savings. It also offers the flexibility to choose from two tenures. This is an opportune time for people to lock in higher returns on their deposits.”

The bob Monsoon Dhamaka Deposit Scheme can be opened online or through any of the Bank’s branches.

Mumbai, 15th July 2024: WIKA India, one of the leading manufacturers of pressure and temperature measuring instruments, has recently achieved yet another milestone after being recognised as the ‘Emerging Brand of the Year’ at the National Awards for Excellence in Branding & Marketing held by CMO Asia at Taj Lands End, Mumbai.

The award is the testament to the effective marketing and branding campaigns in various industries, identifying WIKA India growth in the past few years. Mr. Prashant Sinha, Head of Marketing, was present during the ceremony to receive the award and represent the company’s marketing efforts.

“It is a great honour for WIKA India to be awarded with such a prestigious title among numerous worthy contenders. This is surely a confirmation of our branding and marketing initiatives taken by us, right leveraging the technological advancement to staying updated and utilising the latest in marketing world,” commented Mr. Prashant Sinha.

Since 1997, when the first plant of WIKA India was set-up in Pune, Maharashtra, the company has been at the forefront of providing cutting-edge solutions in the field of instrumentation sector. Our extensive product portfolio that includes a wide range of pressure, temperature, force, flow and level measurement instruments, cater to a wide range of industries such as oil and gas, chemical, pharmaceutical, and power generation. WIKA India’s focus on research and development has enabled it to introduce advanced products that meet the evolving needs of its customers.

One of the key factors that has certainly helped WIKA India to win this award is its unwavering commitment to quality and innovation. The state-of-the-art manufacturing facilities in India located at four different locations adhere to stringent quality control processes and ensure that every product meets international standards. WIKA India’s dedication to quality has earned it the trust and loyalty of its customers, further solidifying its position in the market.

As the instrumentation sector grows and evolves, WIKA India plans to continue offering the latest and advanced in measurement solutions. Such awards are definitely a motivation to continue working towards the best and reaching the desired goal.