Cult launches the Fit Creator Accelerator

Mumbai, 1 March 2024: Cult, India’s foremost fitness brand has recently launched the ‘Fit Creator Accelerator’ (FCA) campaign, aimed at building a community (or a ‘cult’) of fitness influencers. FCA invites nano, micro, and macro-influencers to join, offering them a unique opportunity to showcase their fitness content on Cult’s official social media handles.


To participate, influencers are required to fill out a form detailing their fitness and content creation background. After a screening process, the final stage involves evaluation by none other than Hrithik Roshan himself, a panelist for FCA. Six lucky winners chosen by Hrithik Roshan will become the inaugural batch of the FCA campaign.

 The FCA initiative provides influencers with a platform to create and share compelling fitness content, facilitating visibility and indirectly, gaining traction on their own social media handles. In a landscape where organic reach is often penalized, Cult recognizes the need to nurture and empower new creators who align with their beliefs and values.

Through Fit Creator Accelerator, Cult strongly aims to foster micro-communities that collectively contribute to making fitness a way of life for millions of Indians. As an active advertiser, Cult acknowledges the power of influencers in reaching the target audience effectively and believes that empowering these influencers is key to achieving their broader mission.

IIM Kozhikode & Emeritus launch Chief Operations Officer Programme to drive COO productivity

Mumbai, March 01, 2024: The role of Chief Operations Officers in today’s world has expanded beyond just optimizing resources and increasing efficiencies. They need to be updated with current and future affairs and build strategies that will help propel the business forward in this agile and evolving business world. Acknowledging the pivotal role of the Chief Operations Officers (COOs), the prestigious Indian Institute of Management Kozhikode (IIM Kozhikode), acclaimed for its 3rd rank in the Ministry of Education’s NIRF 2023 rankings, has launched the Chief Operations Officer Programme in India. This programme is being launched in partnership with Emeritus, a global leader in delivering accessible and cost-effective high-quality education and features two exclusive online modules with certificates by Kellogg Executive Education.

The 12-month programme is designed for operational leaders and those aspiring to the COO role, as well as new and evolving COOs. For operational leaders, the program offers a deep dive into contemporary topics such as technology, design thinking, AI, digital supply chain, agile methodologies, and risk resilience, enabling them to optimize operational processes and build influential networks. Aspiring and newly appointed COOs benefit from a focus on cutting-edge practices that drive efficiency, innovation, and growth. The program equips them with strategic decision-making skills, cross-functional teaming expertise, and crisis management capabilities, complementing the CEO’s role.

According to PwC’s COO Insights, 49% of COOs strongly agree they can reinvent the business through new technology. This underscores the critical role of Chief Operating Officers in driving innovation and organizational transformation in the ever-evolving business world. As businesses increasingly rely on technology to stay competitive, the role of COO emerges as a vital one. Recognizing this expanding role of COOs, IIM Kozhikode’s new programme is aimed at helping these leaders stay ahead of the curve and effectively contribute to the sustainable growth and success of their organizations. By empowering participants to harness cutting-edge practices, the programme enables COOs to not only reinvent their businesses but also to lead strategic decision-making, enhance operational efficiency, and foster resilience in the face of technological disruptions and industry challenges.

The programme includes live-online sessions by the esteemed IIMK faculty along with two online modules delivered via pre-recorded video lectures by Kellogg Executive Education. It also includes a 3-day campus immersion with a leadership building workshop at IIM Kozhikode’s campus, hands-on learning with business simulations in Strategic and Global Supply Chain Management, a capstone project guided by the faculty of IIMK, a unique experience of peer-to-peer learning, and insights from industry practitioners. The modules of the programme, directed by Ashutosh Sarkar, Professor, Quantitative Methods and Operations Management Area, IIM Kozhikode and Arqum Mateen, Associate Professor, Quantitative Methods and Operations Management Area, IIM Kozhikode, includes operational diagnostics, SC agility, mitigating supply chain risks, business models and technology disruptions, Generative AI for business leaders, AI applications in supply chain management, AI and customer experience management, and delegation, execution and metrics for growth and success among others.

Expressing his excitement on the launch of the programme, Prof. Debashis Chatterjee, Director, Indian Institute of Management Kozhikode said, “The role of the COO has undergone a transformative shift, moving beyond driving operational efficiency to embrace the pivotal task of creating strategic advantage while connecting diverse functions. This programme reflects our commitment to developing agile and visionary leaders. The programme, meticulously crafted, is a testament to our dedication to equipping COOs with the strategic insights and leadership prowess needed in today’s dynamic corporate landscape. We believe it will serve as a catalyst for organizational excellence and empower COOs to steer their companies towards unprecedented growth and success.”

Commenting on the programme launch, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “We are thrilled to partner with leading institutions like IIM Kozhikode to launch high-impact programmes that will help participants in their professional journeys. With the role of COOs expanding, it is essential to equip these leaders with essential knowledge and skills needed to navigate the ever-evolving technological landscape, emphasizing areas such as AI, digital supply chain, and engineering operations management. We believe that this programme will equip the COOs with technology and data-driven strategic mindset to enable customer-centric value creation and achieve strategic operational excellence while teaching them to spearhead transformation and organizational growth.”

The program is scheduled to commence on March 30, 2024, with a fee of INR 6,50,000 + GST taxes. Any graduate (10+2+3) or diploma holders (Only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) with an aggregate of at least 50% in graduation along with a minimum work experience of 10 years can apply for this programme.

Upon successfully completing all evaluation components and maintaining a minimum attendance of 75%, participants will receive one prestigious completion certificate from IIM Kozhikode. Additionally, upon successful completion of the two online modules with a minimum grading of 80%, the participants will receive two module certificates by Kellogg Executive Education

Welspun Enterprises Secures New Order to Design, Build and Operate 2,000 MLD Water Treatment Plant at Bhandup, Mumbai

National, 1st March, 2024Welspun Enterprises Limited (WEL), the infrastructure and energy arm of Welspun World, has secured a significant contract to Design, Build and Operate a 2,000 MLD (million litres per day) Water Treatment Plant (WTP) at Bhandup Complex in Mumbai, from the Brihanmumbai Municipal Corporation (BMC).

The contract, valued at Rs. 4,123.88 Crores, encompasses the design, construction, and operations & maintenance of the plant. The value includes an Operations and Maintenance (O&M) component of Rs. 1,880.44 Crores. The design-build project is slated to be completed within a timeframe of 48 months, following which WEL will undertake O&M responsibilities for a period of 15 years.

The proposed water treatment plant, one of the largest in the world in terms of capacity, is located at BMC’s Bhandup Complex, which currently supplies drinking water to Mumbai City through existing Water Treatment Plants. WEL has partnered with Veolia, one of the world’s largest technology company specializing in the water sector, as its Technology provider for the upcoming plant. WEL aims to leverage advanced treatment processes and technologies, in line with its commitment to maximizing resource utilization and developing sustainable infrastructure solutions.

Over the last few years, WEL has made rapid strides and expanded its foothold in the water sector in India. The Company is currently executing some prestigious projects including the Rural Water Supply Project under Government of India’s Jal Jeevan Mission in Uttar Pradesh covering around 2,500 villages and the 418 MLD Waste Water Treatment Facility (WwTF) project at Dharavi, Mumbai. In August 2023, WEL acquired Michigan Engineers Pvt. Ltd. (now renamed to Welspun Michigan Engineers Limited) to expand in the urban water infrastructure and tunnelling solutions segment.

Commenting on the achievement, Mr. BK Goenka, Chairman, Welspun World, said, “The Bhandup WTP project marks a significant milestone in Welspun Enterprises’ growth journey. I firmly believe that our unwavering focus on technology and innovation will culminate in the development of a world-class, sustainable water treatment plant, ensuring access to clean water for Mumbai citizens while promoting environmental sustainability.”

Commenting on the project, Mr. Sandeep Garg, Managing Director, Welspun Enterprises Limited, remarked, “We are honoured to have been chosen as the preferred bidder by the BMC. With the Bhandup WTP project, WEL has expanded its portfolio to encompass a comprehensive range of solutions across the entire water spectrum. The water sector continues to be one of the key focus areas for us and this order synergises well with our overall growth strategy. Our strong capabilities and proven track record in delivering high value and critical infrastructure projects stand us in good stead to bag significant opportunities in future. Our team is fully committed to ensuring the highest standards of quality and efficiency in delivering this project, reflecting our unwavering dedication to excellence.”

Mumbai registers highest property registrations for February month in last 12 years

Mumbai real estate market witnessed a significant upturn in February 2024, with property registrations soaring to 11,742, a 21 percent increase compared to February 2023’s 9,684 registrations, and a 7 percent rise from January 2024’s figures, as per data from IGR Maharashtra. This growth marks the highest number of property registrations for any February in the last twelve years, underscoring a buoyant demand for real estate in India’s financial capital. The prior peak in February 2022 was fuelled by heightened optimism and the release of pent-up demand as the pandemic effects diminished. However, the recent upsurge can be credited to rising income levels and a favourable sentiment towards homeownership, said Knight Frank India in its report.

Despite this surge in property registrations, the sector faced a downturn in revenue from stamp duty collections, which saw a 22% year-on-year drop from Rs 1,112 crore in February 2023 to Rs 865 crore in February 2024. However, on a month-on-month basis, there was an increase in stamp duty collections from Rs 760 crore in January 2024.

Here are the comments from the real estate experts on the robust property registrations:

Mr. Prashant Sharma – President, NAREDCO Maharashtra “We are witnessing an exceptional period in the Mumbai real estate market, as evidenced by the remarkable number of property registrations in February 2024. The continued upward trajectory in 2024, not only represents a strong start to the year but also signals a healthy and resilient market environment. We remain optimistic about the sustained growth and vitality of Mumbai’s real estate market, driven by favorable economic conditions, increasing income levels, and a collective aspiration towards owning property.”

Mr. Pritam Chivukula – Vice President, CREDAI-MCHI and Co-Founder & Director, Tridhaatu Realty “The exceptional performance of the Mumbai housing market, marked by record-breaking home sales, reflects the city’s growing realization of the essential value of homeownership. This surge in demand is not just about securing a place to live; it’s about aspiring for an improved quality of life, fueled by rising income levels and the desire for a better lifestyle. Moreover, the development of new infrastructure has significantly enhanced connectivity and travel convenience, broadening the spectrum of housing choices available to prospective buyers. It’s a testament to how infrastructure development and economic growth go hand in hand in creating a vibrant housing market that meets the aspirations of its residents.”

Mr. Vedanshu Kedia – Director, Prescon Group “February 2024 stands out as a landmark month for Mumbai’s real estate market, with property registrations reaching a 12-year high. The market showcased remarkable resilience and growth that underscores the robust demand for real estate in the city. This surge in registrations paints a promising picture for Mumbai’s real estate sector. It is clear that the demand for homes in Mumbai is on an upward trajectory, driven by improved income levels and a positive outlook on homeownership. As we move forward, it’s crucial for stakeholders to leverage this opportunity to strategize and align with the evolving market demands.

Mr. Himanshu Jain, VP – Sales, Marketing and CRM, Satellite Developers Pvt. Ltd. (SDPL) “The Mumbai real estate landscape is witnessing robust growth, particularly in the demand for housing, leading to impressive home sale figures. A notable trend is the shift in preference towards the suburban areas, driven by the allure of improved infrastructure and connectivity which in turn enhances the quality of life. The demand for compact and affordably priced homes in these areas is on the rise, indicating a significant market shift. These homes not only offer an attractive price point but also cater to a broad range of lifestyle aspirations. The suburbs have become a focal point for those seeking quality living spaces that promise both comfort and convenience, marking a new chapter in Mumbai’s real estate development.”

Kia Seltos, Sonet and Carens Offer the Lowest Maintenance Cost: Frost & Sullivan

Mumbai, March 1st, 2024: Frost & Sullivan, India’s top Growth Advisory Company, has revealed in its latest Total Cost of Ownership Benchmark analysis that Kia’s best-selling innovations – Seltos and Carens offer segments’ lowest maintenance expenses in both diesel and petrol variants.

According to the research findings, Kia Carens has emerged as the frontrunner in the family mover segment, showcasing the most economical maintenance costs for both petrol and diesel variants by 21% and 26%, respectively. Its diesel models feature the lowest acquisition cost presenting outstanding value for modern customers. Moreover, Carens Diesel closely follows the segment’s top performer in minimizing fuel costs, solidifying its position as one of the most premium family car options with a compelling value proposition.

Frost & Sullivan also stated that Kia’s bestselling innovation, the Seltos, also offers the lowest maintenance costs for petrol variants, delivering a minimum of 17% savings over the industry average. Additionally, the diesel variants share the lowest maintenance costs with another segment leader. In terms of overall total cost of ownership (TCO), the Seltos closely follows the segment’s top performers, securing the second-best TCO for its diesel variant and the third-best for its petrol variant.

Notably, the firm also declared in December 2023 that Sonet has the best maintenance cost in the Compact SUV segment. The report stated that Sonet’s Petrol and Diesel variants’ Maintenance Costs are 16% and 14% lower than the segment average, respectively.

Mr. Hardeep Singh Brar, National Head Sales & Marketing, Kia India, stated, “We are thrilled to be recognized by Frost & Sullivan as the makers of one of most value-driven mobility solutions for new-age customers. Choosing a Kia isn’t just a wise decision for today; it’s an investment for the future, given its premiumness, unmatched maintenance and residual costs within their segments.”

These reports by Frost and Sullivan establish Kia models as one of the most value-for-money products in their segment. The survey also underpins Kia’s commitment to offering class-leading products with the best technology, design, and quality along with globally acclaimed aftersales services, which makes them a valued purchasing decision for customers.

Wockhardt Hospitals Successfully Treats Young Boy’s severe headache called Debilitating Occipital Neuralgia

Wockhardt Hospitals, Mumbai Central, successfully treated a young boy suffering from severe occipital neuralgia, a debilitating condition causing intense headaches. The patient, whose identity remains confidential, had been enduring excruciating pain for the past one and a half months, leading to prolonged absence from school and multiple unsuccessful consultations with various specialists in Uttarakhand.

Upon seeking treatment at Wockhardt Hospitals, the patient was under the expert care of Dr. Sheetal Goyal, a distinguished Senior Neurologist renowned for her expertise in managing complex neurological disorders. Dr. Goyal’s comprehensive evaluation revealed the patient’s symptoms, including electric shock-like sensations and frequent attacks, indicative of occipital neuralgia.

Following a thorough examination and diagnostic tests, including MRI Brain and MR angiography, which showed no abnormalities, Dr. Goyal initiated a tailored treatment plan. The patient underwent a combination therapy of antiepileptic drugs and received bilateral occipital nerve blockage using Injection, administered on the same day of admission.

Remarkably, the patient experienced complete relief from pain by Day 4 of his hospital stay. Subsequent follow-up appointments confirmed the sustained absence of headaches, allowing the young boy to resume his academic pursuits after an extended absence.

“Occipital neuralgia can be a monstrous yet benign-looking headache, significantly impacting one’s quality of life,” commented Dr. Sheetal Goyal, Senior Neurologist at Wockhardt Hospitals, Mumbai Central. “Our success in treating this case underscores the importance of early diagnosis and targeted interventions. Utilizing techniques such as occipital nerve blockage with Botulin toxin can offer effective relief for patients with refractory occipital neuralgia.”

Occipital neuralgia is characterized by intense pain resembling sharp, jabbing electric shocks in the back and neck region. Occipital nerve blockage works by interrupting the pain signals transmitted by the occipital nerves to the brain, providing substantial relief for sufferers.

Wockhardt Hospitals remains committed to delivering exemplary care and innovative treatments for neurological conditions, ensuring patients can regain their health and resume their daily activities without undue suffering.

Flourish Ventures Promotes Investment Lead in India

Mumbai, Feb. 29, 2024Flourish Ventures, an early-stage venture capital firm with purpose, today announced new hires and promotions, adding capabilities to its global investment team.

Investment leadersHarsh Gupta in India and Diana Narváez in Brazil —were promoted to Principals while the fintech-focused venture firm hired 5 team members in 2023.

Harsh Gupta _ Flourish

“In India, Harsh takes on leadership of our portfolio, where he is a trusted counselor for a broad network of innovators, sharing his keen sense of valuations and new markets. Meanwhile, Diana has a hands-on sense of building successful startups in Latin America. Having lived in Colombia, Brazil and Mexico, she is deeply connected to Flourish’s mission and can operate independently to build our presence across the region,” said Flourish Co-Founder and Managing Partner Arjuna Costa. “We are very fortune to have them on our team.”

The expanded roles for Gupta and Narváez, along with the firm’s recent hires, provide additional support to early-stage mission-driven founders in the five continents where Flourish invests. The firm’s global portfolio includes more than 70 companies working toward building a fair financial system.

Flourish also expanded its global presence onboarding investment analyst Jana Ahmed Aboughaly in Africa senior investment analysts Matt Kelly and Crystal Sun in the U.S., and two global operations team members, Charlee Brady, people operations associate and Garrett Chiem, senior associate. Their talents add to the firm’s breadth of expertise in key areas.

Gateway Literary Festival to Commemorate Golden Jubilee of First Jnanpith Award

Mumbai, February 27, 2024: Mumbai’s Gateway LitFest, which will be held on March 1-2 at the Convocation Hall, Mumbai University Fort Campus, will organise a session to commemorate the golden jubilee of first Jnanpith Award in Marathi won by Vishnu Sakharam Khandekar’s novel ‘Yayati’ in 1974.

Gateway LitFestA 2024, 7th Edition

The discussion on the novel, ‘Impressions on Yayati’, will be held on the second day (March 2) at the 7th session of the festival, which will be led by Jnanpith Award winner of 2022 Damodar Mauzo, and renowned writer and translator Prof Sachin C Ketkar.

‘Yayati’ is a Marathi-language mythological novel that narrates the tale of the mythical Hindu king, Yayati, from the Hindu epic, the Mahabharata. Widely regarded as Khanderkar’s masterpiece, it is considered one of the greatest works in Marathi literature. The novel has received numerous accolades, including the Sahitya Akademi Award, the Jnanapith Award, and the Maharashtra State Government Award. Translations of his works are available in several languages, including English, Hindi, Malayalam, Bengali, and Gujarati.

Expressing his thoughts on the event, Damodar Mauzo, novelist, said, “I am very glad that Gateway LitFest is organizing such an event to celebrate the golden jubilee of VS Khandekar’s Jnanpith Award of 1974. An important aspect of this award is that the Jnanpith Committee first gave the award to his novel Yayati, and later they extended the award to all his literary contributions. In that way, the writer and his whole works were honoured.”

VS Khandekar (1898-1976) is revered as one of the greatest writers of Marathi literature. Over his nearly half-century literary career, he published 11 novels, 31 short story collections, six allegorical story collections, and 15 volumes of critical essays.

The highly anticipated Gateway LitFest (GLF) is poised to make a grand return to Mumbai on March 1st and 2nd, 2024, ending a three-year hiatus due to the Covid-19 pandemic. Recognized as the largest platform for Indian language writers, GLF promises to reignite literary fervor with its seventh edition. The event will feature top writers, including Jnanpith laureates and Akademi awardees, from various regional languages.

Hardik Pandya Leads Star Sports’ ‘star Nahi Far’ Initiative in Mumbai

hardhik pandya

Bengaluru, 26th Feb – Star Sports, the official broadcaster of TATA IPL 2024, has launched its exclusive fan-centric initiative, ‘Star Nahi Far’ with Hardik Pandya in Mumbai. Vibrant crowd across Mumbai were present at NMIMS to greet the Mumbai Indians’ Captain and Team India’s dynamic all-rounder, Hardik Pandya. Not only this, he then did a spontaneous visit to a nearby society to surprise his fans.

MRSI’s Honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023

February 23, 2024; Mumbai, India:

Market Research Society of India (MRSI) instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of India’s market research and insights industry. Among the many categories, MRSI each year also recognises the industry’s veterans for their significant contribution. MRSI’s Golden Key Awards 2023 honoured Partha Rakshit and Pranesh Mishra, two of India’s most notable personalities from across the research and insights industry for the Lifetime Achievement Award.

Pranesh Misra honoured with Lifetime Award at GKA 2023

One of India’s most respected market research professionals, Partha Rakshit has over five decades of experience. He currently serves on the Board of the NorthPoint Centre of Learning, wherein he guides their Marketing Research, Media and Analytics programs. Rakshit last served as the Managing Director South Asia at Nielsen, from where he retired in 2010.

Among his many achievements, Rakshit was a key member in the committee that worked on formulating and establishing SEC variables in India. He served as MRSI’s President from 1992-94. He was a founding member of the National Readership Survey Council. He served as a Member of the Board of Governors of the Advertising Standards Council of India (ASCI) during 1996 to 2016 and its President from 2013-2014. Rakshit was recognized for a new method for election forecasts in India which enabled the adoption of much lower sample sizes. Rakshit holds a Master’s degree in Management from the Jamnalal Bajaj Institute of Management Studies, Mumbai.

Pranesh Mishra, the second awardee, is the Chairman and Managing Director at global marketing analytics and insight consulting company Brandscapes Worldwide which he founded in 2008. His 40 plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

Prior to Brandscapes Worldwide, Mishra was associated with Lowe & Partners, MashreqBank, Pathfinders, among other organizations. Moreover, he led brand and communications strategy development for Fortune 500 brands including Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. A Physics graduate from Delhi University and an MBA from the Indian Institute of Management, Ahmedabad, Mishra is a passionate student of human insights.

The Market Research Society of India extend their gratitude to both Partha Rakshit and Pranesh Mishra for their valuable contribution to the Indian and global research and insights sector.