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New Delhi, 13th March 2024: Brand Nourish’s PUER, which offers a range of home care products, launched a ‘Catch Up with Her’ video campaign featuring Rapper ERP Iyer. The video celebrated the spirit of womanhood by showcasing how women are stepping up their game in every field and it’s men who need to do better to catch up with them. Produced by Blooper House Studio, the video features music artist S. Srinivasan Iyer, popularly known as ‘EPR Iyer’.

Ankit Daga, Co-Founder of Brand Nourish’s PUER voiced his enthusiasm, “Women have come a long way and now it’s time for men to do better by effectively adapting to the new order. Women have demonstrated excellence in every field they have stepped into and they are the key played at the home front as well. This video captures the essence of how women are re-writing the rules for themselves and it’s time for men to evolve with the changing times and outgrow the old notions.”

He further added, “PUER strongly believes that change starts from your home and your home begins with you. Every day PUER is on the journey to do better for you, your home and the environment by rewriting the rules in the world of homecare. In my opinion, women are already way ahead and they don’t need any validation. It is their determination that is inspiring to bring this positive change in the society.”

Inspired by the concept of ‘Do Better’, Brand Nourish’s PUER range of products includes Home Care, Personal Care and Baby Care products. The home care category comprises of curated liquid detergents, dishwashing gels, fabric conditioners as well as floor cleaners. The personal care category consists of hand wash and liquid antiseptic.

With an intent to encourage adoption of natural and nature-based products, the formulation for the range of products highlights the efficacy of powerful natural ingredients. This, in turn, reiterates the brand’s ideology that effective products are not always a result of strong and complex chemicals

New Delhi, March 13, 2024: ABP Network, India’s leading media conglomerate, proudly announces its collaboration with Star Sports as the official non-exclusive broadcaster for the much-anticipated Legends Cricket Trophy 2024. This partnership marks a significant milestone in delivering top-notch cricketing entertainment to millions of viewers across the Indian subcontinent and beyond.

ABP Network has secured the non-exclusive rights from Off Spin Ventures, a leading Sports Management Company, to stream the tournament on its social media platforms, including YouTube and Facebook. This strategic move ensures that cricket enthusiasts can enjoy the thrilling Legends Cricket Trophy 2024 on digital platforms, making it easily accessible to a wide audience. Simultaneously, Star Sports has secured the rights to broadcast the tournament on television and OTT, providing a comprehensive viewing experience for fans across various mediums.

The Legends Cricket Trophy, also known as LCT, is a prestigious cricketing event taking place in the picturesque setting of Sri Lanka. This year’s edition boasts an impressive line – up of cricketing icons including Yuvraj Singh, Harbhajan Singh, Aaron Finch, Robin Uthappa, Suresh Raina, Chris Gayle, and Tillakaratne Dilshan, among others.

The Legends Cricket Trophy 2024, a thrilling tournament that commenced on March 8th and will conclude on March 19th, has been nothing short of a spectacle. Featuring legendary players from around the globe, the tournament has captured the hearts of cricket enthusiasts worldwide with its display of unparalleled talent and sportsmanship.

Under the banner of ABP Network, cricket enthusiasts across India, Sri Lanka, Bangladesh, and other key markets globally will have the opportunity to witness the Clash of Legends unfold. The tournament, consisting of seven teams namely Dubai Giants, Delhi Devils, Rajasthan Kings, Colombo Lions, Kandy Samp Army, and NY Strikers, promises to captivate audiences.

With a total of 22 matches scheduled to take place in Kandy, Sri Lanka, cricket fans are in for an electrifying display of cricketing prowess throughout the tournament.

The fast-paced 90-ball format of the tournament has added an extra layer of excitement, promising edge-of-the-seat action in every match. From nail-biting finishes to awe-inspiring performances, the Legends Cricket Trophy 2024 is set to leave an indelible mark on the cricketing landscape.

With hashtags #clashoflegends and #lct90balls buzzing across social media platforms, the excitement for the tournament is at an all-time high. ABP Network is dedicated to ensuring that cricket fans remain thoroughly engaged as the Legends Cricket Trophy 2024 progresses.

[New Delhi, March 13, 2024] – Greencore Electronics, a trailblazer in advanced automotive solutions, proudly unveils its ground-breaking products set to transform the driving experience. Leading the charge are Greencore’s pioneering Car Vacuum Cleaner and Puncture Repair Kit, which are are fully made in India. Greencore offers a comprehensive range of products and services designed for various applications, including Vacuum Cleaners, Puncture Repair Kits, USB Chargers, Telematics, in-car entertainment, navigation, driver assistance, and more.

The Car Vacuum Cleaner, crafted with precision, ensures a cleaner and healthier driving nvironment with unparalleled suction power. Complementing this is the compact yet powerful Puncture Repair Kit, addressing tire emergencies swiftly and minimizing downtime on the road. In a significant stride towards ‘Make in India,’ Greencore Electronics localizes the manufacturing of these innovative solutions, contributing to the nation’s self-reliance and technological advancement in the automotive sector.

With a growing portfolio of electronics and accessories, Greencore Electronics is set to elevate the driving experience for consumers. Notably, their clientele includes automotive giants like Maruti and Toyota, attesting to the brand’s reliability and quality.

Pavan Puri, Founder and Managing Director, Greencore expressed his excitement, saying, “At Greencore, we are steering toward a future where driving is not just a necessity but an experience. Our Car Vacuum Cleaner and Puncture Repair Kit embody our commitment to innovation, safety, and the ‘Make in India’ initiative. By producing these products in India, we are changing the landscape of driving to be cleaner, safer, and more efficient. We at Greencore are committed to advancing sustainable and smart mobility solutions, such as hybrid and electric vehicles, autonomous driving, and connected cars, Greencore Electronics takes pride in providing not just products but an immersive driving experience.”

Greencore Electronics stands at the forefront, paving the way for a future where automotive solutions blend seamlessly with the demands of modern living. With this ground-breaking launch, Greencore Electronics invites all automotive enthusiasts to embrace a new era of driving convenience and redefine their journey on the road.

New Delhi, March 12, 2024: The countdown has begun for the eagerly anticipated 6th Annual CIO Conclave by ETCIO, slated to illuminate the shores of Goa from May 23 to May 26. This year, the conclave throws the spotlight on “The Era of Digital Leadership,” promising a convergence of over 300 insightful sessions, more than 200 collaborating partners, and engaging discussions around the advancements in AI and the journey through digital realms.

The role of leadership for Chief Information Officers (CIOs) is evolving. This residential conclave is tailor-made for technology leaders keen on diving deep into insightful discussions, expanding their professional networks, and exploring the transformative impact of digital leadership in shaping the future. The conclave’s thematic essence is unraveling the multifaceted role of CIOs in this digital epoch. Through panel discussions, fireside chats, and experiential learning sessions, attendees will gain insights into the crux of digital transformation.

The conclave stands as a vibrant platform for fostering collaborations. With over 200 partners and a dedicated agenda for networking, the event ensures enriching exchanges among peers, connecting CIOs with leading IT solutions innovators and paving the way for fruitful collaborations.

Distinguishing itself, the conclave features novel experiential sessions including captivating customer success showcases, an innovation hub, and even culinary networking sessions, promising not just learning but an enjoyable experience. Furthermore, engaging formats like Tech Sangam and Hackathon challenge participants with real-time cases, enhancing the conclave’s value proposition.

With projections from Gartner suggesting that by 2030, 80% of individuals will interact daily with AI, the conclave underscores the imperative role of CIOs in shaping this AI-driven future. The event explores how CIOs can harness AI to propel their organisations forward, reflecting on this digital revolution’s dual challenge and opportunity.

This conclave is not just an event; it’s a journey into the future of digital leadership. It’s an opportunity to witness firsthand the evolving dynamics of the tech world, preparing to steer organisations towards a digitally empowered tomorrow.

New Delhi, March 12, 2024 – TiEcon Delhi 2024 flagship startup event by TiE Delhi-NCR was a roaring success, demonstrating the power of resilience and innovation in the startup ecosystem with the theme ‘The New Bharat: Confident | Bold | Inclusion’. The conference witnessed the celebration of entrepreneurial spirit, exclusive business networking opportunities, and the recognition of outstanding achievements through various awards.

The inaugural session commenced with a keynote address by Shri Sivasubramanian Ramann, Chairman of SIDBI. He said “The Fund of Funds for Start-ups (FFS) committed Rs 9,500 crore for the promotion of new ventures in the country. The commitment of Rs 9,500 crore has led to over 100 AIFs raising Rs 56,000 crore more. In line with the Start-up India Action Plan, the FFS aims to support development and growth of innovation-driven enterprises, including facilitating the funding needs for start-ups through participation in the capital of SEBI-registered Alternative Investment Funds.” Acknowledging the need to recognize and measure women’s contributions to the economy, he further added, “The participation rate for women in states has been constantly dropping and to look for rapid growth there is a need for women to be far more active players outside the home.”

Speaking at TiEcon Delhi, S Krishnan, Secretary of the Ministry of Electronics, and Information Technology (MeitY), highlighted the government’s commitment to fostering innovation and entrepreneurship. He said “The government’s target is that artificial intelligence graphics processing units (GPUs) under the government’s Rs 10,372 crore AI Mission will be available in the next 18-24 months. Aligned with the broader vision of the India AI Mission, these initiatives aim to bolster India’s global leadership, foster technological self-reliance, ensure ethical and responsible AI deployment, and democratize the benefits of AI across all strata of society.”

The TiEcon Delhi 2024 event, also announced its support for the– ‘Startup Mahakumbh’, the groundbreaking new initiative by Government of India scheduled to kick-off on March 18th, 2024. It is a first-of-its-kind gathering, bringing together the key players in the startup ecosystem – from incubators and investors to accelerators.

In support of the Startup Mahakumbh initiative, Rajan Anandan, MD, PeakXV & Surge said “The Startup Mahakumbh is being brought together by the entire Indian ecosystem of startups, investors, incubators, accelerators, and industry experts across sectors. Several industry associations, such as TiE Delhi-NCR, ASSOCHAM and NASSCOM have all joined hands to put together the ‘Startup Mahakumbh’. With the aim of providing exposure to the upcoming startups, allowing them a platform to showcase their innovation.”

Vishal Dhupar, MD Asia South, NVIDIA further added to the vision of New Bharat. He said, “Let’s build the Intelligence in India and Export it. It will transform India from the Back Office of the world to ‘the Office’ of the World. India is a country of software engineers, and it is the time now for the country to start building its own AI models. The global data center industry is around USD 4 trillion which is going to double, and India has close to about 1-2 percent of the total global capacity. And we are going to take this whole world’s software into accelerated computing.”

TiEcon Delhi 2024 served as a platform for brands to share their insights with the larger ecosystem. Such as the Report by Havas Media Network India in partnership with Klug titled ‘Echoes from Social Media Influencers: In shaping the cultural narratives in Tier 2 & 3 cities in India’. The report delves into the pivotal role of regional content creators in driving local language content, transcending mere translation to foster deep resonance and impactful communication beyond metropolitan areas. As digital media penetrates every corner of India, granting content access to all, the regional influencer economy is firmly taking root in the deeper sections of the country. With a focus on tier 2 and 3 cities, the report offers comprehensive insights into how these influencers shape cultural narratives, amplifying voices and influencing consumer behavior and preferences. Understanding these dynamics is essential for brands and marketers seeking to effectively engage with diverse audiences across India.

TiEcon Delhi 2024 also recognized the power of resilience and innovation in the startup ecosystem with three award categories. TiE Delhi-NCR & Power2SME celebrated the 10th Season of the Spirit of Manufacturing Awards, honouring startups in the manufacturing domain for their remarkable achievements and innovations. The 16th edition of the TiE-Lumis Entrepreneurial Excellence Awards, recognized startups who have demonstrated resilience. In addition to these, the conference marked the inaugural edition of the Startup CFO Awards in collaboration with Binary Semantics Ltd.

TiEcon Delhi 2024 was supported by acclaimed business and industry partners such as Startup India, Maruti Suzuki Innovation, Havas India, SAP, AWS, PeakXV, Microsoft, STPI, NETAPP Excellerator, and many more, reflecting the collaborative spirit driving India’s startup ecosystem forward.

New Delhi, 12 March 2024: The University of Essex, a prestigious institution ranked 18th in the UK for Economics by QS World University Rankings 2023, proudly concluded its inaugural Graduation Day ceremony in India. Held at Hotel Andaz, New Delhi, the event was a significant milestone for both the university and the graduating class, with over 80 esteemed graduates, alongside their families and friends, in attendance.

The atmosphere at the ceremony was one of joy and celebration as students from diverse academic backgrounds were honoured for their dedication, hard work, and outstanding academic accomplishments. Among the highlights of the event was the presentation of the Vice-Chancellor Awards to four exceptional individuals who have made remarkable contributions to the communities.

The recipients of the Vice-Chancellor Awards – Sanchita Ain, Manish Michel, Ankit Mehrotra, and Anushree Srivastava – were granted a unique opportunity to engage in insightful discussions with the University’s Vice-Chancellor, enriching their educational experience and leaving a lasting impact on the University’s legacy.

Professor Anthony Forster, Vice-Chancellor of the University of Essex, expressed immense pride and said: “Today, as we honour the achievements of our graduates in India, we reaffirm our longstanding commitment to providing a world-class education that transcends borders. Congratulations to each student for their remarkable accomplishments, as they embark on a journey to become global citizens and ambassadors of change.”

The ceremony provided a platform for graduates to reflect on their academic journey, express gratitude to their professors, mentors and loved ones, and embark on new beginnings with a renewed sense of purpose and determination.

As the sun set on this memorable day, the University of Essex reaffirmed its dedication to providing world-class education and nurturing future leaders who will make meaningful contributions to society.

As part of this mission the University of Essex is now offering extra support for Indian Masters students by launching a new health bursary to cover the cost of the UK’s immigration health surcharge for the duration of their postgraduate course. This is in addition to the University’s Academic Excellence Scholarship for India residents

New Delhi, 11th March 2024 – To commemorate Rotary International’s 119th birthday, the Rotary Club of Delhi Southeast and Rotary International South Asia Office jointly organized a blood donation camp in the complex of Pullman/ Novotel Commercial Tower at Aerocity, New Delhi.

Rotary International completed 119 years on February 23, 2024. The blood donation drive was open to other offices in the vicinity along with visiting Rotary and non-Rotary members, along with the Rotary International South Asia Office staff. Nearly 60 people participated in the donation drive making it a great success.

The camp aimed to encourage and raise awareness about the importance of donating blood and to help those in need. The event received overwhelming support from the community and helped make a positive impact on society. With such initiatives, the Rotary Club of Delhi Southeast and the Rotary International South Asia Office continue to strive towards creating a better world.

New Delhi, March 11, 2024: Chupa Chups, one of the most iconic confectionery brands from the house of Perfetti Van Melle, has once again dialed up its quirk quotient with the introduction of three New whacky shapes- Cat, Feet, and Crawlers, as an addition to its Sour jelly portfolio. The brand known for its spontaneous and cheeky fun has also launched an exclusive campaign Shape of Fun to bring alive the new shapes. The campaign dials up further on the brand’s global philosophy of Forever Fun which manifests into a strong call to action and positioning in the form of Kabhi Ruke Na Fun for India.

Known for its Sour sanded & playful offerings, Chupa Chups continues to redefine the confectionery experience, this time with the launch of distinctive flavours in playful shapes and eye-catching packaging. The dual-coloured jellies, infused with sour taste and prank-inspired shapes promise to elevate the consumption experience. The assortment includes 3 New Bags – one for each shape Rockat, CrazyFeet & Crawlers, available in a wide range of flavors across the 3 packs Watermelon, Orange, Strawberry, Cola, Lime, Apple, and Blackcurrant flavors. It boasts of a vibrant combination promising a burst of creativity and fun in every bite, offering 3 shapes, 7 flavors, and 9 vibrant colors. Each pack is priced at Rs 10 for General Trade. Bigger packs for Organized Trade are also expected to hit the market soon.

The launch is being supported with an exclusive TV and digital campaign hitting the screens nationwide in March.

Conceptualized by Ogilvy, it opens in a karate class, in which the New Chupa Chups shapes are brought alive through a set of dramatic sequences. Packed with some unexpected twists and moves, the drama is around New Shapes that set the crescendo for Fun and trigger some delightful madness amongst kids and teens.

Culminating with a twist where the puzzled Sensei also finds himself swept up in the frenzy, the vibrant ad promises to captivate everyone, nudging them to keep having Fun.

Link to the new TV campaign film – New Chupa Chups Jellies- Choose your Shape of Fun! – YouTube

The campaign will air nationwide across channels on TV with a strong Digital activation.

Speaking about the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India said, “Chupa Chups has consistently excelled in its product portfolio, providing consumers with unique offerings infused with innovation and fun in every aspect. We offer a wide assortment of sour jellies in playable formats –Belts, Bites, and Tubes and in Lollipops segment, we pioneered the very popular Gum filled lollipop and dual coloured Mix-up pop.

As we launch the ‘Shape of Fun’ campaign for our latest innovation, we take pride in introducing these jellies, adding a dash of creativity to each moment. Our commitment to ‘Kabhi Na Ruke Fun’ is reflected in these quirky shapes, adding an element of surprise to the everyday. With every bite, we invite consumers to experience a playful twist, embracing non-stop fun.”

Commenting on conceptualizing the campaign, Shahrukh Irani, Executive creative Director, Ogilvy said, “Chupa Chups has always been about fun that never stops. And the launch of these three unique shapes, just added to it. The cat, feet and crawler shapes were so much fun that all we had to do was take a simple premise, and just let the shapes take over. Quite literally”

The brand-new offerings will be accessible across all general and modern trade outlets in the coming months and will be supported by digital and modern trade activations to further engage consumers.

New Delhi, March 11, 2024 – The Federation of Hotel and Restaurant Associations of India (FHRAI), the world’s 3rd largest association announces the successful culmination of a one- day event “Travel for Life – Tourism Sustainability Summit 2024” held at Hotel Le-Meridien, New Delhi, on March 8, 2024. This initiative was organized with the support of Ministry of Tourism which aims to bring large-scale behavioural change amongst tourists and tourism businesses, significantly impacting environmental protection and climate action.

FHRAI forged strategic partnerships and signed Memorandums of Understanding (MoUs) with key stakeholders, during the Summit to drive sustainable initiatives within the industry. Noteworthy collaborations include an MoU between FHRAI and the Indian Plumbing Association (IPA), aimed at facilitating knowledge exchange and joint initiatives for water conservation and sustainable plumbing practices in hotels and restaurants. FHRAI announced another partnership with the Indian Green Building Council (IGBC) to further its commitment towards sustainable development in the built environment. The collaboration seeks to enable India to become a global leader in sustainable building practices by 2025.

The event was also graced by esteemed dignitaries, including “Special Guest” Mr Yugal Joshi, Mission Director of Life & Adviser, Water, Land Resources, and Communication at NITI ayog, Government of India, and “Chief Guest” Mr Amitabh Kant, India’s G20 Sherpa and Former CEO of NITI Aayog, Government of India. The summit aligns with the Ministry of Tourism’s vision to promote environmental protection and climate action through responsible tourism. With the theme ‘Travel for Life’, the event was aimed to bring a shift in the mindset of tourists and tourism businesses towards sustainable practices.

“I’m truly delighted that sustainability and Travel For Life is the theme of the FHRAI conference this year. As India charts its path towards sustainable growth, it’s evident that tourism will play a pivotal role in shaping our future. With the potential to create 25 million new jobs in the coming years, tourism not only drives economic prosperity but also presents a unique opportunity for India to lead the way in decarbonization. Despite our low per capita consumption, we must proactively address the looming challenge of greenhouse gas emissions. India’s commitment to decarbonization is not just a necessity but a responsibility as we strive to build a greener and more resilient future for generations to come” said Amitabh Kant, India’s G20 Sherpa and Former CEO, of NITI Aayog, Government of India

Speaking on the occasion, Mr. Pradeep Shetty, President of FHRAI, expressed his enthusiasm for the summit’s success and emphasized the importance of collective action towards sustainability. He stated,” As stewards of the hospitality industry, we recognize that sustainability isn’t just a concept—it’s a powerful force for transformation. By embracing sustainable practices throughout our operations, businesses can not only ensure their long-term success but also play a vital role in fostering a healthier planet and delivering truly enriching experiences for our guests. These partnerships are aimed to drive collaborative action to enable the hospitality industry to have a lasting positive impact on our planet and its people. The time for action is now, and it’s within the hospitality sector that we find the potential to lead the charge towards a more sustainable future”.

FHRAI extends its gratitude to the Ministry of Tourism, its hospitality partner, The Fern Resorts, and technology partner, Urzza, for their invaluable support in making the summit a resounding success.

New Delhi, March 11, 2024– University Living, a leading global provider of student accommodation, announced the launch of the third edition of its Social Scholarship program. The program aims to provide financial assistance to Indian students planning to pursue higher education overseas, with scholarships worth a total of INR 10 million. Open to Indian students pursuing undergraduate degrees, postgraduate degrees, or diplomas in the United Kingdom or Australia, the Social Scholarship program aims to reward socially conscious students who are actively contributing to positive social change. Applicants must demonstrate their involvement in initiatives that foster social cohesion, empower underprivileged communities, or promote environmental and animal welfare. The deadline to apply for the Scholarship is May 31 st , 2024.

 Saurabh Arora, CEO & Founder of University Living, expressed his enthusiasm for the program, stating, “At University Living, we believe in supporting students who are not only academically driven but also socially responsible and working in their own right to make the world a better place. Our Social Scholarship program provides an opportunity for Indian students to showcase their commitment to making a difference in society while pursuing their academic goals abroad.”

 To be eligible for the scholarship, applicants must have received an offer at a university in
the United Kingdom or Australia. The scholarship is available only to full-time students and is valid for the July intake for Australia students and the September intake for UK students.

 University Living announced the Social Scholarship on completing 8 years to reward the do- gooders of the society. The deadline to apply for the Social Scholarship program is May 31 st , 2024. Interested students are required to submit their details along with a video application showcasing their social work contributions. For more information about the Social Scholarship program and to apply,