Kiko Live crosses 100,000 fulfilled Kirana orders on the ONDC Network

New Delhi, 21 March 2024: Kiko Live, a SaaS solution for neighbourhood stores and a Seller Network Participant on ONDC Network, has successfully unlocked a major milestone for local kirana stores and retailers on the back of ONDC Network. Kiko Live recently achieved a major milestone of processing over 100,000 total orders on the ONDC Network.

Since its onboarding on the Open Network in December 2023, sellers on Kiko have witnessed significant business growth. From 30-40 orders per day just 3 months ago, Kiko Live is now consistently seeing 2500+ orders per day.

Kiko works directly with Kirana stores to digitize their business. 13 million Kirana stores in India generate over $800 billion in annual business, yet most of them do not have a digital footprint. These sellers continue to depend on orders received over call and Whatsapp for their home delivery business which constitutes over 10% of their business — that’s an $80 billion plus Kirana led home delivery business that already exists today, in spite of availability of Quick Commerce.

Quick commerce at under $4 billion is a small fraction of the Kirana home delivery business even today. Kiko Live helps sellers build their digital storefront on ONDC Network and helps them give their store customers an online experience.

Selling online had been challenging for small retailers in the past. The few who tried, struggled to maintain high inventory fill rates i.e a customer may order 5 items but only receive 3 due to stock-outs. This led to poor buyer experiences. Kiko Live has been able to address this for the retailers, helping them build a thriving business on the ONDC Network. Some retailers are already receiving over 300 orders a day within a couple of weeks of going online.

By leveraging the ONDC Network, Kiko Live has made it easier for small stores to onboard and sell online. A key accomplishment achieved by Kiko Live is enabling high fulfillment rates by the retailers, with sellers achieving 99% order fill rates to date. The app has also focused on a low-cost model of hyperlocal fulfillment.

These efforts have led to order cancellation rates of less than 1% and repeat buying rates that are now crossing 30% of all orders.

Kiko Live success is attributed to their easy to use tech, and their operational efficiency that invests efforts in training retailers, and doing neighborhood activities to promote their sellers and build their business in the early days. Sellers receive handholding till they start receiving 10-15 daily orders. Even after that, remote operations support takes over, assisting sellers till they are able to operate without support.

T Koshy, MD & CEO, ONDC, said, “ONDC Network is helping take digital commerce to every corner of the country in an open, inclusive way that empowers all stakeholders. By creating a level playing field, the Open Network allows small, hyperlocal retailers like Kirana stores to leverage technology, drive new sales channels, and grow their business in ways that was not possible before. We are happy to see Kiko Live’s growth in a short span of 2 months. Facilitating high fulfillment rates and quick deliveries, it has unlocked the potential for thousands of neighborhood Kirana stores to thrive in the digital economy.”

Alok Chawla, Co-Founder, Kiko Live, said, “We celebrate Kiko’s meteoric growth journey, starting with 30-40 orders a day in mid-December 2023, and now helping retailers drive 2500+ orders a day through ONDC Network in just over 3 months. We continue to grow aggressively month on month, from 10,000 orders in January to 40,000 orders in February 2024 and we plan to close March 2024 with over 70,000 orders. We have already helped retailers successfully process over 100,000 orders on ONDC Network and plan to help retailers process over 1.5 million monthly orders before the end of FY25.”

DAEWOO’s New TV Does it All and Might Replace Your Phone

New Delhi 19 March : Remember the days of one TV for the whole family? Daewoo, the Korean electronics giant, is bringing that idea back with a serious upgrade. Their new Interactive Flat Panel (IFP) LED TV doesn’t just play shows and movies– it’s designed to replace your phone, tablet, and maybe even your laptop.

Imagine your kids’ favorite phone games blown up into big-screen learning adventures! The Daewoo IFP LED TV could make fights over screen time a thing of the past as they engage in educational experiences. If you work from home, this TV could transform your living room into a powerful workspace. Picture yourself giving presentations, video conferencing with colleagues, and ditching your laptop altogether.

Movie nights get a serious upgrade too. Say goodbye to juggling streaming devices and subscriptions – this TV promises the crystal-clear picture and powerful sound you want for an immersive experience. Plus, if you’ve got a smart home setup, the IFP LED TV becomes your command center. Control lights, play music, and manage all your devices with just your voice.

Yes, this TV is a premium investment. But imagine the freedom of ditching your tablet or opting for a smaller laptop. The Daewoo IFP LED TV could revolutionize the way you interact with technology at home

Asper Mr. H S Bhatia, Managing Director, Kelwon Electronics & Appliances, DAEWOO’s esteemed licensee partner in India. “The DAEWOO IFP Interactive Flat Panel LED TV is a game-changer in home entertainment tech. With its top-notch features and unparalleled performance, including its interactive capabilities, it is set to transform how we consume digital content. The DAEWOO IFP TV promises to enhance the home entertainment experience for users.”

Head and Neck Cancer Cases Account For 30% in India, Urgent Need to Address Tobacco Consumption Among Vulnerable Populations

New Delhi, March 19: India is grappling with a significant burden of head and neck cancer, constituting a majority of global cases. Particularly vulnerable are the underprivileged sections of the society, notably workers and labourers, due to the rampant tobacco consumption. The importance of preventive programs to detect the disease early was emphasized at the 22nd annual RGCON 2024, themed ‘Head and Neck Cancer: Bridging the Gap from Cure to Survivorship’, hosted by the Rajiv Gandhi Cancer Institute and Research Centre (RGCIRC).

“Head and neck cancers represent nearly 30% of all cancer cases in India, with projections indicating a startling 50% increase by 2040,” stated Mr. Rakesh Chopra, Chairman of RGCIRC, during his keynote address. “With 60% of people in the labour class found to be consuming some form of tobacco, they constitute the most vulnerable sections of the society. Preventive measures, therefore become imperative, and early detection plays a pivotal role, as 80% of all cancers are curable in the early stages,” added Mr. Chopra.

Emphasizing the role of technology in diagnostics, Mr. D. S. Negi, CEO of RGCIRC, highlighted AI’s transformative impact. “AI algorithms can swiftly identify cancer patterns, enhancing diagnostic accuracy and significantly reducing the turnaround time. This innovation holds promise in early disease detection and improving patient outcomes,” he remarked.

RGCON 2024 brought together over 250 faculty and over 1,000 delegates from across the globe to deliberate on advancements in cancer treatment.

Dr. (Prof) Sudhir Kumar Rawal, Medical Director and Chief of Genito Uro – Oncology Services, RGCIRC, explained the conference’s significance in fostering research and innovation. “As an academic institution, RGCIRC places a very strong emphasis on research activities. RGCON serves as a platform to witness and adopt new trends in cancer treatment,” he elaborated.

Prof. Alok Thakar, Director of the National Cancer Institute & Director of the Department of Otorhinolaryngology at AIIMS, Delhi, praised RGCIRC’s contributions, acknowledging it as a beacon in cancer care. “This institution founded by a group of social activists has set a commendable precedent in cancer treatment,” he commended.

Dr Mudit Agarwal, Unit Head & Senior Consultant of Head & Neck Oncology, RGCIRC, Organizing Secretary – RGCON 2024, expressed gratitude to the global medical fraternity for their participation. “This year’s conference facilitated collaboration among experts from surgery, radiation, medical oncology, and pathology, promising advancements in patient care,” he affirmed.

Dr. A. K. Dewan, Director, Surgical Oncology at RGCIRC termed Head & Neck Cancer as a problem for Asia. “It is a poor man’s disease, chief reasons being smokeless tobacco and smoking. India reports about 1.5 million new cancer cases annually. In 2022, RGCIRC registered about 3,000 cases of Head & Neck cancers, which constitute 19% of all cancers. But less than 30% patients undergo surgery as our focus is on multi-modal treatment.”

RGCON 2024 featured key sessions on advanced treatment modalities such as proton therapy, Brachytherapy, and the integration of AI in cancer care. Noteworthy innovations like the Indian Surgical Robot, SSI Mantra, were also showcased alongside discussions on cost-effective reconstruction methods and facial reanimation techniques.

The organizing team of RGCON 2024 included Dr Mudit Agarwal, Unit Head & Senior Consultant of Head & Neck Oncology, Dr Munish Gairola, Director, Radiation Oncology, Dr. Sumit Goyal, Associate Director, Medical Oncology, Dr. Rajat Saha, Senior Consultant, Medical Oncology, and Dr. Sunil Pasricha, senior consultant, Pathology, and Dr Vikas Arora, consultant, surgical oncology.

FIIB Invites Applications for the 2024 Batch of the Executive Fellow Programme in Management (EFPM) — An Exclusive Doctoral Programme for Working Professionals!

NEW DELHI, 19 th March 2024 – FIIB (Fortune Institute of International Business), New Delhi, proudly announces the commencement of admissions for 2024 for its unique AICTE-approved Executive Fellow Programme in Management (EFPM). Established in 1995, FIIB is one of the first Indian business schools to attain associate membership in the European Doctoral Programmes Association in Management & Business Administration (EDAMBA) and among the few distinguished members of AACSB – Association to Advance Collegiate Schools of Business.

The 2024 admissions for FIIB’s Executive Fellow Programme in Management (EFPM) are now open, offering a unique opportunity for working professionals to advance their careers while tackling real-world business challenges. This distinguished doctoral programme, meticulously crafted to meet the needs of professionals, focuses on building research knowledge and rigor, providing an interdisciplinary approach. Taught by accomplished faculty with extensive research and consulting experience, EFPM offers opportunities for collaboration with senior-level business executives.

Through a flexible blend of face-to-face teaching, online sessions, supervised research projects, 24/7 e-learning resources, and independent study, participants are empowered with advanced research skills and competencies to systematically address pertinent and unresolved business issues.

Dr Kokil Jain, Dean of Research & Outreach at FIIB, remarks, “The FIIB EFPM is designed to give you a rigorous journey that has been specially curated keeping the unique needs of a working professional in mind, so you do not have to choose between your doctoral ambitions and career progression. Graduates of our flexible program easily progress within their organizations to leadership positions and can even enter consulting and teaching roles.”

Key Highlights of FIIB EFPM/DBA:

● Duration – 3-5 Years
● Time Commitment – Part-Time; 4 mandatory week-long residencies covering core modules.
● Ideal For- Working professionals & faculty without a Doctoral education keen to acquire research knowledge & skills required for advanced career roles.
● Research Focus – The research seeks to link theory and practice by focusing on and addressing contemporary business problems. The perspective is interdisciplinary.
● Post-Program Trajectory – Graduates advance within their organizations, securing leadership roles, and are poised to pursue opportunities in consulting and teaching.

● Work Experience – One Year of experience required in corporate or academia is mandatory.
● Fee – Rs 1,50,000 for each year
● Scholarship – Self-funded or Sponsored by organisations.
● Last date to Apply – 15th June 2024

Nova Dairy Introduces A2 Cow Ghee, A Premium Addition to its Range of Dairy Products

New Delhi, 16th March 2024 – Nova Dairy, One of the pioneers in the Dairy Industry in India serving purity, is thrilled to announce the launch of its latest product, A2 Cow Ghee. Crafted using the traditional bilona ghee curd churning method from A2 cow milk, this premium ghee promises to revolutionize the dairy industry with its exceptional quality and health benefits. The starting price for this A2 ghee is Rs 1500 onwards

A2 Cow Ghee is derived from the milk of indigenous Indian cows, known for producing A2 beta-casein protein. Utilizing the age-old bilona churning technique, Nova Dairy ensures that the ghee retains its natural aroma, flavor, and nutritional properties, making it an ideal choice for discerning consumers.

Unlike conventional ghee, A2 Cow Ghee offers a range of health benefits, including:

  • Reduction in cholesterol levels, promoting heart health and overall well-being.
  • Contribution to glowing skin, thanks to its rich content of essential fatty acids and antioxidants.
  • Support for better gut health, aiding digestion, and promoting a healthy microbiome.

“Nova Dairy is excited to introduce A2 Cow Ghee to our esteemed customers,” said Ravin Saluja, director with STERLING AGRO INDUSTRIES LIMITED at Nova Dairy. “Crafted with care and precision, our A2 Cow Ghee exemplifies our commitment to offering superior quality dairy products that enhance the lives of our consumers.”

With its rich flavor, nutritional benefits, and traditional craftsmanship, A2 Cow Ghee from Nova Dairy is set to become a staple in households across the country. This launch reinforces Nova Dairy’s dedication to innovation and excellence in the dairy industry.

For more information about Nova Dairy and its range of products, please visit Nova Dairy

BSM PGDM Admissions 2024-26 Open: Apply Now for Scholarships

New Delhi, 15 March 2024: Badruka School of Management (BSM), an institution launched by Badruka Educational Society, is accepting applications for its flagship two-year fully residential Post Graduate Diploma in Management (PGDM) programme for the academic years 2024-26. Up to 120 candidates have the opportunity to avail scholarships by applying before March 25, 2024. The scholarship parameters are based on profiles and entrance exam scores.

BSM’s AICTE-approved PGDM programme stands out for its focus on Data, Technology, and
Entrepreneurship and a global faculty pool with credentials from world-class institutions such as Kellogg, Wharton, and NUS and from renowned Indian institutions such as ISB, IIMs and BITSoM. The curriculum includes niche courses in Sustainable Businesses, Design Thinking, and Digital Businesses, providing learners with a comprehensive skill set crucial for the evolving landscape of the future workforce. The programme emphasises experiential learning through live industry projects, corporate mentorship programmes, and a mandatory 3-month internship. Pedagogical methods include case studies, a flipped room approach, and group discussions to enhance the learning experience.

Duration and Programme Structure

  • The PGDM Programme spans six trimesters over two years, providing a full-time residential learning experience.
  • The Programme follows a unique 2-week block teaching model, where each course is taught intensively for a duration of two weeks.
  • Year 1 consists of 18 compulsory core courses and 6 Essential Skills and Perspective courses (ESPs) for workplace readiness and multidisciplinary learning.
  • Year 2 offers Specialisations, with students having the flexibility to choose from a diverse range of elective courses. Students must mandatorily pursue 6 ESPs.
  • Students must complete a minimum of one specialisation and can opt for a maximum of two.

Dr. Prabhu Aggarwal, Director, BSM, remarked, “In today’s dynamic world, the significance of new-age PGDM programmes, enriched with Essential Skills and Perspectives (ESPs) and hands-on industry experience, cannot be overstated. This programme at BSM empowers students with the knowledge, agility, and holistic skills essential for navigating the complexities of the modern professional landscape. At BSM, we believe that fostering innovation, embracing technology, and cultivating a diverse skill set are paramount. Our programme serves as a catalyst for not only academic excellence but also for shaping individuals who are well-equipped to thrive.

Eligibility Criteria:

  •  Class Xth and XIIth from a recognised board.
  • Recognized Undergraduate or Postgraduate degree in any discipline.
  • Valid score from CAT, GMAT, XAT, CMAT, TS ICET, ATMA or any other state-level management entrance exam.

Enjoy a luscious burst of delight in the comfort of your home with Smoke House Pizzeria!

New Delhi, March 15, 2023: Extinguish the fire of your hunger with perfectly charred pizzas locked with cheese and topped with unsmoked veggies; Smoke House Pizzeria is here to bring

the pizza experience directly to your homes, offering the essence of a pizzeria without the need to visit the restaurant.

pizzeria

The recently launched pizzeria promises to sprinkle lusciousness in every bite of the pizzas.Creating the best Italian-style pizzas, prepared from sun-kissed tomatoes, the eatery is sure to

stretch the splash of fun at home. Combine your meal with different beverage varieties—machine and hand-brewed—the choice is yours to make.

Looking for a place that can make everyone in your group happy? Smoke House Pizzeria’s delivery menu features something for everyone, including freshly prepared New York-style pizza, made-from-scratch panuzzo, delicious pasta dishes, and fresh salads. The menu lists a selection of genuine products chosen with great care to offer flavours and aromas of Neapolitan cuisine. The variety includes all kinds of dishes, both vegetarian and non-vegetarian, and

promises to satisfy every type of palate at an accessible cost.

Every crumb of dough at the pizzeria is heated with perfection at an equal temperature to add a unique smoky flavor; Try the Lamb Kefta Pizza or the Mozz & Pesto Naked Pizza to enjoy thecrunchiest crust outside and fall in love with the softest part inside. From making pizza dough tofiring it out with the traditional heating process, the pizzeria maintains a high standard of textureto satisfy your cravings.

The eatery has poured a passion for perfection into every slice and aimed to create a gourmet experience for pizza lovers across the city.

Early growth stage focused Fundalogical Ventures announces maiden investment in cold chain company Indicold

March 14th, 2024, New Delhi: Early growth investment fund Fundalogical Ventures (FLV) has announced their first investment. The fund has invested in the Pre – Series A round raised by Indicold, a tech enabled cold supply chain company. The funds will be used to focus on tech development, expanding into new geographies and building a strong team.

INDICOLD

Fundalogical is backed by well-known sponsors such as Mr. Krishna Kotak, Chairman of JM Baxi Group, Mr Tushar Jani, Blue Dart Founder, Mr. Mehernosh Currawalla of FAK Cargo Dynamics, Mr Khalid Vohra of SAI Shipping and Mr Suryakant Parekh of Polestar & Parekh Group. It is one of the few funds operating at the intersection of early growth, a cusp between VC and PE and focusing on high growth sectors like Supply Chain and Logistics, and peripheral sectors like consumption which are driven by supply chain. The Fund invests in innovative early growth companies with an average investment size of ₹ 20 to 80 Crore, during their investment cycle as a lead or co-investor.

Commenting on the investment, Mr. Tushar Jani, Sponsor, Fundalogical Ventures, “With the country’s rapidly expanding demand for efficient cold logistics solutions, we see immense potential for growth in this sector. With huge losses in storage and transportation of temperature-controlled food supply chains, Indicold’s visionary founders and innovative operations will bring value-added propositions to their customers.”

Ratna Mehta, CEO & Managing Partner, Fundalogical Ventures says, “We believe that the next decade is going to see a lot of innovation in the supply chain space to support the consumption and manufacturing growth in India. We are excited to partner with Indicold which is building a disruptive platform for cold supply chain solutions.”

Founded in 2019, Indicold is building a future ready sustainable cold supply chain network. It is a one stop end-to-end B2B solution provider in environment-controlled logistics with faster turnaround, maximum asset utilization and reduced operational costs. The company works across the entire cold supply chain through three verticals namely Store, Move and Prepare. Deep understanding and experience of the cold chain Industry in India, has helped Indicold build a marquee client base including the likes of Amul, Unilever, Britannia, Zomato, Jubilant Foodworks, Theobroma, Baskin Robbins, etc.

Niharika Jalan, Co-founder CGO, Indicold, says, “We are excited to partner with Fundalogical Ventures in our journey going forward. The ethos of both Indicold and Fundalogical are growth, innovation and sustainability.

Kartik Jalan, Co-founder CEO, Indicold, adds, “Indicold is implementing state of the art automation in cold chain leveraging Deep Tech, AI, and ML with emphasis on sustainability. Our partnership with Fundalogical will accelerate our efforts in this direction.”

Indicold is setting up India’s first frozen Automatic Storage and Retrieval System – High Bay Warehouse with 7,000+ pallets in Gujarat which aims to create new standards in automation and supply chain solutions in India. Moreover, the company plans to expand its footprint across states, with clients across various industries to provide cold chain solutions. In the last 12 months, the company has grown 3x Y-o-Y.

Credgenics emerges as a leader in financial dispute(s) resolution with strong ODR capabilities

New Delhi, March 14th, 2024: Credgenics, a leading provider of SaaS-based collections and debt resolution technology solutions worldwide, is transforming the way debt repayment related disputes are resolved in India. By leveraging the power of Online Dispute Resolution (ODR) in India, Credgenics has been successful in managing the resolution of $70 billion in repayments and handles 2.5 million unique disputes every month growing at 20 percent monthly. Credgenics is streamlining the debt resolution process, ensuring transparency, reducing costs, and providing a seamless experience for all parties involved.

The Indian financial services industry has witnessed remarkable growth leading to increased access to formal financial services across the country. However, the process of debt repayment and resolution has often encountered complexities, leading to a substantial backlog of cases in traditional legal channels. To address this challenge, Credgenics harnessed its advanced technology and legal expertise to facilitate efficient debt resolution through its Online Dispute Resolution platform. The digital-based legal approach enables the resolution of debt /repayment disputes and conflicts between concerned parties without the need for physical proceedings/hearing(s). Credgenics combines this innovative methodology with modern communication tools such as video calls, emails, and messaging applications, ensuring a faster and simpler dispute resolution process.

Commenting on the milestone, Rishabh Goel, Co-founder and CEO of Credgenics said, “At Credgenics, we are committed to reshaping the narrative of debt resolution in India. Our ODR platform leverages cutting-edge technology and strong legal expertise to provide a transparent, cost-effective, and accessible solution for resolving financial disputes. Our innovative approach fosters trust, accountability, and financial inclusivity, ensuring a level playing field for all stakeholders. We are redefining the boundaries of debt resolution, leaving an indelible mark on India’s financial landscape.”

Credgenics offers a comprehensive suite of legal technology solutions, including an arbitration platform, pre-litigation mediation / conciliation, and credit counseling platform. The company has a team of over 850 case managers, 2,200 counselors, and 3,000 neutrals who are qualified and independent BFSI domain-focused experts, providing services to leading banks, fintech lenders, NBFCs, and Asset Reconstruction Companies (ARCs) across more than 16,000 pin codes and 10 vernacular languages pan India.

Mayank Khera, Co-founder and COO of Credgenics, said, “Our success lies in our ability to balance efficiency and costs while ensuring fair, speedy, cost effective, efficient and secure dispute resolution. By streamlining the process through digital tools and real-time visibility, we empower both creditors and borrowers to deal with complexities seamlessly. With robust technology and infrastructure, we have conducted over 1 million+ e-arbitrations, delivering exceptional resolution rates compared to traditional methods.”

Credgenics’ impressive track record speaks volumes about its expertise in the ODR space for BFSI segment. As Credgenics continues to steer the intersection of technology, finance, and innovating legal technology processes, it remains at the forefront of the Online Dispute Resolution in India, committed to fair and efficient dispute resolution in the digital age.

Matanand Foundation and ENTOD Pharmaceuticals Collaborate

New Delhi, 14th March, 2024: Matanand Foundation, in collaboration with ENTOD Pharmaceuticals, has announced the launch of the Glaucoma Awareness Campaign ‘#GlaucomaMuktBharat,’ which is running from March 10th to March 16th, 2024 across different parts of India. This initiative aligns with ‘World Glaucoma Week’ and aims to raise awareness about glaucoma, a degenerative eye disease that affects millions across the country and worldwide.

Glaucoma, often referred to as the “silent thief of sight,” poses a significant threat to vision health, with its gradual progression leading to irreversible blindness if left untreated. With an estimated 12 million individuals affected in India alone, and up to 50% of cases going undetected, the need for awareness and early detection is paramount.

The Glaucoma Awareness Week Campaign is encompassing a series of field activities designed to educate communities specifically targeting the youth about the importance of regular eye check-ups and early intervention. Key highlights of the campaign includes:

Green T-Shirt Initiative: Field teams are sporting green T-shirts bearing the ‘Glaucoma Mukt Bharat’ logo to symbolize unity in the fight against glaucoma.

Cap Distribution: Doctors and their staff has received green caps to signify their support for glaucoma awareness.

Localized Awareness Materials: Posters and danglers featuring glaucoma awareness messages in regional languages are being distributed across target areas.

Patient Education: Field teams are utilizing patient education leaflets to educate individuals in OPD areas about glaucoma symptoms, risk factors, and preventive measures.

Vision Simulation: To demonstrate the impact of glaucoma on vision, special goggles simulating glaucomatous vision are being showcased, allowing individuals to experience firsthand the challenges faced by those with the condition.

Commenting on the initiative, Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals, stated: “Our aim with the ‘#GlaucomaMuktBharat’ campaign is to empower individuals with knowledge about glaucoma and encourage proactive eye care practices. By fostering awareness and facilitating early detection, we can work towards reducing the burden of glaucoma-related blindness in India. This campaign is not just about raising awareness; it’s about taking tangible steps to save sight and improve lives.”

Dr. Pankaj Bendale, Glaucoma consultant, NIO, Pune, a renowned ophthalmologist and supporter of the campaign, emphasized the significance of community-driven initiatives in combating glaucoma: “Undetected and untreated glaucoma can lead to irreversible visual impairment and blindness, making early detection crucial for preventing vision loss. It’s imperative to increase awareness about glaucoma, especially in underserved communities, and implement effective screening programs to ensure equitable access to eye care services. Through this campaign, we aim to educate the public about the importance of regular eye check-ups and empower individuals to take proactive steps towards preserving their vision.”

In addition to field activities, the campaign emphasizes the importance of regular eye check-ups, especially for individuals over 40 years of age and those with a family history of glaucoma. Early detection, coupled with timely intervention, can significantly improve outcomes and prevent vision loss.

Early detection and treatment are paramount in managing glaucoma, a condition that can often be asymptomatic in its early stages. Regular eye check-ups are crucial for identifying glaucoma early, as timely intervention and appropriate treatment can help preserve vision and enhance the quality of life for those affected by the condition.

The Glaucoma Awareness Week Campaign underscores the collective efforts of Matanand Foundation and ENTOD Pharmaceuticals to create a ‘Glaucoma Mukt Bharat’—a nation free from the burden of glaucoma-related blindness. By raising awareness, promoting early detection, and advocating for accessible eye care services, the campaign aims to pave the way for a brighter future for all individuals at risk of glaucoma.