Tag Phoenix

Mumbai, India: Get ready for an unforgettable celebration! The Phoenix Festival 2024 is set to redefine the shopping experience across India, transforming everyday moments into extraordinary memories. Phoenix Malls proudly announces a spectacular festival that will engage, entertain, and elevate the retail therapy experience for shoppers nationwide.

Spanning five cities and seven malls—including Phoenix Palladium Mumbai, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, Phoenix Mall of the Millennium Pune, Phoenix Palladium Ahmedabad, Phoenix Citadel Indore, and Phoenix Palassio Lucknow—this unparalleled festival promises a captivating mix of shopping, entertainment, food, and art.

Avant-Garde Transformative Décor Experience

Prepare to be amazed! Each Phoenix Mall will undergo a spectacular transformation, showcasing jaw-dropping visual splendour and larger-than-life décor that will transport shoppers to another realm. Every corner will captivate the senses with whimsical themed installations and stunning festive displays. This immersive environment promises to create unforgettable experiences, ensuring that every visit is a memorable adventure for years to come.

Phoenix Palladium Mumbai features a stunning 52-foot lantern, the largest in the country, alongside the captivating “Weavers of Dream” installation, celebrating India’s rich textile heritage ‘Treasures of India’. These breath-taking displays highlight the artistry and craftsmanship that define the nation’s diverse cultural landscape.

Palladium Ahmedabad’s Lotus Whispers décor symbolises purity and enlightenment with vibrant colours and delicate designs.

Meanwhile, Phoenix Marketcity Mumbai Kurla dazzles with its ‘Celestial’ theme ‘The Wonders of Cosmos’, transforming the indoor space into a breath-taking night sky adorned with luminous stars and enchanting moon motifs. This immersive experience invites visitors to bask in the magic of the cosmos, creating a truly celestial atmosphere.

Experience the Magic Live

On the cards are jaw-dropping concerts that feature Bollywood and international superstars. This includes chart-topping favourites, some of whom are on the cusp of debuting in India. Some of those include very popular thematic events like CocoMelon Live Experience, Ishaara Sufi Night, Oktoberfest, Mika Singh, Indian Ocean, Piyush Mishra, and much more.

A culinary journey beyond comparison

Embark on a culinary journey featuring Food festival, pop-up restaurants, Michelin-starred chefs, and vibrant fusion festivals, alongside exciting culinary competitions. Savor exquisite options at Ishaara, Eight, Julius, Dobaraa, Poult, Café Ellora, and Fyole, making every experience even more delightful!

A true blue retail revolution

Experience an elevated shopping adventure with exclusive limited-edition collaborations! Choose from a diverse selection of premium international brands, including newly launched names like Zara, H&M Home, Tira, Bose, and Armani Exchange, alongside exquisite festive wear and ethnic brands. Discover stunning options from celebrated labels that capture the essence of tradition and style, making it the ultimate shopping experience for every taste!

Unparalleled Rewards Await

Prepare to be dazzled! Shoppers can join outstanding loyalty programs for a chance to win incredible prizes. One lucky winner could drive home in a brand-new Mahindra Thar, while others might enjoy a lavish 4-night Caribbean vacation. Plus, daily rewards include Yamaha bikes, gold coins, and exclusive staycations at The St. Regis Mumbai!

A monumental moment combining shopping with purpose

In typical Phoenix fashion, this festival offers a wide range of activities beyond just shopping. Shoppers also get to give back to the community each time they shop. In partnership with the Sood Charity Foundation, Phoenix Festival 2024 introduces ‘Shop with Purpose’—a ground-breaking initiative where every purchase contributes to empowering communities across India.

Mayank Lalpuria, senior vice president of marketing at The Phoenix Mills Limited, gives us a glimpse of the grandeur awaited, Every day is a celebration at Phoenix Malls, where we strive to extend experiences that go beyond shopping. This year, we are excited to offer unique, immersive experiences tailored for the entire family. From engaging settings for kids to performances by trendsetting artists and thematic events, every corner of the festival will be a feast for the senses. Prepare to be awed by our larger-than-life décor, designed to create stunning backdrops perfect for capturing unforgettable moments this festive season. And that’s not all—indulge in a variety of lip-smacking, delectable treats as part of our food festival. Discover the magic at Phoenix Malls, where every visit becomes a joyful experience!

Diana Penty, the festival’s brand ambassador, adds: “For me, Phoenix Malls, anywhere in the country, has been a space where I see culture, community, and commerce thriving. I am sure that the Phoenix Festival 2024 is set to be a cultural phenomenon that will bring people together in ways we’ve never seen before. I’m thrilled to be part of this exciting journey!”

National, 16 February 2024: Hungama Digital Media Entertainment Pvt. Ltd, a leading digital entertainment company, and BharatBox, the cutting-edge Web3 solution provider join hands to present a groundbreaking fusion of music, technology, and fan engagement by a live concert featuring the incredibly talented Ritviz. Known for his soul-stirring performances, Ritviz is set to take the stage at Phoenix Citadel, Indore, on the 17th of February 2024, starting at 5 pm.

From chart-toppers like ‘Udd Gaye’ and ‘Barso’ to the soulful ‘Liggi,’ Ritviz’s music is a fusion of electronic beats, Indian classical influences, and captivating vocals, captivating fans across India and around the world. His unique musical blend has garnered him a massive fan following, and this live performance is set to be a spellbinding showcase of his exceptional talent. Brace yourselves for an unforgettable evening filled with the magic of Ritviz’s music – an experience that is bound to resonate long after the beats fade away.

Soumini Paul, Senior Vice President of Hungama Digital Media said, “We’re excited for a special musical concert in Indore. This partnership with BharatBox aligns seamlessly with our commitment to delivering unparalleled entertainment. With Ritviz’s mesmerizing musical prowess at the helm, this concert promises to be an unforgettable spectacle. Join us for an evening filled with pure enjoyment, as we collectively embark on a transformative adventure you won’t want to miss.”

Adding on, singer-songwriter Ritviz shared, “I am thrilled by the electrifying energy of concerts —it’s an anticipation I eagerly embrace. Collaborating with Hungama and BharatBox fills me with joy as I prepare to connect with fans for an unforgettable night of music and revelry. I’m excited to curate an atmosphere brimming with pure joy and celebration for everyone to enjoy.”

Karan Keswani, CEO, BharatBox said, “Our collaboration with Hungama at Ritviz’s concert is just the beginning of our efforts to integrate collectables for concert visitors, and we will also be adding future utility to the collectables for the Hungama World located in The Sandbox. Music enthusiasts, join us for an evening filled with unforgettable melodies and an electric atmosphere.”

Passion has the remarkable ability to lift souls from the ashes of their challenging lives and sculpt something superior, more robust, and exquisitely beautiful. “In order to rise from its own ashes, a Phoenix first must burn,” resonates deeply within every receptive heart, tapping into the innate powers of their own supernatural energies.

In a personal narrative of triumph and self-discovery, I reflect on an extraordinary moment that continues to resonate deeply within me. The experience was nothing short of extraordinary – an indescribable feeling that still evokes a profound emotional response. To be publicly recognized for an endeavor that not only showcases one’s capabilities but also involves taking a daring risk is truly one of the best things that has ever happened to me.

As we embark on our life journey, it is crucial to acknowledge that without a destination, we remain unaware of our arrival. Success, for me, extends beyond mere recognition; it is the freedom to engage in activities I love every day – reading, writing, and running. True success lies in having the autonomy to pursue these passions at my discretion, rather than squeezing them into a hectic schedule dictated by obligations.

Contrary to conventional notions, success is not merely reflected in the numbers on a bank statement or the amount of money in one’s pocket. It is not solely defined by monetary wealth; instead, success is the realization of goals set, making it inherently subjective. For me, success revolves around personal happiness and fulfillment, a concept that transcends the materialistic pursuits often associated with it.

The crux of success lies in the contentment found in embracing the twists and turns of destiny. It is about being a source of pride for my parents, a dependable friend, and a person who follows through on their commitments. In a world where genuine friendships are rare, success is having those few trustworthy friends who stand by you in times of adversity.

Today, my definition of success centers around having a purpose – one that I define for myself. Gone are the days when success was equated with material possessions, as I discovered that accumulating stuff did not necessarily translate to enduring happiness. True success, as opposed to materialism and ego, is found in creating a purpose-driven life.

The crux of transformational leadership lies in empowering others, rather than disempowering them. It transcends isolated actions, becoming a guiding principle that encourages individuals to emerge as leaders in their communities. Values that drive transformation, rather than mere transactions, form the cornerstone of this paradigm shift.

In the tapestry of my success story, the title echoes a universal theme – Universal Transformation: The Metamorphic Phoenix – Rising from the Ashes. It encapsulates the essence of not just personal triumph but the broader concept of empowering others, fostering values that inspire positive change, and transcending the conventional benchmarks of success.

As the Phoenix rises, so too does the spirit of transformation, igniting a universal fire that illuminates the path towards collective growth and empowerment.