Huawei Wins Digital with Purpose Award for Salmon Protection Solution in Norway

CASCAIS, Portugal, July 13, 2024– Huawei received the GeSI Digital with Purpose (DWP) Award 2024 and the DWP Biodiversity Award 2024 yesterday for its automated filtering system designed to protect wild Atlantic salmon in Norway.


Developed under Huawei’s TECH4ALL initiative with local partners Berlevåg Hunter and Fishermen’s Association (BJFF), Simula Consulting, and Troll Systems, the award-winning solution is able to recognize different fish species and filter out pink salmon, an invasive species that is not native to Norway’s rivers and has had a significant negative impact on native salmon.

“The award of the Grand Prize to Huawei’s AI solution for screening invasive salmon was unanimous among all the judges. Not only for its innovation, but also for the results it has achieved in a short space of time. This system is an example of how technological solutions have the power to contribute to the sustainability of the planet and the preservation of ecosystems,” said Luís Neves, CEO of the Global Enabling Sustainability Initiative (GeSI).

“Huawei committed to the Digital with Purpose initiative in May 2021, pledging to establish practical and incremental steps to become a purpose-led business that has a positive impact on society and our home,” said Joyce Liu, Director of the TECH4ALL Program Office at Huawei. “The technologies and partnerships that safeguard biodiversity and ecosystems not only benefit our planet, but also local communities that depend on natural resources.”

With wild Atlantic salmon an integral part of Norway’s identity, culture, and economy, the urgent need for a solution to the invasive species is recognized on a national scale.

Introduced into rivers bordering Norway in the 1960s, the pink salmon’s rapid reproduction cycle means that increasing numbers of the invasive species flood into Norway’s river systems every other year as part of its biennial spawning cycle. They aggressively outcompete native salmon for food, introduce disease, and increase the nitrogen content in rivers when they decompose, in turn causing other aquatic life to die.

After two years of development by Huawei and partners, the solution was deployed in pilot projects in Norway’s Kongsfjord and Storelva rivers in 2023. More than 6,000 pink salmon were successfully diverted out of the two rivers during last year’s breeding season.

“The trap has been developed and tested over several seasons, and we are convinced that our AI-based solution is the recipe for future success. Among the many thousands of identifications that we did last year, we identified and caught 100% of the pink salmon, and had an overall identification rate of 99.98,” said Geir Kristiansen, General Manager of BJFF.

Huawei and Partners Win TM Forum Assets Award

[Lisbon, Portugal, February 19, 2024] At the TM Forum Accelerate week, the catalyst project “Intelligent and Value-Driven Network Operations Transformation,” incubated by Huawei and telecom operators China Mobile, STC (Saudi Arabia), and Hong Kong Telecom, etc., was honored with the Outstanding Contribution to TM Forum Assets Award. Presented by TM Forum, this award recognizes a team that has made the most significant contribution to the value of TM Forum’s assets based on the results of a Catalyst project.

The catalyst project leverages several capabilities from Huawei intelligent operations solution. The new metric EDNS (Expected Demand Not Served), the new platform iEM (intelligent Event Management), the new value framework VOF (Value Operations Framework), and cutting-edge technologies like AI and Graph Neural Networks (GNN). These capabilities collectively enhance operational efficiency by prioritizing work order based on service impact, thereby transforming operational mode.

The project team actively contributed over 30 standard proposals across various TMF working groups including AI Closed-loop Automation (AICLA), Measuring and Managing Autonomy (MAMA), Open Digital Architecture (ODA), and TechCo Organization Design (TCOD). These standards cover topics such as EDNS definition and implementation, iEM platform components, VOF for measuring the business value of operation, and talent skill transformation framework. The series of standards provide industry proven references to implement digital transformation and autonomous operation.