Dalmia Cement onboards superstar Ranveer Singh as the Brand Ambassador

February 2024: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer- centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.

 The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Commenting on the initiative, Shri Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the
proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”

 “Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

Commenting on his collaboration Superstar Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

 Mr. Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimising cement recipe that makes it most suitable for Roof Column and Foundation. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce which assists home builders and contractors in using the cement in the right way. The RCF campaign brings to fore this value proposition”.

Tic Tac’s Playful #VibeHai Campaign Spreads Good Vibes With Bollywood Actor Ranveer Singh’s Charisma!

Mumbai, 16th February 2024: Say goodbye to all those boring & mundane days as Ferrero India, a part of the Ferrero Group, has just unleashed a fun explosion of vibrant and infectious energy, with its latest campaign for Tic Tac! Brace yourselves for #VibeHai, the electrifying campaign that ignites your youthful spirit and makes you dance your heart out.


Picture this: Actor Ranveer Singh, Bollywood’s fireball of liveliness, bursts into your screen with an explosion of energy and enthusiasm. Here, he is seen vibing to the raw and exhilarating rhythm of Yashraj Mukhate’s irresistible beats.

His moves? Each step is a kaleidoscope of cool vibes, that perfectly mirrors the fun spirit of Tic Tac, that spreads cheer & good vibes, overcoming the daily hassles & challenges, while inspiring a positive outlook towards Life! This isn’t just a campaign, it’s a movement. Tic Tac’s campaign inspires you, to evoke hope & positivity in your lives.

Yashraj Mukhate’s infectious jingle, “Vibe Hai… Tic Tac Wali Life Hai,” mesmerises you into pure, unadulterated fun. The original soundtrack transforms into a catchy & foot-tapping tune, perfectly matching the throbbing energy of Ranveer’s dance moves. The music video creates a riveting experience that goes beyond the ordinary, encouraging everyone to indulge in Tic Tac’s Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Yashraj Mukhate, who is composing regional renditions for the first time.

Mr. Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

Remember, it’s not just about the mint, it’s about unlocking the epic adventure that is your life. Tic Tac will add a pop of flavour and a whole lotta fun to the ride.