“Samsung Semiconductor India expands R&D footprint with a new state-of-the-art R&D facility in Namma Bengaluru”

India, 29 th February 2024 – Samsung Semiconductor India Research (SSIR) today announced the opening of its new R&D facility in Bengaluru. The expansion marks a significant milestone in SSIR’s commitment to driving cutting-edge semiconductor research and development in India, while addressing the company’s growing needs for advanced infrastructure. This is SSIR’s second office in Bengaluru, with a capacity to accommodate close to sixteen hundred professionals. Located at Bagmane Capital Tech Park in Angkor-West, the facility spans 1, 60,000 square feet across four floors.


The new campus of Samsung Semiconductor India Research (SSIR) features a modern, open-plan layout across four floors, encouraging collaboration and agility. The design includes designated hot-desking areas for workforce flexibility. There are over sixty (60) state-of-the-art meeting rooms for seamless communication, and amenities such as a fully equipped cafeteria, medical facilities, dedicated nap rooms, and recreational areas for rejuvenation for all employees. Additionally, transport shuttle services are also available which will further enhance convenience, ensuring a holistic work experience for SSIR employees.

“It is an exciting moment for us as the new facility in Bengaluru embodies our commitment to expanding our footprint in India and enabling a vibrant environment for our exceptional team members. This new hub reinforces SSIR’s standing as a crucial player in Samsung Semiconductor’s global innovation ecosystem as we open the doors to new opportunities”, said Balajee Sowrirajan, EVP & MD at Samsung Semiconductor India Research.

SSIR currently has a strength of over four thousand and five hundred (4500) employees and will add over seven hundred (700) people including fresh graduates as well as lateral hires across teams in India.

Samsung Presents Galaxy AI Vision at MWC 2024 with Latest Products and Services

Gurugram, India – February 26, 2024: Samsung Electronics Co., Ltd. will unleash new mobile experiences with Galaxy AI at Mobile World Congress 2024, which kicks off today in Barcelona, Spain. Visitors to the Samsung booth will experience Galaxy AI hands-on across all Galaxy products, centered around Galaxy S24 series which leads the way into a new era of mobile AI. Galaxy AI[1] will also be expanded across the Samsung portfolio, including more intelligent productivity with Galaxy Book4 series, intelligent health with Galaxy Watch6 series, and Galaxy Ring which is being publicly displayed for the first time.


“Our latest Galaxy products and innovations unlock the power of mobile AI to empower users in their everyday lives to open up new possibilities,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At MWC this year, we’re excited to showcase Galaxy AI across our portfolio, including Galaxy S24 series, proving just how powerful these devices are in enabling a better, more intelligent and connected future.”

Introducing a New Era of Mobile AI

Samsung will present the AI features of Galaxy S24 series that empower user’s communication and creativity, brought to life in everyday scenarios at the booth. This includes features such as Live Translate[2] powered by on-device AI for two-way, real-time translations of phone calls that defy language barriers. Circle to Search with Google[3] enables quick and easy, more intuitive searching to make new discoveries with just a simple gesture. Also on show will be Note Assist[4], which simplifies and organizes complex texts, as well as Generative Edit[5], which allows a user to freely resize or reposition subjects within photos for more creative freedom.

Samsung has also organized a space where visitors can check out the powerful camera performance of Galaxy S24 series. In the zone resembling a dim concert hall, close-up shots can be taken of small objects placed on stage to utilize the Nightography capabilities of Galaxy S24 series, upgraded to be more stable in low light thanks to Galaxy’s AI-based ProVisual Engine[6].

These Galaxy AI capabilities are soon to be expanded to existing Galaxy models, including Galaxy Z Fold5, Z Flip5 and Tab S9 series, as well as Galaxy S23 series and S23 FE[7]. In addition, Samsung is offering the chance to experience enhanced productivity first-hand with Galaxy Book4 series, set to launch globally from February 26. Displayed at the Samsung booth, connectivity features on Galaxy devices will demonstrate how users can elevate productivity seamlessly, such as easy transfer and editing of photos and videos between Galaxy S24, Galaxy Book4 and Galaxy Tab S9.

More Connected Wellness Experiences, Powered by AI

Samsung will be displaying its intelligent health lineup at MWC, offering users even more personalized and seamless health experiences with the transformative power of AI, across even more devices. As part of this portfolio, Galaxy Ring is being unveiled as a new health form factor that simplifies everyday wellness, supporting smarter and healthier living via a more connected digital wellness platform – Samsung Health.

Samsung is also set to exhibit upcoming intelligent health features. For example, My Vitality Score[8] offers personalized health insights based on multiple factors including Sleep, Activity, Heart Rate and Heart Rate Variability, while Booster Card[9] helps make each day healthier by tracking predefined goals and delivering actionable insights. Visitors will be able to see the benefits of these features on Galaxy Watch6 series paired with Galaxy S24, prior to public availability later this year.

Leveraging Samsung’s SmartThings ecosystem, Samsung is showcasing how the home can be turned into a place for healthier living[10]. Control connected lights to automatically turn off and on for a more optimal sleep[11] or set alerts as a reminder to take medicine. It also allows a user to track exercises and measure heart rate and calories burned in real-time while following a fitness video on a connected TV, all at the same time.

The Samsung Galaxy Experience booth at MWC 2024 is located in Hall 3 of the Fira Barcelona Gran Via.

Samsung Announces Exciting Cashback Offer on Galaxy A34 5G

Bengaluru, India – Feb 19, 2024: Samsung, India’s largest electronics brand, today announced an exciting cashback offer on Galaxy A34 5G smartphone. Galaxy A34 5G offers a premium experience with Samsung’s signature Galaxy design and flagship features like Nightography, which help consumers shoot sharper images and videos in low light conditions. With best-in-class IP67 rating, Gorilla Glass 5 protection, 4 Android OS upgrades, and 5 security updates, Galaxy A34 5G is designed to provide a worry-free user experience.


As a special offer, consumers can now purchase Galaxy A34 5G with an instant discount of INR 3000. Originally priced starting INR 27499 for the 8GB + 128 GB variant, consumers can now own Galaxy A34 5G at just INR 24499 and the 8GB + 256GB variant at just INR 26499.

Galaxy A34 5G features a floating camera setup as well as a metal camera deco which matches the device’s colour. It is available in four trendy colours – Violet, Lime, Silver and Graphite. Built to last, Galaxy A34 5G has spill and splash resistance with an IP67 rating, meaning, it can withstand 1 meter of fresh water for up to 30 minutes. Additionally, this smartphone comes with Corning Gorilla Glass 5 protection for improved scratch and drop protection. The vivid display on Galaxy A34 5G features true-to-life colours with Super AMOLED technology and the 120Hz refresh rate allows for incredibly smooth scene-to-scene transitions, even in fast motion.

Galaxy A34 5G comes with 48MP OIS primary lens, 8MP ultra-wide lens, and 5MP macro lens. Galaxy A34 5G also has multiple Camera AI features namely Object Eraser, Image Remaster and Image Clipper. The Object Eraser removes unwanted objects, shadows and reflections from the images. Image Remaster makes photos look even better due to its new image processing engine and Image Clipper lets consumers make cut-outs of the subjects of their photos and use them elsewhere.

Galaxy A34 5G comes with Samsung’s defense-grade security platform Knox which protects users personal data in real-time. Additionally, Galaxy A34 offers consumers a host of meaningful experiential features that enrich their lives. The unique Voice Focus feature allows users to enjoy clearer voice/video calls even with popular third party apps. Galaxy A34 5G comes with Samsung Wallet which lets consumers use the Tap and Pay feature with their credit cards, and a smooth UPI payments experience. Users can also securely access their Digital IDs such as PAN, Driving License, Vaccine certificates and many more with Samsung Wallet.

Samsung to Make Galaxy AI Available Across 100 Million Galaxy Devices this Year: TM Roh

Bengaluru, India – January 30, 2024 – Samsung’s flagship smartphones have done really well in India, where the premium segment is witnessing double-digit growth. Galaxy S23 series sales in India was 1.4 times compared to Galaxy S22 series, thanks to S23’s powerful performance and epic camera capabilities.

TM Roh

“This year, we have changed the industry paradigm by integrating the power of AI with Galaxy S24 series. Mobile phones were created to bring people together, and we use them in so many parts of our lives. We believe mobiles will become the primary access point for AI technology as people already use their smartphones for just about everything, making it the perfect vessel. With Galaxy S24 series, we strongly believe in revolutionizing user experience through Galaxy AI. Samsung is the leader in the mobile industry with over 1 billion Galaxy customers. By using customer insights accumulated over decades, years of innovation to optimize AI for mobiles and open collaboration with industry leaders, we have come up with Galaxy AI, which will become the ‘global standard for mobile AI.”

Galaxy S24 series takes a Hybrid approach to optimizing the AI user experience whether on-device or in the cloud, to provide a meaningful user experience with tangible benefits. With Galaxy S24, our first AI phone, we have opened a new era of AI phones and Galaxy AI enables users to break communication barriers, enhance their productivity, and unleash creativity like never before.

Our R&D centres in Noida and Bengaluru have played a major role in the development of Galaxy AI. From commercialization of language AI and optimization of AI for mobile to framework development, both Noida and Bengaluru centres made a great contributions. This helped us provide customers with practical and useful AI experiences.

Including Galaxy S24 series, we’re committed to bringing Galaxy AI to approximately 100 million Galaxy mobile devices worldwide this year. This will also amplify mobile AI usage and bring benefits to Galaxy customers that cannot be found anywhere else.

Starting from the S24 series, we will provide seven-generations of Android OS upgrades and seven years of security updates, ensuring customers enjoy a long-lasting and secure premium experience.* Galaxy S24 series also continues our efforts to reduce our carbon footprint. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements.

* Availability and timing of Android OS upgrades and security updates may vary by device model and market.

**TM Roh, President and Head of MX business, Samsung Electronics was in India.

Samsung India Ties Up with Blinkit to Deliver Galaxy S24 Series in 10 Minutes in Select Cities

Bengaluru, India – January 25, 2024 – Samsung, India’s largest electronics company, today announced a tie-up with quick-commerce platform Blinkit to deliver its recently launched Galaxy S24 series in India. Customers in Delhi-NCR, Bengaluru and Mumbai can order Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones on Blinkit and get the phone delivered in less than 10 minutes.

Customers buying the Galaxy S24 series on Blinkit can avail an instant cashback of INR 5000 if the purchase is done through HDFC Bank credit card.

The tie-up with Blinkit will help Samsung cater to the huge demand for its flagship S24 series in India. Samsung has secured record pre-bookings for Galaxy S24 series, making it the most successful S series ever. More than 250,000 customers in India pre-booked a Galaxy S24 smartphone in just three days since January 18.

The ’Made in India’ Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones come with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi. In the car, Android Auto will automatically summarize incoming messages and suggest relevant replies and actions.

Galaxy S24 comes with gesture-driven ‘Circle to Search feature’. Users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. For certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web.

Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom. The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x.

The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed.

Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.