Starbuzz.ai Secures $500K in Seed Funding to Revolutionize Influencer Marketing Sector

India, 22nd Feb 2024Starbuzz.ai, an innovative AI-driven influencer marketing platform, has announced the successful closure of its seed funding round, securing $500,000 (Rs 4.15 crore) from an undisclosed investor. This substantial investment will fuel the company’s expansion efforts, including team growth, product refinement, and market exploration.

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Incubated within India’s leading startup ecosystem, T-Hub, Starbuzz.ai has emerged as a promising player in the influencer marketing space. With its advanced AI-powered solutions, the platform offers brands and agencies the tools to streamline and optimize influencer marketing campaigns. By leveraging sophisticated algorithms, Starbuzz.ai enables brands to discover relevant influencers, manage campaigns effortlessly, and derive actionable insights through advanced analytics. Notably, Starbuzz.ai’s adeptness in detecting fake followers and delivering comprehensive analytics empowers brands to make data-driven decisions, safeguarding maximum ROI and upholding brand integrity.

With an estimated worth of around 12 billion Indian rupees and projected to further grow at a CAGR of 25% over the next five years (Statista), Starbuzz.ai is well-positioned to capitalize on this burgeoning market. The company’s plans for expansion into new markets, including the Middle East, Canada, and Australia, underscore its ambition to become a global leader in influencer marketing automation. T-Hub’s invaluable contributions in nurturing Starbuzz.ai’s early development through mentorship, industry connections, and access to crucial resources have significantly shaped their growth trajectory.

Krishna Priya Akella, Founder, Starbuzz.ai, said, “At Starbuzz.ai, our aim is to revolutionize influencer marketing through cutting-edge technology. This latest funding round not only validates our vision but also propels us forward on our journey to reshape the industry with innovative solutions. With an unwavering commitment to excellence, we stand ready to empower brands and agencies, unlocking unparalleled success in their influencer campaigns.”

According to Mahankali Srinivas Rao (MSR), CEO of T-Hub, “Starbuzz.ai exemplifies the spirit of innovation and entrepreneurship that T-Hub seeks to foster within its ecosystem. We congratulate Starbuzz.ai on their latest funding achievement, which not only reaffirms their commitment to revolutionizing influencer marketing but also reflects the collective vision of T-Hub to nurture and support cutting-edge startups in India. We look forward to witnessing Starbuzz.ai’s continued journey of innovation and impact in the growing influencer marketing industry.”

Since its inception in 2021, Starbuzz.ai has swiftly become a trailblazer in the influencer marketing landscape, achieving remarkable milestones along the way. By February 2023, the company seamlessly transitioned to a SaaS model, marking a pivotal moment in its journey and experiencing an impressive monthly revenue growth of 3x. Within a mere three months post-launch, Starbuzz.ai garnered over 500 B2B users and established connections with an extensive network of 70,000 influencers. This exponential growth is further underscored by the expansion of the team within just 8 months, bolstered by substantial investments totaling Rs. 4.4 Cr, with a notable contribution of Rs. 40L from AIC Banasthali.